The old joke about auto industries Monday meetings: "The only decision made at the meeting is to meet again, next week, on the same day at the same time".
@@lifeofrichard - Imagine if you could spend the Equivalent of 1 Starbucks Vente Latte, a Month, and keep your Job, without showing up? That's basically how much a Proportion the Fossil Fuel Company needs to spend, of their Trillions, to keep Folks Convinced that the Fossil Fuel Internal Combustion Engine is going to stay around, for 50+ More Years, in All our Vehicles! Plus, they are not "One Company" but rather a Collective, or A "Triad", or a "Cartel!" They are in proven "Collective Communication" to Fix Prices, Fix Supply, And Maintain their System! Watch "Who Killed The Electric Car" and "The Revenge of the Electric Car" and observe how GM even killed their EREV, not just the Car, the Volt, after they did a Second Generation version, but the Whole Drivetrain Package, as a Useful "Plugin Hybrid" to solve certain "Range Issues" for Vehicle Types!
About pushing the specs. In the 1990:s I worked in a company making electrical hand-held tools. They had a problem that the motors were too hot, so they wanted a new better motor, the spec was like "make the best motor possible within this size requirements". So we came up with a design giving about 94% efficiency at 1.6 kW power enabling the tools to have much better performance. Which in turn really boosted the sales and the motor is still in use to day with only minor modifications. Some years later I was at a seminar by a technical consulting company doing a hand held tool for Bosch (IRRC) and they had come up with a similar motor design, however their simulations showed the motor would have about 98% efficiency but the specification said 80% so they did not go this route but instead designed a much worse motor at a slightly lower cost.
I sold power semiconductors for 30 years , the discussion about 48 volts was starting 30 years ago , blocked by subcontractors , and the miss of courage by the car producers .
@@danielecolombo8702 48V systems, doesn't matter how they got there, they did it, and they also pioneered using Aluminum in the frames and hoods etc. Tesla is always after what real innovators did. Fact.
Sorry but i cannot agree , 48 volt Is in discussion since 30 Years and nobody Was implementing . Lights , sterling ,drive by wire ecc Is only Tesla , audi and Peugeot has implemented a very limited 48 volt approach .. Idra Gigapress are still only used by Tesla . BMW Was innovative in the last , not now
@@danielecolombo8702 Correct!! (except for the gigapress, where Tesla was first and ridiculed for it; now, every major auto manufacturer us trying to figure out how to do it, including Toyota, the laggard if the laggards).
Note that Tesla is failing, if you look at the numbers. It is no longer a growth company and is spending all its R&D on AI/FSD, not improving their cars or rolling out new models. X and S sales are in the tank and Cybertruck is clearly underperforming Tesla's expectations. EV sales by other brands are climbing even as Tesla sales are flat at best. While Sandy mocks the established brands they are all profitable, none are going bankrupt. Chrysler/Dodge might eventually be shut down by Stellates, but that should have happened years ago.
@@Miata822 what other brand has profitable BEVs again? source? as far as I know only Ford and Tesla show their pure EV profit margin and Ford BEVs have never ever been profitable....
Sandy's right about a single top executive at GM (and elsewhere) killing the EV1 and the entire stable of hybrids that formed the actual business case for the EV1 at the time. However, Sandy does not go far enough into the "why is this so?" The answer to this more fundamental question is the bonus formula for the entire exec team was, and still is, based upon short-term profits, rather than the longer-term profitability as well as any vision toward making cars less polluting and safer for all of us.
Right. Their incentive is to maximize short-term stock performance, which does not align with a years-long slog through massive work and low profits to transition to new tech.
It's also ironic and Horse Manure that they now want "hybrids". After driving an EV for 9 years, with zero maintenance cost and down time, I'm supposed to want a POOR driving hybrid, with high maintenance and fuel cost? LOL Come on.
The EV1s were extremely expensive - a million dollars each. GM probably thought electric vehicles would never happen. If it weren’t for Elon Musk they probably never would have.
@@juliahello6673I agree 100% that, if not for Tesla, there would be zero EVs produced by GM or any of the other legacy auto producers. However, you should be aware that the $million per EV1 was due to the upfront GM, partners' and suppliers' engineering cost spread across a minimal volume (only 500 units that were leased, not sold) that GM's top management permitted to be built. Everyone who had an EV1 loved it and wanted to keep it, but GM said they could not. GM never allowed a single EV1 to be bought and would only lease one for $500/month, with no right to purchase the EV1 nor even to hang onto the vehicle through the end of the lease. Instead, GM sent wreckers to take back all of the EV1s that were leased, and then crushed them all to try to erase them from the public's eye.
Kodak actually made a digital camera they sold as a "press" camera for newspapers. Like GM with the EV1 they couldn't see the future they held in their hands. A great interview with the Oracle of change.
It wasn't even "the camera" . It was the "Charge coupled device" (CCD). [Edit..... Which is actually ANALOGUE!] EVERY camera, photocopier, scanner (including shops, etc) phone, light sensor.......on the planet. *HUGE* market
GM used a battery chemistry in the EV1 that was bought by Chevron and locked away. Lithium came later and when it was becoming viable they brought out the Volt (before the Model S).
VW could be big in the EV world but in my view their lead by the old school. Sandy makes incredible sense I’ve seen this in British companies, our car industry?
I did post-secondary in Canada as well in Process Control and Automation. My courses were also exclusively STEM. On my own, I took non-credit courses on what he called “the humanities”. Plus a few privately paid for business classes on negotiating (this helps with *all* aspects of life!) and people management. Those last two aspects paid huge dividends in separating me from other equally technical peers during every consulting and FTE job of my fourty year career in I.T.
Congratulations! I really enjoy the show. Sandy Monroe is a master in knowlegment in the technological evolution and in car industry management. His historical and technical know how inside the car industry as well in other industrial segments is absurd mainly in the attitude concerning news technology adoption in car industry. Amazing the secret for success is 10% in theory and 90% in psychology. Clever inside. Congrats again for the show. I really appreciated it.
I soooo much agree with the work ethic evolution... I have seen it happening the last 15-20 years, and I was and am shocked (and a bit disgusted). Its a cultural thing, and the work culture is moving (downwards) all over the world. Its so sad as this is linked with motivation and satisfaction. Result, nobody cares anymore, people get depressed and burned out. This is a downwards spiral. I also agree with the corporate 'resistance' to change, and the short term perspective of leaders. You see it happening all over. I also understand that you must be much strong to fight this and survive if your supervisors and stakeholders of the company (or institution), are all 'naturally selected ' to be weak and risk averse. Its a fine line to walk, but if you have the vision and 'the force is with you', its doable..... lets keep hope and encourage individuals that dare to express themselves and share (if possible impose) their innovative vision in this more and more heavily regulated and compromise seeking society.
Danke Robin, bestes Interview über die Psychologie der deutschen Autoindustrie im Speziellen und generell über die Herrschaft der Komitees…und der Gewerkschaften!
Unions and inspiration are mutually exclusive. Which is what Munro means in this whole interview. The difference is I only used that first sentence to sum up the whole video. Munro is slow and wordy, but I rarely listen to him preach to the choir boys.
I live close to silicon valley and sometimes I'll mention Tesla's EV innovations to friends and their faces turn blank. They are so blinded by mass media messaging. They'll say how nice their new gassy Mazda is and it has auto steering. You can buy the new Model 3 Highland in California for $35,000. and it can drive itself. This is madness, and Northern California is burning. Jeannine
If you build a ICE car that you make a 3% profit on, but make a 98% profit in repairs and service, do you change to building a EV that you make a -35% profit on and 2% profit on repairs and service?
