This Is a Generic Millennial Ad

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  • Опубликовано: 28 авг 2017
  • This Is a Generic Millennial Ad, created with And/Or studio, shows how easy it is to appeal to anyone born between 1980 and 2000. The good news? Thanks to social media, it's easy to connect with this influential audience. The bad news? They hate spending money on things. (Except for maybe avocados.)
    See and license the clips used at dissolve.com/millennial
    To publish or broadcast this video, contact press@dissolve.com, or tweet us at @dissolve. Media outlet? Grab the media kit at bit.ly/GenMillAd
    Want to work with an agency that really does get millennials? Hit up and-or.co !
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Комментарии • 1,2 тыс.

  • @MVA
    @MVA 6 лет назад +7657

    Everyone's missing the point of this video. it's not about making fun of millenials, it's making fun of corporate pandering to millenials and out-of touch corporations desperately trying to act relevant and relatable with no understanding of the *real* issues this generation cares about.

  • @SethMcFartlane
    @SethMcFartlane 6 лет назад +3065

    Pepsi: Join the Revolution.

    • @melodiemonroe8106
      @melodiemonroe8106 6 лет назад +6

      Oooh a soda company trying to be "inspirational". Just what their target audience wants to see, lmao.

    • @TheStruck3r
      @TheStruck3r 6 лет назад +5

      AMD: Join The Radeon Rebellion. lol

    • @Scias
      @Scias 6 лет назад

      Lol

    • @ellusiv5121
      @ellusiv5121 6 лет назад

      Pretty much

    • @petersmythe6462
      @petersmythe6462 6 лет назад

      Pepsi: Hang a CEO.

  • @Rimpala
    @Rimpala 6 лет назад +3629

    People think Millennials all make enough money to live on the coast and have enough free time to play with sparklers all day.

  • @VPS_Reports
    @VPS_Reports 6 лет назад +4545

    That was actually a really good ad for stock footage lmao

  • @helloitismetomato
    @helloitismetomato 6 лет назад +10570

    I'm sorry but this ad is 3 minutes long. As a millennial I could've done all kinds of things in that time. Like make a tweet, or post a tumblr, or inst a gram.

    • @mdelvalle2456
      @mdelvalle2456 6 лет назад +8

      helloitismetomato jajaja.

    • @DR-ts4eh
      @DR-ts4eh 6 лет назад +79

      I guess a millennial doesn't have the attention span for a 3 minute video.

    • @theundead1600
      @theundead1600 6 лет назад +20

      helloitismetomato im sure you did it anyway. Back to work for me, then work on my home buisness. Sleep 6 hours workout at 3 am do it all over again.

    • @Roanokem
      @Roanokem 6 лет назад +18

      hello well as a millennial you skip 10 sec each or 2x speed duh

    • @Roanokem
      @Roanokem 6 лет назад +4

      helloitismetomato i only spent 1.54 mins with sec

  • @trashmenagerie5616
    @trashmenagerie5616 6 лет назад +4244

    No you got it all wrong they're supposed to all be dead inside

  • @feyttuccine1596
    @feyttuccine1596 5 лет назад +2182

    generation z can't relate

  • @DanielDanielsson
    @DanielDanielsson 6 лет назад +5746

    As a millennial, I felt sufficiently *engaged* throughout this *immersive experience,* and my day has been successfully *disrupted.* Good *leveraging* of *digital!*

  • @jessamy104
    @jessamy104 6 лет назад +5148

    the guy playing guitar wearing VR goggles hahaha

    • @JasnoGT
      @JasnoGT 6 лет назад

      Haha yes

    • @robertb.4202
      @robertb.4202 6 лет назад +6

      Although I was disappointed it wasn’t a ukulele.

    • @MrSyuleiman
      @MrSyuleiman 6 лет назад

      that me

    • @walkerthehat
      @walkerthehat 6 лет назад +2

      Probably trying to serenade someone on VRChat

    • @yyg4632
      @yyg4632 6 лет назад

      so relatable #relatable

  • @emmanuelalagbala9590
    @emmanuelalagbala9590 6 лет назад +549

    You are completely unique. *Just like everyone else.*

  • @andrewmitchell5807
    @andrewmitchell5807 6 лет назад +1478

    Shit... I mindlessly thought I was watching a pre video ad and just zoned out waiting for it to end. That's how good this was.

