THE BIG REVEAL: OUR NEW HUDA BEAUTY UNIVERSE

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  • Опубликовано: 13 окт 2024
  • Hey my loves!! 💖 OMG, I can’t believe we’re already dropping episode TWO of our docuseries!! This is the first time we’re revealing the NEW Huda Beauty universe, and that includes our brand-new gondola at Sephora Dubai Mall - AHHHH!!! 😱 Rebranding Huda Beauty after 11 years was SO hard and challenging, but it was something we just had to do - change is NEVER easy, but it was time!
    I want to thank you all for sticking with us through everything - you're all sooo amazing, and I’m so excited to hear what you think of the NEW HB!! I hope you love it as much as I do! 💖
    LET’S BECOME FAMILY!
    Instagram: / hudabeauty
    TikTok: / hudabeauty
    Snapchat: HudaBeauty
    Facebook: / hudabeauty
    X: / hudabeauty
    #hudabeauty #docuseries

Комментарии • 224

  • @KateTheGreat1313
    @KateTheGreat1313 4 дня назад +31

    Old branding was perfect for 2016. New branding is perfect for 2025. Brands gotta evolve with the times. Feels refreshed and revived!

  • @SiEOh
    @SiEOh 11 часов назад +3

    I LOVE ITTTTTTT! SO INTENTIONAL AND BEAUTIFUL! Let's go Huda Beauty

  • @sallycain3716
    @sallycain3716 5 дней назад +113

    You are never going to please everyone! The new gondola is striking and stands out. I like the rounded corners on the easy bake packaging. I liked the old logo but I think the new logo works with the new packaging and the new vision for the brand.

  • @StyledBySafa
    @StyledBySafa 5 дней назад +9

    The old logo was just so badass

  • @megansmakeupmusings
    @megansmakeupmusings 5 дней назад +45

    It looks incredible! So happy for you! I have been loving all the changes that you're bringing to your brand as CEO! There has been a clear elevation in formula, packaging, and how you communicate with the community!

  • @amberlynn5826
    @amberlynn5826 4 дня назад +18

    At the end of the day it is your brand and you have to do what makes you happy. The people who truly support you and like your formulas will love the products no matter what 😊

  • @sherlynndauphin6201
    @sherlynndauphin6201 5 дней назад +37

    HUDAAAAA I'm IN LOVE with the logo it reminds me of y2k vibes but more modern the gondola lookBEAUTIFULLLLL the team did an incredible job and I love that you champion your whole team and you always celebrate them!! I would seriously love to work with you and the Huda beauty team!!

  • @LeoLoveCookie
    @LeoLoveCookie 5 дней назад +22

    Name another CEO who would… so much respect for this woman. She’s grown so much and learnt from not only her past but by watching others in the universe😍❤️

  • @SuperLanie23
    @SuperLanie23 День назад +1

    Loveeeee the revamp positive changes and energy flows

  • @Ahmet-sj5lw
    @Ahmet-sj5lw 5 дней назад +10

    I am so happy for the new concealer pakaging bc the current one ist Trash and allways leaking and so messy 😍😍😍

  • @Fabbeautyboss
    @Fabbeautyboss 5 дней назад +11

    OMGGG this is happening! I’m excited for this rebranding of Hudabeauty!! 💕💕💕💕💕 I think a change is good! 🤭

  • @kimchiprincesa
    @kimchiprincesa 4 дня назад +4

    HUDA PLS i need the glowish bronzer back i have not found anything like it since and i cannot cope

    • @fatiman9552
      @fatiman9552 4 дня назад

      i think she still has it on her website!

  • @uzmarehman32
    @uzmarehman32 4 дня назад +7

    I liked the pink vibe, it's quite soft approach like the red stands out , but more bold. I think Huda beauty products are amazing.

  • @Mookieusa1
    @Mookieusa1 4 дня назад +3

    Huda please bring back the extended shades you introduced in Faux Filter. My shades 335b + 405n can’t be purchased at Sephora anymore in easy blur and faux filter .

  • @dianavilla7
    @dianavilla7 День назад +1

    Please bring back wishful!!!!! Only skin care that worked for my acne !!

  • @angeleka8465
    @angeleka8465 5 дней назад +5

    It’s terrible the foundation is now less than 30 shades when before there was 39 shades. Faux filter was my favorite and now my shades aren’t available.

    • @SaharTabir
      @SaharTabir 4 дня назад +4

      I agree. My foundation shade 415n isn’t available. I can’t try easy blur because there isn’t a shade for me. I also am worried about faux filter because this new gondola shows only 29 faux filter foundations and not the full range. She isn’t being open about what is going on with the shade range.

