SuperValu GAA "Bring It On"

In a powerful new campaign, SuperValu champion a very important shared belief with the GAA - that of inclusivity.
The campaign kicks off with a powerful 60” spot featuring a collection of real players, officials and supporters of different ages, race, gender, physical and mental ability. Each of whom has something different to bring to the game - by virtue of their individual story. By facing their own prejudices and difficulties, to take a welcome part in the game, they inspire everyone to embrace inclusivity.

[@Lisa-xy2px]

Great ad!