Vice - The Death of A Billion Dollar Media Empire

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  • Опубликовано: 13 июн 2023
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    / kirayt
    ------------------------------------------------------------
    #vice #2023 #documentary
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Комментарии • 2,3 тыс.

  • @reetodd9103
    @reetodd9103 Год назад +2067

    Early vice would literally just be some college journalist dropped into some war zone or drug den with a Craig’s-list camera man and would have incredible stories

    • @RichieRouge206
      @RichieRouge206 11 месяцев назад +28

      Very interesting indeed! Well presented video dude

    • @carbon-based-lifeform9172
      @carbon-based-lifeform9172 10 месяцев назад

      George soros bought part of vice and its been trash ever since

    • @The-Negative-Commentator
      @The-Negative-Commentator 9 месяцев назад +15

      Shit they were legit now they just another news outlet

    • @BandoBrain
      @BandoBrain 8 месяцев назад +2

      😊

    • @reetodd9103
      @reetodd9103 8 месяцев назад +9

      @@G3EE2FII5TTTTED yeah they all seemed really new too and didn't know how to process some of the stuff or just be like "wait THIS is a meth lab? oh gosh"

  • @keyqchan
    @keyqchan Год назад +2677

    Vice went from credible journalistic to basically Buzzfeed.

    • @picklechin2716
      @picklechin2716 Год назад +47

      No they didn't.

    • @Itsthebikeman
      @Itsthebikeman Год назад +9

      Nah.

    • @Kinimodes
      @Kinimodes Год назад +61

      Clearly you've never seen their conflict reporters.

    • @deeznutz8320
      @deeznutz8320 Год назад +50

      ​@@KinimodesThats the only half decent thing they drop

    • @nomanejane5766
      @nomanejane5766 Год назад +16

      ​@@deeznutz8320you. PROBABLY haven't watched recently

  • @Kv-nb1gm
    @Kv-nb1gm Год назад +1222

    Vice had once the best war journalism. It's crazy how hard vice went down. Good video. I always questioned why it turned so bad, we needed that journalism on the ground. I miss it

    • @lukeknight1133
      @lukeknight1133 Год назад +4

      more than just that

    • @brmf4346
      @brmf4346 Год назад +19

      True, I associate much of my early adulthood with Vice.

    • @Bomboclat20246
      @Bomboclat20246 Год назад

      Than pay for it dufus

    • @meselmdor1
      @meselmdor1 Год назад +8

      Isobel Yeung is an amazing journalist!

    • @dm2060
      @dm2060 Год назад +5

      You miss it, but will you pay for it?

  • @MultiSciGeek
    @MultiSciGeek 8 месяцев назад +15

    There was a sweet spot around 2016 where they made the same 2011 provocative content, but with production levels on par to today. If they just kept that up without scaling too fast, they would have absolutely thrived on Netflix.

  • @themugwump33
    @themugwump33 Год назад +82

    They legit did a “celebrity deaths - could it have actually been murder??” show where their sources were literally “some people on 4 Chan”.

    • @Melnokina.-.
      @Melnokina.-. Год назад +8

      Sounds like reddit or tumblr

    • @Intestine_Ballin-ism
      @Intestine_Ballin-ism 11 месяцев назад +5

      ​@@Melnokina.-.everything on there is downstream from 4chan anyway

  • @milascave2
    @milascave2 Год назад +71

    It was SO uneven. Sometimes you would get a video that was both educational and beautiful, covering obscure yet interesting and important topics. Other times, it was like "Guy in London who dresses like a unicorn and takes a lot of drugs." More like reality TV for stoners.

  • @billvolk4236
    @billvolk4236 Год назад +23

    The Onion's videos that parody Vice (called "Edge") are absolutely pitch-perfect and probably the best video content they've ever made other than Sex House.

  • @ragnabob
    @ragnabob 7 месяцев назад +18

    Thanks for making this! I'm right in the center of your story regarding the audience Vice used to have and that they lost. Such a shame, but great video man!!

  • @punchtalestudio
    @punchtalestudio Год назад +390

    When you get Disney as an investor you know it’s doomed

    • @HankHill1
      @HankHill1 10 месяцев назад +3

      Except Disney didn't have anything to do with why they failed..

    • @Sabotageking
      @Sabotageking 9 месяцев назад +22

      @@HankHill1maybe not but Disney’s woke. Vice when woke. What rhymes with woke?

    • @syntax2004
      @syntax2004 8 месяцев назад +11

      @@Sabotageking bwoke?

    • @Aliens1337
      @Aliens1337 8 месяцев назад +25

      @@Sabotageking People still unironically say "woke" in 2023.
      Sorry to burst your bubble, Barbie is the highest grossing movie of 2023, so clearly going woke doesn't go broke. But hey, that doesn't fit the narrative of Internet man childs who can't think for themselves.

    • @Sabotageking
      @Sabotageking 8 месяцев назад +9

      @@Aliens1337 what did I say about Barbie ??? Goofy. Anyways, I’m pretty sure Barbie flopped along with little mermaid. But I don’t know if you’ve heard about the new snow white movie that’s coming out… with Brett Cooper looks like a great movie. I would check it out if I were you 🤗 Don’t get angry wokie I’m just being facetious.😉

  • @jeffyboi6969
    @jeffyboi6969 Год назад +964

    Vice used to seem to me to be a very "independent", we'll cover what we want and say the things we want to say, to a company that became the EXACT opposite of its upbringing and turned into a corporation instead of a voice of people who wants to learn/investigate interesting things.

    • @dannibble
      @dannibble Год назад

      Rupert Murdoch is why. The man is a human cancer. Nobody should own a monopoly on media.

    • @_Twink
      @_Twink Год назад +38

      They were always fake and disingenuous.

    • @underarmbowlingincidentof1981
      @underarmbowlingincidentof1981 Год назад +47

      I mean they still cover the things nobody else dares to touch which is crazy.
      Just this week they put out a video critisizing israels ultra-nationalist front...
      Their reports in the chinese run jungle exploitation was also top-notch too.
      Yeah they have some stuff I really don't care about but just don't watch that?

