How to Print ENDLESS Money and Get Rich Forever
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- Опубликовано: 8 ноя 2022
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
"You sell to get customers"
This one perspective shift instantly makes selling 30x better.
It's not about taking the money. It's about building the relationship. 🔥
Since Alex pumped out so much value, hopefully this is helpful!
0:47 Missed Opportunities
1:10 Importance of Reoccuring Revenue
3:15 How to Get People Coming Back
4:15 Importance of Relationships
5:04 Perfect The Product First
6:50 Fix The Problems
8:14 The Endless Money Cycle
9:10 Overarching idea
THANK YOU!
This is everything! I wish all videos had time stamps! 👏💯🙌
tysm!
Thank you so much for the timestamps! God Bless!
So valid!...Quick story - I did this 10 yrs ago when I realized I don't want the stress of figuring out if I would be able to sell enough to pay the bills.
My dad said to me, you need a little drop every month from every customer, and it will eventually fill the bucket.
Started charging $80/month to the first customer, and traded big checks for smaller checks every month, can't tell you how many times I was saved by this recurring revenue (I did CRM implementations), while traveling with my wife she got sick and then my baby boy had to be forced out and couldn't go back home for 8 months, barely worked, but I managed to pay the bills.
May I ask what you were selling to get the reoccurring monthly money?
@@EDMisnothouse I hosted the CRM (open source) for them and included some maintenance hours. I will give them a lower implementation price if they pay the monthly option. It was a lot of work at first, actually the first few customers I sponsored the implementation cost myself, but eventually, it paid off and as I got reputation I got to charge more for the implementation. Lets say instead of charging 20K I would charge 5K and charge them between 500 to 1000 per month. Minimum stay was 3 years, average 7 years.
I resell historical documents and actually charged a monthly fee to give my best buyers first dibs on new collection pieces. Amazingly nobody cancelled and they buy more frequently because of how rare the documents themselves are. Just amazing content!
Will you please give me an example of a historical document that you sell?
What a value-packed video, 7 years of wisdom in less than ten 10 minutes. Crazy
Every Hormozi video drop I discover the next step. I am forever grateful for your genuine honesty when it comes to business. I hope your are blessed with a lifetime of fulfilling life experience. Never seen a business mogul without a second though to spill the sauce rather than keeping it for himself. You are a legend. Thank you.
So true!
^
Truth! I even need to buy a new notebook
he is such a business mogul that he didnt need to create any business at all.. just make fictional videos ;)
You have a ton of excellent videos but this one might be in your top 5 of all time best.
The information is in-valuable, it's presented in an easy to understand fashion and it's clear, concise and straight to the point.
Thank you Alex!
What I like about Alex is that u can tell that he knows what he’s talking about by the way he’s talking about it… keep it up this is real value 💪🏼
Man I did not want that video to be over I kept checking to make sure i was at the end lol thanks Alex I really appreciate how genuine you are and how much you don't hold anything back it's a breath of fresh air in this massive sea of sharks
This dude is a legend! Every video is a rain of knowledge. Gracias, brother.
Grow your business by doing your service with impeccable quality and efficiency. Treat your customers so well they come back over and over again. I absolutely love this. Best advice I’ve gotten for my new business. Thank you!
I've never seen a more grateful comments section. Value in abundance. What a legend.
It's the same model RockStar -the video game company- uses to promote and sell their GTA's. That's why they don't release a game every year. They make the online experience better over time to the point where GTAV has run on stand alone for almost 10 years with recurring revenue.
Isn't rocket science, that model started awhile ago with subscription MMO games like world of warcract. Then in purchase revenue things like league of legends did in 2010. If gta still makes money there is no point in making a new game until profits decline( which they are now) so they will make a new one now to recapture profits and attention
Best business content on YT by far. Keep up the epic work Alex. God bless you brother.
You know Alex is NOT f*cking around when he goes from "We make $85M/y" to "$200M/y" within only 1-2 years... Dude grows FAST!
This channel is absolutely the biggest resource of knowledge I’ve found yet! I hope the good will Alex gets from this continues to compound for him!
