Oakley - The Rise and Fall and Rise Again

Oakley revolutionized the eyewear industry with their high-performance lines of sunglasses. But they ran into trouble in the late 1990s, which resulted from their dispute with Luxottica. But Oakley managed to thrive and eventually got bought out by Luxottica. Let’s dive in to see what happened.
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[@wadsworth2351]

Do a video on J.Jannard's newer sunglass brand "M-Experiment"

[@32srt32]

oakley motorcycle grips were the best! still have a brand new pair!

[@stephenturner8667]

I started work for Oakley U.K. in 1999, when it was based in Letchworth, it was a really great company, great product really unique, I think it’s a shame that Luxottica bought the company because it then just becomes a numbers game. The uniqueness of the product and the history is no longer running through the veins of the company. I never met JJ, but the guy I worked with and for had dealt with him from the beginning and went on to deal with him in his movie camera business. Yeah all I can say it’s a shame, it was a really cool product from the USA, like so many In the 1980s and 90s, but now it’s just another product on a shelf with 1 million other products all driven by a faceless organisation with one goal and that is profit.

[@StartupSapience]

Thank you for sharing your experience.

[@32srt32]

can you try a better voice? instead of this computer read script

[@amakoz]

I hate luxottica ,the quality went to sh....,killed the brand and the history

[@reallauradee]

The X-Metal was the best invention in human history.

[@StartupSapience]

Indeed

[@waynescovil9716]

By far