    • @Mookieusa1
      @Mookieusa1 4 дня назад +2

      It’s very odd to say the least. All her foundations are so golden I’m of middle eastern descent with cool tones and I loved Faux Filter. Can’t buy that or easy blur bc my shades are no where to be found.

    • @powaqasubliminals
      @powaqasubliminals 4 дня назад +1

      Yes it’s super odd!! There should be some explanation as to what is going on with the shades. Of course people are going to be upset when they can no longer get their perfect match in a foundation they love!! I wear 415n too and it’s been a nightmare trying to find it at Sephora as they no longer have it!

  • @TheMissAslam
    @TheMissAslam 5 дней назад +180

    I preferred the last logo tbh but it isn't the end of the world. I'd still buy the products.

  • @SaharTabir
    @SaharTabir 4 дня назад +4

    Huda please make a video explaining why a bunch of foundation shades aren’t available. My shade 415n is not available in easy blur and I cannot find it in the faux filter at Sephora stores! I see more neutral and beige tan shades are also not available. This is not inclusive!

    • @Mookieusa1
      @Mookieusa1 4 дня назад +1

      Same. 335b I can’t find at Sephora and it sucks that her shades are so golden.

    • @powaqasubliminals
      @powaqasubliminals 4 дня назад +1

      I agree!!!! I’m 415n and it’s missing too!!! I tried emailing to get answers but no one is helpful at all. My friend wears 245b and is also having a hard time finding her Faux Filter foundation too!!

  • @sallyenglish5929
    @sallyenglish5929 5 дней назад +5

    Are you still keeping your lash line?? I wear the Samantha lashes daily and I don’t know what I would do without them!! Please always produce them!❤

  • @PamelaH_HappyVibes
    @PamelaH_HappyVibes 5 дней назад +9

    I think it’s beautiful! Great job on the color and attention to detail. The display isn’t too pink, we can still see the products on the white. Very nice

  • @jmwebster44
    @jmwebster44 5 дней назад +21

    WE NEED EASY BAKE PERFUME!!!

  • @JaydenChoudhury-l3w
    @JaydenChoudhury-l3w 2 дня назад +2

    Love love love Huda products… me and my sisters, friends, cousins, colleagues,everyone i know own so much Huda Beauty products and Kayaali perfumes. Just to say every luxury brand, high end brand even have hits n misses products in their line. Keep up the amazing work. Love n respect from London

  • @Kerrylinton
    @Kerrylinton 5 дней назад +1

    We respect your decision, Huda 💕 I’m Excited for the new products. Just a request, please let us know in advance before you discontinue products. There are a lot of things I would like to acquire before it’s gone! 😘

  • @aundrea8705
    @aundrea8705 5 дней назад +1

    I really don’t mind the logo change and the baking powder I’m so glad you changed! With the new concealer I LOVE the product but it leaks really bad and gets messy please tell me that was fixed with the new packaging 🤞🏼🤞🏼

  • @gohars.6525
    @gohars.6525 4 дня назад +1

    Change of instagram logo to purple was also very hard to accept and I love your change Huda. Let me work at Huda Beauty please I love your team😭😭

  • @debbieotoole1072
    @debbieotoole1072 5 дней назад +1

    I love the new packaging on the easy bake. The concealer packaging, I'm hoping, has changed for better because it leaks terribly, I love the concealer but I find it hard to store because it's leaks

  • @Salam-lx
    @Salam-lx 3 дня назад +2

    احبك هدى بيوتي ❤I love you Huda Beauty ❤

  • @ksouth1227
    @ksouth1227 5 дней назад +1

    I love the direction your brand is taking the beauty industry in. This change is good for the brand and the people 💕

  • @yas1288
    @yas1288 4 дня назад

    Well I like it, it's not a drastic change just something that looks a little more professional and slicker. Your brand and your decisions, which is actually nice for someone to still have control over their creative direction!

  • @makeupbyshen
    @makeupbyshen 5 дней назад

    I hope the new concealer and corrector packaging is better because the old one is always leaking and making a mess but I love the formulas so much😩❤️

    • @inesnunez4340
      @inesnunez4340 4 дня назад

      a mi no me gotea, no paro de oir esto pero los mios no son diferentes y no gotean

    • @latashakhatri7529
      @latashakhatri7529 15 часов назад

      My concealer keeps leaking too so frustrating 😢

  • @oliviamehrer6844
    @oliviamehrer6844 4 дня назад

    When I ran out of my easy bake I had to repurchase it immediately, at this point I can’t live without it anymore. I was kind of sad because in Germany we still only have the old packaging and I prefer the new one, but the power matters and I’m glad you redesigned it.

