The fact that watches lose value on resale shouldn’t be unusual. This happens to literally every product. Regular production models of anything should always sell less second hand than they do new. Some brands and models will always hold value better than others, based on popularity, quality and scarcity, but nothing that can (relatively) easily be bought new should be worth more at resale. The only exceptions should be very limited editions or rare models. If you buy a new car, the moment you drive it off the lot it loses at least 15%, which is normal, and doesn’t stop people buying them. The only examples that don’t are either exotic cars in limited numbers (i.e. Ferrari Enzo limited to 499 pieces, selling for triple retail at auction), or vintage cars that are rare as a result (i.e. Ferrari 250 GTB selling for $32M, because only a few still exist). Watches should be the same, which is why limited editions, rare vintage pieces, or new, yet heavily waitlisted watches should (and do) resell over retail. This is why the resale price of the Nautilus, Submariner, or Daytona annoy and confuse me, because none of this applies. They’re all models that have been in production for years (sometimes decades), with accompanying ups and downs in resale popularity (the Nautilus sold for 70-80% resale just 4 years ago), yet suddenly they’re all worth crazy amounts for no good reason. When the ceramic Pepsi GMT dropped, the accompanying wait list ensured it would be worth at least 150%+ on resale, but the current Daytona is a decade old now, so there is no reason for it to be suddenly worth 150%+ as well.
Despite repeating the mantra "buy what you love," watch guys really are just a herd of lemmings chasing after what they're told is cool. They have no tastes of their own. If they did you wouldn't see the same dozen models come up over and over again.
Respectfully, your statement is not entirely true if a person is a long time, veteran enthusiast. "Buy what you love" is the most important portion of the watch purchasing decision. This is especially true for a special piece that you expect to keep for your entire lifetime. Emotion certainly is a key part of the fun. While in college, I found my favorite brand and style of fine, handcrafted watch. I saved up for years to acquire one. And most importantly, I know the people (and family) who made it. That again, is part of the experience. Although I have sold a few pieces in the past, my keepers are for keeps! Trends don't matter to me, and neither does "resale value". Frankly, I wouldn't part with my 8 key watches for any amount of money! That's why you should only buy what you love if at all possible. Thanks. @@Mister_Phafanapolis
@@alexp3752 There's a difference between buying watches for your own personal enjoyment and buying what the internet tells you to. Seems like everybody's collection *must* include a Rolex DateJust, Submariner, GMT, an Omega Speedmaster, a Nautilus, a Royal Oak. All I hear discussed on forums or groups is Rolx. Rolex. Rolex. It's boring. It's off putting. It's not interesting. Fifteen years ago everybody was gaga over Panerai and now if you ask about them they're "dead". These people trend and follow like sheep. There are a few taste makers, a lot of follow-the-leaders and then there are the guys on the outside who "buy what they love" and don't get involved with these lame dorks. They're the ones who have their own tastes and opinions and aren't afraid to act on them. One of my least favorite parts of this hobby/interest are the other guys who are in to it as well.
Spot on Geoffrey! I remember when I was a kid, I was the only one in my circle of friends who didn’t trade baseball cards. I actually had the gall to ask what was driving the daily trading prices of these cards as they didn’t conveniently fall into a supply and demand curve when virtually none in circulation were scarce or limited editions. Other kids would look at printed media every day to see what their collection was worth. It made no sense to me how Topps was deriving these prices almost like stocks in the market. Then, suddenly in the mid-1990’s, that stack of cards came tumbling down (pardon the pun), and they became practically valueless. I saw that one coming long before my friends did!
I was in the Lange AD last week and I couldn't help but think to myself "If I buy one of these it will lose a ton of value the moment I step out the door." Browsed the watchbox app afterwards instead 🤣
@@mstelios4259 You are more than welcome to buy a Lange or Breguet new, and cherish the memory as you like. Meanwhile I can buy one on the secondhand market, as good as new, and save myself a lot of money.
After regretting two of the first 3 watches I purchased, I decided to only buy watches that I like, which are either historic or iconic, or that I know I will like so much that I won't want to sell them because I will wear them a lot.
excellent... I must admit the moment I hear "limited edition" I do tend to zone out rather than engage, I think it really has been over played. Also it does seem that all brands owned by Richemont just seem to not be doing well, I could be wrong..
