Jeannie Hill: Leveraging expert authors for YMYL topics

Is it important to have authors who are recognized as experts? Jeannie shares her experience in working with medical doctors to create and edit content.
I really enjoyed this conversation!
6:50 How Jeannie makes use of expert authors for YMYL topics.
9:20 Is it important to have a recognized expert as an author?
10:00 Is every author in the knowledge graph?
11:00 Does each author have a digital fingerprint per say?
12:58 Can Google recognize when content is expert written?
23:00 Can Google look at verbiage to understand experience/expertise?
26:50 Does adding schema help?
19:30 Interesting case: Instead of a doctor, a YMYL site used AI to write content…and it did not go well. They lost the doctor’s knowledge panel everywhere.
31:50 It’s ok to use ChatGPT to write content, but it’s not original and insightful. How I fix that.
36:59 Is experience being rewarded? We have not had a core update since the QRG update.
41:00 Where does trust come from?
42:22 The helpful content system - not about AI generated content
43:20 Bard will likely impact websites that exist mostly to share well known information
46:20 How I use ChatGPT to improve my writing. (Poking fun at “regenerate response” ChatGPT copy and paste mistakes”)
49:20 How I’m using ChatGPT to determine my audience’s needs
50:30 Contact Jeannie
Jeannie’s article: ChatGPT and Generative AI Make Expert Authors More Valuable:
www.hillwebcreations.com/chat...
Contact Jeannie:
/ essentialskill
Contact Marie:
mariehaynes.com/contact/

[@MartinZanichelli]

One of the most expert authors is "Admin". It is in almost every website. Lots of authority and trustworthiness🤣