  • @ZurieRae
    @ZurieRae 5 дней назад +1

    Love Huda and her products. At least the ones I own. FYI I love the old packaging. But am not opposed to the new packaging as long as the products work. Please work on the undertones on those complexion products

    • @powaqasubliminals
      @powaqasubliminals 3 дня назад +1

      Agreed. Not enough neutral cool undertones for medium tan , tan and deep skin. Everything is so golden. I cannot find a shade in this new foundation for the life of me

    • @ZurieRae
      @ZurieRae 2 дня назад

      @@powaqasubliminals same which is exactly why I’ve never tried or owned any of her foundations. Also we need a powder bronzer outside the now discontinued glowish collection

  • @tinaarabia825
    @tinaarabia825 4 дня назад

    I live in Jordan 🇯🇴 and unfortunately we don’t have Sephora here so I can’t buy any HUDA products, but next week I am traveling to Istanbul 😊 and I am going to try few new products from Huda Beauty ❤

  • @tbahrain
    @tbahrain 4 дня назад

    Can't wait for the new concealer packaging! Really love the insight into what goes on with rebranding and everything that entails!!

  • @hhasmikk
    @hhasmikk 5 дней назад

    Coming from a Sephora employee, the new gondola is BEAUTIFUL!!!!

  • @kellywatts6227
    @kellywatts6227 4 дня назад

    Wonderful letting everyone in behind the scenes one thing I would try and change is how the concealer lid can get quite messy not quite sure why but the products squeezes out the top when being closed between the lid and body as if the excess product has nowhere to go. xoxo Just a thought.

  • @susua1144
    @susua1144 5 дней назад

    Love the new branding - so modern so chic and I love how it’s not following all the nude tone beige brands !

  • @Brandy88311
    @Brandy88311 День назад

    The new logo looks nice what I hope they change is the actual containers I noticed the correctors and the Conceler leaks when lid is on.

  • @Blahsaurus
    @Blahsaurus 4 дня назад

    After her stance for Palestine I'm so happy to be buying her products. They are amazing.

  • @sheilzmel
    @sheilzmel 5 дней назад +1

    Love you huda! Really hoping you come out with a loose powder more suitable for dry skin! Unfortunately i am not able to enjoy the much loved easy bake powder as it doesnt sit well on my skin type. So excited for the changes in your brand!

  • @vinaydhankani6360
    @vinaydhankani6360 3 дня назад +1

    Loving the new Hudaverse ✨🥹💅

  • @ilyicecream10
    @ilyicecream10 5 дней назад

    I love the new logo, I think it's so fun and cute and gives me a throwback to the early 2000's!!!

  • @rawan11770
    @rawan11770 5 дней назад +40

    The best person in the whole world ❤❤I love all your products even if the whole world is against you

  • @PamDSouza
    @PamDSouza 5 дней назад +4

    I love Easy Blur and its squeezy tube packaging 🤩

  • @nikolaimirkoff5994
    @nikolaimirkoff5994 5 дней назад

    The new packaging is cheaper, but they tried to make it look more expensive. Especially for the blur foundation. It is giving 9.99 in target.

  • @sabreensbeauty265
    @sabreensbeauty265 5 дней назад +1

    Everything is to complete detail. Absolute perfection. Lol the old logo can go and never come back. This new logo is just soo beautiful and the rebrand, featuring the power pink and all those details you included are just amazing. Congratulations!!! 💖💖💖💖

  • @raniaqueen110
    @raniaqueen110 4 дня назад

    I love the Original packaging better, but it is Not a Big Deal. I love the product.

  • @malianac
    @malianac 5 дней назад +1

    Love the new gondola! Can't wait to see it for myself in stores. I was wondering why I was having difficulty finding some products in store but you guys are rebranding so it makes sense. Personally I love the new logo and can't wait for the new drops 💗

  • @zayybeauty
    @zayybeauty 5 дней назад

    Change is always hard and quiet unacceptable in the beginning but change is for good! It pushes to just become better and better every single day! I am so in love with the rebranding and I wish u best of luck with that! Loving the docuseries! ❤❤❤❤❤❤

  • @mariyarahaman5919
    @mariyarahaman5919 5 дней назад +1

    She is so genuine, innocent and gorgeous as well🥹❤..love her from day one🤗

  • @sxlny.__
    @sxlny.__ 5 дней назад +2

    We do love the new logo Huda 💕💕 change can be scary sometimes but we do support you and all of your work 💕💕 all the love