I find it can very much depend on how limited it is. For example, Omega released 2 different limited edition 50th anniversary moon landing Speedmaster Professionals, one gold and one steel. This was expected, and not necessarily unwelcome (Releasing at least half a dozen Olympic special edition every four years, less so). The only problem is, they’re “limited” to 1069 and 6969 pieces respectively. That is barely limited for the gold version, and is basically a standard production run for the steel, which means that despite being excellent, and limited, watches, there are no wait lists, and no clamouring resale market. Omega should have limited the gold version to 169, or even just 69, and the steel to 1969 (an even more fitting figure than the one chosen), then people would be much more interested. It’s simple economics, if you want something to stay in demand, don’t over supply. I’ve never understood why Omega doesn’t understand this.
Great advice, loved this CLASSROOM...but I am still a BIG WATCH style collector so with prices going down that is good news to my ears it means I can buy more oversized pieces to enjoy. Keep up the good work with these CLASSROOMS & always #KeepMovingForward
Any item or artifact's "value" is usually determined by market supply and demand that determines the price. However, the perception of value is entirely subjective and up to the individual person. Just because a watch holds a certain perceived value does not make it any less or more desirable. It all comes down to psychology and personal preference. I never buy a watch with the idea of selling it later on down the line. Over decades, I bought my watches to keep and enjoy them. Simple.
Watch Aficionado Since we’re on the topic of watches holding value, and since those are the ones I purchase mainly, I’m referring to 3 brands... Patek. Rolex. AP.
Watch Aficionado Exactly. That’s why there are only a couple of brands that have high resale, because only a couple of brands can remain the public’s consciousness. For example, if you asked a random person off the street who makes the best, or most expensive, watches, most of them will say Rolex, because it’s literally the ONLY luxury watch brand they know. This is why the brand is so hyped, because it’s the only luxury brand that people that know nothing about watches buy, for no other reason that it says Rolex on the dial. It’s also why many “recently wealthy” people are willing to overpay for their Sub or Daytona, because they want a Rolex, and they want it now. This is also why the Royal Oak has suddenly become more popular as well. A lot of famous “baller” personalities (musicians, sport stars, etc) have started wearing them as an alternative to Rolex (esp. gold Rolex), and the public has just blindly followed them.
No kidding!!! At any pricing echelon there are far higher quality models than any model from Rolex, PP, or AP yet so called “enthusiasts” don’t bother to look over the horizon and will form their biases and silly justifications as to why they only buy the aforementioned. So in other words they cave to the market bandwagon, in essence buying what others think they should buy rather than what they themselves would actually buy if you scratched the brand names off the dials. PP, Rolex, AP, and a tiny select other makers are perfect for those who think they know a lot about watches.
Thumbs down for saying the Breitling Emergency 2 is a "really cool watch." It's only cool if you're the type of dork that carries a ferro rod on their keychain and a paracord bracelet on their other wrist. Also, this guy has a *terrible* cat fish whisker-like mustache.
Phafanapolis It’s really cool, in theory (and only in theory). After all, it’s the only watch that can accurately claim to have saved lives, which is awesome. However, I don’t think I know anyone that sees it as anything other than a really cool novelty, instead of a really cool watch they would actually wear. And I think that was his point. By certain metrics, it is definitely a “really cool watch”, but it’s not one that anyone actually wants to wear, so there’s no demand for it. As a result, it sells cheap at resale.
The content 10/10 the mustach 1980/10
The fact that watches lose value on resale shouldn’t be unusual. This happens to literally every product. Regular production models of anything should always sell less second hand than they do new. Some brands and models will always hold value better than others, based on popularity, quality and scarcity, but nothing that can (relatively) easily be bought new should be worth more at resale.
The only exceptions should be very limited editions or rare models. If you buy a new car, the moment you drive it off the lot it loses at least 15%, which is normal, and doesn’t stop people buying them. The only examples that don’t are either exotic cars in limited numbers (i.e. Ferrari Enzo limited to 499 pieces, selling for triple retail at auction), or vintage cars that are rare as a result (i.e. Ferrari 250 GTB selling for $32M, because only a few still exist).
Watches should be the same, which is why limited editions, rare vintage pieces, or new, yet heavily waitlisted watches should (and do) resell over retail. This is why the resale price of the Nautilus, Submariner, or Daytona annoy and confuse me, because none of this applies. They’re all models that have been in production for years (sometimes decades), with accompanying ups and downs in resale popularity (the Nautilus sold for 70-80% resale just 4 years ago), yet suddenly they’re all worth crazy amounts for no good reason.
When the ceramic Pepsi GMT dropped, the accompanying wait list ensured it would be worth at least 150%+ on resale, but the current Daytona is a decade old now, so there is no reason for it to be suddenly worth 150%+ as well.