    • @pyropulseIXXI
      @pyropulseIXXI Год назад

      All media exists at the behest of the Elite; Vice was created to push subtle propaganda. It was what a normie thought of as 'edgy' and 'provocative,' when it wasn't really any of those things.
      Also, the info it gave out was stuff that people already knew about, but stupid millennials saw this for the first time and went "wow, this is so cool, not like the 'mainstream' journalists and news, when that was exactly what it was.
      I guess doing coke with some drug dealers is so cool and edgy when all vice has ever done is spread degenerate crap

    • @trixonic6934
      @trixonic6934 Год назад +8

      @@_TwinkI don’t see it like that. How so?

  • @doctorfate6414
    @doctorfate6414 11 месяцев назад +2

    Kira, dude you are awesome! Your work is like freaking the fun version of school i wish we had today. Listening to your vids is very informative and with good understanding and backing to back it up.

  • @bloodsalt
    @bloodsalt Год назад +5

    Kira bro, I haven’t been to the channel in ages (back when I was obsessed with the circus that was Dreamworld).
    I’m so blown away by your docu-expose videos. They’re really well edited and thought out, I’ve been binging for the past 2 hours! Keep up the great work 🤘

  • @juliusnovachrono4370
    @juliusnovachrono4370 Год назад +662

    I honestly still can remember Isabelle's documentary on North Korea and China because of how incredible they were. It really showed the power of what journalism could do by giving information to people that needed to be told.

    • @durshurrikun150
      @durshurrikun150 Год назад

      You mean the power of fascism and western chauvinism, because western presstitutes such as her do not do journalism

    • @Chewie316
      @Chewie316 Год назад +4

      If Isobel had to leave she'd be picked up by one of the mainstream outlets. She's basically Christanne Amanpour of this generation.

    • @ralph2157
      @ralph2157 Год назад

      still makes me wonder how she could walk with those giant balls of steel in between her legs

    • @eng3d
      @eng3d Год назад +7

      That was propaganda

    • @everrest8830
      @everrest8830 11 месяцев назад +7

      @@eng3d how exactly was it propaganda, the events recorded happened and that's not a secret.

  • @darkwoodmovies
    @darkwoodmovies Год назад +567

    Vice was such a great news source back in the day. Like "The Hermit Kingdom" was absolutely insane and the most hardcore journalism I've ever seen. They made so many hard-hitting documentaries that exposed the worst and most interesting parts of humanity. I had so much respect for them, and IMO it's the type journalism this world desperately needs. Thankfully, a few of their amazing staff are still fighting the good fight and making great content to this day.

    • @Megan-kl1od
      @Megan-kl1od Год назад +18

      Could you point me towards the people who are still making great content?

    • @badinbrothers4931
      @badinbrothers4931 Год назад

      It was the worst. They were biased, angled news that destroyed livelihoods. They can go get f*cked for all I care

    • @putnamehereholdmadoodle
      @putnamehereholdmadoodle Год назад +15

      ​@@grapesurgeonbecause they put to much political shit in there.

    • @galador8089
      @galador8089 Год назад +28

      @@putnamehereholdmadoodle vice was always political lol

    • @putnamehereholdmadoodle
      @putnamehereholdmadoodle Год назад

      @@galador8089 yeah but trump came into office and they went retarded as did many news outlets. Vice chose to dig.there hole.

  • @willyd2404
    @willyd2404 11 месяцев назад +3

    i wil never forget about vice.i have so much gratitude for alot of content of theirs i have consumed. its has definitely exposed me to so much stuff i would have never been too otherwise.
    they may be going down. but i hope it means the rise of a future generation of something similar, hopefully future adventurers into this niche world, can be done better learning from vices mistakes..

  • @PEACEPISTONS
    @PEACEPISTONS Год назад +22

    Given how many employees Vice had and the number of global offices, their production value was meagre, and the amount of content they put out didn't match the size of their operation. I've seen independent one-man operation RUclipsrs who put out more content and of a higher quality so the real question is why did they need so many employees and why such a big network? Something doesn't add up.

    • @nicholasbrown668
      @nicholasbrown668 5 месяцев назад

      I've literally never seen a documentary youtuber embedded with Ukrainian units or ISIS but alright

  • @JJSFC
    @JJSFC Год назад +312

    This has been coming. I was a freelance writer for one of Vice’s niche sports sites from 2013-2017 and they got rid of all of us freelance writers working on that site without warning. It was also an absolute nightmare getting back the money I was owed. It was fun while it lasted but things have been going downhill and pretty fast.

    • @monsterbnt
      @monsterbnt Год назад +25

      I had a same experience with them as photographer.... They still owe me some money....

    • @8c4e
      @8c4e Год назад +8

      niche sports

    • @JJSFC
      @JJSFC Год назад +5

      @@monsterbnt sorry to read that. Hope you get that resolved but I wouldn’t know what to suggest at this point.

    • @monsterbnt
      @monsterbnt Год назад +8

      @@JJSFC my lawyer is taking care of that.

    • @_nick_d
      @_nick_d Год назад +5

      It was really weird when they started askin for donations like Wikipedia does, warning sign something was happening

  • @ITSAGIRRAFE1
    @ITSAGIRRAFE1 Год назад +81

    I remember discovering VICE as a university student in the early 2010’s. Good memories watching their documentaries on my broken laptop till the early hours of the morning 😢

    • @sirsancti5504
      @sirsancti5504 7 месяцев назад +1

      Ah, student's life..
      Such a hard time to go through! /s

    • @counterfeitt
      @counterfeitt 7 месяцев назад

      old ass

    • @rfcbass6810
      @rfcbass6810 3 месяца назад

      You remember the early 10's? You OG!

    • @ITSAGIRRAFE1
      @ITSAGIRRAFE1 3 месяца назад +2

      @@rfcbass6810 yup the old intro with the old tuktuk bus

  • @martinroberts9176
    @martinroberts9176 Год назад

    Another fantastic piece, thanks Ash ❤

  • @soffici1
    @soffici1 Год назад +13

    You're the new Vice, Ash
    Keep up the excellent work!

  • @thedkboyz
    @thedkboyz Год назад +295

    Vice was great. Absoloutely amazing documentaries about stuff nobody else DARED to even mention existed. Then, well, the "we just had sex" sh*t was badically thr beginning of the end.

    • @johan13135
      @johan13135 Год назад +35

      They also had a track record of some really shitty subtitles, sometimes to the point that it totally changed the context of what the person said. And this has been pointed out time again in the comments section

    • @thedkboyz
      @thedkboyz Год назад +65

      @johan13135 can't remember if it was vice or buzzfeed who did that with someone working at a maid cafe in Japan. She said she loved her work, whereas the subs went something like "I've been groped and men seem very demeaning". Was incredibly confusing to watch, as someone who speaks both English and Japanese.

