Growth Strategy Roadmap: Identifying Growth Dimensions

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While we have tons of resources on growth strategy found on our website below, we’ve created a quick growth strategy roadmap to help you understand your “growth dimensions.” These dimensions help you to build a successful strategy.
The first growth dimension is your “core.” The core services, products, customers, etc. that you currently serve. Oftentimes, the fastest and easiest way to grow is through your core offerings and current customers. How do we increase the retention of these customers? Then, we can expand to acquire new customers in your market. The core growth dimension can also be thought of as a market penetration strategy.
The second growth dimension is “new.” The new areas of growth you can expand into. What type of new products and services can you offer your current customers? What types of new markets can you tap into that will lead to new customers? The new growth dimension is really a market expansion strategy.
There are a few things you should think about when identifying growth dimensions. What is your current positioning and will you need to change it? How are you differentiating your organization? Who is your ideal customer profile? These are all important questions, especially when you consider jumping into new markets.
Now that you understand how to create a growth strategy roadmap, analyze your dimensions for new and current opportunities for growth.
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[@Seanpaulnz01]

You spelt Dimensions incorrectly in the thumbnail.

[@virtualstrategist]

Thx, good catch

[@amroali8977]

Is the RUclips platform strategic enough to draw clients

[@virtualstrategist]

Interesting point. Check out more of our resources here: onstrategyhq.com/resources/