In a word: BYD and BYD (corporate-wide) have 90,000 R&D engineers. "To date, BYD has more than 90,000 research and development engineers, applied for more than 48,000 patents globally, and has been granted more than 30,000 patents, according to the announcement. Feb 19, 2024"
R&D is Research and Development. In total, BYD offers over 20 different passenger vehicle models across its various brands and series, as well as numerous commercial vehicle options. BYD like Tesla also has sectors outside automotive. I have to wonder how many engineers are working on the Research end. Or are they all busy designing yet another car with the same technology. Not claiming this is the case but I wonder.
schools have never taught anyone work ethics, parents used to do that, now having anyone with work ethics at home is a miracle, let alone participating in anything productive as a kid...
Monopoly and oligopoly stifle innovation as unnecessary investments. Corporate structures inhibit creativity by establishing the "safe yes man system". If nothing changes then failure is not a concern. 😮
Thiel advises new businesses to seek to become monopolies by starting in small, niche markets and expanding from there. He emphasizes the importance of being unique and creating a new market space where the business can set its own rules rather than trying to outperform in a crowded and competitive field. Thus monopolies are necessary for paradigm change, and competition kills companies as they starve themselves of profits.
Great respect for Sandy Munro😎👍 I think Moto industry in western world is overregulated by lobby of the big manufacturers, that is why we don't have good quality cars anymore... as they were in the 90's. German, french, italian.... that ws a good era in Europe.... now we have "plastic" fancy cars with danger , distracting lcd screens etc... and quality, instead rising...it went backwards in many parts.... we need to just come back to common sense. All the best from Poland. Great condensed interview👍😎
BMW didn’t just kill the i3 in 2022, they built a couple of more conventional models , including a sedan i4 and an SUV and now several models. It’s believed that the i3 was experimental. A lightweight urban vehicle built with carbon fiber cage aluminum suspension components and abs body panels making it super lightweight for man EV at 2900 lbs. It was a ground up design somewhat controversial in form and quite expensive at around $50k although many were deeply discounted. Three years out of production it is already a cult vehicle. Its entire production count from 2013 to 2022 was about 240,000 which is close to Tesla’s production rate for 2 months. Sometimes Sandy is like an old man shouting at the clouds or a crazy Reddit commenter. I think he was pissed that the i3 was pulled but he of all people should have seen the writing on the wall. Full disclosure, I own a 2019 i3S
the light weight panels were a double edged sword, so when it came to repairs, a disaster. I have worked with carbon fiber and it ain't in the average panel workers line of knowledge. Also it made the car expensive to produce, the design was too way out for a lot of people unfortunately.
The i3 panels were designed to be easily replaceable, and recyclable, not "panel beaten". Certainly, carbon fibre chassis repairs were much more a problem, but apparently in Germany, they can be repaired, re-"cooked" and all good. The shame is that battery range was too small - our 2015 is down around 100km, but it's fantastic to drive (quiet, fast, zippy, lightweight, very manoeuvrable etc.)
Holden and frost went from carriage makers to assemblers of cars, then they were bought by general motors they made car for over fifty years and eventually were shut down by them when our government didnt pay GM enough money to keep in production.
I am not a major fan of the Cyber Truck, but I do like the other products from Tesla. Mostly, I am a fan of Aptera. The people pushing back are mostly people being paid off by big energy, i.e., oil.
Aptera is a 3-wheeled motorcycle so it does not have to meet the same safety requirements of a car. In most states in the US you will need helmet and a motorcycle license to drive one.
Wow Robin, you scored!!! Can’t believe I watched the whole thing, but very interesting conversation. Great questions from you and it’s a nice change listening to Sandy’s perspective in regard to the business psychology side of things. My wife works in the medical/data with a big medical establishment and struggling with the same thing Sandy’s talking about here. I can’t wait to share his thoughts with her through this video. You’ve got a new sub here! Good luck with your bright future!
21:57 "...when it comes to strongly held rules and regulations...": Best practices. I always wondered how practices can ever get better when you have them dictated. 23:05 "...but they don't match the results...": The best way to sell a new concept is to assume it is the existing practice. Then have the existing practice prove "it" is better. Gets rid of the "that's the way we've always done it" argument. Think of EVs as the "existing" practice. You take energy in the most efficient and cleanest way possible. Put it on a wire. Store it in vehicle at zero weight change. Convert it to motion with a handful of parts. Efficiency is over 80%. Maintenance is near zero. New idea: ICE engine: Put 1/2 processed energy in a pipe to a terminal. Truck it at great risk from terminal to fueling station underground tank. Pump it from underground tank to vehicle raising its weight. With hundreds of parts convert energy to motion, wasted heat and pollution. Efficiency is about 30%. Maintenance is continual and crucial. Ok, make your case for ICE replacing EV. What's their best point? It creates jobs. The battery has been the missing link all this time.
@@aquaacedever9341 Kinda like a communist 5 year plan? Most companies would be out of business before they got their first bad practice fixed. Re. Best engineer? Ever hear of the Peter Principle? Continual refinement: Ever hear of W.Edwards Deming?...or Elon Musk?
I agree. I worked for the old per split HP. To move into management one had to have work experience in the R&D Lab, Manufacturing and Marketing. For us marketing was mostly supporting the field engineers who supported the customers. It was not uncommon for the company to send Engineers back to school to study marketing.
@@BabyJesus66 It's also part of the Corporate non-response to Global Warming. The young people see the science and the real world results, the destruction today. Do something, give them hope.
22:10. When a standard proves profitable, the originator of that standard is promoted to a high executive position. After some years, as the standard becomes more and more obsolete, that executive will fight to keep the status quo...and his status, intact. Office politics says that anyone who questions the paradigm, will be eased out, or their career will stagnate, to avoid the power structure being threatened.
But wait. Isn't BYD's chief EV designer a German, Wolfgang Egger? Nio's global design center is in Germany. Germans have a big influence on China's EVs. Germany can be a leader in EVs if not for the leaders of it's automotive companies.
You forgot that it was that little Chinese CEO who pushed what he wanted. Designers might be good but if the Chinaman is not happy , you redesign until he is happy. He asked his engineer to dismantle Tesla and come up with a better priduct
I wholeheartedly agree and emulate that sentiment. At meetings, you might talk about work that needs to get done but you don’t actually get any work done.
Even if corporate America completely destroyed US unions, I guarantee that management would still be massively risk averse. It's nothing to do with unions...it's everything to do with corporate shareholders demanding ever-increasing quarterly dividends. The sad thing is that by blindly sticking to old tech and assuming things will not change, is a guarantee of future plant closures, and ultimate bankruptcy.
@@dvader3263 They owned a bit of TSLA , decided to try to kill Tesla by selling the Shares then invested in FOOLCELLS, Even went as far as saying their Mirai can run on Cow Poops, now being sued by Mirai owners for lying about the Hydrogen infrastructure and availability of Hydrogen.You can only SCAM the people so much, until they find out the truth.😂
I'm most disappointed in Toyota's EV-customers. Why on earth would you buy an EV from a company that so blatantly doesn't want to make an EV? It's bound to be an inferior product.
OTA Upgrades simply encourages releasing Beta as a finished product... I mostly want a car to display information I need to drive,cInfotainment I can supply as needed (and ws needs vary ).
While there is some truth in what you are overstating it. GM and other legacy automakers have demonstrated they can release vehicles that are essentially prototype quality, with or without over-the-air (OTA) update capabilities. OTA is generally a good thing.
