Rimmel London I Will Not Be Deleted UK Trailer

Last year, 115 million images were deleted from social media because of beauty cyberbullying.
At Rimmel London, we believe that everyone should be able to experiment and express themselves with make-up and be their authentic self, without the fear of judgment, criticism or shame. That’s why we commissioned a global study to understand the issue and partnered with The Cybersmile Foundation, in order to spread awareness and stand up to beauty cyberbullying.
Find out more and watch the full film: www.rimmellondon.com/beautycyberbullying
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