    • @tigerwoods373
      @tigerwoods373 Год назад +23

      I remember seeing one documentary where this woman went to Afghanistan and talked to taliban and the people there. I just thought holy shit, the balls on this woman. Hopefully those journalists found better jobs.

    • @NickyBlue99
      @NickyBlue99 Год назад +1

      They made a video about a guy who has shecks with bugs. Abu Hajar is rolling in his grave.

    • @_Twink
      @_Twink Год назад +6

      The 3 founders were disingenuous grifters.

  • @cutekittensmeow
    @cutekittensmeow Год назад +320

    I think Vice covered a lot of really interesting topics and it's sad they went down this path.

    • @tomlxyz
      @tomlxyz Год назад +14

      the truth is that neither consumers nor adverdisers want to pay for that

    • @MrSomethingElse
      @MrSomethingElse Год назад

      On The Cover Of The Rolling Stone!

    • @0002pA
      @0002pA Год назад +11

      @@tomlxyz I don't think so. They surely could have implemented some kind of monetization model where fully uncensored versions of their documentaries and investigations were available for a monthly fee. Or they could have partnered with places like Nebula.
      But they chose not to, they decided to just sell to big companies instead.

    • @namename-ok2nk
      @namename-ok2nk Год назад +4

      @@0002pA Patreon covers rent and groceries, for the big performers. It's a hobby for wealthy dilettantes. Its advertising or nothing for the scale they were working at, or otherwise make an attractive portfolio to rope in some marks at big corporations, who'll later, inevitably, have concerns of their rate of investment not meeting expectations.

    • @0002pA
      @0002pA Год назад +2

      @@namename-ok2nk Plenty of big media outlets have a type of subscription, I'm sure Vice could have found something fitting.

  • @r.b.wilkins5042
    @r.b.wilkins5042 Год назад

    This was a great video. Excellent work!

  • @sekhmet9808
    @sekhmet9808 Год назад

    Great work as always!

  • @Draconisrex1
    @Draconisrex1 Год назад +86

    It was never worth a billion as an on-going business. It was pure speculation and hype. This is common with over-hyped start-ups or one-trick companies with marginal products that become short-term fads.

    • @alext8020
      @alext8020 Год назад +11

      There’s-no-need-to-use-so-many-dashes.

    • @GoodfellasX21
      @GoodfellasX21 Год назад +4

      Are you gay for hyphens?

    • @oohdannyboy
      @oohdannyboy Год назад +6

      ​​​@@alext8020 Every single use of the hyphen is correct though. To not use it would be grammatically incorrect.
      Now I wouldn't use it myself but I wouldn't call out someone for using it correctly.
      Also it's likely it was all autocorrected.

    • @nerdikles
      @nerdikles Год назад +2

      Ah like tesla.

    • @Briggbee
      @Briggbee Год назад

      It actually was, they just went pro culture instead of remaining counter culture.

  • @threenations566
    @threenations566 Год назад +244

    I can remember being really big into vice media 2010-2014 because of their investigative work - hell the quote from the Brazilian drug cartel enforcer “people are corrupt because money speaks the loudest” is still ingrained in my head to this day.
    In 2015 I started to drop off it due to returning to study and it becoming a bit….bland and then I stopped watching all together in 2016 and 17.
    I felt that whereas before it would explore both sides of the story really well or explore the other side of the story that we don’t often see (especially in the drug trade and ISIS) it just explored one side and one side only and became framed as though that was the *only* view and it was the *right* view.

    • @ashblossomandjoyoussprung.9917
      @ashblossomandjoyoussprung.9917 Год назад

      Funny thing about the illegal drug trade is that it uses the same tactics to control people as militaries do.
      They target people when they're young, and offer them a ridiculous amount of money in exchange for loyalty. If your options are making $200/week in a dead-end job, or making $1000/week if you do everything that Sergeant Joey says, you'd pick the latter, even it means risking death and killing others.
      There's a Mexican rapper who said that's pretty much how he got involved with the cartel. It was either dissolve corpses in tubs of acid or work at McDonald's, so he chose the former.

    • @saltiney8578
      @saltiney8578 Год назад +22

      @@kemist578 Yes your technically right but obviously thats what the OP was referring to, telling "both sides to a story" doesnt have to literally mean only 2 sides its more like a saying, Telling both sides to a story mostly means not only looking at it from one direction of course its almost impossible to cover a story from every angle and every aspect but doing at least 2 perspectives is a million times better journalism than doing it from 1 perspective and portraying that perspective as the right one.

    • @daintywalrus4226
      @daintywalrus4226 Год назад +10

      I remember seeing Vice videos like Inside North Korea and their other sort of real renegade journalism "old Vice" style and it being my dream job. I actually used to admire how cool that sort of content was and it made me want to be those people who did that.
      Then we got the clear political slants and constant garbage articles about things like "How to Make Delicious Cocktails With Jizz" and I noped the fuck out. Whoever used to be the higher ups there who made the decisions kamikazed what was a once absolutely awesome company into the ground at such a high rate it was incredible and I can't believe they didn't even remotely try to course correct until it was far too late.

    • @spkz0r
      @spkz0r Год назад +4

      So you missed out on like 100 good videos atleast then? You dont have to consume EVERYTHING someone produce. You can chose and pick.

    • @kodosquea1994
      @kodosquea1994 Год назад

      @kemist578 t. autist

  • @knalt7628
    @knalt7628 Год назад +1

    Very well made. Great job 👍🏼

  • @kpetro1675
    @kpetro1675 Год назад

    Excellent job on this video!

  • @KarlJames1
    @KarlJames1 Год назад +151

    When vice was in his prime nothing could stop it. But sadly everything comes to an end. I will still remember when they made some of the best documentary I have seen still to this day

    • @salvadorpalma8173
      @salvadorpalma8173 Год назад +11

      Shit, they had a doc about non-offending pedophiles. One about sex workers who worked exclusively with disabled people... So many good pieces. They really went down the drain in recent years though. So, at this point, there is no loss at all.