Ein ganz lieber Typ und offen für jeden. Egal, wer zu ihm hingekommen ist, er hat immer ja gesagt und sich für jeden Zeit genommen. Es war ein unglaublich heißer Tag und sehr anstrengend für ihn aber er hat bis abends alles gegeben.
Thinking as I sometimes do why why O E M didn't move on (that is forward direction) yes there is cigar puffers didn't see through smoke because the real control is in the board rooms of big oil .
O E M yes have some power most in employee's Well that use to be most are importing now and getting worse profits not great shareholders mostly Waiting for buy backs lol Big oil profits nice shareholders still like it no buy backs lol that's for now.the future not unless nose bleeds pricing .
I don't know why Sandy thought VW would compete, given they have the same fundamental barrier as every other legacy auto (execs only care about short-term stock performance and tons of capital and contracts attached to ICVs). Like, sure, it's technically possible for them to remake the company but extremely unlikely. Just like the oil industry decided it was more profitable in the short term to stick with the existing product and suppress the challenge (climate change), legacy auto did the same with EVs.
Work ethic is key also trade school should be free. We need more people that work hands on. Going back is a bad move innovation must go forward. Think outside the triangle 😊
Höchstwarscheinlich werden die meisten Automobilhersteller in DE die Erfahrung von Nokia, Blackberry und Co. machen müssen! Das ist sehr traurig, aber die wollen solchen Leuten wie Sandy Munro nicht zu hören.
One of the problems is the need to find the correct information about what is really happening. In the United States people can steal 950 dollars worth of goods and not be prosecuted. The stores are closing to avoid the loss. They tell the employees to just let the thieves go and avoid any contact because of the violence that often occurs. The crime goes unreported and the plan is to close the store. Crime figures are dropping, because the criminals are very dangerous and employees could be killed over a twenty dollar item, so the crime is not reported. If the crime is reported the prosecutor avoids prosecution. Crime figures are going down, but criminal activity is going up, because of unreported crime, and because now everyone is afraid to go to stores because of the criminal activity in stores. Most stores have video cameras in the parking lot to try and stop auto breaking and entering by thieves. The government leaders are saying that crime figures are down, and that is because everyone is afraid to be out after dark and they only shop on line. In the reporting of ice melting at the poles or mountain glaciers, one group says the ice is melting and the other group says there is more ice accumulating. The thing that is true, is that it is hotter in places where all the gasoline vehicles are heating up the area, than, in the woods where it is twenty degrees cooler. No one puts their hand on the exhaust pipe because of all the heat. A car transfers cool air into hot air. If there are a couple million vehicles moving in the city at 8:00 am, it is hot, and you can feel the heat coming off the vehicle when they pass. In the city, when everyone turns on their air conditioner which exhaust the hot air outside the buildings. A person can feel the heat. Every time I go into New York City, the heat is the one thing I notice. A person has to become conscious of the heat and be comfortable with the humidity. In the afternoon, people try to walk on the shady side of the street.
31:40 "...these guys taught me work ethic...": Want to accomplish work ethic? First, teach people to find work that fits what they want to do in their spare time. You don't have to teach anything else. Want to work with wood? Become a pattern maker. 33:25 "...he doesn't care about the money, he cares about the 25%...": I've always said stress comes from having responsibility without control. You're not going to ever be happy if you're not in control of your destiny. And you know what? That blows the leader/follower model to smithereens. Musk's robots will help. It will prove the authority / human robot model we've depended on never really worked.
VW runs the largest private research labs in the world. Stop the nonsense. Tesla just recalled all vehicles in U.S. due to Chinese sourced defective hood latches. Hmmm, but Tesla is not "just" a car company? It has 4 wheels and some doors, it's not a ice cream cone
@@cengeb VW fanboy has no clue. No car company in the world spends as much on marketing as VW (and the customers do pay for it). Their research must be very inefficient. They are nowhere. Neither do they have a modern architecture like Tesla or BYD nor do they have anything close to FSD. Thats why they just spent 5billions on Rivian partnership to get modern software and architecture. And MobilEye has nothing to offer that Tesla could not do 5 years ago. Watch their stock price that is sharply falling for weeks now.
@kafiluz4317 get out if the mush cult..it is not good. I guess you are short on knowledge,vw has investments in solid state battery stuff around the world,so many joint ventures and ongoing innovation. Tesla also buys parts unlike Sandi and his lies he doesn't know what vertices integration is. Cyber junk uses zf steering asdys,they buy most parts like all others. You belive anything don't you. Tesla sales have plumetted,45% its junk
@kafiluz4317 there is no suchvthing as fsd why are they being sued for calling it that,level 5 doesn't exist. Facts matter. Tesla has recalled all vehicles in u.s. due to chi ese hood latch faikure...thats some vertical integration. Learn what words mean
I love to listen to Sandy, and I can agree somewhat about work ethic, but I think that not wanting to expend your energy for someone else's profit is not a bad thing. The older generations have 90% of the money & wealth of society, and don't want to give any of it up to young people. I turn 40 this year, I can hang with the over 50 crowd, I get annoyed at people under 30 sometimes, but working hard just to be exploited for someone else's profit just because you're "supposed to" isn't the life goal of the young generation.
Munro contradicts himself at 17:09 with his comments at 9:05 regarding lack of leadership and committee staling growth yet it was that same leadership that stalled the growth of the GM's EV1, Volt, and Bolt. Lack of vision seems to be a more central theme.
Legacy car companies are like the lobsters in the pot as you gradually increase the heat. They can notice the change until its too late to do anything about it.
Der Zug ist schon so gut wie aus dem Bahnhof gefahren, die Zeit wird knapp für die deutschen Autobauer. Noch 1 bis 2 Jahre dann ist der Zug abgefahren.
He has reason to be and explains in detail why. Tearing down Tesla's vehicles is what convinced him. He's not just a Tesla fan though. He recognizes the engineering genius found in the likes of BMW, VW, Toyota, GM, etc. but obviously can't stand their corporate culture that actively works against innovation.
@interman7715 If you LISTEN to him, you'll know that initially he was definitely *NOT* a fan of Tesla. . He IS (Was) a man who recognises excellence (AND B.S) and will tell you either way. If your confirmation bias prevents you seeing that, tough.
31:14 "...I wanta work from home...": Make the case for a dense downtown with 100m tall skyscrapers... when you're already able to do your work from home. What's the skyscrapers argument? People are easier to manage when they're under your thumb.
Why are people absolutely intent on seeing the death of the internal combustion engine? As a car lover, it makes me sick and enraged to see all of the great cars I loved as a kid, and dreamed of buying one day be killed off systematically in exchange for soulless electric vehicles. Why can’t we just have a choice of ICE, hybrid, or full EV? Why do people believe that I shouldn’t be allowed to drive an internal combustion engine car?
You will always have the choice but what you don’t understand is that electric cars are already cheaper in TCO compared to combustion engine cars. EVs will in the next cars be so extremely cheaper that it is just a question of you can afford to drive an ICE car. About the industry: consumers don’t like the legacy EVs because they are not good at the moment. The industry doesn’t like EVs because they did not figure out how to make money with EVs. Their ICE cars make a lot of money and they are too lazy to go the next step.
@@Robin_EV Rather than too lazy I would say that not continuing with BEV development from the days of the EV1 on is the problem. Even if they only developed them for 20 or so years.
The amazing thing is that there have been people like Sandy out there. And yet legacy continues its ignorant decline. Can you imagine a company worth billions can't see the truth? Toyota re upping on gasoline engines? The blindness is amazing.