  • @bobflendorg1064
    @bobflendorg1064 5 лет назад +171

    _"That's why we made our 100% plastic products 10% smaller that one time"._

  • @caelvanir8557
    @caelvanir8557 6 лет назад +764

    Pandering to younger generations has never been easier! Thanks guys!

  • @bleedingberryjuice
    @bleedingberryjuice 6 лет назад +755

    I'm a millennial and I'll buy 20 of whatever you're selling after such a well thought out and emotionally provoking ad
    You guys really get me #relatable

  • @yanstein8464
    @yanstein8464 6 лет назад +398

    millenials in the eyes of other generations: cool hyperactive egocentric people, selfies on instagaram
    most of the millenials i've actually met: depressed geek people who scroll memes 24/7 to avoid suicidal thoughts

  • @Yowesephth
    @Yowesephth 6 лет назад +2095

    I hate this so much. It's perfect and accurate but I HATE IT. Good job.

    • @lilypict9216
      @lilypict9216 5 лет назад +9

      Sleepydoof same over here. I almost find it personally insulting. I know i shouldn't, but... Duuuuuudes!

    • @Siberius-
      @Siberius- 5 лет назад +67

      The joke is that it's not accurate and just pandering to a stereotype.
      Like pandering to the elderly with a fuckload of racism lol. Crazy.

  • @Thejayfrancis
    @Thejayfrancis 6 лет назад +1675

    eat the rich

    • @KazmirRunik
      @KazmirRunik 6 лет назад +1

      EAT THE RICH

    • @ragequazar
      @ragequazar 6 лет назад +8

      Voregeoisie

    • @v1gilantics
      @v1gilantics 6 лет назад +1

      vore

    • @moahmadi22
      @moahmadi22 6 лет назад +1

      Not sure if I can Buffett on the rich

    • @Frank-oz8be
      @Frank-oz8be 6 лет назад +6

      But are they gluten free? Vegetarian? Free range?

  • @icinemaker
    @icinemaker 6 лет назад +2433

    Great! Everyone in the video is so happy and good looking. Everyone is smiling, having fun with friends, playing with their phones, dancing. These are the the true "millennials". I am a millennial myself and hope that one day I get to be this happy and perfect.
    What am I saying - It's too late. I am 28, balding and 30 lbs overweight (according to BMI). No stock footage company is going to have a video of someone like me working 9 hrs a day and worrying about my depleting bank account.

    • @robertgoldman1579
      @robertgoldman1579 6 лет назад +4

      icinemaker I'm right there with you, except I'm 7 years older. Thanks Obama.

    • @YPO6
      @YPO6 6 лет назад +1

      Google: "stock footage balding overweight man" I think you have a great modeling career ahead.

    • @aswinkrishna5042
      @aswinkrishna5042 6 лет назад

      Maybe you should put your phone down and work

    • @aygwm
      @aygwm 6 лет назад +3

      This hit me like a freight train.

    • @DarkVileScream
      @DarkVileScream 6 лет назад

      Your absolutely right

  • @dimitrilensflareabrams2893
    @dimitrilensflareabrams2893 5 лет назад +182

    But if you're on a beautiful boat on a beautiful sea near a beautiful part of the world
    why in the 9 circles of hell would you be wearing VR goggles.

  • @DerTomatenTyp
    @DerTomatenTyp 6 лет назад +455

    The sad thing is that this is actually promo for companies actually trying to sell us shit. It's the worst kind of cynical irony. The one that doesn't want to challenge anything but is just there to be in their words "totes relatable". It's cynical in such an unsettling way because it says: We know that you know how we are trying to manipulate you, but we're different we're self-aware so just help us do that shit. And people are eating that shit up. It's as if they are giving you the middlefinger and you just smile back at them.

  • @samterenceroberts
    @samterenceroberts 6 лет назад +132

    Loved the sarcastic tone, loved the ingrained message, loved the video and was completely blown away to learn that it was all made using stock footage! You guys are brilliant like that. #BLT

    • @user-lk2vo8fo2q
      @user-lk2vo8fo2q 6 лет назад +1

      Oh for the love of god.. are we about to have meta-ads now?