    • @KarlJames1
      @KarlJames1 Год назад +8

      @@salvadorpalma8173 those were all fire my favourite one is when they buy guns from the black market and test them after and when they had an interview with a isisi fighter those were the best I have seen and they presented them with a funny tone

    • @underarmbowlingincidentof1981
      @underarmbowlingincidentof1981 Год назад

      @@KarlJames1 or the one about chinese corrupt exploitation of the jungles where they just go undercover in the middle of the jungle pretending to be rich chinese businesspeople.
      I mean one slip up and they'd never ever left that jungle.
      Or when the one journalist calmly reported on his own torture in the Donbas!! That was crazy. Just calmly going "yeah here they hit me but it was alright I mean". Like wtf lol

    • @AL-lh2ht
      @AL-lh2ht Год назад

      @@grapesurgeon Lack they literally recently had several coverage reports.

    • @spkz0r
      @spkz0r Год назад +3

      Their Ukraine/Russia reports in the last 5 years have been amazing. I think you are just emotionally raging about their prime. They have had shitty videos and good videos every year since they started.

  • @BiodegradableYTP
    @BiodegradableYTP Год назад +287

    While it's a shame Vice has ended the way it has, it will remain a fond memory for me. I followed them for a little over 10 years and watched them produce some really great stuff during that time and how it has inspired others to pick up the torch. Don't cry because it's over, smile because it happened. :'^)

    • @MAGAMAN
      @MAGAMAN 11 месяцев назад

      They were a propaganda machine aimed at stupid people. They became so obviously one sided and posted so much easily verified lies that the only reason they stayed in business is because of funding by people who wanted to push their political agenda.

    • @MrAlious
      @MrAlious 10 месяцев назад +2

      Very wise words man, thats an amazing way to look at it

    • @nicholasbrown668
      @nicholasbrown668 5 месяцев назад +1

      vice isn't dead and they still do an assload of war reporting

  • @tomobrien5345
    @tomobrien5345 7 месяцев назад +1

    I have fond memories of getting the free magazine from a local record shop. The themed issues (sex, war, drugs) had amazing articles with the vice staff putting themselves in very real & often dangerous situations for the articles.

  • @shanegrayson7068
    @shanegrayson7068 Год назад +2

    Damn, Kira, you videos have really gotten fantastic over the years. I do miss convos about Earth 2, but this stuff is just top tier quality.

  • @chrisstroud1915
    @chrisstroud1915 Год назад +20

    Kira, your documentary videos are truly great. I really appreciate the amount of work and effort that goes into them and your narration style really makes it something special.

  • @me0101001000
    @me0101001000 Год назад +248

    Pity. I used to really like Vice. They did some truly impressive journalism. But it seems they lost their way.
    I only hope more journalists can do what they attempted to do, and don't fail the way they did.

    • @Nezul
      @Nezul Год назад +3

      I think Unreported World is the closest to old school Vice

    • @marasmusine
      @marasmusine Год назад +3

      I read Vice occassionally, but stopped completely after they put Naomi Wu at risk.

    • @ZergRadio
      @ZergRadio Год назад +1

      I use to like vice once upon a time, but when they did some docs about South Africa and it was so bias, (U know all the stuff about BAD WHITE PEOPLE!) and deliberately showing camera angles to make the lie real. That is the day I hoped for the destruction of vice. Cure them into hell!

    • @_Twink
      @_Twink Год назад +2

      Their way was exploiting employees and lying to readers.

    • @trixonic6934
      @trixonic6934 Год назад

      @@NezulI agree. Hopefully they continue down the path they’ve created and don’t sell out and sell if they grow to that point. But it seems that is inevitable at this point

  • @gitamic2287
    @gitamic2287 Год назад

    A very good eulogy for Vice, a once respected news. Thanks.

  • @joelhemmings5999
    @joelhemmings5999 Год назад

    Another GREAT video Kira

  • @ingarsw
    @ingarsw Год назад +125

    Vice really showed me how unfair this world is for a lot of people. Thanks kira for explaining this.

    • @tomlxyz
      @tomlxyz Год назад +3

      I've been long wondering how me ensure good journalism gets paid

    • @divineantiwokegangster
      @divineantiwokegangster Год назад +1

      adam and eve where created with one in the service of the other, there was no equality in this creation

    • @cowboyboots9901
      @cowboyboots9901 Год назад

      Ask Naomi Wu how unfair the world is. Vice lied and published false comments from Naomi. Those comments were critical of the CCP. They almost got her killed. When she called out the lies, Vice got YT to close down her channel. So the question is what else did Vice lie about and then silence voices called out their lies?

    • @cesj1
      @cesj1 Год назад

      ​@@divineantiwokegangsterdude really out here spewing random bullshit lmao.

    • @tremorstudio9766
      @tremorstudio9766 Год назад +1

      @@divineantiwokegangsterthere were no Adan or Eve, much less a stupid God

  • @WallyTony
    @WallyTony Год назад +181

    As a former employee I can tell you we all knew this once the channel was made.

    • @salvadorpalma8173
      @salvadorpalma8173 Год назад +32

      I didn't even know they had a channel. I unsubbed from the YT channel some time before I guess. The content became so bad.

    • @Marauder1981
      @Marauder1981 Год назад +51

      Who let the SJWs in?

    • @zondervonstrek
      @zondervonstrek Год назад +21

      The TV channel never made any sense, they went into TV when many had already left and all were struggling.

    • @Jartran72
      @Jartran72 Год назад +46

      @@Marauder1981 You realise you are a SJW right? You are just fighting for the rights version of it. Constantly complaining about them also puts you in the same game. You are just the opposition.

    • @GorillionDollars
      @GorillionDollars Год назад

      @@Jartran72 Absolute horseshit. This is typical blue team vs red team drivel. You can clearly be a regular socially liberal dude who calls out virtue signalling and woke crap when he sees it. I have never leaned politically right my entire life and have witnessed Vice's transformation throughout the years and I can tell you that it adopted a certain agenda post-OWS.

  • @kleenbeats
    @kleenbeats Год назад +7

    Imagine opening a small traditional Italian restaurant that all the locals love. Soon after you expand to a chain restaurant format (you lose a few customers, but the sauce still tastes the same). Then, without notice, you convert all your stores to Costcos (that’s the vice story).
    Vice was interesting when it was neutral and making light hearted social commentary , once it started taking a side it was game over!