Thank you so much for this video. I have started following you during the last week and I get the things you are saying. I've been learning about finances for 4 years abd you are the first person to tell it like it is. Your awesome 👌
"It's not important that they buy from you, the importance is that they return" it was hanging in a wall in a small Market in a very small town in Argentina. Such wise phrase I read over and over as a kid when waiting my turn by the cashier
Amazing video. Glad you covered the customers life cycle. Beyond reaching, and acquisition, you discuss customer retention over that life cycle. Retention and conversion super important aspects that many must consider.
I'm in awe at the sheer amount of value you provide in each video. Imagine being born when there is no internet. We are so damn lucky, man.
Appreciate the constant knowledge Alex! Also hella dig the new acquisition logo ✊🏽
the value in this channel is insane. Thank you alex!
This information is so helpful Alex! I just shared it with my entire team.
Incredible video! Never thought about customers acquisition/sales in that way. Very powerful if you can do what you're saying.
Thats why we are creating a franchise model of our business 5 years ago where people pay once to start and then pay every month. I totally agree with you Alex
Thanks again for continuing to share this information with the rest of us. Every video contains actionable advice that’s helped my business immensely.
i'm starting a new business next year, i'm crazy tired of importing and dealing with long lead times for inventory. a couple years ago i was paying $3500 for shipping for one container, now I'm paying about $16,000 per container with all the tariffs and a whole bunch of bs going on, the shit is horrible. i'm just sad and I need to get my mind right, i have to start thinking about new beginnings rather than thinking about this being the end, I appreciate the videos, they're definitely helping me get my mind straight and giving me some better ideas about how to move forward
I an in importing business too, how I managed to get my containers paid for is I would send offers to local businesses and charge them 600$ per m3 of my container and get 10 of them pay me $6000 every single time + I was selling stuff by myself and decided to offer other stores my stuff at 20% off so they sell it for the same price but they keep tons of profit without importing headache, I have 40 people seling my stuff now and even if I sell no stuff on my own I have an income from them
Thanks for this AMAZING content and for sharing your knowledge with us! Your videos are so valuable. Keep it up!
I use to think you were spouting out bullshit until I really opened my eyes and listened to what you were saying. Instead of everyone around me influencing my way of thinking and my habits. You’re changing generations of people, thank you Alex.
this is the best business video I've ever seen. thank you Alex.
You're a legend for putting this much value out. Can't thank you enough!
Soooo true! Finally, I had some success in E-Commerce - after many years of trying. I am already exhausted because I have realized that I constantly have to generate new sales. Competition is growing and I have low margins. Thanks for the video and greetings from Germany!
Just do email marketing to your list. If you need help with that I know someone who may be able to
Incredible as always - Update 5 months later. Implemented this. IT WORKS LIKE YOU WOULDN'T BELIEVE
He is the brother everyone needs. Free knowledge to just make our lifes less misarable. I don't know how to thank you actually. And since you look like wanna see us be successful I will do my part and try my best.
Thank you Mr. Hormozi. Your advice is golden. I appreciate you.
Watched this video last night,
Closed a client today at 2x my normal price with the option for month on month after the contract expires.
THANKS ALEX
With every video you're giving me the key to the vault. And once I'm in there it's a gold mine! And your desire to give this information to us is to be admired and to be blessed. Thank you for being you!
this is how the cellphone carriers work… predatory for a one time commission sale, at the cost of customer trust, any long term relationship of value and brand reputation hit, too. when you have to coach a customer to rate you good on a survey, there’s an issue that you can’t trust your service to speak for itself.
Seriously thanks for sharing so many secrets and concepts for Free!! Waiting for your Merch to drop😎
I’m so proud of your progress Alex, you’re getting more professional now, good job 👌
Sorry, not interested in sending you a check
Have a good day
The energyyyy man *fire* I just got $100MO on audible going 10000 MPH I loved you since I got to know you at Thrive and it's compounding!
Thank you Alex, I appreciate this video, I’m an artist and want to/need to figure out how to apply this model.
