That advice on getting a low view count to build your reel hits hard. I know we've all produced some amazing art that will probably never be seen, so if Indy Mogul is cool with it, take the opportunity to reply to this comment with a link to a video you're proud of, and I promise to watch every single one and will try to give feedback where I can. Maybe we can get a group discussion going. Easy on the spamming.
Here's one of my favorite videos I've done over the last year: ruclips.net/video/-m5OPCgStEk/видео.html Hopefully this will get some more people to start adding their creations as well!
@@ReelBump Thanks for jumping in and sharing. On first look, cool use of that kaleidoscope look. But on closer inspection, I really like the use of color contrast. Some think the orange/teal look is overplayed, but here is well executed. You also have some hidden gems with framing, horizons, and a-symmetry... the cuts make them hard to catch but the small added details are much appreciated.
Lyrical Lemonades problem is that you have a bunch of kids who learned how to do one trick, it worked and theyre going with the "if it aint broke dont fix it". Their videos are shot in the most backwards ways as well, he said in interviews that sometimes he'll have no plans, he'll just meet a rapper at a hotel and shoot which is why they rely so heavily on effects, cus theres no theme, no story, no context, no focus, just a guy with a camera and a rapper high on lean.
John Dew Although in no way are you incorrect, you cannot deny that Cole has created some amazing music videos that at their times of release were one of a kind but even better, inspired many young videographers.(line drawers and all lol) The funny thing is I always thought traditional film was boring and kinda nerdy but Cole was the first person that shed a new light on film that made me appreciate it the way I do now. Fast forward 2 years later and I’ve had the pleasure to be on multiple sets with Justin and and he’s the most solid guy inside and out! All love and cheers to the LL & IM communities 🖤
Kyle Jay wasnt trying to come off overly aggressive and i wasnt attacking his personal character but a good bit of his videos dont have treatements, his more high end videos are ones that record companies have paid him to shoot, their videos come with pre made treatments thats how you get videos like the kanye one but his juiceworld, ski mask and smaller soundcloud rappers really dont do planned shoots. More examples would be the guys who do chiraq rapper videos, its a legit genre, its a legit style but just because something is popular doesn’t make it not lazy.
The old Romans had this idea regarding art: 'Imitatio' - first attempt to copy (imitate) the works of others to develop the skills necessary. 'Aemulatio' - when the works of others have nothing left to teach you, surpass/improve (aemulatio) them.
I had to disagree with "don't cater to the lyrics" I mean I haven't seen many music videos that catering well to the lyrics. When I heard music, I heard story but I also want to see the story and what's the best way of showing story of music if not music video?
@@thatguywhois I don't mind catering to the lyrics, works really well for Spiritualized - Hey Jane. When the lyrics match up to what's happening in the story, it adds emphasis and tension. But then again, some music videos are just short clips of literal depictions of the lyrics, which doesn't work as well, unless done somewhat ironically.
I actually worked on the Turn Down for What video. Its a great showcase on indie techniques at a high end level. The main guy humping everything is one of the 2 directors. He helped keep the on set energy up the whole time. The cop at the end was the Gaffer making a cameo. The effect for the mom's out of control breasts was actually just the actress from the first part of the video wearing a green hoodie (to key out), standing behind the lady, and using her hands to move the fake breasts around under her shirt. All the member movement under the sweatpants of the main guy was just a broom stick through a hole in the back of the pants. I was actually a special effect myself. At 11:20 on this video the dinner table gets launched. That was me laying on my back launching it with my feet. No wires or anything. The person falling down from the ceiling in that shot was done on a green screen separately.
that video kept me watcing start till the end when it came out and i rewatched it too so intense how theyre sweatng and going psycho after a while really good video
But we are still talking budget here. If you have a whole team and a set to build around it doesn't,t matter if indie or long time veteran, it is still a budget video. I actually want to know what can you do with no budget at all besides being original. Your story though is cool. It seems as if you all had a blast shooting that video. How long did the shooting take. How long preproduction and how long post? Do you still know and or remember?
"you should always strive to make something you can't because you might fall flat but, you are going to learn way more than if you stayed in your lane"
@@jean3857 Art doesn't alway have to make sense or be meaningful. Picasso and Basquiat painted like kids yet considered legends. Art doesn't follow any rules. Art is forever evolving. The stuff these industry guys will consider the standard was once disliked by their predecessors who used different methods. they might have even called it a trend and now look at them.
