Google helpful content and the shift away from traditional SEO - Daniel Foley
HTML-код
- Опубликовано: 26 окт 2023
- In this talk, Daniel Foley discusses Google's definition of helpful content and how much SEO has changed in his 25+ years of experience.
Daniel states that traditional SEO still works in some cases but in the next few years, the SERPs will go through a big shift, the likes of which the industry hasn't seen before.
For the full slides and information about the event, go to www.searchnorw...
Time stamps:
01:42 🕰 Traditional SEO has evolved significantly over the years. It used to focus mainly on keyword stuffing and basic optimisation techniques.
04:28 🔄 Traditional SEO factors still hold some relevance, but the landscape is shifting towards creating helpful content for end users.
06:15 📝 It's crucial to prioritise user experience and create content that caters to what users actually want, rather than just optimising for search engines.
07:26 📉 Google's recent updates prioritise content created for users over content created solely for search engine ranking.
09:02 🛍 Offering a good user and page experience includes providing information that users find valuable and relevant to their needs.
10:12 📚 Demonstrating expertise and authority is important, especially in fields like law or finance, where accuracy and reliability are crucial.
10:53 🌐 Building brand authority and trust is increasingly important for SEO success, both locally and internationally.
12:57 🔗 Link building is still a valuable component of SEO, despite claims that it's losing significance according to Google.
15:42 🎯 Google now uses machine learning and AI to better understand user behavior, making it more challenging to rank using traditional SEO techniques.
20:56 🛠 Relying solely on AI-driven content creation tools may not be effective for achieving SEO success, as human judgment and expertise are still essential in crafting valuable content.
23:40 📝 Google is emphasising the importance of providing helpful content to end users. If search results don't meet user needs, it can negatively impact rankings.
24:33 🚫 Google doesn't always perfectly follow its own guidelines. Even if some results seem subpar, focusing on user satisfaction can lead to long-term success in SEO.
25:44 🧠 Google is utilising AI and machine learning to better understand content quality, user intent, and context. This means understanding what users want is crucial for effective SEO.
26:26 👁 Google gathers extensive data and trust signals from various sources, including social media and reviews, to better understand and evaluate brands.
27:06 📊 Google can differentiate between content created for users' benefit versus content created solely to rank. Prioritise content that serves the end user's needs.
28:05 📚 Content quality is crucial. Ensure information is accurate, substantiated, and relevant to the user's needs. Avoid misleading claims or unsubstantiated statements.
28:48 🎯 Focus on creating content that aligns with user expectations and needs. Consider the user's search intent and deliver content in a format they prefer.
29:19 💡 To benefit from Google's helpful content updates, ensure your content is competitive, covers relevant services/products, prioritises essential information, and is presented in a way that offers a good user experience.
32:42 🛠 Exercise caution with keyword and AI tools. Instead, focus on understanding and meeting the needs of the end user.
33:08 🏆 Demonstrate expertise in your content, especially in specialised niches. Ensure your content offers a good page experience for users.
01:42 🕰 Traditional SEO has evolved significantly over the years. It used to focus mainly on keyword stuffing and basic optimization techniques.
04:28 🔄 Traditional SEO factors still hold some relevance, but the landscape is shifting towards creating helpful content for end users.
06:15 📝 It's crucial to prioritize user experience and create content that caters to what users actually want, rather than just optimizing for search engines.
07:26 📉 Google's recent updates prioritize content created for users over content created solely for search engine ranking.
09:02 🛍 Offering a good user and page experience includes providing information that users find valuable and relevant to their needs.
10:12 📚 Demonstrating expertise and authority is important, especially in fields like law or finance, where accuracy and reliability are crucial.
10:53 🌐 Building brand authority and trust is increasingly important for SEO success, both locally and internationally.
12:57 🔗 Link building is still a valuable component of SEO, despite claims that it's losing significance according to Google.
15:42 🎯 Google now uses machine learning and AI to better understand user behavior, making it more challenging to rank using traditional SEO techniques.
20:56 🛠 Relying solely on AI-driven content creation tools may not be effective for achieving SEO success, as human judgment and expertise are still essential in crafting valuable content.
23:40 📝 Google is emphasizing the importance of providing helpful content to end users. If search results don't meet user needs, it can negatively impact rankings.
24:33 🚫 Google doesn't always perfectly follow its own guidelines. Even if some results seem subpar, focusing on user satisfaction can lead to long-term success in SEO.
25:44 🧠 Google is utilizing AI and machine learning to better understand content quality, user intent, and context. This means understanding what users want is crucial for effective SEO.