  • @johnfox5124
    @johnfox5124 6 лет назад +654

    THIS IS THE FUNNIEST THING I'VE SEEN IN A LONG TIME

  • @Betito1171
    @Betito1171 6 лет назад +239

    I turned away and I forgot what I was watching
    Thought it was an actual ad

  • @abnt_official
    @abnt_official 6 лет назад +54

    This is the best, most self aware advertisement I've ever seen for a company I will never use.

  • @Christopherattic
    @Christopherattic 6 лет назад +1383

    So a little update on millennial jargon:
    "Easy" has been changed to "Simpy"
    "-izzle" is back but only in relation to discontinued cereal,
    And instead of saying high fiving, we just swap shoes with the other person.

    • @kurtharer8715
      @kurtharer8715 6 лет назад

      Do they also still use the word "Sick", for describing "Cool" things? Such as: They got their car going so fast, and they hit this bump, to get air, so, that's "Sick", isn't it?

    • @milascave2
      @milascave2 6 лет назад +1

      chris: thanks for the update. I am totally doing all those things so that the young folks will know that I am totally down with them.

    • @myideagarden6524
      @myideagarden6524 6 лет назад

      Oh that should be simpy to remember

    • @klutz3955
      @klutz3955 6 лет назад

      Chris Portie nice

    • @Meowblivion
      @Meowblivion 6 лет назад +1

      Omg this hurts.
      This fucking hurts my soul

  • @Detteermiig
    @Detteermiig 6 лет назад +680

    Oh god.. That Smoothie Corp emoji.. Super wrong..

    • @mrcaz9164
      @mrcaz9164 6 лет назад

      Detteermiig what the he'll is a smoothie corp

    • @CJMeyer-xu2gy
      @CJMeyer-xu2gy 6 лет назад

      Are you triggered?

    • @Zulf85
      @Zulf85 6 лет назад

      Whoever made this ad is honestly in the right career. This is impressive

    • @Fstop313
      @Fstop313 6 лет назад

      🍆🍆🍆🍆

    • @sera_sarzad
      @sera_sarzad 6 лет назад

      🍆 💦😭👌

  • @Rahula
    @Rahula 6 лет назад +980

    I like that it indirectly makes fun of Boomers too. :)

    • @theveganflower5135
      @theveganflower5135 6 лет назад +88

      Christopher Dombrowski right?! " thats something you say right? Right? Wait wait where are you going?" It shows how they "hate us" but also need our help and business to stay afloat.... But they don't know us.... Boomers just ASSUME too much

    • @wheretfisalaska
      @wheretfisalaska 6 лет назад +212

      but it IS making fun of boomers. That's the whole point.

    • @LDuke-pc7kq
      @LDuke-pc7kq 5 лет назад +9

      Christopher Dombrowski , Boomers should be mocked and even flogged publicly.... and often... Mad love for the Greatest Generation though always 🇺🇸 Thank you Papaw!

    • @libbylulu148
      @libbylulu148 5 лет назад +26

      Boomers and millennials are similar with all that peace, love, kumbaya stuff. Gen X'ers (the middle generation), sits back, rolls eye, and in typical jaded rebellious attitude thinks: you people are out of your mind!!

  • @LastDollie
    @LastDollie 5 лет назад +54

    This pokes fun at those involved in the most subtle of ways: so close to crossing lines and then not really, and *still* being able to be funny.

  • @taylorirving6420
    @taylorirving6420 6 лет назад +55

    Who TF says totes.

  • @subfloor2022
    @subfloor2022 5 лет назад +23

    "Join the conversation" just means post your opinion, pretend it matters

  • @oscarstoresund6967
    @oscarstoresund6967 6 лет назад +496

    As a millennial this is so spot on that i fear for our future

  • @Victor1139
    @Victor1139 6 лет назад +17

    I don't know if it's brilliant or scary the fact that what I thought was just a funny video turned out to be an advertisement for stock footage

  • @SkyStarSystem
    @SkyStarSystem 6 лет назад +141

    I've been searching for this my entire life!