Despite repeating the mantra "buy what you love," watch guys really are just a herd of lemmings chasing after what they're told is cool. They have no tastes of their own. If they did you wouldn't see the same dozen models come up over and over again.
Excellent analysis. Thank you.
Respectfully, your statement is not entirely true if a person is a long time, veteran enthusiast. "Buy what you love" is the most important portion of the watch purchasing decision. This is especially true for a special piece that you expect to keep for your entire lifetime. Emotion certainly is a key part of the fun. While in college, I found my favorite brand and style of fine, handcrafted watch. I saved up for years to acquire one. And most importantly, I know the people (and family) who made it. That again, is part of the experience. Although I have sold a few pieces in the past, my keepers are for keeps! Trends don't matter to me, and neither does "resale value". Frankly, I wouldn't part with my 8 key watches for any amount of money! That's why you should only buy what you love if at all possible. Thanks. @@Mister_Phafanapolis
@@alexp3752 There's a difference between buying watches for your own personal enjoyment and buying what the internet tells you to. Seems like everybody's collection *must* include a Rolex DateJust, Submariner, GMT, an Omega Speedmaster, a Nautilus, a Royal Oak. All I hear discussed on forums or groups is Rolx. Rolex. Rolex. It's boring. It's off putting. It's not interesting.
Fifteen years ago everybody was gaga over Panerai and now if you ask about them they're "dead". These people trend and follow like sheep. There are a few taste makers, a lot of follow-the-leaders and then there are the guys on the outside who "buy what they love" and don't get involved with these lame dorks. They're the ones who have their own tastes and opinions and aren't afraid to act on them. One of my least favorite parts of this hobby/interest are the other guys who are in to it as well.
Spot on Geoffrey! I remember when I was a kid, I was the only one in my circle of friends who didn’t trade baseball cards. I actually had the gall to ask what was driving the daily trading prices of these cards as they didn’t conveniently fall into a supply and demand curve when virtually none in circulation were scarce or limited editions. Other kids would look at printed media every day to see what their collection was worth. It made no sense to me how Topps was deriving these prices almost like stocks in the market. Then, suddenly in the mid-1990’s, that stack of cards came tumbling down (pardon the pun), and they became practically valueless. I saw that one coming long before my friends did!
I was in the Lange AD last week and I couldn't help but think to myself "If I buy one of these it will lose a ton of value the moment I step out the door." Browsed the watchbox app afterwards instead 🤣
Companies like Lange and Breguet make watches for real watch lovers who appreciate a well made watch and not for speculants.
@@mstelios4259 You are more than welcome to buy a Lange or Breguet new, and cherish the memory as you like. Meanwhile I can buy one on the secondhand market, as good as new, and save myself a lot of money.
After regretting two of the first 3 watches I purchased, I decided to only buy watches that I like, which are either historic or iconic, or that I know I will like so much that I won't want to sell them because I will wear them a lot.
excellent... I must admit the moment I hear "limited edition" I do tend to zone out rather than engage, I think it really has been over played. Also it does seem that all brands owned by Richemont just seem to not be doing well, I could be wrong..
steven uk1 Amen to that! The phrase “limited edition” has more than worn out its welcome in the watch world.
I find it can very much depend on how limited it is. For example, Omega released 2 different limited edition 50th anniversary moon landing Speedmaster Professionals, one gold and one steel. This was expected, and not necessarily unwelcome (Releasing at least half a dozen Olympic special edition every four years, less so).
The only problem is, they’re “limited” to 1069 and 6969 pieces respectively. That is barely limited for the gold version, and is basically a standard production run for the steel, which means that despite being excellent, and limited, watches, there are no wait lists, and no clamouring resale market.
Omega should have limited the gold version to 169, or even just 69, and the steel to 1969 (an even more fitting figure than the one chosen), then people would be much more interested. It’s simple economics, if you want something to stay in demand, don’t over supply. I’ve never understood why Omega doesn’t understand this.
My favourite video of the month . Fantastic analysis !
We need more Armand on Watchbox!
The classroom series is a true winner.
Great advice, loved this CLASSROOM...but I am still a BIG WATCH style collector so with prices going down that is good news to my ears it means I can buy more oversized pieces to enjoy. Keep up the good work with these CLASSROOMS & always #KeepMovingForward
excellent content here, very good explanation.
“What makes watches lose value?”
When it has Panerai printed on the dial.
Great Video from a new face from WatchBox! This guy needs to get his own spot on the nightly line up!
Don’t buy watches and you will never loose money
Excellent topic and very well said.
Ok we need more videos with Armand! Put him on the Trading Desk! Or better yet, give him his own show!