I have some thoughts on a few mistakes that I've seen a lot that aren't covered: 1. over-promised treatment - sometimes a director overpromises in fear of the band backing out, resulting in either the production running out of time or money, or just a music video without any distinct identity 2. the artist doesn't actually sing out loud, and the result is a performance that looks clearly like a lip sync 3. the director falls in love with the design and doesn't create enough actions/ images that can be edited together, forcing the editor to re-use shots, or cut away to a bunch of pretty pictures/ shots of extras/ other weird editing tricks just to piece together something that's long enough 4. the management/ label way too concerned about the artist's image and forces the director to take the safest/ corniest route 5. the director really wants to make a narrative but the beats to the story don't actually fit the music (for a clever solution to this check out Miyazaki's music video "On Your Mark" where he creates alternate climaxes each time the song hits a chorus) but overall, most music videos are made so cheaply, even with big labels and artists, so it really takes a lot of planning to just make sure that you have enough footage at the end of the day. each mistake is painful, and the expectations are usually pretty high, good luck everyone!
Its incredible when an artist is down to experiment and try out new ways of looking at Visuals rather than stick to the norm of the typical “Cool effects” those are the videos that crack through the most
Dang, Justin is such a treasure trove of knowledge. And I feel like the video's not bashing on other artists so much as it's trying to inspire young music video directors to think outside the box. The biggest thing I got from this is to make every decision in that 2-3 minute music video your own. If you choose to copy, then copy in a creative, innovative way and you good 😎
As someone who’s in the beginning on this journey, i feel like you can’t avoid clichés, until you learn more and do more. Also a cliché is exactly that because some part of it works, that’s why it gets over used. I feel like i’m not gonna think too much about if it has been done or not, i’m here to learn and develop a style of my own at some point but all steps be it failing or succeeding are steps forward. Great video!
99% of the time youre ignoring the story the image is telling you when you force a cut to a lambo. Its pretty boring to see the exact same thing you already hear. Just look at what the Images are telling you and go where they take you.
Battlecry45 maybe our problem here isnt in the cliche’ but in the lazy directing and story telling of a director..I happen to like the audio and visual working together to say something compelling..which I guess eliminates most rap..lol A good director can utilize both and make a better product by synergizing the different elements of the presentation
Many are offended because they think after buying a DSLR and watching 1 weeks of youtube videos you will be as good as a director who has studied the game for 10 years plus!
I just now realized how EXTENSIVE it is to make a music video. Obviously I knew it wasn't just "point and shoot", but its the various details during filming, and lots of post production talent to deliver the public the final product of a music video. What initially got me into this "how music videos are made" rabbit hole, is I wondered how music videos were slowed down, yet the artist is lip syncing or rapping the song at normal speed. So many interesting nuances to music videos.
@@stealthstar4 This comment is funny cause unlike Cole, we have never heard of you and you say real videographers know hes trash. Who are you? Are you a real videographer? do you have any work to back up your claims? Something you recorded that says youre actually better than Cole?
@@noelsoto4329 Look at the video again, and you'll understand what he means. He is saying, Cole doesn't have a cinematographer's eye, which I agree. People like you don't understand that. Cole hides his trashy work behind effects because he doesn't have a cinematic eye. Like I said before, you don't understand so you responded by trying to offend me....? Try again....
that grey poupon reference in humble was from the old commercials they did and how thru those ads they've become a symbol of affluence in hip hop culture.
Chasing the latest movie lighting or visual trends. Dates a video instantly. From the producing side... 1. dealing with treatments that far over promise on the budgets the labels provide. 2. Labels/artist management playing it safe and forcing cliche and repetitive tropes beyond what is culturally needed to tell the story 3. Artist Management/Labels shorting budgets, causing top down decline in video quality, crew rates, etc. 4. Directors trying to be flashy rather than tell a good story. I get that a lot of songs are pretty crap so you need to polish the turd with flashy visuals, or gimmicks, but still try and have some substance. 5. Abuse of color grading. If it doesn’t fit the story then don’t force it.
I recently started watching your videos and tbh with every video i watch , i learn some new everytime, which i don't think I'll get to learn from anywhere else. I really appreciate your hardwork in making all these videos. Thanks alot🤗
No joke, i have been a rock/metal guy my whole life, and i saw Kendricks music video for Humble, watched ti a million times, and eventually started loving Kendrick, now i can't stop listening to him, and the dude has some AMAZING music videos!
LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL, theres no rules to this sht bro but that was funny
I'm really glad this video was made. Now I have something to send to prospective clients to disuade them from using these cliches and stuff noted in this video. It gets really tiring trying to explain on every project
Just FYI, most underrated music video of all time is Gesaffelstein - PURSUIT. Everyone should go look at it, an absolute masterclass in modern music video production, from concept to execution.
I actually like catering to lyrics, it puts more perspective and vision to the story, it shows what the artist means when he/she says whatever, sure you can do something completely different but i enjoy music videos more when i dont have to think about a billion layers of what X or Y meant, sure a little of that is fine, but too much and i find myself spending too much time than comfortable with analyzing every detail
Great video with Justin. The best information I got from this is to be original with concept, editing and post production. I'm just starting out and just using a go pro knockoff, but if I wait until I get enough to rent or buy a good camera I'll be too old to do anything. One producer I saw said "It's not the camera it's what you do with it." My motto for now...
Most of his “mistakes” are simply his personal preferences. Seems pretty pretentious to me tbh. If the effect works for the video then it works. His rules are weird
It would be interesting to see what he would say about a lot of kpop music videos. Not only exclusive to kpop even, but even artists like DPR Live have beautiful footage.
It's amazing what young, fresh out of film school noobs think is fresh and new. I've been in film/movie and music video production since MTV first came on the scene in the early 80s. EVERYTHING that you think is new has already been done before, multitudes of times to the point of being cliche. Lasers started back in the early 90s. The only thing new is the computerized control.
17:20 I hella envy other cameras; I used to use a canon that was able to do that -- but now I use a nikon which doesn't enable its shutter when the lens is off.
@@Zantiification i didn't say they bad opinions, but yes they professional, but personal opinions and he seems a bit judgy that all i meant. Like there could be a song one day where they say lambo, show a lambo but it's something new diff still, then like i would kinda find it weird if he would like that video because he expressing dislike vvv strongly
@@shivamach8687 I mean, telling directors to stop being lazy ain't bad. Nothing he's saying is ridiculously subjective. You can like videos that are directed lazily. Some people love Suicide Squad even though it's an artistically terrible movie. Hopping on trends without doing anything special with them makes for a dull video. Obviously if someone catered to the lyrics in a new way that's great! But just having the lyric go "get a lambo!" And then showing your artist standing next to a lambo with nothing visually interesting is lazy and dull
@@nessaoc8801 i mean it's a music video, and what's visually artistic, your taste is being defined by others opinions, otherwise in a normal situation anything is fine, it's the music and the possibility of something new in general that's nice for me. And i liked the video, what i wanted to say is that the way he points his opinions out is dismissive a bit too much? I usually watch filmmakers roundtable and there opinions and forms of expression are more flexible, it's more about what you thought and how well you could get it across then well these ways are sucky? I guess with music videos being a saturated genre he is sick of cliches. Like i said there could still be some visual way of showing a lambo with the lyric. Like lmao he in the next moment likes grey poupon line eventho it's what he said is dislikes strongly? Like makes me go see you being a chutiya now
Shivam Ach I mean the grey poupon line is a reference to the 80s ad which makes it fresh. Like I said, you can really enjoy a cliche and unoriginal music video, but it’s not artistically good. That just means it won’t be studied. Cliches are fine. Not every music video has to be a work of art. It’s just that they’ll only be mediocre unless you try to be original. Doing an introduction of a lambo with it falling from the sky or something would be super visually interesting, but just having it there, while not awful, is kinda dull
I have a question pertaining to the lasers. On the Quavo shoot you said that the Laser operators were mandatory. Does that mean that you did not have creative control over the laser shape or placement? Who produced the video and hired the laser guys, I'm just curious...
The grey poupon wasnt just some overused thing where kendrick lamar said gray poupon so they said well I guess its time to show some mustard. He was very heavily referencing the grey poupon commercials that became popular around the time rappers started using grey poupon in their lyrics. The shot looks very similar to the commercial
Great video. You guys took a name at 14:38, talked about someone who used cinema4d to create previz, can you please mention it here. It wasnt clear, or mention a tutorial to make previz on cinema4d for music videos and fashion films
That advice on getting a low view count to build your reel hits hard. I know we've all produced some amazing art that will probably never be seen, so if Indy Mogul is cool with it, take the opportunity to reply to this comment with a link to a video you're proud of, and I promise to watch every single one and will try to give feedback where I can. Maybe we can get a group discussion going. Easy on the spamming.