    • @matf6661
      @matf6661 8 месяцев назад

      Vice was arguably more left leaning in the early days than it is now

    • @kleenbeats
      @kleenbeats 8 месяцев назад

      @@matf6661 It depends on your timeline of what “left leaning” means to you and your personal distinction of what you define as appropriate satirical boundaries. Something like “The vice guide to Picking up Chicks” from 2005 would have made the left laugh in the late 90s (based on similar Vice magazine articles of that era, that I own). In 2000-2010, there seemed to be a narrowing of personal satirical boundaries with the growth of the internet. At this point people are starting to pick apart the article online and expressing their grievances with specific personal cliches, while still acknowledging broader positive sentiment for the article itself. The start of this Reddit comment from 2010 is a good example “As entertaining and painfully truthful as this is, a few bits bother me” (google the quote and you will find the thread).
      If that article was released today, the writer would be cancelled and the publisher disowned… by the same group who would have laughed at it over 20 years ago.
      This one example sums up much of todays social and political confusion to me.

    • @lotus_flower2001
      @lotus_flower2001 14 дней назад

      @@matf6661 more like left leaning FOR the early days. Being left leaning used to be a lot less unbearable.

  • @daddykeevo4502
    @daddykeevo4502 Год назад

    Always enjoyed your content, but the last few months..... amazing.

  • @JBBrickman
    @JBBrickman Год назад +75

    I remember when I found vice like 6 or maybe even 8 yrs ago and was super impressed by their North Korea and Middle East videos along with some others, I mean I haven’t been looking at anything vice related videos in a few years because I just thought they dropped in quality and maybe even became biased and some stuff like that but I mean I think they left at least a decent legacy. There are some really good documentaries and stories by them.

    • @andrejpsaila
      @andrejpsaila Год назад +1

      The North Korea documentary was amazing. They used to be great

    • @stang9806
      @stang9806 Год назад +3

      This is what winning looks like is still one of my favorite documentaries

    • @tuckerbugeater
      @tuckerbugeater Год назад +1

      @@andrejpsaila And all that content for free

    • @notsocrates9529
      @notsocrates9529 Год назад

      The Liberia video was so cool to me, what happened to them? Rhetorical, I already "know".

    • @Meowface.
      @Meowface. Год назад +3

      Shane smith traveling through the Russian wilderness looking for a North Korean logging camp was peak Vice for me

  • @notsocluelessTV
    @notsocluelessTV Год назад +11

    Great video and all but can we just appreciate the editing of this. from start to finish it's so smooth. Big props to your editor 👏👏👏

  • @WorldRaceMVG
    @WorldRaceMVG 8 месяцев назад +1

    OG Vice on RUclips felt like what Channel 5 News feels like now

  • @MrXHCx
    @MrXHCx 6 месяцев назад

    I remember a fiction issue that was absolutely stacked with high quality work. It was well over ten years ago and i can think of a number of writers i still read that I first encountered there.

  • @generationfallout5189
    @generationfallout5189 Год назад +7

    The irony is that the ads on youtube are usually worse than creators content. I get bombarded with ads about dodgy gambling companies and dodgy dating websites that are probably just scammers. RUclips just wanted to hoard all the wealth as always.

  • @mukdukk
    @mukdukk Год назад +168

    I love this new direction your channel has taken. Solid content, free of fluff and well edited. Glad to see you growing bud.

    • @mukdukk
      @mukdukk Год назад +5

      Oh, and thanks for reminding me unsub to Vice 😅

    • @desertstar223
      @desertstar223 Год назад +4

      @@mukdukk who cares? you dont matter!

    • @chinaman1
      @chinaman1 Год назад

      Feels like it's the new vice.

    • @vinvinvichii
      @vinvinvichii Год назад

      @@desertstar223lol look at you. “Who cares?” Lol
      Woah. Watch out we gotta bad ass over here.
      You sound like a tough guy having a mental health crisis.

    • @DavidAbyssal
      @DavidAbyssal Год назад +6

      This is a copycat of SunnyV2 Channel...

  • @RichieRouge206
    @RichieRouge206 11 месяцев назад +3

    This was really interesting! It’s crazy seeing such big names spiral out of control. But the higher they fly the harder they fall! Great video fella

  • @TunaCat929
    @TunaCat929 6 месяцев назад

    Great video!

  • @AmazingKevinWClark
    @AmazingKevinWClark Год назад +204

    I love how a lot of these companies like to jump on modern activist trends because they think it sells, only to discover that they are part of the worst offenders. The hypocrisy annoys me.

    • @skyton658
      @skyton658 Год назад +12

      Broke

    • @AmazingKevinWClark
      @AmazingKevinWClark Год назад +23

      @skyton658 if you are referring to the go woke get broke bs, I also hate that hive mind. No offense but not everything fails just because it was trying to push an agenda. That mentality was also annoying when people used it to explain why Solo failed. The movie didn't fail because of a boycott like some people wanted to claim. If there was such a boycott then it would have continued for The Rise of Skywalker but we didn't see that happen. The movie failed because most people didn't care about Han outside of Harrison Ford. The movie was also sandwiched between bigger blockbusters, one of which was the next Avengers movie so of course it was going to be overlooked by families on a budget etc. What it does prove is slapping the brand name of Star Wars on anything doesn't equal sales. That's a company fallacy. I find people on both sides of the political aisle unreliable and doing a great job in screwing up society.

    • @stuartmorley6894
      @stuartmorley6894 Год назад +23

      ​@@AmazingKevinWClarkunfortunately, Andor apart, nobody is learning lessons about Star Wars at Disney. They keep producing tired, generic cr@p and sticking mainline characters in to try gain views based on nostalgia rather than bothering with plots. The Mandalorian went downhill the moment they started whacking in misplaced cameos over unique story telling. If there's one more show that just has to have Jedi's and has a random Skywalker then you might as well just use AI to write it. It has nothing to do with being woke, it's just generic dross, wasting a huge galaxy that could be filled with lots of interesting plots away from the main characters.

    • @Hlieyto
      @Hlieyto Год назад +1

      @@AmazingKevinWClark Wasn't just woke, but what comes with woke in Star Wars. Bad writing, story, articles riddled with red flags about these very things. Then when it comes out, and people hit on the bad points, mainly stemming from the woke nonsense undermining the entire movie, because they want to "subvert expectations" break down tradition and the hero's journey, all this baggage gets in the way of good movies, cos Hollywood rates it above writing a good story, they get all their checklists in first. And then afterwards they use woke nonsense as a shield, attacking fans, calling them 'ists and 'phobes for being critical of the objectively bad story and writing, so they lose their hardcore fans pandering to a minority on twitter, but that's another issue with marketing using twitter.
      By the time Solo came out, people were already jaded with these tactics and sick of it, so not just minority that would boycott, but the silent majority, a lot of them didn't go too. When you start losing the silent majority, who leave without following either side, woke or anti-woke. Then you go broke. It takes longer for them to react, but when they get sick of your preaching and American politics, they start to leave, especially internationally. Cos that's what it is, American politics.