  • @CharlyPAL98
    @CharlyPAL98 6 лет назад +218

    Great video, makeover voice is just perfect

  • @superpeachydraws
    @superpeachydraws 6 лет назад +121

    Alot of people don’t get the joke. its not to make fun of millennials its to make fun of cheap advertisers and brands that try way too hard to try to ‘connect’ with the current generation

  • @brndnshv
    @brndnshv 6 лет назад +48

    Number 15, Generic Millennial Ad.

  • @zacheryclark2131
    @zacheryclark2131 6 лет назад +819

    I'm a millennial, and I approve this message.

    • @eimdo1388
      @eimdo1388 6 лет назад

      #lol

    • @aronjohn84
      @aronjohn84 6 лет назад

      Zachery Clark u would

    • @wifighostcruiser9665
      @wifighostcruiser9665 6 лет назад +1

      Zachery Clark you're one of the good ones LOL. I'm 60 years old and I wish I could share this country and the experiences I had growing up in it when it was still partially alive, with you. Interestingly enough, I've talked to a few millennials who know that they were screwed over by the biggest abuser of children in the country, the American public school system. Of course, these were people who had jobs. I wish you the best of luck and hang in there. You're probably intelligent hard-working and one of the few people left to know that rap has nothing to do with music.

    • @ADerpyReality
      @ADerpyReality 6 лет назад

      This video gets us ;). I mean I don't use non dictionary acronyms in real life. But whatever works.

    • @melodiemonroe8106
      @melodiemonroe8106 6 лет назад +1

      Most people hate Millennials. Makes me sad as one of the few normal, responsible Millennials out there.

  • @AntonDoesMusic
    @AntonDoesMusic 6 лет назад +66

    Man, I am so sick of footage of young 20-somethings on yachts, partying in tropical paradises, raves, music festivals, exotic landscapes, oceanic Mediterranean villages, and all this shit that 90% of us don't actually do.
    I want to see footage of young people laughing over a few beers in a bar, or conversing in a student lounge, or having a serious in-depth conversation at a coffee shop, or maybe even just hanging out in someone's living room playing cards or Xbox or something.
    I'd find that way more genuine and attractive, because ALL of us know what that's like. I don't know about the rest of you, but I'm doing fairly well with my life at 27, with a successful career and keeping my finances under control, and my life is NOTHING like what they show in advertisements like this.

  • @jamessimmons9998
    @jamessimmons9998 5 лет назад +6

    "Created entirely with stock footage"
    10/10

  • @jdnm797
    @jdnm797 6 лет назад +8

    As an Xennial, everything in this ad makes me glad I wasn't born a couple of years later.

  • @muditay.1790
    @muditay.1790 6 лет назад +6

    "Are you swiping left on us?" Oh my gosh! Haha!

  • @onee
    @onee 6 лет назад +13

    Who would use a VR on a boat with such a view...

  • @Rahula
    @Rahula 6 лет назад +51

    My fellow humans

  • @ther6989
    @ther6989 6 лет назад +45

    2:33 What's he doing in there? He's Gen X.

    • @turnip5359
      @turnip5359 6 лет назад +11

      Shamaninja Honorary millennial

    • @muppetallica
      @muppetallica 6 лет назад +4

      More like a Boomer

  • @wormswithteeth
    @wormswithteeth 5 лет назад +11

    So real I almost had the urge to skip ad. Bravo.

  • @TacoSt8
    @TacoSt8 5 лет назад +6

    as a milenial this ad succesfully gave the exact dosis of dopamine i needed to keep up with my day, good work! :)

    • @Dissolve
      @Dissolve  5 лет назад +3

      Thank you! We hope you're day continues to be great!

  • @JasonGodwin69
    @JasonGodwin69 6 лет назад +146

    They seem to hate spending money on things because they don't have as much disposable income as their parents and grandparents did. You know, when their countries were good.

  • @geo6398
    @geo6398 6 лет назад +7

    This is a great way to advertise your stock footage

  • @Helpertin
    @Helpertin 6 лет назад +860

    11/10. would make fun of millenials again.

    • @olivercuenca4109
      @olivercuenca4109 6 лет назад +2

      Helpertin It's not really laughing at millennials so much as lazy advertisers though.

    • @alyssagangi5341
      @alyssagangi5341 6 лет назад +2

      The video was about making fun of companies trying to cater and seem relatable to millennials?