Here's one of my favorite videos I've done over the last year: ruclips.net/video/-m5OPCgStEk/видео.html
Hopefully this will get some more people to start adding their creations as well!
Here you go: ruclips.net/video/RuPKLQHtjkM/видео.html
Go on then: ruclips.net/video/qz3-A6k4yJ0/видео.html
Here’s the video I’m most proud of with days of prep work and post, cheers Tony - ruclips.net/video/Ju3Y8woHgok/видео.html
@@ReelBump Thanks for jumping in and sharing. On first look, cool use of that kaleidoscope look. But on closer inspection, I really like the use of color contrast. Some think the orange/teal look is overplayed, but here is well executed. You also have some hidden gems with framing, horizons, and a-symmetry... the cuts make them hard to catch but the small added details are much appreciated.
I feel like 90 percent of this is a Lyrical Lemonade Diss track
lol my thoughts exactly
Lyrical Lemonades problem is that you have a bunch of kids who learned how to do one trick, it worked and theyre going with the "if it aint broke dont fix it". Their videos are shot in the most backwards ways as well, he said in interviews that sometimes he'll have no plans, he'll just meet a rapper at a hotel and shoot which is why they rely so heavily on effects, cus theres no theme, no story, no context, no focus, just a guy with a camera and a rapper high on lean.
John Dew Although in no way are you incorrect, you cannot deny that Cole has created some amazing music videos that at their times of release were one of a kind but even better, inspired many young videographers.(line drawers and all lol) The funny thing is I always thought traditional film was boring and kinda nerdy but Cole was the first person that shed a new light on film that made me appreciate it the way I do now. Fast forward 2 years later and I’ve had the pleasure to be on multiple sets with Justin and and he’s the most solid guy inside and out! All love and cheers to the LL & IM communities 🖤
Kyle Jay wasnt trying to come off overly aggressive and i wasnt attacking his personal character but a good bit of his videos dont have treatements, his more high end videos are ones that record companies have paid him to shoot, their videos come with pre made treatments thats how you get videos like the kanye one but his juiceworld, ski mask and smaller soundcloud rappers really dont do planned shoots. More examples would be the guys who do chiraq rapper videos, its a legit genre, its a legit style but just because something is popular doesn’t make it not lazy.
Kyle Jay side note, how do you have 1 mil subscribers and like 40-200 views
"Don't try to copy something unless you're sure you gonna surpass it in its greatness"
My favourite quote from you ever !!
"Good artists copy, great artists steal." Piccaso.
I don't agree on that at all. Sometimes you just got to copy and fail to learn.
The old Romans had this idea regarding art:
'Imitatio' - first attempt to copy (imitate) the works of others to develop the skills necessary.
'Aemulatio' - when the works of others have nothing left to teach you, surpass/improve (aemulatio) them.
"Don't cater to the lyrics"...they say. "Really polish it" *cuts to Aladdin polishing a lamp... 5:37
this comment deserved more acknowledgement
This is not a music video, those are not lyrics.
🇵🇱 ing
I had to disagree with "don't cater to the lyrics" I mean I haven't seen many music videos that catering well to the lyrics. When I heard music, I heard story but I also want to see the story and what's the best way of showing story of music if not music video?
@@thatguywhois I don't mind catering to the lyrics, works really well for Spiritualized - Hey Jane. When the lyrics match up to what's happening in the story, it adds emphasis and tension. But then again, some music videos are just short clips of literal depictions of the lyrics, which doesn't work as well, unless done somewhat ironically.
The grey poupon line and catering to the lyrics was them recreating a shot from the original commercial of that product though
Doesn't change the fact that its catering genius...
@@ejim941099 Damn, show me where I said it wasn't
Yah that's what I got from that shot. I thought that was obvious.