    • @jackwilson5542
      @jackwilson5542 Год назад +15

      @@AmazingKevinWClark Movies back in 2000s were the best. They actually made you think instead of this repetitive propaganda bs we are fed today. There was diversity in them, but it wasn't forced and instead focused on the plot.

  • @George_M_
    @George_M_ Год назад +4

    Ah thats why i was seeing Vice branded game walkthroughs.

    • @_Twink
      @_Twink Год назад

      Actually?

  • @elekktrikk_home_video
    @elekktrikk_home_video 11 месяцев назад

    Great video and narration.

  • @sanghoonlee5171
    @sanghoonlee5171 8 месяцев назад +2

    How insane is that Gavin Mcinnes is one of the founders of Vice. Shows just how different the company must have been, at first.

  • @noname-gp6hk
    @noname-gp6hk Год назад +127

    Couldn't be happening to a better company.

    • @Tadders
      @Tadders Год назад +3

      Lol

    • @DittaDemon
      @DittaDemon Год назад +14

      You know balenciaga excists, right?

    • @BeardGrizzly
      @BeardGrizzly Год назад +33

      ​@@DittaDemon and it would also be great to happen to them.

    • @solomani5959
      @solomani5959 Год назад +3

      Indeed.

    • @jeffyboi6969
      @jeffyboi6969 Год назад +3

      @@DittaDemon did you know people die? thats also a bad random thing if we're just throwing shit out there.

  • @chasebliss5045
    @chasebliss5045 Год назад +3

    Uploaded right when dinner was ready. Thanks giver of content.

  • @stevee8472
    @stevee8472 9 месяцев назад +4

    Vice, one of the first examples of "get woke and go broke"

  • @brad1471
    @brad1471 8 месяцев назад

    Loved the video. Great voice over

  • @twntwn11
    @twntwn11 Год назад +7

    Love your content Kira, keep it up! 👍

  • @nicholasmatthew9687
    @nicholasmatthew9687 Год назад +34

    This makes so much sense, vice content has turned into something that’s an absolutely embarrassment to journalism. Now I understand why all their journalists these last few years just seem like they have just been hiring uneducated street kids.

  • @oldschoolnateguy
    @oldschoolnateguy Год назад

    Love your content, keep it up sir.

  • @ogami1972
    @ogami1972 Год назад +14

    As an older guy who has seen media change, I am looking forward to seeing these Vice journalists move into the "evening anchor" positions. I recall watching ABC's late night news program and being charmed by this young rapscallion "Anderson Cooper". It will be fun to see how the Vice crew will change journalism in the next 30 years. Also: I first read Vice with the "Kill Your Parents" issue. Those were better times.

    • @bunsw2070
      @bunsw2070 Год назад

      You think Anderson Cooper is a journalist? Vice produced sensationalist nonsense for Libtards with zero critical thinking skills. Keep getting your boosters as soon as you qualify. The FDA just approved a new booster for a particular variant. Their logic was that was the variant they'd done the most research on therefore that's the one that should be given. Keep mindlessly following your masters and we'll all be done with you soon enough.

    • @Hereforthecomments_
      @Hereforthecomments_ Год назад +2

      Dreaming are we?

    • @anthonycbudd
      @anthonycbudd Год назад +1

      lol wut???

    • @finnmcginn9931
      @finnmcginn9931 Год назад

      These vice journalists will be serving coffee, shooting smack, or smoking pole. Anchors aren't journalists, they are talking heads.

  • @Thefizzler69
    @Thefizzler69 Год назад +52

    Seeing vice deteriorate made me sad. They had such a great way to give you a window into places you couldn’t even imagine being let into

  • @jimbertsmith
    @jimbertsmith Год назад +42

    Vice ran head first into the same problem that companies that primarily cater to millennials and Gen-Z always do: broke customers. Their type of content was impossible to sustain within the traditional ad driven business model for media companies. They eventually would've had to move to a subscription based model to continue producing content, but the people who would have subscribed are also historically less wealthier than previous generations, burdened with debt, insane rent, and overall higher costs of basic living. Vice won't be the only company to go down because of this, trust me.

    • @randomchannel-px6ho
      @randomchannel-px6ho 8 месяцев назад +6

      Unfortunately I think Japan has already demonstrated the worrying path we're on - no opportunities for the youth to build wealth - the economy slowly withers aways and dies. Capitalism played itself

    • @lemonynora
      @lemonynora 8 месяцев назад +7

      It’s a major issue of capitalism and greed. Gen Z and Millennials are significantly poorer than previous generations. And while boomers and gen x like to say it’s because we’re lazy they ignore more nuanced and dark reality of wages being stagnant, while rents, and cost of living raise dramatically. It’s near impossible for young people to get a home and raise a family like their parents and grandparents did. This is the primarily force contributing to population decline. Soon there won’t be enough people to pay for their parents/grandparents pensions and we will see an even more crisis to come. the world is really really poop right now :(

    • @freakazoid4691
      @freakazoid4691 8 месяцев назад +1

      @@lemonynoraMillenials are lazy though. :)

    • @Cara.314
      @Cara.314 7 месяцев назад

      Isnt capitalism great guys!? we have all this technology to offer a higher standard of living for less work but somehow nobody has money? it's almost as if the entire system is rigged against itself in the guise of modern tech liberating people from the need to make money to survive. it's almost as if we need a better economic system to support the growth of technological unemployment/poverty that wont funnel all the wealth into the hands of the very few. everyone alive today is lazy by comparison to previous generations...the luxury of being lazy and doing the things you enjoy is the whole f'n point of technology.

    • @Brandon-tk2rw
      @Brandon-tk2rw 7 месяцев назад

      @randomchannel-px6ho lol no

  • @vapegodx788
    @vapegodx788 Год назад

    Great video mate

  • @anthonydolan3740
    @anthonydolan3740 Год назад

    Wow, this doc was quite impressive!