  • @Strawbettys
    @Strawbettys 5 дней назад

    i use a full face of huda and i dont care if the logo changes as long as it works. the best formulas ever pelase dont reformulate is all we ask

  • @lovestori98
    @lovestori98 5 дней назад

    Not sure why everyone is tripping the rebrand looks amazing

  • @Mev6
    @Mev6 5 дней назад

    i still prefer the old logo but im slowly getting use to of the new logo and the products r insane btww

  • @victoriaalliaud7538
    @victoriaalliaud7538 2 дня назад +1

    Marketing Queen

  • @katherinestevenson8848
    @katherinestevenson8848 5 дней назад +1

    its pretty but it feels like its for a younger demografic compared to the luxury the old logo felt like

  • @msbrowneyes786
    @msbrowneyes786 5 дней назад

    Self made woman! So proud of you Huda ❤ PS: you're so beautiful without make up as well (during the reveal)!

  • @TatianaFreitas-cp1im
    @TatianaFreitas-cp1im 5 дней назад

    OK i'm in but DO NOTTTTTTTTTTTTT change the formula of my favorite concealer!!!!!!

  • @riyadadwal4582
    @riyadadwal4582 5 дней назад

    We love it….. we love the new gondola, and the round corners are very beautiful, really excited to get a new product with the new changes ❤❤❤

  • @kristensavage6296
    @kristensavage6296 5 дней назад

    PLEASE PLEASE PLEASE - BRING BACK EASY BAKE PERFUME!! IM ON MY KNEES BEGGING!!

  • @thurgasivaruban2511
    @thurgasivaruban2511 5 дней назад

    Ngl the more I see the logo the more I kinda like it ❤❤it’s giving bubbly it’s giving cute demure and still bold
    Just hope wishful can stay

  • @madel6499
    @madel6499 5 дней назад +1

    Finally, I’ve been waiting for this video!! 😍 I love the new logo, congratulations Huda! So excited for this 🫶🏼

  • @farahsomani1975
    @farahsomani1975 5 дней назад

    Love the new logo. Change is good, I agree. Totally different topic, but what is happening to Wishful? Does anyone know?

  • @mia-hp8hj
    @mia-hp8hj 5 дней назад

    I personally am not a fan of the packaging but the product is good so the packaging shouldn’t matter if you truly like the formula🤷🏽‍♀️

  • @defneunal7122
    @defneunal7122 4 дня назад

    The new gondola looks great. Cant wait to see it in stores!

  • @Joshua-j8g
    @Joshua-j8g 5 дней назад

    The only issue I have ever had was the shipping times. I will buy everything you sell just pahleeeease give us the option to purchase express shipping.

  • @Breanna3206
    @Breanna3206 5 дней назад

    I have been around long enough to see the growth and change and all though I LOVE the square packaging I do really like the new packaging as well!! Its a change but in a good way! 💗💗💗

  • @serenalakkiss
    @serenalakkiss 5 дней назад

    Such an iconic video!! I am absolutely obsessed with the new stand! As always you & the team killed it!😍😍🥰🩷🩷

  • @nairnnairn2835
    @nairnnairn2835 5 дней назад +2

    استمري ❤❤❤❤❤❤ انت الافضل

  • @fatine88
    @fatine88 5 дней назад +1

    We stan a queen who supports Palestine ❤ 🇵🇸 ❤

  • @Lyno666
    @Lyno666 3 дня назад

    3:14 i thought the display was red and omg it looked amazing! But i love the new logo and packaging. Its sooo much beter

  • @samarialanders9093
    @samarialanders9093 4 дня назад

    i love the rebrand which is why you shouldn't try to please everyone

  • @safaa9654
    @safaa9654 5 дней назад

    Its true that the old logo was so much better

  • @hanaasonbul628
    @hanaasonbul628 4 дня назад

    Everything looks amazing I can’t wait for this new huda beauty universe ❤❤❤❤ still waiting on the video for what products are being discontinued from the last docuseries 😅😅😅😅

  • @ashaweed3
    @ashaweed3 5 дней назад

    I absolutely love the new packaging and logo! The gandula looks beautiful ❤️

  • @نورالهدى-ي3ر7ح
    @نورالهدى-ي3ر7ح 5 дней назад

    Huda i love you so much and i enjoy watching your videos I am your biggest supporter
    watching you from iraq

  • @Karen_kb
    @Karen_kb 5 дней назад

    We need a makeup tut on this glam!!