I honestly think that part was genius. Kendrick was using Grey Poupon as a status symbol of wealth.
exactly, so its not a recreated scene, its a parody scene
I actually worked on the Turn Down for What video. Its a great showcase on indie techniques at a high end level. The main guy humping everything is one of the 2 directors. He helped keep the on set energy up the whole time. The cop at the end was the Gaffer making a cameo. The effect for the mom's out of control breasts was actually just the actress from the first part of the video wearing a green hoodie (to key out), standing behind the lady, and using her hands to move the fake breasts around under her shirt. All the member movement under the sweatpants of the main guy was just a broom stick through a hole in the back of the pants. I was actually a special effect myself. At 11:20 on this video the dinner table gets launched. That was me laying on my back launching it with my feet. No wires or anything. The person falling down from the ceiling in that shot was done on a green screen separately.
Wow! Great to knw hw it's done! Great job on the vid..
Thanks for the BTS insight!
that video kept me watcing start till the end when it came out and i rewatched it too so intense how theyre sweatng and going psycho after a while really good video
u can even see the person in a green hoodie lol
But we are still talking budget here. If you have a whole team and a set to build around it doesn't,t matter if indie or long time veteran, it is still a budget video.
I actually want to know what can you do with no budget at all besides being original.
Your story though is cool. It seems as if you all had a blast shooting that video. How long did the shooting take. How long preproduction and how long post? Do you still know and or remember?
there are no rules in film making . only sins.And the cardinal sin is dullness
😂👏🏽👏🏽
Thats all of Art!
👏👏
Wish I could heart this.
"you should always strive to make something you can't because you might fall flat but, you are going to learn way more than if you stayed in your lane"
The Kendrick Lamar example is proof that even things we deem as “wrong” or “dull” can work when done right.
Adrian Gooden I don’t get it . The grey pupon thing ?
Rules were meant to be broken. Just make something beautiful regardless whether the person wakes up at the end or cheesy effects.
Kevin Okai lol
Art isnt just about making something that looks good. It has to have essence for it to hold any sort of weight.
Jean Y. I’m so wit that
@@jean3857 Art doesn't alway have to make sense or be meaningful. Picasso and Basquiat painted like kids yet considered legends. Art doesn't follow any rules. Art is forever evolving. The stuff these industry guys will consider the standard was once disliked by their predecessors who used different methods. they might have even called it a trend and now look at them.
@@kidicaras2719 trends don't become rules, they shape the rule. everything was once a trend before it became the norm
I have some thoughts on a few mistakes that I've seen a lot that aren't covered:
1. over-promised treatment - sometimes a director overpromises in fear of the band backing out, resulting in either the production running out of time or money, or just a music video without any distinct identity
2. the artist doesn't actually sing out loud, and the result is a performance that looks clearly like a lip sync
3. the director falls in love with the design and doesn't create enough actions/ images that can be edited together, forcing the editor to re-use shots, or cut away to a bunch of pretty pictures/ shots of extras/ other weird editing tricks just to piece together something that's long enough
4. the management/ label way too concerned about the artist's image and forces the director to take the safest/ corniest route
5. the director really wants to make a narrative but the beats to the story don't actually fit the music (for a clever solution to this check out Miyazaki's music video "On Your Mark" where he creates alternate climaxes each time the song hits a chorus)
but overall, most music videos are made so cheaply, even with big labels and artists, so it really takes a lot of planning to just make sure that you have enough footage at the end of the day. each mistake is painful, and the expectations are usually pretty high, good luck everyone!
Its incredible when an artist is down to experiment and try out new ways of looking at Visuals rather than stick to the norm of the typical “Cool effects” those are the videos that crack through the most
Thanks for having me on this episode, really enjoyed it 🙌🏼
Best content out there loving the longer episodes!
thanks Keith! Really glad to hear it
The only time it's ok to cater to the lyrics: Riptide by Vance Joy.
Dang, Justin is such a treasure trove of knowledge. And I feel like the video's not bashing on other artists so much as it's trying to inspire young music video directors to think outside the box. The biggest thing I got from this is to make every decision in that 2-3 minute music video your own. If you choose to copy, then copy in a creative, innovative way and you good 😎
Marshmallow - Happier has to be the most unimaginative music video ever.
Marshmallow as an entity is uninspired.
@@finitesound I'm sure you're very inspiring and musically gifted
James Coz are you?
@@johnathanmiranda9065 are you dumb?
The grey poupon is an reference to the commercial that came out in the 80's. Honestly this sound a bit arrogant.
It's still catering genius..
@@ejim941099 imagine missing the point that hard, of course it's catering to the lyrics, the point is that isn't bad
Sad's Channel who said it was bad?
@@ejim941099 the guy in the video...