  • @toastedbabybuns1000
    @toastedbabybuns1000 Год назад +47

    Gavin saw the writing on the wall and got out while he could. Most indie media/ small businesses, when they outgrow their humble roots, start to morph into something more corporate as they gain in size. It's an almost inevitable metamorphosis. At that point, sacrificing the very thing that made you successful in the first place is a tell-tale sign of failure. I remember growing up watching edgy Vice content, then the sudden switch around 2013-2014 just made it a cringe copy of CNN. It's a shame Vice turned out the way it did, but at least Gavin didn't censor himself and got out when he did.

    • @YoutubeCommentor1
      @YoutubeCommentor1 Год назад +13

      Eh, he lost any respect after the whole proud boy fiasco, dude has been trying to keep relevance trying to make an ass of himself.

    • @toastedbabybuns1000
      @toastedbabybuns1000 Год назад +13

      @@RUclipsCommentor1 I don't agree, but you're entitled to your opinion. I find Gavin hilarious and uncompromising, which was basically what old Vice was.

    • @diskgrinder
      @diskgrinder Год назад

      And he went full Nazi. Good gravy

    • @lordofhyphens
      @lordofhyphens Год назад

      And I see Gavin as cashing in on the alt-right grievance grift like so many others in his orbit.

    • @dalegarrett8840
      @dalegarrett8840 Год назад +4

      @@RUclipsCommentor1 keeping relevance is pretty hard when you are cancelled. Proud boys, political commentator or comedian he has always been good for the cause despite sensationalised media perspectives on him regarding proud boys

  • @obsidiansands
    @obsidiansands Год назад +3

    Now, if only Polygon and Kotaku goes out of business as well.

  • @_nick_d
    @_nick_d Год назад

    Vice had some the wildest in-depth docs I’ve seen; right up with Frontline’s stuff

  • @StrangerInPublic
    @StrangerInPublic 9 месяцев назад +2

    Vice broke my heart rhe day I opened RUclips and saw some title like "VICE: Watch Action Bronson eat a s**tload of chicken wings" and I just couldn't stay subscribed anymore. I'd passed over so many videos at that point, bit for sone reason that one just... Did it

  • @jessguzman
    @jessguzman Год назад +10

    Vice and Buzzfeed should join forces lol

    • @CaptRR
      @CaptRR Год назад +2

      They can hire Don Lemon, I hear he’s available these days, and fits into their ideology.

    • @somethingclever8916
      @somethingclever8916 Год назад

      They really want the young demographic but the ones they had were in their 40s and have better things to do than read listicles and quizzes.
      Neither are attracting gen z audiences

  • @Miggy2j
    @Miggy2j Год назад +12

    I loved Vice back in the day, so many brilliant documentaries. This was a great summary.

  • @Frank-it9kl
    @Frank-it9kl Год назад +2

    At a certain point a company does need to grow. If you've grown to the point where you cannot grow further without investors, STOP growing. Just own the company, make profit, and put it in your pocket. Investors demand growth at all costs until the company begins to lose face, quality goes down and the customers leave. Its the same story over n over n over. OR if the investors can't buy, they'll copy you and undercut you. They'll take a loss until they take all you're business then jack the prices up after you close your doors.

  • @Antuan_the_Swan
    @Antuan_the_Swan 7 месяцев назад

    Thanks Gavin 👍🏻

  • @jonathan2847
    @jonathan2847 Год назад +12

    They used to have journalists in the Syrian war, then they became Buzzfeed, then they failed.

  • @bradley163
    @bradley163 Год назад +5

    The Ryan Duffy/Globetrotters/Dennis Rodman trip to DPRK was an absolutely amazing and wild ride to watch unfold.

  • @brittbarlow6111
    @brittbarlow6111 9 месяцев назад +2

    I remember, when Stephen Colbert said that Shane Smith was the smartest businessman in the world!😂😂😂😂😂😂 😂😂

  • @Itzallgoood
    @Itzallgoood Год назад

    Great take on Vice. I feel this exactly what happened to Vice.

  • @ashsvanlife
    @ashsvanlife Год назад +5

    Vice downfall kinda reminds me of H3H3s downfall
    Vice was bigger tho and bigger fall

  • @MichaelCravith
    @MichaelCravith Год назад +13

    I didn't consume that much of Vice's content, but I remember them having some great documentaries. I stopped keeping up with it seven or eight years ago and sort of just assumed it was already gone, so hearing it went bankrupt this year was a surprise.

  • @michelhv
    @michelhv 6 месяцев назад +1

    In 1997 Montréal, I bought the second issue of Vice. Just another local rag; it had a feature on Helium.

  • @Appxsci
    @Appxsci Год назад

    Good video! Got a subscriber with this one. I miss the glory days of vice. I used to read the magazine and Vice tv (vbs) was on the pulse of music at the time. Sad to see it get so shitty.

  • @williamdavis9562
    @williamdavis9562 Год назад +40

    I was one of those viewers they lost.
    Early on I was a huge fan of vice, they'd report on issues everyone was ignoring in far flung places.
    Then something changed, instead of reporting news they started to carefully peddle false narratives. Considering who their major investors were it makes sense now.
    I remember watching a show they did about the dog fights between Turkey and Greece in the Aegean and thinking they worked really hard to craft a specific narrative (It legit felt like something the BBC or CNN would do). Then I saw a few more that were worse than that and I never went back to their content ever again.

    • @tuckerbugeater
      @tuckerbugeater Год назад +2

      @@8.24. Never paid a dime and complains about free content

    • @williamdavis9562
      @williamdavis9562 Год назад +4

      @@tuckerbugeater Or gives reasons why they no longer consume.

    • @williamdavis9562
      @williamdavis9562 Год назад +4

      @@8.24. The story is above, try reading it.

  • @MrShanester117
    @MrShanester117 Год назад +13

    So the moral of the story is that advertisers rule everything and nobody can figure out how to make any money without them

    • @Robert_D_Mercer
      @Robert_D_Mercer Год назад +8

      easy; sell a product. Not a service. Nobody know how to do both at the same time. Like I dunno, maybe if billy mays was alive today he would be streaming and selling his shit

    • @lucy-pero
      @lucy-pero Год назад

      patron?