Also, did it ever occur to you two that maybe the reason these auto makers aren’t going all in on electric is because the customers just don’t want it as much as we all thought they would? I certainly don’t want only electric options. I’d love to have a daily driving car for around the city that charges right in my garage from my solar panels. But for enjoyment, or for long trips, I want a good old naturally aspirated combustion engine. And it appears that the vast majority of the market agrees with me. If one company goes all in and makes 75%-100% of their fleet full electric, they will just be crushed by any competition that offers choices between hybrid, full EV, and good old ICE vehicles. It’s supply and demand
@@Robin_EV so your opinion is that we should just force all people to have electric only cars? And to all the people who have invested their life savings into their hobby of a classic or modern petrol car that they spent weekends and nights after work building and working on, what about them? Is their car just illegal to drive now?
Tradition car dealers hate BEVs because they don't get them back in the service department for maintenance scheduled and other. So when a customer comes in looking for a BEV they steer them to a hybrid or better an ICE.
@@talbotd27 The argument is that if the playing field was level the majority of people would want BEVs. Big oil is spending big bucks to keep you thinking their hands are clean. I will be right beside you if law makers try to ban classic and hotrods. The oil companies have been feeding you on FUD. There are only a few places in the world that are saying you can't buy a new ICE car after 2030 or 2035. Nobody that I know of is saying you can't drive the ICE car you own or buy a used ICE car. Right now it is ICE vs Electric. In the US the goal is zero emissions not any specific drive train. So if you can come up with a really good rubber band that is good too. :)
Glueckwunsch zu dem Interview. Ein paar Punkte, und ich weiss, dass die Situation nicht einfach ist: Ich waere beinahe beim Intro ausgestiegen, weil es zusammenhangslose Statzaneinanderreihungen waren, bin aber froh, dass ich AUto gefahren bin und nicht mit dem Handy spielen wollte. Was schwierig zu verstehen ist, sind die Fragen, weil die Stelung des Verbes im Satz nicht englisch ist. Waere cool, wenn Du das irgend wie in Dein System bekommen koenntest. Schwierig, weiss ich selbst. Ich betrachte Deutschland aus der Ferne seit ungefaehr 20 Jahren. Alles politische Pussies, wenn es um Entscheidungen geht. Halbherzig, unausgegohren, es wird angefangen und abgebrochen, gaenzlich andere Richtung eingeschlagen und wieder abgebrochen. Solar, Windenergie, Waermepumpen, EVs, es ist einfach nur peinlich. Die Zeit laeuft, das Geld zerrinnt, die Motivation schwindet, das Talent haut ab und zurueck bleibt unqualifizierte Arbeit, die keine Anleitung folgen kann. China kommt, Tesla kommt, wann wird das endlich begriffen werden?!
Perhaps averse to charismatic, visionary leaders for historical reasons? Also, I would read Germany as more oriented towards execution than innovation in general; wanting to "do it right" rather than finding a new way to do it. The European mindset seems to me to be more about dividing up the pie rather than making a bigger one. A source of massive migration to the US in the 19th century, maybe the German innovators, like Elvis, have already left the building.
The old joke about auto industries Monday meetings: "The only decision made at the meeting is to meet again, next week, on the same day at the same time".
Don’t be fooled. The fossil fuel industry has a lot to do with slowing down the transition to electric.
Lots of money to buy politicians and scare the public.
Nah.
Fossil fuel produced thousands of news articles about EV fires in 2017-2019
@@lifeofrichardyah
@@lifeofrichard - Imagine if you could spend the Equivalent of 1 Starbucks Vente Latte, a Month, and keep your Job, without showing up?
That's basically how much a Proportion the Fossil Fuel Company needs to spend, of their Trillions, to keep Folks Convinced that the Fossil Fuel Internal Combustion Engine is going to stay around, for 50+ More Years, in All our Vehicles!
Plus, they are not "One Company" but rather a Collective, or A "Triad", or a "Cartel!" They are in proven "Collective Communication" to Fix Prices, Fix Supply, And Maintain their System!
Watch "Who Killed The Electric Car" and "The Revenge of the Electric Car" and observe how GM even killed their EREV, not just the Car, the Volt, after they did a Second Generation version, but the Whole Drivetrain Package, as a Useful "Plugin Hybrid" to solve certain "Range Issues" for Vehicle Types!
About pushing the specs. In the 1990:s I worked in a company making electrical hand-held tools. They had a problem that the motors were too hot, so they wanted a new better motor, the spec was like "make the best motor possible within this size requirements". So we came up with a design giving about 94% efficiency at 1.6 kW power enabling the tools to have much better performance. Which in turn really boosted the sales and the motor is still in use to day with only minor modifications.
Some years later I was at a seminar by a technical consulting company doing a hand held tool for Bosch (IRRC) and they had come up with a similar motor design, however their simulations showed the motor would have about 98% efficiency but the specification said 80% so they did not go this route but instead designed a much worse motor at a slightly lower cost.
Well the Chinese have an answer to that, and Bosch now has Chinese competition.
I sold power semiconductors for 30 years , the discussion about 48 volts was starting 30 years ago , blocked by subcontractors , and the miss of courage by the car producers .
Audi has had 48v stuff for years, pay attention
@@cengebNot as a service and unique battery
@@danielecolombo8702 48V systems, doesn't matter how they got there, they did it, and they also pioneered using Aluminum in the frames and hoods etc. Tesla is always after what real innovators did. Fact.
Sorry but i cannot agree , 48 volt Is in discussion since 30 Years and nobody Was implementing . Lights , sterling ,drive by wire ecc Is only Tesla , audi and Peugeot has implemented a very limited 48 volt approach .. Idra Gigapress are still only used by Tesla .
BMW Was innovative in the last , not now
@@danielecolombo8702 Correct!! (except for the gigapress, where Tesla was first and ridiculed for it; now, every major auto manufacturer us trying to figure out how to do it, including Toyota, the laggard if the laggards).
Danke an Sandy Monroe , ein kluger Mann dem unsere Autobosse ganz genau zuhören sollten.
LEADERSHIP! I agree 1000%...So many companies fail due to lack of leadership.
Note that Tesla is failing, if you look at the numbers. It is no longer a growth company and is spending all its R&D on AI/FSD, not improving their cars or rolling out new models. X and S sales are in the tank and Cybertruck is clearly underperforming Tesla's expectations. EV sales by other brands are climbing even as Tesla sales are flat at best. While Sandy mocks the established brands they are all profitable, none are going bankrupt. Chrysler/Dodge might eventually be shut down by Stellates, but that should have happened years ago.
Having a leader with some balls is patriarchy :P
"Mary, you electrified the entire car industry, you led and it matters" --Sleepy Joe
"Leverage": The enabler for a tiny number who don't "get it" to control a huge number who "do get it". Another word for it is "leadership".
@@Miata822 what other brand has profitable BEVs again? source? as far as I know only Ford and Tesla show their pure EV profit margin and Ford BEVs have never ever been profitable....
And Governments, they fail due to lack of leadership
Sandy's right about a single top executive at GM (and elsewhere) killing the EV1 and the entire stable of hybrids that formed the actual business case for the EV1 at the time. However, Sandy does not go far enough into the "why is this so?" The answer to this more fundamental question is the bonus formula for the entire exec team was, and still is, based upon short-term profits, rather than the longer-term profitability as well as any vision toward making cars less polluting and safer for all of us.
Right. Their incentive is to maximize short-term stock performance, which does not align with a years-long slog through massive work and low profits to transition to new tech.