@@thai2go "He does it in a tasteful way"..."It's funny."
The guy obviosuly liked the way Kendrick did it.
"Fix in post". Words I never wanna hear myself say.
I have zero desire to make music videos, but the video is so insightful and well put together! Love watching these.
This guy is so real and no BS, so helpful. Thanks for making this!
As someone who’s in the beginning on this journey, i feel like you can’t avoid clichés, until you learn more and do more. Also a cliché is exactly that because some part of it works, that’s why it gets over used. I feel like i’m not gonna think too much about if it has been done or not, i’m here to learn and develop a style of my own at some point but all steps be it failing or succeeding are steps forward. Great video!
When a rapper says Lambo in a verse I cut to a Pink Flamingo. Makes more sense 🤔, Nailed it!
Yeah, that is a subjective opinion. i'd rather see a video that matches the song.
Right..what are they supposed to be doing...thats not a well reasoned critique
99% of the time youre ignoring the story the image is telling you when you force a cut to a lambo.
Its pretty boring to see the exact same thing you already hear.
Just look at what the Images are telling you and go where they take you.
Battlecry45 maybe our problem here isnt in the cliche’ but in the lazy directing and story telling of a director..I happen to like the audio and visual working together to say something compelling..which I guess eliminates most rap..lol A good director can utilize both and make a better product by synergizing the different elements of the presentation
Diminish12 it’s just one dimensional like uhh where’s the creativity
1:24 thank you so so much for showing this music video, its absolutely amazing
Many are offended because they think after buying a DSLR and watching 1 weeks of youtube videos you will be as good as a director who has studied the game for 10 years plus!
This was 🔥 Very inspirational and helpful!
I think we all get stuck in the same trends as music video directors and its good to keep pushing!
I just now realized how EXTENSIVE it is to make a music video. Obviously I knew it wasn't just "point and shoot", but its the various details during filming, and lots of post production talent to deliver the public the final product of a music video. What initially got me into this "how music videos are made" rabbit hole, is I wondered how music videos were slowed down, yet the artist is lip syncing or rapping the song at normal speed. So many interesting nuances to music videos.
8:50 I mean, he neglected that the Grey Poupon scene in that music video references an old Grey Poupon commercial.
Damn he just roasted cole bennet
He's trash. Real videographer's knows he is trash.
@@stealthstar4 lmao how
@@stealthstar4 This comment is funny cause unlike Cole, we have never heard of you and you say real videographers know hes trash. Who are you? Are you a real videographer? do you have any work to back up your claims? Something you recorded that says youre actually better than Cole?
@@noelsoto4329 Look at the video again, and you'll understand what he means. He is saying, Cole doesn't have a cinematographer's eye, which I agree. People like you don't understand that. Cole hides his trashy work behind effects because he doesn't have a cinematic eye.
Like I said before, you don't understand so you responded by trying to offend me....? Try again....
@@noelsoto4329 He is trash, get over it.
Cole has a $80,000 camera and he shoots like he is using a $2,500 camera.
12:15 shoot a test sample first before you come to set, really good tip!
my favorite episode of this series yet. loved the magnifying glass diopter hack 🧠 feel like he’s right about the laser prediction as well
that grey poupon reference in humble was from the old commercials they did and how thru those ads they've become a symbol of affluence in hip hop culture.
Seriously. What's the worst music video mistake that you keep on seeing?
Neon lights.
Red and cyan everywhere
In my opinion the gif effect he's talking about is also very overused and he recommended it that's odd.
MVC's that go live without a good color grade!!!
Chasing the latest movie lighting or visual trends. Dates a video instantly. From the producing side... 1. dealing with treatments that far over promise on the budgets the labels provide. 2. Labels/artist management playing it safe and forcing cliche and repetitive tropes beyond what is culturally needed to tell the story 3. Artist Management/Labels shorting budgets, causing top down decline in video quality, crew rates, etc. 4. Directors trying to be flashy rather than tell a good story. I get that a lot of songs are pretty crap so you need to polish the turd with flashy visuals, or gimmicks, but still try and have some substance. 5. Abuse of color grading. If it doesn’t fit the story then don’t force it.
That grey poupon shot from Kendrick's Humble is referencing the 1988 commercial about grey poupon mustard.
eternally greatful for this series
thank you for the high quality content!
Would love to come on the show ted!!! Also shoutout to Justin for shouting out PrismLensFX although...he didn't quite shout us out... haha All love!
