Store wide sales on my eBay store work the best for me. If its a rare/unique item I do not promote it, if it is a common item I will start at 2.1% and go up over time if its not selling.
I sell part time for fun, I don’t use promoted listings at all. My weekly average sale rate is about $550 USD. I sell a wide arrange of things. During the holiday season for the last three months I’ve been averaging about $850 USD a week.
If you have a solid buyer base i wouldn't worry about impressions. Most impression are just people clicking through. 90% of those weren't gonna buy anyway. Also, if an item is getting alot of attention it will be classed as a popular item and will usually get pushed up the line regardless of promoting. I used promotion to gain a base of followers and buyers, once that was in place i just do no promotion to 2% - 5% depending on item popularity/pricing. I sell trading cards and collectible figures/statues
I promote at 5.5%. I heard from another reseller that an eBay official told her that anything above 6% was not necessary. I just started, we'll see how it goes...
I mostly sell video games. Ive never used promoted listing but i price competitively and I think my buyers find my listings searching for specific titles.
I quit promoting when Ebay traffic reports regressed from bar graphs with detailed pop windows to a rudimentary line graph. It was at this time I noticed a massive surge in the percentage of sales being charged promoted rates, despite only a few percent of my page views being promoted. Ebay will definitely play with your emotions when removing promotions. Your impressions will be cut in half, but my sales didn't change. Keep I'm mind that Ebay will tally an impression if you're number 150 of 200 on a page and your item is never even visible on the buyers screen.
I've stopped promoting unless there's a lot of competition and I'm not the lowest price. I start promoting at 2 percent when I'm relisting an old item, then I'll go up a half a percentage point (in conjunction with lowering the price) every time I relist that stale item over time up to a max of 5 percent. Then it's time to figure out another way to get rid of whatever that item is that no one wants.
I promote at either 2.1% or 0%. My train of thought is that a decent item at a decent price will sell, promoting just increases the velocity which it sells at. If you're needing to use the suggested ad rate you're in a saturated market. I'm only a very part time everything seller who's not dependent on ebay money.
When eBay first insisted on promoting I had everything at 3%. But then I dropped it to 2% (and even a lot at no promotion) and my sales went up. Dramatically. So I think this may be a coincidence?
video games, niche seller with 1000's feedback. If it is a rare item, I do not promote it, I let the item do the work. I have some listings I want at the top of the search at all times due to stock being replenished on the listing, which also leads to multi-buys, I have gone as high as 17% on this one listing like this, the caveat being my average order size is 3 on that particular listing. Generic run-of-the-mill items, consoles etc usually 2-5%.
There is pros and cons to everything. I couldn't imagine making someone else a bunch of money and getting paid the same as I do now or less. Or having to work when they tell me to and taking a day off being such a huge deal. But at the same time knowing how much I am going to make every week would be very nice.
My books are promoted between 9-10%. I did try making changes once before and my sales dropped too so i just wear it as a part of doing business on ebay by promoting so much.
I had been promoting at 4.1% but have recently dropped down between 2.5 to 3.5 on some new stuff that l've been listing after l decided that 4.1% was too much !!
As a semi-professional piglet greaser and competitive Boy Scout jamboreeist, I face different challenges. Especially now that county fair season is over. Do you have any idea what it like going from door to door offering to pitch tents and grease piglets during the off-season just to make ends meet? Oh, that reminds me, I'm now under court order to inform you that I am a registered - no?, just in my local community? Then never mind all that then. I pay eBay's blackmail fee just enough to keep them out of my way. I sell in a niche composed mostly of action figures and their related comic books and other merchandise. For me, as long as I have a few items selling at a rate of 2% I can keep growing, but before I relented, my sales were firmly suppressed to 1/12th of the level they are at now. My margins are too narrow to promote more items or at a higher rate. I'm also a sicko demented seller who actually cares about keeping my items in fiscal reach of my buyers. I want the kids to play with the items and toys that I couldn't afford when I was little (I didn't know that being live buzzard bait was a poor supplement to my zero $ income stream when I was a toddler. But after 20 years of rope burns and BBQ sauces rashes, I finally learned).