I am 40 and only learning and understanding this now. Wish we had someone to teach us this when I was 18.
Always providing gold, thank you Alex!
Thank you for actually giving real usable information instead of a bunch of confusing jargon and vagueness
Brother i found you from Leo guy RUclips channel and glad i am on your page. Proud how far you come and much respect earned to your parents for raising great man. You habe a true human being heart. Lets get this devils nest money.
🚀🚀🚀🚀🚀
So much value. Thank you.
Also I think you applied exactly you said with your RUclips channel
ALEX THANK YOU SO MUCH FOR ALL THE VALUE 🙏🏼🙏🏼🙏🏼
Very powerful business advisory there. Thank you, Alex!
This guy is truly an inspiration to grow a business
There's is so much f*&^%king value in Alex's videos, it's wild.
Really enjoying the levelled up production on the videos. Kudos!
This is literally pure gold. Thanks again Alex 🔥🔥🔥
On top of this amazing info, Caleb is doing an amazing job with this flawless editing!!
Caleb you say?
@@TheHappyHummy Isn't he the one editing?
@@MoneyProductionn of course not.
Great video as always Alex!! Focusing on the offer and let the marketing do the rest, totally made the progress happen for me. Thank you!!
Thank you. So good, and I needed to hear this today!!!!!!!
Gold 🙏 With my first business for some reason I stopped giving a shit about the customer after they made their first purchase and they received the product… terrible terrible approach that I’ve learned from. I’ve gone from that to looking to treat each and every one of my customers like they’re VIP deserving of a red carpet… no matter how many times they’ve purchased.
Ooo I thought this was gonna be a video on making counterfeit bills. Very useful tips!
This is the exact model I've done to build four 8 figure information businesses, and teach to others. Alex said it way differently than I do, but it's the same process we've used! Amazing content.
So youre saying (with 850 youtube Subscribers - maybe you referr to another business account and not yours) - but anyway -- 8 figures.. So you saying you own a business that makes more than 10 MILLION ? .. - I do not even see a company.. (LLC or something) .. you website shows the basic (I show you how to get rich) template..
For me - okay Alex might be different.. but there are alot of "gurus" out there who claim to make 10th of millions.. but in reality.. they are just all doing the same shit.. : making as much videos / rells and content and get rich by clicks etc..
@@Meskarts good points. I also have a business getting close to 8 figure arr, but nowhere close to 8 businesses. I'm just focusing on one business for now. I don't comment from my company account. The business doesn't sell make-money schemes, instead it's in language tech with an educational b2c subscription side. Glossika. Too many fakers out here. And wtf are you going to do with 8 businesses? Come on, you're not Elon. Come on, these biz aren't making 9 figures right.
Oh looks like I read that wrong. It's 4 businesses, not 8. But still, from the other comments, it sounds like your “information” is simply selling what Alex gives for free. What are you doing, packaging everything he says and selling it like a d0ucheb4g?
@@polymath6475 I sell copywriting coaching, the rest I do for free too on my platforms.
@@jeremykrak right, and the rest you do for free generates 8 figures in 4 businesses, high statistical probability of bs on that one
The best info ive had in a long time. Eye opener
I can't believe this info is free, Alex is a g
Amazing as always
Thanks Alex
If I could like this a 1000x’s, I would. Brilliant advice!!!!
This is THE best Hormozi video! He’s literally just given the ideal structure to create a super successful business. Now watch the ripple effect go far and wide in businesses today. Thanks again Alex 🤝
Personally, his hour long videos are better
@@TheHappyHummy yeah I miss those things,
Ik he’s trying to grow and this works better, but I like information not aesthetics
I need this, my family is relying on me. My art skills are where they need to be, now I'm learning from men like you for the next steps. Thank you bro
Hey man, I'm not looking for a hand out but I'm always down to network 🙏🏾
@@Brandon.manga. Those are fake bots
I love that Alex has Clickbait thumbnails that ACTUALLY provide what you expect from said thumbnail. Bloody love it.
Alex, you are amazing. Thank you for your work.
I will make my membership and it will be spectacular!