  • @shiridavi2654
    @shiridavi2654 4 дня назад

    Huda!!! Babyyyy I need the eyebrow pencil back 😢 I can’t find it anywhere!!

  • @dollykamdarkhokhani4607
    @dollykamdarkhokhani4607 5 дней назад

    Ohhh how I love you Huda 🥹🥹🥹🥹🥹 keep shining and help us shine too.. for ever and ever.. amen.. ✨✨🧿

  • @IrmitaSantos
    @IrmitaSantos 5 дней назад

    Wait That gondola looks amazing 💓 everything looks so good together. You did that huda!

  • @yellowlightsid
    @yellowlightsid 3 дня назад

    i actually loved the new logo 💖

  • @kattanshub
    @kattanshub 5 дней назад

    Love the whole new rebranding 💕💕💕 especially the power pink colour 💖💖💖 ah and that gandola is the most beautiful i have ever seen😍😍😍love the little details 🤩🤩🤩 like the new Concealer packaging ♥️♥️♥️ especially that embossed is a chef kiss🥰🥰🥰 Love it♥️♥️♥️ All the best to HUDA and her amazing team♥️♥️♥️

  • @bollywoodgoofball4060
    @bollywoodgoofball4060 5 дней назад

    Love love love! Why does the logo matter to people?? We just love you and your creation so much ❤. Your hard work and energy is inspiring. Best wishes to you Huda always! Keep on shining ❤❤

  • @oaoaa-or8du
    @oaoaa-or8du 3 дня назад

    انا احب هدي وايد انسانه تتعب علي شغلها و انسانه منتجه و متطوره وانسانه تبحث الي الافضل والاحسن تجتهد وتعمل بقوه .
    انسانة و المرآه القوية . ودائما تسعي الي كل ما هو مفيد و جيد للجميع وتطوير منتجاتها .
    اتمني لج المزيد من التقدم و التطور . انتي سعيده نحن جميعا نحبك و ندعمك و سعيدين لاجلك .❤ . احب منتجاتج واسرارج علي التطور و البحث الي كل ماهو جديد في عالم الجمال . شكرا لج من القلب الي قلبج الجميل .
    هدي نحن فخورين فيج . ❤ . احبج وايد . هوايا. ❤❤. انا من الكويت . ربي يوفقج والي القمه . جدا جميل التغير ❤ .

  • @sadiaghalib
    @sadiaghalib 5 дней назад

    One of the best brands out there just now! Well done Huda, you really studied the market well and have exceeded beyond miracle. Mashallah sister 🥰

  • @marieve5394
    @marieve5394 4 дня назад

    I love the new logo and the new gondola! 🫶

  • @Joy_Aqis
    @Joy_Aqis 4 дня назад

    Congratulations Huda and team !! We all are sooooo proud of you 💖💖💖💖💖

  • @Mev6
    @Mev6 5 дней назад +1

    I wish u would do more lipkits

  • @sel927
    @sel927 5 дней назад

    Please bring the easy bake fragrance back 🩷🩷🩷

  • @javb_216
    @javb_216 5 дней назад

    LOVE hudabeauty so much so so so excited!! OBSESSED with hudabeauty 💟💟 huda is my inspiration 💞💞💞💞💞

  • @ian-sn1ue
    @ian-sn1ue 3 дня назад

    Beautiful old and new logos!!❤

  • @victoriakapcio514
    @victoriakapcio514 5 дней назад +1

    I love it! Can’t wait to get the whole collection 🫡❤

  • @eemanhamid8019
    @eemanhamid8019 5 дней назад

    I can’t wait for your new advent calendar

  • @BTSwithChristy
    @BTSwithChristy 5 дней назад

    Change is hard but I trust your judgement always haveeee lol we love you! thanks for always keeping us in the know 💗

  • @Maly_a
    @Maly_a 6 часов назад

    People need to stop being so superficial. They want to throw money at a logo or packaging that ends up in recycling/garbage? Go right ahead. It's the product that matters. And it's a great foundation.

  • @lauriemrsnash
    @lauriemrsnash 5 дней назад

    Loving the new logo, packaging and gondola!! It is all amazing!! ❤

  • @maryamnajafian6699
    @maryamnajafian6699 5 дней назад

    I can't see tantour on the new gondola 😢please tell me it's not discontinued 😭

  • @lindseybotelho
    @lindseybotelho 5 дней назад

    I personally like both logos

  • @Espmsh
    @Espmsh 3 дня назад

    Huda please fix the concealer packaging because all the product comes out of the packaging even if you don't open it!!

  • @christinagillespie9096
    @christinagillespie9096 День назад

    Love the power pink! 🩷