TheBuffNerds they mentioned your filters too...
James Cooper yuuup
let's hang out! Justin mentioned you in the video and the podcast. We were just trying to keep the episode under 20 min. :)
Bro I had no idea this channel was still around, but it looks like you guys are doing some really cool stuff
I recently started watching your videos and tbh with every video i watch , i learn some new everytime, which i don't think I'll get to learn from anywhere else. I really appreciate your hardwork in making all these videos. Thanks alot🤗
No joke, i have been a rock/metal guy my whole life, and i saw Kendricks music video for Humble, watched ti a million times, and eventually started loving Kendrick, now i can't stop listening to him, and the dude has some AMAZING music videos!
the style of the false alarm video that i saw first was Under Pressure by logic. Both were executed beautifully though
I can’t believe you showed Rüfüs Du Sol and Bonobo 🤯🤯
I love those artists 💙
Who else doesn't mind sleeping and waking up at the end 😂
When you see the two bros owning... 🔥🔥💥
Nice, a maginifying glass. I can't wait to use this technique .
I always dig your videos! This one is particularly informative and inspiring. Thank you!
omg. i just shot a music video where the main character wakes up at the end and it was just a dream. hm. maybe Its time to quit filmmaking? :D
Either that or go back and cut out the ending 🤷♀️
I did too lmaooo 🤣
Or maybe it's time to get better
LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL, theres no rules to this sht bro but that was funny
very rarely i watch a 20 minute video without a break.
Great interview. Thanks!
I'm really glad this video was made. Now I have something to send to prospective clients to disuade them from using these cliches and stuff noted in this video. It gets really tiring trying to explain on every project
Is not bad to use cliche. Is about how to use them in a different angle to make them look new. Let that sink in.
Justin looks like a tired hipster Chris Pratt.
Joe Norman lmao facts
Just FYI, most underrated music video of all time is Gesaffelstein - PURSUIT. Everyone should go look at it, an absolute masterclass in modern music video production, from concept to execution.
Best music video of 2019: Halloween’s “Hannah, you’re amazing”
Tyler Hanley ruclips.net/video/ZA4Rk7lUtdY/видео.html
This video gave me a lot of insights! Thank you!!
TXT - Crown does the extra lines really well
This video is 3rs old but still offers so many jewels, Thx guys
I really want to know how much the artists themselve had influence in the music videos you shoot
I actually like catering to lyrics, it puts more perspective and vision to the story, it shows what the artist means when he/she says whatever, sure you can do something completely different but i enjoy music videos more when i dont have to think about a billion layers of what X or Y meant, sure a little of that is fine, but too much and i find myself spending too much time than comfortable with analyzing every detail
Great video with Justin. The best information I got from this is to be original with concept, editing and post production. I'm just starting out and just using a go pro knockoff, but if I wait until I get enough to rent or buy a good camera I'll be too old to do anything. One producer I saw said "It's not the camera it's what you do with it." My motto for now...
Most of his “mistakes” are simply his personal preferences. Seems pretty pretentious to me tbh.
If the effect works for the video then it works. His rules are weird
100%!!!
I lowki felt the same.........
Me too
That's film-makers in a nutshell lol
100% agree
I love how he placed the microphone right up on the face
Great video, even bigger microphones 🤣😂🤣
If there ever was a textbook on how to shoot a music video, Kendrick would have an entire chapter.
His videos are amazing!
Re: the Quasar and Terra tube lights mentioned at the 5 minute mark DP Jan Le Bont did this with fluro tube practicals back in '88 for Die Hard
It would be interesting to see what he would say about a lot of kpop music videos. Not only exclusive to kpop even, but even artists like DPR Live have beautiful footage.
Where can I buy these lens effects on my camera?
Prismlensfx
It's amazing what young, fresh out of film school noobs think is fresh and new. I've been in film/movie and music video production since MTV first came on the scene in the early 80s. EVERYTHING that you think is new has already been done before, multitudes of times to the point of being cliche. Lasers started back in the early 90s. The only thing new is the computerized control.
Totally agree with your statement.
What did y’all use before computers
Learnt a lot. Thanks guys!
This was a great interview!
