SD/UX All About Levels of Resolution

The tools and methodologies shared by UX and SD overlap greatly. The tools and practices evolve and shift with the speed and needs of business, not because Service Design and UX Design are different, but more simply because the experiences we are designing evolve at different levels of zoom and resolution.
In the article "Zooming In and Out of UX Resolutions" Jared wrote: "In what we call Service Design, we moved to a resolution that expands the users’ experiences across a greater time and distance. The digital components of the experience still need design at the application/site and screen levels, but the challenges we’re tackling at the organization-wide level are very different. At this level, we’re dealing with different organizational departments and their business needs. We’re coordinating the user experiences, not just for a single customer, but for all of our customers, users, employees, and partners."
We discuss with Jared the new and unique challenges emerging for Service Designers who need the ability to constantly change levels of zoom or resolution. Many Service Designers today have a difficult time handling some critical design and research tasks when they need to zoom into lower levels of resolution in their work. Service Designers could be at risk to become compartmentalized and could eventually lower the overall value of service design. Today's organizations need designers who can switch between zoom levels and resolutions effectively.
• A little bit about Jared Spool
If you’ve ever seen Jared speak about user experience (UX) design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability and user experience in 1978, before the terms "usability" and "UX" were ever associated with computers.
While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. UIE's world-class research organization produces conferences and workshops all over the world and for companies in every industry.
In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared's decades of UX experience with Leslie's mastery of experience-based learning methodologies. UIE joined forces with Center Centre and now delivers some of the best professional development workshops, masterclasses, and conferences in the UX Design industry.
For 23 years, he was the conference chair and keynote speaker at the now-retired annual UI Conferences and UX Immersion Conferences, and he manages to squeeze in a fair amount of writing time. He is a co-author of Web Usability: A Designer’s Guide and Web Anatomy: Interaction Design Frameworks that Work. You'll find his writing at uie.com.
You can also follow Jared's adventures on the Twitters at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.

[@awasof]

I just love the logic Jared stated through the conversation! It’s just so simple and obvious and straight forward!
And it so helps to stop trying to tag myself as a service designer and move to understand that it’s not the tag, but the skills and experience!

[@kelindrawn]

Thanks for the video!

[@intracerebrally]

Thank you!
Brilliant thoughts.

[@aname206]

Jared Spool is the DaVinci of UX.