    • @alext8020
      @alext8020 Год назад

      @@Robert_D_Mercer Learn how to use semicolons correctly

    • @anonony9081
      @anonony9081 Год назад +2

      Only if you sell out. Subscription models work too, and there are plenty of sponsors who are willing to sponsor " controversial" content. Look at all the alt media that is huge right now, they got that way because they weren't willing to sell out like vice was. You don't need huge brands to sponsor you to be successful.
      Vice tried to grow too big too fast, they didn't have to hire thousands of people in dozens of countries. They could have stayed small and independent and not had to bow down to their investors

    • @machinewashableOG
      @machinewashableOG Год назад +1

      Wechat owners famously laughed about how reliant American companies were on advertisers

  • @davidmedlin8562
    @davidmedlin8562 20 часов назад

    The "rare earth" channel keeps the spirit of the old vice alive, i think he might have worked for them back then

  • @frankshifreen
    @frankshifreen 3 месяца назад

    Great analysis

  • @tvaddictism
    @tvaddictism Год назад +54

    Really great video! I remember being wowed by vice years ago. Thinking how are they able to reach such desolate places and report on the things that other news outlets either ignored or skimmed over? But vice in the last few years has turned into this neo-liberal fan fair. Staying their hand from "real" news stories and reporting on smut. It this steady downturn that made me turn away from them in the first place. It used to be "on the front lines of Ukraine's civil unrest" in early 2014 or "visiting north Korea" but now is more "these are the top onlyfans models". The company has clearly fallen from grace, and I don't see a way back for them.

    • @dhanyl2725
      @dhanyl2725 Год назад +7

      Don't forget "How X film/game/book is "

    • @AL-lh2ht
      @AL-lh2ht Год назад +1

      have you even looked up their recent stuff?

    • @dsfs17987
      @dsfs17987 Год назад

      I kind of got a slight pro russian vibe from them during the 2014-2016, if I remember correctly, there was as even a female vice "reporter" on JRE talking stupid things to promote the "oppressed" donbass people, my guess is they were fishing for money, and now they simply got used up by the money that needed them and threw them into the dumpster to make example of
      this sort of thing happens with politicians and other sellouts very often

    • @GoodfellasX21
      @GoodfellasX21 Год назад

      It's not their fault all the new generation does it get naked on only fans

  • @tsarbomba1
    @tsarbomba1 Год назад +2

    Didn't they also do a documentary on Liberia? That was truly terrifying.

  • @Krranski
    @Krranski Год назад +3

    This seems largely a structural problem in the economy. Having journalism tied to profit will always poison the artistic quality and freedom and allow propaganda to pollute the medium. We don't provide the best journalism to the people and it's impossible that we ever will, under our economic model.

    • @thepjup4507
      @thepjup4507 10 месяцев назад

      vice's downfall is vice's fault. blaming the economy is pulling straws and lazy.

    • @Krranski
      @Krranski 10 месяцев назад +1

      @@thepjup4507 Care to share your analysis?

  • @neverhave
    @neverhave Год назад +41

    I gotta shout out Remap Radio, the rebrand for Vice's gaming arm, that has successfully spun off in response to the bankruptcy. While they were at Vice they started up a subscription model of their own which enabled them to keep running as the company went through more and more layoffs. Now they're totally listener funded, hopefully sustainably for plenty of time to come!

  • @reevaas
    @reevaas Год назад

    Thank you. I was wondering what happened to Vice.

  • @htf5555
    @htf5555 8 месяцев назад

    watch those flames go. absolutely, beautiful

  • @gamesmasteruploader4863
    @gamesmasteruploader4863 Год назад +12

    amazingly put together and you're right: guys like yourself fill many of the holes VICE would have looked at years ago

    • @neanda
      @neanda Год назад +1

      true, there's more independents around now that are doing great reports and essays, thankfully, while very good, they don't 'usually' go out in the field like the old Vice used to do. they should've stayed as a medium co rather than have illusions of grandeur that cannot suit their content style, smh

  • @dougray30
    @dougray30 Год назад +3

    Another Kira deep dive? Yessssssssssssss.....

  • @PowerInOne22
    @PowerInOne22 6 месяцев назад

    the old content is still great and hopefully those videos never go away any time soon. i just remember feeling pretty upset when i learned that there was content on TV that i was missing out on and paying for such a thing wasn't in the cards for me.

  • @PlusMinusAll
    @PlusMinusAll 6 месяцев назад

    I remember when Vice was a free (paper) magazine laying around in skateshops

  • @whoistlovesburbrryshouldst186
    @whoistlovesburbrryshouldst186 Год назад +8

    There was a time where I would tune in to watch vice docs anytime I had free time and I used to throughly enjoy them. It must’ve been about 3-4 years since I done it so and I was wondering why. They def sold their soul for cash and started flooding us with nonsense haha.
    Thank you for very informative vid mate

  • @Horvath_Gabor
    @Horvath_Gabor Год назад +9

    I'd say at least half of their downfall can be laid at the feet of the growing social media landscape in general and reddit in particular. They had two options for growth: either get advertisers on board, or ask for a subscription, and why would anyone do the latter when you could get the daily news for free on Facebook, and as for the more “gonzo“ style reporting, it will show up on one of reddit's boards, so why bother paying a subscription fee for it?
    In the end, that led to mellowing out, fluff pieces, and pandering to the investrors.

  • @rl1049
    @rl1049 Год назад +1

    Good analysis and the things you point to as reasons for the downfall make sense. I think a less tangible force is that different generations of internet users hang out on different sites. I can't see Vice's irreverent tone being popular with gen Z in a way that it was with millennials.

  • @LancerFIN
    @LancerFIN Год назад

    This new content slaps. Subbed for BDO back in the day.

  • @HeisenbergFam
    @HeisenbergFam Год назад +13

    Vice is proof no matter how big you are you will eventually fade away

    • @me0101001000
      @me0101001000 Год назад +3

      While business lifecycle is definitely a thing, I think this is more a tale of how bad management can ruin everything about a good company. Something we see over and over again.
      Prof. Damodaran from NYU has a lecture on this, if you have the time and energy to watch an informative albeit sometimes boring college lecture.

    • @YoutubeCommentor1
      @YoutubeCommentor1 Год назад +1

      Size has nothing to do with it what are you on about. Vice made the sin of selling out, if they had stuck to their roots as an independent news company and didn't start shoveling out absolute garbage material they'd still have the large viewerbase they had of the early 2010s.

  • @blankface_
    @blankface_ Год назад +3

    I remember Vice used to be the spot everyone wanted to work at 10 years ago and is publicly perceived as so whack now