This. Add him in with Jason on the Trading Desk,. Perfect.
Very informative
Fantastic channel 👍👍👍
Any item or artifact's "value" is usually determined by market supply and demand that determines the price. However, the perception of value is entirely subjective and up to the individual person. Just because a watch holds a certain perceived value does not make it any less or more desirable. It all comes down to psychology and personal preference. I never buy a watch with the idea of selling it later on down the line. Over decades, I bought my watches to keep and enjoy them. Simple.
I like this guy.
Great info. Thanks.
Good segment good information 👍. Appearance? Trim🤔🤔🤔 up that stache. 👍 Whoa!
Why is the Vacheron American 1921 sooo cheap, saw one for £13,000 pounds today... the price of a Hulk?
Absolutely spot on. Nice character, super content, great vid
Zoltan Farkas tell that to my $6200 2014 submariner 😂
I said it before and ill say it again, Breguet watches do not get the love they deserve.
@@cattnipp too skint
Content and presentation: flawless as ever. Animations a tad cheesy imho. AND BRING BACK THE CHAIR!
More Armand , great video
What about the “Gerald Genta”-effect. We see it with the nautilus, royal oak, ...
Imho, the only problem with the aqua terra line is that small date window..
And limited editions = marketing gimmick
Very interesting.
The actual title should be "What Makes every Swatch Group Watches Lose Value?"
Jevon Png and that is good for people who love breguet , they can afford it.
I honestly thought he was going to say Omega.
Great Job Bud 👊
Great content as always guys .
Couldn't be more wrong about Breguet!
It is only fitting for someone with your mustasche to wear a breguet!
great advice. not so great mustache
Aha... i shall get you ! said the man with the pencil thin moustache
Is it even a real one 🤔
Is the Pontiff right?... Rowleks Rowleks Rowleks.?.. I dont want to belief its all true
Disagree that larger watches aren't in.
The AP Offshore is very much in demand.
not as much as it used to be.
Diego OG Possibly, but I have a bunch of friends that buy luxury watches (incl myself), they ALL want larger watches.
Diego OG They believe 40mm is a bit too small. They want 42-44mm watches.
Panerai are still semi-trendy..definitely not as trendy as before but too undesirable..
Watch Aficionado Since we’re on the topic of watches holding value, and since those are the ones I purchase mainly, I’m referring to 3 brands... Patek. Rolex. AP.
The answer is usually market ignorance...
Watch Aficionado Exactly. That’s why there are only a couple of brands that have high resale, because only a couple of brands can remain the public’s consciousness.
For example, if you asked a random person off the street who makes the best, or most expensive, watches, most of them will say Rolex, because it’s literally the ONLY luxury watch brand they know. This is why the brand is so hyped, because it’s the only luxury brand that people that know nothing about watches buy, for no other reason that it says Rolex on the dial. It’s also why many “recently wealthy” people are willing to overpay for their Sub or Daytona, because they want a Rolex, and they want it now.
This is also why the Royal Oak has suddenly become more popular as well. A lot of famous “baller” personalities (musicians, sport stars, etc) have started wearing them as an alternative to Rolex (esp. gold Rolex), and the public has just blindly followed them.
No kidding!!! At any pricing echelon there are far higher quality models than any model from Rolex, PP, or AP yet so called “enthusiasts” don’t bother to look over the horizon and will form their biases and silly justifications as to why they only buy the aforementioned. So in other words they cave to the market bandwagon, in essence buying what others think they should buy rather than what they themselves would actually buy if you scratched the brand names off the dials. PP, Rolex, AP, and a tiny select other makers are perfect for those who think they know a lot about watches.
This is why Casio has and will continue to sell G-Shocks....ultimate Beach to Boardroom
Not sure many executives wear a g shock in the boardroom
Primed Productions Only the super cool ones...
Mark Michael and this is exactly why my favourite watch is a Casio....
Hora mundi is an art piece and beautiful
Thumbs down for saying the Breitling Emergency 2 is a "really cool watch." It's only cool if you're the type of dork that carries a ferro rod on their keychain and a paracord bracelet on their other wrist. Also, this guy has a *terrible* cat fish whisker-like mustache.
Phafanapolis It’s really cool, in theory (and only in theory). After all, it’s the only watch that can accurately claim to have saved lives, which is awesome.
However, I don’t think I know anyone that sees it as anything other than a really cool novelty, instead of a really cool watch they would actually wear.
And I think that was his point. By certain metrics, it is definitely a “really cool watch”, but it’s not one that anyone actually wants to wear, so there’s no demand for it. As a result, it sells cheap at resale.