    • @AcceleratingUniverse
      @AcceleratingUniverse 6 лет назад +2

      it's more like making fun of boomers who want to sell things to millennials

    • @dianuevo8925
      @dianuevo8925 6 лет назад

      Making fun of people that are from the 90s and do not do many of this things, just because they fall under the category of millenials?

    • @DonutUnderpants
      @DonutUnderpants 6 лет назад +1

      This is making fun of marketers...

  • @gooztala
    @gooztala 6 лет назад +38

    This is so accurate, its frightening!

  • @Ximares
    @Ximares 6 лет назад +2

    Feels great being unique just like everyone else

  • @GaryMillyz
    @GaryMillyz 6 лет назад +1

    I grinned the entire time. This really does need more views. Kudos, Dissolve. Very well done.

  • @jedigecko06
    @jedigecko06 6 лет назад +37

    Well, this advert certainly gets the Bill Hicks seal of approval.

  • @olivercuenca4109
    @olivercuenca4109 6 лет назад +24

    There's definitely a streak of laziness in some areas of the advertising industry these days. Possibly always. This parody summarises pretty much everything wrong with lazy modern advertising.

  • @ChristineMAbrell
    @ChristineMAbrell 6 лет назад

    I feel like I've heard this exact ad so many times...and yet it's new

  • @Shugadonk
    @Shugadonk 6 лет назад

    Honestly, I instinctively tuned out as soon as the ad started. I've just been conditioned to completely ignore these things, and this video hit the nail on the head!

  • @hichrisperry
    @hichrisperry 6 лет назад +202

    Advertising done right. #brb

  • @silvermoon1104
    @silvermoon1104 6 лет назад +18

    uhm, what friends ?

  • @picture_of_a_swan
    @picture_of_a_swan 5 лет назад

    This is the best ad for stock video stuff ever. Good job.

  • @gregoryjackson852
    @gregoryjackson852 5 лет назад +1

    Can we take a minute to admire the art and hard work of he stock footage produced for this clip? Amazing asf!!!

  • @Chris-wh9zf
    @Chris-wh9zf 6 лет назад +67

    Nice meme

  • @KellyClarkD
    @KellyClarkD 3 года назад +3

    Whoever made this ad must have hated millennials so much. And I love it. :D

  • @ImGeneralJAckson
    @ImGeneralJAckson 5 лет назад

    You got me to watch an ad... Well done.

  • @meowtherainbowx4163
    @meowtherainbowx4163 6 лет назад +1

    The happy, genre-less stock music is an excellent touch.

  • @dannymadison6335
    @dannymadison6335 5 лет назад +7

    Half the people in this aren't even millenials. That's some accuracy for "generic millenial ad" tbh

  • @ohgirlieplease
    @ohgirlieplease 6 лет назад +12

    Y'all went in!

  • @WaaDoku
    @WaaDoku 5 лет назад +2

    Wait. You made an ad parodying millennial ads to get millennials to spend money using your platform???
    That's edgy. I like it.

  • @housepalmer
    @housepalmer 6 лет назад

    ok, this had me amused, you have a new subscriber, lulz.

  • @JordanBeagle
    @JordanBeagle 5 лет назад +3

    1:05 "Peace parties on the street"

  • @kmcfadden6136
    @kmcfadden6136 6 лет назад +2

    omg for the first like two seconds I thought it was an ad playing first

  • @Decembirth
    @Decembirth 6 лет назад

    It . Just . Keeps . Going

  • @coroner2141
    @coroner2141 6 лет назад

    I was doing work and set youtube on background autoplay for music when an ad came up pretty much EXACTLY mirroring this. I thought youtube had autoplayed into my previously liked videos or something but, oh no! It's a genuine ad from ACER LAPTOPS.

  • @lenargilmanov7893
    @lenargilmanov7893 5 лет назад +3

    "How do you do, fellow millennials?"

  • @ray7128
    @ray7128 6 лет назад +3

    0:48 I KNOW THAT PLACE, IT'S IN CAPE TOWN, SOUTH AFRICA (on a mountain called "lions head") I live there and I see that mountain every day, it's right next to"Table Mountain".

  • @arcsmith4115
    @arcsmith4115 6 лет назад +2

    "and thats why we made our 100% plastic products 10% smaller that one time"
    I nearly spat out my drink.