It's also ironic and Horse Manure that they now want "hybrids". After driving an EV for 9 years, with zero maintenance cost and down time, I'm supposed to want a POOR driving hybrid, with high maintenance and fuel cost? LOL Come on.
The EV1s were extremely expensive - a million dollars each. GM probably thought electric vehicles would never happen. If it weren’t for Elon Musk they probably never would have.
@@juliahello6673I agree 100% that, if not for Tesla, there would be zero EVs produced by GM or any of the other legacy auto producers.
However, you should be aware that the $million per EV1 was due to the upfront GM, partners' and suppliers' engineering cost spread across a minimal volume (only 500 units that were leased, not sold) that GM's top management permitted to be built. Everyone who had an EV1 loved it and wanted to keep it, but GM said they could not. GM never allowed a single EV1 to be bought and would only lease one for $500/month, with no right to purchase the EV1 nor even to hang onto the vehicle through the end of the lease. Instead, GM sent wreckers to take back all of the EV1s that were leased, and then crushed them all to try to erase them from the public's eye.
@@juliahello6673 GM only leased the EV1, so your estimate of "ONE MILLION DOLLARS" (key DR. Evil from the movie Austin Powers) is somewhat laughable.
Kodak actually made a digital camera they sold as a "press" camera for newspapers. Like GM with the EV1 they couldn't see the future they held in their hands. A great interview with the Oracle of change.
CEOs with no vision. 👍
It wasn't even "the camera"
.
It was the "Charge coupled device" (CCD).
[Edit..... Which is actually ANALOGUE!]
EVERY camera, photocopier, scanner (including shops, etc) phone, light sensor.......on the planet.
*HUGE* market
Yes, the Kodak digital throwaway ranks as one of the top corporate blunders of all time.
GM used a battery chemistry in the EV1 that was bought by Chevron and locked away. Lithium came later and when it was becoming viable they brought out the Volt (before the Model S).
@@Miata822The Chevy Volt was a plug in Hybrid, with an all electric range of around 40 miles.
VW could be big in the EV world but in my view their lead by the old school. Sandy makes incredible sense I’ve seen this in British companies, our car industry?
Morris Marina rules. That car had rear wheel drive. Nothing else going for it but these days - it's a selling point. Apparently.
I did post-secondary in Canada as well in Process Control and Automation. My courses were also exclusively STEM. On my own, I took non-credit courses on what he called “the humanities”. Plus a few privately paid for business classes on negotiating (this helps with *all* aspects of life!) and people management. Those last two aspects paid huge dividends in separating me from other equally technical peers during every consulting and FTE job of my fourty year career in I.T.
tks Sandy, seems bigger the pride/ego bigger the scotoma/blindspot gets
Congratulations! I really enjoy the show. Sandy Monroe is a master in knowlegment in the technological evolution and in car industry management. His historical and technical know how inside the car industry as well in other industrial segments is absurd mainly in the attitude concerning news technology adoption in car industry. Amazing the secret for success is 10% in theory and 90% in psychology. Clever inside. Congrats again for the show. I really appreciated it.
I soooo much agree with the work ethic evolution... I have seen it happening the last 15-20 years, and I was and am shocked (and a bit disgusted). Its a cultural thing, and the work culture is moving (downwards) all over the world.
Its so sad as this is linked with motivation and satisfaction. Result, nobody cares anymore, people get depressed and burned out. This is a downwards spiral.
I also agree with the corporate 'resistance' to change, and the short term perspective of leaders. You see it happening all over.
I also understand that you must be much strong to fight this and survive if your supervisors and stakeholders of the company (or institution), are all 'naturally selected ' to be weak and risk averse.
Its a fine line to walk, but if you have the vision and 'the force is with you', its doable..... lets keep hope and encourage individuals that dare to express themselves and share (if possible impose) their innovative vision in this more and more heavily regulated and compromise seeking society.
it's the result of pay practices. The CEO takes most of the profit now, with Stock Options. Demoralizing.
Danke Robin, bestes Interview über die Psychologie der deutschen Autoindustrie im Speziellen und generell über die Herrschaft der Komitees…und der Gewerkschaften!
Unions and inspiration are mutually exclusive. Which is what Munro means in this whole interview. The difference is I only used that first sentence to sum up the whole video. Munro is slow and wordy, but I rarely listen to him preach to the choir boys.
@@PlanetEarth3141 Without unions the usa would be so much worse lol
Excellent conversation
Intelligent discussion. Sandy made some important points here. 👍🏻
Christensen's book, Innovator's Dilemma, would be a good read for viewers interested in this video.
Excellent conversation! Love history, business insights, and the contribution from cameraman half hidden in the back seat.
Sandy Munro does not own a car company, but he has the admiration of millions, including me, thanks for the video and greetings from Costa Rica!
If you have one leader who calls all the shots, you better have a damn good leader.
A damm good leader as opposed to what, a half dozen mediocre leaders.
When you do have one good leader you will have a better company. We see this all the time when leader leave or die and others take over.
Danke Robin! Eines der besten Interviews die ich in letzter Zeit gesehen habe.
Dankeschön 😊
I live close to silicon valley and sometimes I'll mention Tesla's EV innovations to friends and their faces turn blank. They are so blinded by mass media messaging. They'll say how nice their new gassy Mazda is and it has auto steering. You can buy the new Model 3 Highland in California for $35,000. and it can drive itself. This is madness, and Northern California is burning. Jeannine
Big oil made them kill it.
If you build a ICE car that you make a 3% profit on, but make a 98% profit in repairs and service, do you change to building a EV that you make a -35% profit on and 2% profit on repairs and service?
@@davidbeppler3032 ...if you still want customers. Yes, you'd better. Looking at Nissan and Chrysler right now.
@@davidbeppler3032 You'd better get into the idea, that your dealership can now sell 2-3X EVs with the same service center size.
I believe that. I have also heard that wall street wanting quarterly profits was a factor. Not enough time to ramp up BEV production and sales.
Best interview from Sandy I've ever heard! So true about work ethics! Love to hear his take on @Aptera_Motors and their leadership!!!
In a word: BYD and BYD (corporate-wide) have 90,000 R&D engineers.
"To date, BYD has more than 90,000 research and development engineers, applied for more than 48,000 patents globally, and has been granted more than 30,000 patents, according to the announcement. Feb 19, 2024"
Whoa.
So a ratio of 3:1?
.
I wonder what the Tesla ratio is (and was when the majority of R&D was done?)
R&D is Research and Development. In total, BYD offers over 20 different passenger vehicle models across its various brands and series, as well as numerous commercial vehicle options. BYD like Tesla also has sectors outside automotive. I have to wonder how many engineers are working on the Research end. Or are they all busy designing yet another car with the same technology. Not claiming this is the case but I wonder.
Klasse, dass Du Sandy so auch mal offiziell „nach Deutschland“ holst!
Sehr gerne! Krass, dass es geklappt hat ;)
@@Robin_EV ev is older technology than ice/internal combustion engines and its limitations show bright next to ice.
schools have never taught anyone work ethics, parents used to do that, now having anyone with work ethics at home is a miracle, let alone participating in anything productive as a kid...
Monopoly and oligopoly stifle innovation as unnecessary investments. Corporate structures inhibit creativity by establishing the "safe yes man system". If nothing changes then failure is not a concern. 😮
Corporations are ruining society.
Thiel advises new businesses to seek to become monopolies by starting in small, niche markets and expanding from there. He emphasizes the importance of being unique and creating a new market space where the business can set its own rules rather than trying to outperform in a crowded and competitive field.