I’m 22 and I don’t know anything about filming but I’m really interested on how editing and shots happens in movies , music videos and advertising
About 10 minutes in I realised this guy sounds exactly like Chris Pratt... and now I can't unhear it
17:20 I hella envy other cameras; I used to use a canon that was able to do that -- but now I use a nikon which doesn't enable its shutter when the lens is off.
Now Cole Bennett gotta pull up and make a diss video ☠️
This feels like r/gatekeeping to the max
Are you gatekeeping people from having professional opinions?
@@Zantiification i didn't say they bad opinions, but yes they professional, but personal opinions and he seems a bit judgy that all i meant. Like there could be a song one day where they say lambo, show a lambo but it's something new diff still, then like i would kinda find it weird if he would like that video because he expressing dislike vvv strongly
@@shivamach8687 I mean, telling directors to stop being lazy ain't bad. Nothing he's saying is ridiculously subjective. You can like videos that are directed lazily. Some people love Suicide Squad even though it's an artistically terrible movie. Hopping on trends without doing anything special with them makes for a dull video. Obviously if someone catered to the lyrics in a new way that's great! But just having the lyric go "get a lambo!" And then showing your artist standing next to a lambo with nothing visually interesting is lazy and dull
@@nessaoc8801 i mean it's a music video, and what's visually artistic, your taste is being defined by others opinions, otherwise in a normal situation anything is fine, it's the music and the possibility of something new in general that's nice for me. And i liked the video, what i wanted to say is that the way he points his opinions out is dismissive a bit too much?
I usually watch filmmakers roundtable and there opinions and forms of expression are more flexible, it's more about what you thought and how well you could get it across then well these ways are sucky? I guess with music videos being a saturated genre he is sick of cliches. Like i said there could still be some visual way of showing a lambo with the lyric.
Like lmao he in the next moment likes grey poupon line eventho it's what he said is dislikes strongly? Like makes me go see you being a chutiya now
Shivam Ach I mean the grey poupon line is a reference to the 80s ad which makes it fresh. Like I said, you can really enjoy a cliche and unoriginal music video, but it’s not artistically good. That just means it won’t be studied. Cliches are fine. Not every music video has to be a work of art. It’s just that they’ll only be mediocre unless you try to be original. Doing an introduction of a lambo with it falling from the sky or something would be super visually interesting, but just having it there, while not awful, is kinda dull
Ted is killing it as always!
Great video! Time to make some refreshing videos 💯💪🏾
I respect your ad & count down. Great way to do it.
I learned a lot from this video! Keep it up!
Do these guys use story boards before shooting the music video?
What first drew me to BTS was a music video - or three. They were and are such a treat.
This was great. Talking about current trends, but with many visual examples... perfect!
🔥🔥🔥
Outchea
Awesome video very inspirational
Can we please add over using gimbals?
15:10 "Ah he woke up at the end? Duh" 🤣
This video was amazing! ❤❤
I have a question pertaining to the lasers. On the Quavo shoot you said that the Laser operators were mandatory. Does that mean that you did not have creative control over the laser shape or placement? Who produced the video and hired the laser guys, I'm just curious...
3:22 WOAH CHILL COLE BENETT IS ACTUALLY GOOD/AMAZING
Great talks, always very relevant, keep it up!
The grey poupon wasnt just some overused thing where kendrick lamar said gray poupon so they said well I guess its time to show some mustard. He was very heavily referencing the grey poupon commercials that became popular around the time rappers started using grey poupon in their lyrics. The shot looks very similar to the commercial
Love hearing yalls perspective. It means a lot that y’all talked about baf.
Learned a lot from this, thank you
Nice stuff chaps! Some good stuff in there.. esp the test discussion around 12.30 & lasers!
Another quality interview.
Great video. You guys took a name at 14:38, talked about someone who used cinema4d to create previz, can you please mention it here. It wasnt clear, or mention a tutorial to make previz on cinema4d for music videos and fashion films
Doesn't even talk about A$AP ROCKY. What a shame.
Why did you think he'd talk about Rocky?
Ikr no rocky or tyler the creator smh
Ella X he has good music videos.
Not even Travis scott!
Asap Rocky has some of the finest music videos after Kendrick in Rap game.
Love Justin's work on Illmind of Hopsin 7
Crazy! Been following him for a while
The first time I saw the multi camera stutter effect was Arcade Fire, Sprawl (Mtns beyond Mtns)
The video title had me hooked, but showing a clip of Bonobo / Chet Faker : No Reason
You all should go and watch The Blaze - Territory