I didn't realize how much of Lemon Demon's song Redesign Your Logo was based on this document. We've got the Convention to Innovation, the Circle as the Basis, and the Geomagnetism! He brings up more stuff about freedom and capturing demographics in the song though, which are related in some way to the Gravitational Pull of Pepsi, I guess.
This reads like someone straight up drew the logo with no prep, said "oh whoops, i need to explain my thought process" and made a bunch of stuff up to impress the higher-ups
I am convinced that this is not actually a design document and is, in fact, an avant-garde art piece made by a disgruntled ex-pepsi employee, passed of as a leak, and pepsi just decided that 'leak' was a better image for the brand than molding the mind of someone compelled to write this sh*t.
I didn't realize how much of Lemon Demon's song Redesign Your Logo was based on this document. We've got the Convention to Innovation, the Circle as the Basis, and the Geomagnetism! He brings up more stuff about freedom and capturing demographics in the song though, which are related in some way to the Gravitational Pull of Pepsi, I guess.
Damn didn’t know Pepsi was so big brained
This reads like someone straight up drew the logo with no prep, said "oh whoops, i need to explain my thought process" and made a bunch of stuff up to impress the higher-ups
I am convinced that this is not actually a design document and is, in fact, an avant-garde art piece made by a disgruntled ex-pepsi employee, passed of as a leak, and pepsi just decided that 'leak' was a better image for the brand than molding the mind of someone compelled to write this sh*t.
Yo that last emotion 4:02
To be fair, $1 million buys a lot of drugs.
Who needs to know about planets and space when Pepsi exists? All I need to know is the gravitational pull of Pepsi
Redesign your logo. Give us all your money.
1:32 I am choosing not to think
I think they think less circles are less bad and less les more good
It costs that much cause now all the advertising must be changed and so does all of their prodects
Why does this jot have more views