  • @atlanticmadman8115
    @atlanticmadman8115 6 лет назад

    This is so spot on that I like, literally can’t even

  • @zacharysedlar7307
    @zacharysedlar7307 6 лет назад +500

    Not all millennials are like that. Just 95% of us.

    • @yuhyeet231
      @yuhyeet231 6 лет назад +47

      Zachary Sedlar r/lewronggeneration

    • @cemcankaya6178
      @cemcankaya6178 6 лет назад

      The middle (95%) part of the Gaussian Distribution

    • @shadyacr
      @shadyacr 6 лет назад +49

      Cause the rest of the millenials love the confederate flag? Lmao

    • @YangTheGoddess
      @YangTheGoddess 5 лет назад +11

      Zachary Sedlar true I can tell by your profile picture your a true American

    • @elcobra98
      @elcobra98 5 лет назад

      Zachary Sedlar The other 5% are still taking notes I pressume

  • @aileenzhao7951
    @aileenzhao7951 6 лет назад +4

    *made entirely on stock footage*
    woAH

  • @airi9068
    @airi9068 6 лет назад

    The first three seconds I was waiting for the skip ad before I realized what I was watching

  • @clarezajac3276
    @clarezajac3276 6 лет назад

    reminds me of the "splode" soda commercials great stuff

  • @downtowncrawlers
    @downtowncrawlers 6 лет назад +116

    Dis totes cool for realz my lovelies. lol

  • @PinkBerryPhie
    @PinkBerryPhie 6 лет назад +5

    where the depression and anxiety tho

  • @user-re7kk7gm4m
    @user-re7kk7gm4m 6 лет назад

    I thought the opening was a skippable ad and rolled my eyes. I actually really liked that.

  • @ruddsix
    @ruddsix 6 лет назад

    this needs more views

  • @BibleIllustrated
    @BibleIllustrated 6 лет назад +11

    Based on this, if I were an alien, I'd think that Earth is heaven. HEAVEN!

  • @jesseward568
    @jesseward568 3 года назад +2

    Advertizers and market researchers are doing this with gen z now..... With absolutely no difference....

  • @kitsilanocat
    @kitsilanocat 6 лет назад

    This reminds me of that video they play before the plane taking off

  • @aaamk3938
    @aaamk3938 6 лет назад

    I was not paying attention for a minute and for a minute i thought i was just hearing an ad in the background

  • @vie2210
    @vie2210 5 лет назад +4

    I was about to say I can’t relate... I still can’t but THIS. IS. EXACTLY what it looks like to me! I’m glad others see this as well... at least this observation was relatable. I hope it’s secondary purpose was also trying to point out that NOT EVERYTHING HAS TO BE RELATABLE TO BE MEANINGFUL! Ok adiós :)

  • @ioanstefanbotis1885
    @ioanstefanbotis1885 6 лет назад +108

    SCARY!

  • @Egg_thing
    @Egg_thing 6 лет назад

    That's some good stuff right there, Imma sub

  • @bluemonster5235
    @bluemonster5235 6 лет назад

    This ad is materializing in my living room

  • @scusachannel1682
    @scusachannel1682 6 лет назад +4

    Absolutely amazing commercial, one of my absolute favourites!

  • @chancewebster7953
    @chancewebster7953 6 лет назад +10

    Thank you, Reggie Watts for bringing me here.

  • @tsunamix0147
    @tsunamix0147 4 года назад

    This is the best use of satire in an ad of the entirety of the 21rst century so far.

  • @kareszt
    @kareszt 6 лет назад

    That's worth downloading and keeping, for future reference. Thanks for the ammo.

  • @MasterThrasher
    @MasterThrasher 6 лет назад +3

    I've seen this video before; it was the intro Forza Motorsport 3. :)

  • @Australopitecuz2
    @Australopitecuz2 6 лет назад +3

    Wow where can i get this product?

  • @nevergamealone3277
    @nevergamealone3277 5 лет назад

    I think this is the best ad i've ever seen

  • @biosphere-aka-lil-v-cast
    @biosphere-aka-lil-v-cast 4 года назад

    i love that it has a voice you'd find in a bright side video