Thus monopolies are necessary for paradigm change, and competition kills companies as they starve themselves of profits.
Only a person who has sniffed too many fumes thinks synthetic fuels are a good idea.
Sandy and Robin - wow, brilliant.
Nothing in the video was brilliant.
Great respect for Sandy Munro😎👍
I think Moto industry in western world is overregulated by lobby of the big manufacturers, that is why we don't have good quality cars anymore... as they were in the 90's.
German, french, italian.... that ws a good era in Europe.... now we have "plastic" fancy cars with danger , distracting lcd screens etc... and quality, instead rising...it went backwards in many parts.... we need to just come back to common sense.
All the best from Poland.
Great condensed interview👍😎
Yeah! Another wonderful rant from Sandy! 🥰. Thanks for providing him the time to speak.
BMW didn’t just kill the i3 in 2022, they built a couple of more conventional models , including a sedan i4 and an SUV and now several models. It’s believed that the i3 was experimental. A lightweight urban vehicle built with carbon fiber cage aluminum suspension components and abs body panels making it super lightweight for man EV at 2900 lbs. It was a ground up design somewhat controversial in form and quite expensive at around $50k although many were deeply discounted. Three years out of production it is already a cult vehicle. Its entire production count from 2013 to 2022 was about 240,000 which is close to Tesla’s production rate for 2 months. Sometimes Sandy is like an old man shouting at the clouds or a crazy Reddit commenter. I think he was pissed that the i3 was pulled but he of all people should have seen the writing on the wall. Full disclosure, I own a 2019 i3S
the light weight panels were a double edged sword, so when it came to repairs, a disaster. I have worked with carbon fiber and it ain't in the average panel workers line of knowledge. Also it made the car expensive to produce, the design was too way out for a lot of people unfortunately.
The i3 panels were designed to be easily replaceable, and recyclable, not "panel beaten". Certainly, carbon fibre chassis repairs were much more a problem, but apparently in Germany, they can be repaired, re-"cooked" and all good. The shame is that battery range was too small - our 2015 is down around 100km, but it's fantastic to drive (quiet, fast, zippy, lightweight, very manoeuvrable etc.)
Holden and frost went from carriage makers to assemblers of cars, then they were bought by general motors they made car for over fifty years and eventually were shut down by them when our government didnt pay GM enough money to keep in production.
Very good video, as usual! Very good points of discussion. Thanks Sandy! BTW: I think people were stealing your wheels during the video!
So Wise , Thank You. Sad but to True. Innovation Must happen. Standards Must be updated . So Many Good Ideas
The car industry is very stuck in there ways as Sandy highlighted. Great video.
Or they know what the market will bear and also know their customers and Sandy is deluded?
Wooow. I’m speechless.
Sandy unleashed is best Sandy Munro.
This is the best content you've ever released.
Sandy, thanks for the incredible wisdom. Much appreciated.
Since when does common sense equal wisdom? You exaggerating.
I am not a major fan of the Cyber Truck, but I do like the other products from Tesla. Mostly, I am a fan of Aptera. The people pushing back are mostly people being paid off by big energy, i.e., oil.
APTERA will be HUGE...When it's finally released!
@@nononsenseBennett
Aptera is a fraud. But keep on year after year listening to their propaganda. 😅
aPTERA will be NICHE... IF it's finally released.
@@rogerstarkey5390
You're muted for lack of skills and education. 😳
Aptera is a 3-wheeled motorcycle so it does not have to meet the same safety requirements of a car. In most states in the US you will need helmet and a motorcycle license to drive one.
Wow Robin, you scored!!! Can’t believe I watched the whole thing, but very interesting conversation. Great questions from you and it’s a nice change listening to Sandy’s perspective in regard to the business psychology side of things. My wife works in the medical/data with a big medical establishment and struggling with the same thing Sandy’s talking about here. I can’t wait to share his thoughts with her through this video. You’ve got a new sub here! Good luck with your bright future!
Thank you 😊
21:57 "...when it comes to strongly held rules and regulations...": Best practices. I always wondered how practices can ever get better when you have them dictated.
23:05 "...but they don't match the results...": The best way to sell a new concept is to assume it is the existing practice. Then have the existing practice prove "it" is better. Gets rid of the "that's the way we've always done it" argument.
Think of EVs as the "existing" practice. You take energy in the most efficient and cleanest way possible. Put it on a wire. Store it in vehicle at zero weight change. Convert it to motion with a handful of parts. Efficiency is over 80%. Maintenance is near zero.
New idea: ICE engine: Put 1/2 processed energy in a pipe to a terminal. Truck it at great risk from terminal to fueling station underground tank. Pump it from underground tank to vehicle raising its weight. With hundreds of parts convert energy to motion, wasted heat and pollution. Efficiency is about 30%. Maintenance is continual and crucial.
Ok, make your case for ICE replacing EV. What's their best point? It creates jobs. The battery has been the missing link all this time.
Best practices, ideally, would be written by your best engineer, and UPDATED every 5 years.
@@aquaacedever9341 Kinda like a communist 5 year plan? Most companies would be out of business before they got their first bad practice fixed. Re. Best engineer? Ever hear of the Peter Principle? Continual refinement: Ever hear of W.Edwards Deming?...or Elon Musk?
Great video, thank you.
I'm from Scotland, and it was great to see the guy in the kilt pass at 34:18 brilliant 😂😂😂
Excellent insights!
GREAT insight from the master
True. If you have engineers as chairman’s and VPs things like the Lucid Air happen.
I agree. I worked for the old per split HP. To move into management one had to have work experience in the R&D Lab, Manufacturing and Marketing. For us marketing was mostly supporting the field engineers who supported the customers. It was not uncommon for the company to send Engineers back to school to study marketing.
Its intereting that you understand about schitomas, and then demonstrate one about younger generations "work ethic".
Where are my damn shoes?...On your feet! (that actually happened to me)
Sadly, Sandy was spot on in terms of the work ethic of many young people who just don’t seem to have any.
The younger work ethic is by and large not there.
Young people realize working your life away to make the CEOs richer isn't worth it. So they no longer show loyalty to businesses like people used to.
@@BabyJesus66 It's also part of the Corporate non-response to Global Warming. The young people see the science and the real world results, the destruction today. Do something, give them hope.
You got Sandy? Subscribed!
17:10 Pretty sure that GM executive was Bob Lutz.
FYI, the word that Sandy uses is "scotoma". That's the visual blind spot but there are other equivalent phenomena. See also "cognitive dissonance"...
Sandy ist eine Legende!
Sandy... your analogy of ICE as a cancerous leg for legacy auto... bang on!
22:10. When a standard proves profitable, the originator of that standard is promoted to a high executive position. After some years, as the standard becomes more and more obsolete, that executive will fight to keep the status quo...and his status, intact.
Office politics says that anyone who questions the paradigm, will be eased out, or their career will stagnate, to avoid the power structure being threatened.
So awesome
I just wish we could have a fair playing field where all technologies compete and exist along side each other, with choice for the consumer.
The oil lobby does NOT agree with your sentiment.
It would have to fair across the globe. Oil is spending huge gobs of cash to have you think they are getting short changed. That is not the case.
Great interview 👍
You can only agree with Sandy!
"Fick's Auto Detailing" - ich brech ab :D
Robin spricht ja fast besser Englisch als Deutsch, sehr nice!
The Autocalypse is coming and Carmaggedon is nigh!