I don't have a business yet, but I learned to be a good sales guy just selling lawn programs with a company. I learned "selling" wasn't for me so much as educating the potential, why they needed me or my service vs other people. If you believe in yourself 100% you sale that to someone also. I learned from a very wealthy customer who started from selling toilets. It doesnt matter if you're selling toilets, pens or homes. Sell that belief
I read a story somewhere about a businessman who would go into a business and then fail. So after that he would try the same business again and find that he would much more easily succeed. We are naturally amazing at learning through repetition. Course correction and perfecting seems like a natural path to success.
You’re so right. Humans are set up like that. Think about walking. Or riding a bike. The first few time you try it, you suck. But then it gets easier the more you practice. That way if learning is inbuilt into our biology. We learn through failing.
I think it's part of natural law to get good by failing repetitively until you eventually increase the threshold for failure. Like growing a muscle or learning algebra. It's fascinating.
@@damontayy1272 yes. I think this is one of, if not the most important thing that learning the piano has taught me. You fail, then fail and fail again on and on until finally you can play all those notes right. And that doesn't even mean the sound comes out the way you want it to 🤣
Thank you so much Alex.
3:00 Thank you so much!
REAL WEALTH!
GOOD PRODUCTS AND SERVICES!
MASTERY!
BETTER AND BETTER AND BETTER!
as always value packed videos. thank you.
Absolutely amazing! Great content. Thank you so much!
Anothe killer video! We run a kitesurfing school in the Caribbean and I need to figure out how to keep customers on after they have acquired enough skills to go out on their own. Any one have a coaching business with a reoccurring customer base? Would love to hear any ideas that have been working for you guys 🙌🏻
Just want to comment so RUclips's algorithm can spread this video more to others because it is a LIFE-CHANGING concept if implemented.
This is so good. This information shuold be $1000000 Period
Alex, I've read your book and currently binge watching your YT videos. I can easily see how a lot of this applies to services or traditional product businesses, but how about for an artist/musician, where the brand is ME and the product is less straight forward.. is the key here to look at building an offer around things I CAN provide in my product bundle that make it irresistible? I'm having a little trouble translating this into my sphere. Also, music sales are a declining market so there's one huge challenge right there!
Well, our apartment buildings do exactly that.
thanks Alex as always
You're offering phenomenal advice
Funny I how came up with that when I was creating my offer. I saw this issue when thinking about LTV and margins. I have an offer that is nowhere to be found, insane LTV, even more insane Value to the customers and is desireable. I need to fix a lot of things when it comes to onboarding, customer experience and honestly I think I can at least adf 100x the value I provide and charge 20x when I keep on working on my offer. There is so much to work on it. I am confident that almost nobody knows how much knowledge you need in order to be at a level that Alex is. It seems like an endless arbitrage once you understand your position. I just lack skills
That was a sick video, sticky business 👌🏼
This is really good! I love it here
This is awesome, how would this apply to a plumbing company? Club memberships? Monthly blogs with tips for preventative maintenance?
Your best video yet Alex.
So much wisdom! Thanks Alex!
Unsurprisingly he’s 100% on the money, I launched my accountancy firm on fixed monthly fee retainer basis and replaced my corporate salary in the first 6 mths. I didn’t have to be a genius just the right model
Do you have your CPA?
@@atomp153 qualified in uk
That’s why I love having an agency
Never heard it like this before! Great points
Million Dollar bar content, thank you 👍🔥
If the customers end up disliking the product (ex: insurance), how would you reel them back in or would you rather drop them and move on?
1:24, 2:17, 3:13
customer retention framework, recurring customer model
watch the whole thing, these are the fundamentals, focus on these
Best video of Alex's I've ever watched!
Absolute gold in this video!
Value sparks on here, thank you Alex
Summary: Make your product better so your customers keep coming back.
To make products better: Survey customers, analyse client experience, analyze results, make it faster, make it easier.
Love this mindset
This is highly valuable information 😳🔥
Great content as always!
Hi Alex,
just a question to ask will you be posting the Black Friday video again? This would have been your most recent video, the information was 🔥
Thanks