@@Thruxton66 thanks for the feedback mate. It honestly has me stumped, but it looks as though I’m back on track again, but paying suggested which low-key annoys me just a little bit.
I usually do suggested or recommended promo %, but mostly on items over $20 plus dollars, I seem to have lots of sales for items I think may take awhile to sell due to the item and price being a bit higher than the $20. Most of my sales are dvds really.
I’m like yourself I sell everything anything I can make a profit on I’ll sell it. I’ve never liked or done promoted listings and touch wood my sales are steady with multiple sales per day. Take yourself back 2 or so years ago and there was never a option to promote your listings and everyone was on a level playing field and now it’s almost like who’s got the most coin or the most listings or just who’s willing to make less per item with the highest promptings etc to compete it’s just greedy and needy from both sellers and eBay. What’s the next money grab from eBay? I’m sure it’ll be something..I think it would be interesting if everyone turned off promoted listings and see what happens! For most resellers including myself..if we just lowered the profit margins on our items themselves (without prompting) we’d probably sell a lot more. Eg list an item for what your willing to get for it rather than what your wanting to get for it!
@@Northcoastpicker I love this advice! I sometimes look at the items I am selling, and even though I know they are very good quality. I am afraid I tend to list at the higher end on occasion. This was fantastic feedback and something I will look at and possibly implement.
My sweet spot is 7%, I’ve dropped below over the years, tried many different things, but sales suffer. I suggest you’ll need to find your sweet spot by keep trialling thing, you’ll just need to leave it for awhile to get the correct data. I definitely wouldn’t use suggested rate personally but that may be your sweet spot who knows… obviously impressions will drop when you drop percentage For some insight, I have around 7.5 million impressions in 30 days and only around 26,000 actual clicks and a lots less actual sales obviously, I have 750 listings, list 10 items 5 days a week and usually none on weekend and make around $3000 a week at the moment. I pay flat fee of 10.7% for my store so 7% still keeps me under 20% and my average is actually 14% so not everyone clicks on the promoted. Be consistent with your listings and try to find your steady promoted figure and leave it for a month at a time to give it time to adjust. Goodluck and hope that didn’t seem preachy, just after 18 years doing this I’ve tried every thing multiple times! Sam 🙂
@@geelong-flipper oh I get it, it’s hard to rely on an inconsistent income that requires consistency! especially us neurodivergent people who struggle to stay consistent and interested a lot of the time haha! So scary when sales drop or stop all together as no one can tell us if or when they are coming back! I love to give advice as I have been in the game for so long and also really love to see everyone succeed. Wish you all the success!! I am currently pushing my dedicated room to its max but want to keep growing so and am thinking of moving to a storage unit to expand too. 🙂
I promote my items at 3% and dont have any problems selling items. I sell abit of everyhing. I mainly Specialize in selling Vintage Tobacco Tins, never need to promote them, as people are always searching for them. I think the type item being sold has alot to do with how much it should be promoted. 🤔 just my thoughts.
Store wide sales on my eBay store work the best for me. If its a rare/unique item I do not promote it, if it is a common item I will start at 2.1% and go up over time if its not selling.
I sell part time for fun, I don’t use promoted listings at all. My weekly average sale rate is about $550 USD. I sell a wide arrange of things. During the holiday season for the last three months I’ve been averaging about $850 USD a week.
Nice vid Tory. Lovely sentiment about the reselling community which sometimes seems like a loner’s journey.
@@francesburns2511 thanks as always mate, you’re one of the good ones
If you have a solid buyer base i wouldn't worry about impressions. Most impression are just people clicking through. 90% of those weren't gonna buy anyway.
Also, if an item is getting alot of attention it will be classed as a popular item and will usually get pushed up the line regardless of promoting.
I used promotion to gain a base of followers and buyers, once that was in place i just do no promotion to 2% - 5% depending on item popularity/pricing. I sell trading cards and collectible figures/statues
I promote at 5.5%. I heard from another reseller that an eBay official told her that anything above 6% was not necessary. I just started, we'll see how it goes...