Love how all the people passing stop to check out the cybertruck
But wait. Isn't BYD's chief EV designer a German, Wolfgang Egger? Nio's global design center is in Germany. Germans have a big influence on China's EVs. Germany can be a leader in EVs if not for the leaders of it's automotive companies.
You got a very good point 👍🏼
You forgot that it was that little Chinese CEO who pushed what he wanted. Designers might be good but if the Chinaman is not happy , you redesign until he is happy. He asked his engineer to dismantle Tesla and come up with a better priduct
"I don't want to go to this meeting, I have work to do." quoting my electrical engineer husband. Jeannine
I wholeheartedly agree and emulate that sentiment.
At meetings, you might talk about work that needs to get done but you don’t actually get any work done.
Its more basic than that, unionized companies are risk adverse.
Even if corporate America completely destroyed US unions, I guarantee that management would still be massively risk averse. It's nothing to do with unions...it's everything to do with corporate shareholders demanding ever-increasing quarterly dividends.
The sad thing is that by blindly sticking to old tech and assuming things will not change, is a guarantee of future plant closures, and ultimate bankruptcy.
Xlnt! Just subscribed. SoCalFreddy
I'm most disappointed in Toyota. You know they COULD build a killer EV if they really wanted to. ...but they don't care.
Toyota disassembled a Tesla and called it a work of art. They should be able to learn how it's done. They're at least interested.
@@dvader3263 They owned a bit of TSLA , decided to try to kill Tesla by selling the Shares then invested in FOOLCELLS, Even went as far as saying their Mirai can run on Cow Poops, now being sued by Mirai owners for lying about the Hydrogen infrastructure and availability of Hydrogen.You can only SCAM the people so much, until they find out the truth.😂
As much as I used to love Honda, they are going nowhere now.
One could argue that they can't build the cars they are selling. Numerous cheating and fraud cases in emissions and crash testing.
I'm most disappointed in Toyota's EV-customers. Why on earth would you buy an EV from a company that so blatantly doesn't want to make an EV? It's bound to be an inferior product.
They're afraid to act
32:24 migration & no performance mentality
Germany 📉
I can listen to Sandy talk all day long. 😁👏👏👏
Thank you.
OTA Upgrades simply encourages releasing Beta as a finished product...
I mostly want a car to display information I need to drive,cInfotainment I can supply as needed (and ws needs vary ).
While there is some truth in what you are overstating it. GM and other legacy automakers have demonstrated they can release vehicles that are essentially prototype quality, with or without over-the-air (OTA) update capabilities.
OTA is generally a good thing.
Selten so ein dauergrinsen nachempfunden wie hier Robin. Sehr cool. Wie ist Sandy so off camera?
Ein ganz lieber Typ und offen für jeden. Egal, wer zu ihm hingekommen ist, er hat immer ja gesagt und sich für jeden Zeit genommen. Es war ein unglaublich heißer Tag und sehr anstrengend für ihn aber er hat bis abends alles gegeben.
Thinking as I sometimes do why why O E M didn't move on (that is forward direction) yes there is cigar puffers didn't see through smoke because the real control is in the board rooms of big oil .
It isn’t just big oil. It’s big OEM’s that don’t want to change or give up their immense power as well.
O E M yes have some power most in employee's
Well that use to be most are importing now and getting worse profits not great shareholders mostly
Waiting for buy backs lol
Big oil profits nice shareholders still like it no buy backs lol that's for now.the future not unless nose bleeds pricing .
I don't know why Sandy thought VW would compete, given they have the same fundamental barrier as every other legacy auto (execs only care about short-term stock performance and tons of capital and contracts attached to ICVs). Like, sure, it's technically possible for them to remake the company but extremely unlikely. Just like the oil industry decided it was more profitable in the short term to stick with the existing product and suppress the challenge (climate change), legacy auto did the same with EVs.
they did have a visionary leader once, but VW got rid of him.
@@TerryHickey-xt4mf Herbert Diess 👍 The VW board were idiots for replacing him.
Have you seen the Piech-Zombies? They are older than coal and they are making the decisions.
Work ethic is key also trade school should be free. We need more people that work hands on. Going back is a bad move innovation must go forward. Think outside the triangle 😊
Höchstwarscheinlich werden die meisten Automobilhersteller in DE die Erfahrung von Nokia, Blackberry und Co. machen müssen! Das ist sehr traurig, aber die wollen solchen Leuten wie Sandy Munro nicht zu hören.
Traurig, aber wahr 🫤
One of the problems is the need to find the correct information about what is really happening. In the United States people can steal 950 dollars worth of goods and not be prosecuted. The stores are closing to avoid the loss. They tell the employees to just let the thieves go and avoid any contact because of the violence that often occurs. The crime goes unreported and the plan is to close the store. Crime figures are dropping, because the criminals are very dangerous and employees could be killed over a twenty dollar item, so the crime is not reported. If the crime is reported the prosecutor avoids prosecution. Crime figures are going down, but criminal activity is going up, because of unreported crime, and because now everyone is afraid to go to stores because of the criminal activity in stores. Most stores have video cameras in the parking lot to try and stop auto breaking and entering by thieves. The government leaders are saying that crime figures are down, and that is because everyone is afraid to be out after dark and they only shop on line. In the reporting of ice melting at the poles or mountain glaciers, one group says the ice is melting and the other group says there is more ice accumulating. The thing that is true, is that it is hotter in places where all the gasoline vehicles are heating up the area, than, in the woods where it is twenty degrees cooler. No one puts their hand on the exhaust pipe because of all the heat. A car transfers cool air into hot air. If there are a couple million vehicles moving in the city at 8:00 am, it is hot, and you can feel the heat coming off the vehicle when they pass. In the city, when everyone turns on their air conditioner which exhaust the hot air outside the buildings. A person can feel the heat. Every time I go into New York City, the heat is the one thing I notice. A person has to become conscious of the heat and be comfortable with the humidity. In the afternoon, people try to walk on the shady side of the street.
31:40 "...these guys taught me work ethic...": Want to accomplish work ethic? First, teach people to find work that fits what they want to do in their spare time. You don't have to teach anything else. Want to work with wood? Become a pattern maker.
33:25 "...he doesn't care about the money, he cares about the 25%...": I've always said stress comes from having responsibility without control. You're not going to ever be happy if you're not in control of your destiny. And you know what? That blows the leader/follower model to smithereens. Musk's robots will help. It will prove the authority / human robot model we've depended on never really worked.
Some kids have the work ethic or can develop it. Apprenticeships (initially unpaid) can be a good way to draw and develop young talent.
Tesla spends its money on innovations. Volkswagen and others on annual dividends and marketing. That's the whole truth.
❤❤❤
VW runs the largest private research labs in the world. Stop the nonsense. Tesla just recalled all vehicles in U.S. due to Chinese sourced defective hood latches. Hmmm, but Tesla is not "just" a car company? It has 4 wheels and some doors, it's not a ice cream cone
@@cengeb VW fanboy has no clue. No car company in the world spends as much on marketing as VW (and the customers do pay for it). Their research must be very inefficient. They are nowhere. Neither do they have a modern architecture like Tesla or BYD nor do they have anything close to FSD. Thats why they just spent 5billions on Rivian partnership to get modern software and architecture. And MobilEye has nothing to offer that Tesla could not do 5 years ago. Watch their stock price that is sharply falling for weeks now.
