Why Backlinks No Longer Matter for SEO - E074

John Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, recently said the total number of backlinks doesn’t matter. This is big news for a number of reasons since backlinks have been a cornerstone of Google search algorithm for many years. The quest for backlinks has always been an important part of SEO, but recently I personally have noticed its importance declining.
In this episode, we’ll get to the bottom of this and answer some fundamental questions whether you still need to go over backlinks or not and what a robust SEO strategy would look like in light of Google’s shift away from backlinks. Specifically, I will discuss the following:
The History and Importance of Backlinks for SEO
The Abuse of Backlinks
Panda Updates 2011
Penguin Updates 2012
Google's Current Position on Backlinks
What it means for your digital strategy
Here is the link to the article cited on this episode: www.searchenginejournal.com/g...
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[@alexinaustralia]

the music is too loud

[@CornerYourMarketPodcast]

Thank you for the feedback. I will try to improve it moving further.

[@cryptosniffer1148]

Bullshit. Backlinks are always no 1 ranking factor. Not quantity but quality and relevant from high authority websites. Backlinks are the last important step after you did all on-page seo

[@CornerYourMarketPodcast]

That is true, the quality of the backlinks matters rather than the quantity. Achieving backlinks from high authority websites could be difficult, but it will surely improve your ranking.