I didn't do anything for Black Friday. My sales up 84.3% in the last 31 days.
@@RubberDuckRy but that is because you are amazing 🤩
I mostly sell video games. Ive never used promoted listing but i price competitively and I think my buyers find my listings searching for specific titles.
@@PeperonyChease I get that! What’s your best game at the moment
I quit promoting when Ebay traffic reports regressed from bar graphs with detailed pop windows to a rudimentary line graph. It was at this time I noticed a massive surge in the percentage of sales being charged promoted rates, despite only a few percent of my page views being promoted. Ebay will definitely play with your emotions when removing promotions. Your impressions will be cut in half, but my sales didn't change. Keep I'm mind that Ebay will tally an impression if you're number 150 of 200 on a page and your item is never even visible on the buyers screen.
I've stopped promoting unless there's a lot of competition and I'm not the lowest price. I start promoting at 2 percent when I'm relisting an old item, then I'll go up a half a percentage point (in conjunction with lowering the price) every time I relist that stale item over time up to a max of 5 percent. Then it's time to figure out another way to get rid of whatever that item is that no one wants.
Why would someone go above the minimum of 2%? My results are the same at every level below 10%.
@@theeclectic2919 it didn’t work for me at 7. I’m still learning
I promote at either 2.1% or 0%. My train of thought is that a decent item at a decent price will sell, promoting just increases the velocity which it sells at. If you're needing to use the suggested ad rate you're in a saturated market. I'm only a very part time everything seller who's not dependent on ebay money.
When eBay first insisted on promoting I had everything at 3%. But then I dropped it to 2% (and even a lot at no promotion) and my sales went up. Dramatically. So I think this may be a coincidence?
@@christineryan291 possibly mate but the same thing happened to my Alli. The incident we changed it our sales resumed.
video games, niche seller with 1000's feedback. If it is a rare item, I do not promote it, I let the item do the work. I have some listings I want at the top of the search at all times due to stock being replenished on the listing, which also leads to multi-buys, I have gone as high as 17% on this one listing like this, the caveat being my average order size is 3 on that particular listing. Generic run-of-the-mill items, consoles etc usually 2-5%.
@@nickh9745 awesome advice and thank you
I sell books and DVDs and do a blanket 5% promoted. I've made $13k in the last 90 days with a 35% profit margin.
@@thestorymerchant28 that’s bloody awesome and thanks as always for your support and sharing x
@geelong-flipper love your work
Sounds like a lot of work selling books and DVDs to make 13k, Is the media and books you sell on the higher end of value or just the common stuff.
Trading cards. I do a flat 2% across the board.
I can't imagine relying on eBay sales to pay the mortgage! 😮 The pressure would be horrible, imo.
@@Christian-qu9ml it can be at times
There is pros and cons to everything. I couldn't imagine making someone else a bunch of money and getting paid the same as I do now or less. Or having to work when they tell me to and taking a day off being such a huge deal. But at the same time knowing how much I am going to make every week would be very nice.
My books are promoted between 9-10%. I did try making changes once before and my sales dropped too so i just wear it as a part of doing business on ebay by promoting so much.
what the? what's your 90 day total
@@merridybenton7028 🖤 speaking of books my new horror book Piñata came out last week. It’s a doozy
I had been promoting at 4.1% but have recently dropped down between 2.5 to 3.5 on some new stuff that l've been listing after l decided that 4.1% was too much !!
As a semi-professional piglet greaser and competitive Boy Scout jamboreeist, I face different challenges. Especially now that county fair season is over. Do you have any idea what it like going from door to door offering to pitch tents and grease piglets during the off-season just to make ends meet? Oh, that reminds me, I'm now under court order to inform you that I am a registered - no?, just in my local community? Then never mind all that then.