@kafiluz4317 get out if the mush cult..it is not good. I guess you are short on knowledge,vw has investments in solid state battery stuff around the world,so many joint ventures and ongoing innovation. Tesla also buys parts unlike Sandi and his lies he doesn't know what vertices integration is. Cyber junk uses zf steering asdys,they buy most parts like all others. You belive anything don't you. Tesla sales have plumetted,45% its junk
@kafiluz4317 there is no suchvthing as fsd why are they being sued for calling it that,level 5 doesn't exist. Facts matter. Tesla has recalled all vehicles in u.s. due to chi ese hood latch faikure...thats some vertical integration. Learn what words mean
Wait a minute Sandy…I thought Mary was our leader!
Go away troll.
She led. lol.
@@AlternativPerspectiv
😂
I love to listen to Sandy, and I can agree somewhat about work ethic, but I think that not wanting to expend your energy for someone else's profit is not a bad thing. The older generations have 90% of the money & wealth of society, and don't want to give any of it up to young people. I turn 40 this year, I can hang with the over 50 crowd, I get annoyed at people under 30 sometimes, but working hard just to be exploited for someone else's profit just because you're "supposed to" isn't the life goal of the young generation.
Munro contradicts himself at 17:09 with his comments at 9:05 regarding lack of leadership and committee staling growth yet it was that same leadership that stalled the growth of the GM's EV1, Volt, and Bolt. Lack of vision seems to be a more central theme.
Egos kill business.
Legacy car companies are like the lobsters in the pot as you gradually increase the heat. They can notice the change until its too late to do anything about it.
Der Zug ist schon so gut wie aus dem Bahnhof gefahren, die Zeit wird knapp für die deutschen Autobauer. Noch 1 bis 2 Jahre dann ist der Zug abgefahren.
17:15 Who is this cigar smoking executive?
His photo should be on every management schools "The idiot that killed an Industry."
Like Toyota and Nissan, the big 3 have been phoning it in on EVs, until they will be forced to do something businesswise.
Ford may be the exception if James Farley is truthful about their skunk works.
Ole Sandy is a super Tesla pumper .
He has reason to be and explains in detail why. Tearing down Tesla's vehicles is what convinced him. He's not just a Tesla fan though. He recognizes the engineering genius found in the likes of BMW, VW, Toyota, GM, etc. but obviously can't stand their corporate culture that actively works against innovation.
@interman7715
If you LISTEN to him, you'll know that initially he was definitely *NOT* a fan of Tesla.
.
He IS (Was) a man who recognises excellence (AND B.S) and will tell you either way.
If your confirmation bias prevents you seeing that, tough.
Sandy recently held up a Tesla 4680 cell and said this used to be my favorite cell. The new favorite was not from Tesla.
31:14 "...I wanta work from home...": Make the case for a dense downtown with 100m tall skyscrapers... when you're already able to do your work from home. What's the skyscrapers argument? People are easier to manage when they're under your thumb.
rip gm ev-1
Autokalypse muss ich mir merken :)
شركات صناعة النفط تدفع لدونلد ترانب ليتخلص من السيارات الكهربائية
وهذا سيكون
أكبر هدية للشركات السيارات الكهربائية الصينية
Why are people absolutely intent on seeing the death of the internal combustion engine? As a car lover, it makes me sick and enraged to see all of the great cars I loved as a kid, and dreamed of buying one day be killed off systematically in exchange for soulless electric vehicles. Why can’t we just have a choice of ICE, hybrid, or full EV? Why do people believe that I shouldn’t be allowed to drive an internal combustion engine car?
You will always have the choice but what you don’t understand is that electric cars are already cheaper in TCO compared to combustion engine cars. EVs will in the next cars be so extremely cheaper that it is just a question of you can afford to drive an ICE car. About the industry: consumers don’t like the legacy EVs because they are not good at the moment. The industry doesn’t like EVs because they did not figure out how to make money with EVs. Their ICE cars make a lot of money and they are too lazy to go the next step.
@@Robin_EV Rather than too lazy I would say that not continuing with BEV development from the days of the EV1 on is the problem. Even if they only developed them for 20 or so years.
The amazing thing is that there have been people like Sandy out there. And yet legacy continues its ignorant decline. Can you imagine a company worth billions can't see the truth? Toyota re upping on gasoline engines? The blindness is amazing.
Super Interview. Aber bitte nicht das „like“ als Füllwort angewöhnen.
Ist ein bisschen wie das „ähm“ im deutschen.
🖖
Also, did it ever occur to you two that maybe the reason these auto makers aren’t going all in on electric is because the customers just don’t want it as much as we all thought they would? I certainly don’t want only electric options. I’d love to have a daily driving car for around the city that charges right in my garage from my solar panels. But for enjoyment, or for long trips, I want a good old naturally aspirated combustion engine. And it appears that the vast majority of the market agrees with me. If one company goes all in and makes 75%-100% of their fleet full electric, they will just be crushed by any competition that offers choices between hybrid, full EV, and good old ICE vehicles. It’s supply and demand
Henry Ford said "If I had asked people what they wanted, they would have said faster horses."
@@Robin_EV so your opinion is that we should just force all people to have electric only cars? And to all the people who have invested their life savings into their hobby of a classic or modern petrol car that they spent weekends and nights after work building and working on, what about them? Is their car just illegal to drive now?
Tradition car dealers hate BEVs because they don't get them back in the service department for maintenance scheduled and other. So when a customer comes in looking for a BEV they steer them to a hybrid or better an ICE.
@@talbotd27 The argument is that if the playing field was level the majority of people would want BEVs.
Big oil is spending big bucks to keep you thinking their hands are clean.
I will be right beside you if law makers try to ban classic and hotrods.
The oil companies have been feeding you on FUD.
There are only a few places in the world that are saying you can't buy a new ICE car after 2030 or 2035. Nobody that I know of is saying you can't drive the ICE car you own or buy a used ICE car.
Right now it is ICE vs Electric. In the US the goal is zero emissions not any specific drive train. So if you can come up with a really good rubber band that is good too. :)
This is why Elon hate Unions!
A union strike could kill a young company. Since UAW most works on gas cars, I would not trust them for one second.
SHORT VIDEO that bit on KODAK. Typical Sandy! Look at Kodak today? Look how they dropped the ball on digital!
Glueckwunsch zu dem Interview. Ein paar Punkte, und ich weiss, dass die Situation nicht einfach ist: Ich waere beinahe beim Intro ausgestiegen, weil es zusammenhangslose Statzaneinanderreihungen waren, bin aber froh, dass ich AUto gefahren bin und nicht mit dem Handy spielen wollte. Was schwierig zu verstehen ist, sind die Fragen, weil die Stelung des Verbes im Satz nicht englisch ist. Waere cool, wenn Du das irgend wie in Dein System bekommen koenntest. Schwierig, weiss ich selbst.
Ich betrachte Deutschland aus der Ferne seit ungefaehr 20 Jahren. Alles politische Pussies, wenn es um Entscheidungen geht. Halbherzig, unausgegohren, es wird angefangen und abgebrochen, gaenzlich andere Richtung eingeschlagen und wieder abgebrochen. Solar, Windenergie, Waermepumpen, EVs, es ist einfach nur peinlich. Die Zeit laeuft, das Geld zerrinnt, die Motivation schwindet, das Talent haut ab und zurueck bleibt unqualifizierte Arbeit, die keine Anleitung folgen kann. China kommt, Tesla kommt, wann wird das endlich begriffen werden?!
Perhaps averse to charismatic, visionary leaders for historical reasons? Also, I would read Germany as more oriented towards execution than innovation in general; wanting to "do it right" rather than finding a new way to do it. The European mindset seems to me to be more about dividing up the pie rather than making a bigger one. A source of massive migration to the US in the 19th century, maybe the German innovators, like Elvis, have already left the building.