26:26 👁 Google gathers extensive data and trust signals from various sources, including social media and reviews, to better understand and evaluate brands.
27:06 📊 Google can differentiate between content created for users' benefit versus content created solely to rank. Prioritize content that serves the end user's needs.
28:05 📚 Content quality is crucial. Ensure information is accurate, substantiated, and relevant to the user's needs. Avoid misleading claims or unsubstantiated statements.
28:48 🎯 Focus on creating content that aligns with user expectations and needs. Consider the user's search intent and deliver content in a format they prefer.
29:19 💡 To benefit from Google's helpful content updates, ensure your content is competitive, covers relevant services/products, prioritizes essential information, and is presented in a way that offers a good user experience.
32:42 🛠 Exercise caution with keyword and AI tools. Instead, focus on understanding and meeting the needs of the end user.
33:08 🏆 Demonstrate expertise in yourcontent, especially in specialized niches. Ensure your content offers a good page experience for users.
Thanks so much for the time stamps, much appreciated!
I've found none of this to be true about Google at the moment. Maybe it will change, but it hasn't happened yet. You can still write an article about washing your dog in a washing machine and it will reach the first page as long as it's semantically correct.
Yeah, we think Daniel's predictions are for the next year/few years so he's giving some advice to future-proof your content.
Are you in the US? Wonder if that is the difference?
I"m in the US@@user-kc7nl6uc9c
Nah it won't. Landscape has changed. I have hands on experience with this
Ranking till 1st page may be semantics and other things work. But when it comes to fighting head to head with competitive terms then Daniels advice makes sense. Deep work has long lasting rewards.
My site was hit some 60% by the HCU and my engagement times were all pretty good, some articles with 3-minute + engagement time were tanked. All original content, EEAT filled, original photos.
EMD strategy still works, Traditional SEO is going to die (not yet dead completely), Google does not share everything they made change with their algo and Many other truths he shared, I always love Daniel's SEO concepts
Good one. Can you upload the rest of the talks. Thank you very much
Both of the talks from the events have been uploaded, stay tuned for more talks in December and even more in 2024.
Thank you Daniel! for sharing such great comparision.
Love this Daniel, great session! Takeaways to talk to my team about.
Thanks for watching, Andy!
Good stuff Daniel…. Excellent presentation. Thank you.
Glad you liked it!
A lot of this applies to businesses, how would this apply to news websites? film websites? review / opinion piece websites? As that's not necessary content targeted at end users to 'help' them it's targeted at end users to 'inform' them or 'update' them..
Currently using an AI website builder and it’s still using H1, H2, H3. If you’ve got rubbish content, you’ll be pushed to bottom but AI has been trained by everything SEO. The majority of websites are based on the standard. UX is key for keeping engagement.
We're finding that UX and SEO are more and more connected as time goes on.
Great talk, thx Daniel! Greets from Hamburg 👋
Glad you enjoyed it, thanks for watching!
Great insightful information.
Glad you enjoyed it, thanks for watching!
Great presentation, Thanks!
Glad you enjoyed it!
What about Amazon review sites?
21:11 Surfer SEO is that tool.
🤐
What's up with the bottle?
I was wondering the same!!
There were free refreshments at the event so Daniel wanted to keep himself hydrated during the talk.
It was shaken and when would have taken his thumb off it would splash.
I’m just wondering from what data he speaks? Everything I’m hearing about is that it is not true
We don’t know the answer to that, but I was told many years ago that google is using data from the browser, using the browser settings, which is one of the reasons they created their own nrowser
What data well who knows…
I am curious how you started Search engine optimization before there were search engines?
😂😂 Newsletter, Flyer... old school 😅
Before Google he said, not before search engines.
Google was not the first search engine
It was for me! And most Americans.. nice try though. Truth wins.@@ryangreen45
whoIS is the oldest search engine and there were no websites at that time... Google was and is the only search engine most companies SEO for... Truth wins every time!@@MartinZanichelli
7:43 - Really?, my new AI site went up 100%, and the 12-year-old stable site without AI went down 60% and still dropping.
Just because it's not AI doesn't mean its good ;-)
@@markwilliams-cook1079 Such a stupid answer. You missed this part "12-year-old stable site". It was good for 12 years, but not now. So they hired thousands of engineers for 25 years, and they figured out, nah, we were completely wrong before now, we are right.
My 5-year-old short article with screenshots and explanations earned 141K views. Superuser 8-year two-sentence post earned 2K and now it's in front of mine, and this post is chit. Google thought that for years, but now it changed its mind.
Instead of insulting people, maybe just agree that google can make retarded decisions.