I pay eBay's blackmail fee just enough to keep them out of my way. I sell in a niche composed mostly of action figures and their related comic books and other merchandise. For me, as long as I have a few items selling at a rate of 2% I can keep growing, but before I relented, my sales were firmly suppressed to 1/12th of the level they are at now. My margins are too narrow to promote more items or at a higher rate. I'm also a sicko demented seller who actually cares about keeping my items in fiscal reach of my buyers. I want the kids to play with the items and toys that I couldn't afford when I was little (I didn't know that being live buzzard bait was a poor supplement to my zero $ income stream when I was a toddler. But after 20 years of rope burns and BBQ sauces rashes, I finally learned).
I mostly promote at 3.1% but if I have a great item I’ll promote at 2.1%
Mostly sell electronics, DVDs, vinyl records and plastic model kits
@@Thruxton66 thanks for the feedback mate. It honestly has me stumped, but it looks as though I’m back on track again, but paying suggested which low-key annoys me just a little bit.
@ maybe eBay don’t like you going to a lower rate and forced you to go back to the level that you were promoting at
@ that wouldn’t surprise me
I usually do suggested or recommended promo %, but mostly on items over $20 plus dollars, I seem to have lots of sales for items I think may take awhile to sell due to the item and price being a bit higher than the $20. Most of my sales are dvds really.
I’m like yourself I sell everything anything I can make a profit on I’ll sell it. I’ve never liked or done promoted listings and touch wood my sales are steady with multiple sales per day.
Take yourself back 2 or so years ago and there was never a option to promote your listings and everyone was on a level playing field and now it’s almost like who’s got the most coin or the most listings or just who’s willing to make less per item with the highest promptings etc to compete it’s just greedy and needy from both sellers and eBay. What’s the next money grab from eBay? I’m sure it’ll be something..I think it would be interesting if everyone turned off promoted listings and see what happens! For most resellers including myself..if we just lowered the profit margins on our items themselves (without prompting) we’d probably sell a lot more. Eg list an item for what your willing to get for it rather than what your wanting to get for it!
@@Northcoastpicker I love this advice! I sometimes look at the items I am selling, and even though I know they are very good quality. I am afraid I tend to list at the higher end on occasion. This was fantastic feedback and something I will look at and possibly implement.
My sweet spot is 7%, I’ve dropped below over the years, tried many different things, but sales suffer. I suggest you’ll need to find your sweet spot by keep trialling thing, you’ll just need to leave it for awhile to get the correct data.
I definitely wouldn’t use suggested rate personally but that may be your sweet spot who knows… obviously impressions will drop when you drop percentage
For some insight, I have around 7.5 million impressions in 30 days and only around 26,000 actual clicks and a lots less actual sales obviously, I have 750 listings, list 10 items 5 days a week and usually none on weekend and make around $3000 a week at the moment.
I pay flat fee of 10.7% for my store so 7% still keeps me under 20% and my average is actually 14% so not everyone clicks on the promoted.
Be consistent with your listings and try to find your steady promoted figure and leave it for a month at a time to give it time to adjust.
Goodluck and hope that didn’t seem preachy, just after 18 years doing this I’ve tried every thing multiple times!
Sam 🙂
@@stylistswardrobe I love the advice mate I just freaked out when I watched that data as I don’t have a fallback income source
@@geelong-flipper oh I get it, it’s hard to rely on an inconsistent income that requires consistency! especially us neurodivergent people who struggle to stay consistent and interested a lot of the time haha! So scary when sales drop or stop all together as no one can tell us if or when they are coming back!
I love to give advice as I have been in the game for so long and also really love to see everyone succeed. Wish you all the success!! I am currently pushing my dedicated room to its max but want to keep growing so and am thinking of moving to a storage unit to expand too. 🙂
@ big love 🫶
I promote my items at 3% and dont have any problems selling items.
I sell abit of everyhing.
I mainly Specialize in selling Vintage Tobacco Tins, never need to promote them, as people are always searching for them.
I think the type item being sold has alot to do with how much it should be promoted.
🤔 just my thoughts.
I don't think even 1% of my items are promoted. I usually get regular sales without promoted. Sales only slowed this week because of #pumagate
@@emusaurus yeah I have loads of puma now not sure to list it
@geelong-flipper sell at a market. Those puma pricks killed my sales for a week and a half.