How Grammy Nominee Brent Faiyaz Built His Music Career Off Streaming (HBO)
HTML-код
- Опубликовано: 25 мар 2018
- When Grammy nominee Brent Faiyaz and his manager, Ty Baisden, were offered a record deal with a quarter million dollar advance, they walked away. Instead, they opted to go independent.
New artists usually seek notoriety by signing with a major label. But the contracts often leave them with few rights to their music and little-to-no longterm earning power. In recent years, however, more and more artists have decided to buck signing with a label and pursue their independence, according to veteran music attorney Richard Grabel.
The best contract that Faiyaz and Baisden reviewed, for example, gave them 18 percent of the royalties - money paid by the record label to the artist for each time a song is played or purchased.
After scooping up a Grammy nomination for his performance on GoldLink’s “Crew,” Faiyaz and Baisden chose the indie route. They set up their own company, Lost Kids LLC, and invested $30,000 out of their own pockets for a debut album. Now, they use data from streaming platforms like Spotify, Pandora, and Apple Music to build their fan base. Knowing who plays Faiyaz’s music - and where - helped the duo sell out a tour across the United States and Europe.
Subscribe to VICE News here: bit.ly/Subscribe-to-VICE-News
Check out VICE News for more: vicenews.com
Follow VICE News here:
Facebook: / vicenews
Twitter: / vicenews
Tumblr: / vicenews
Instagram: / vicenews
More videos from the VICE network: www. vicevideo
“I believe that the system that we're building is based off of transparency,” Baisden said. “And one day somebody will give me 20 million dollars to do it and to keep doing it.”
WATCH NEXT: Fyre Fest Employees Are Still Hurting From The Scam Festival - bit.ly/2IHzCqk
OY3AH!
pro trick: watch movies on flixzone. I've been using them for watching all kinds of movies recently.
@Andy Hank yea, I have been watching on flixzone for since december myself :)
$30K a month is a massive win for an independent artist. He has created a wonderful income for himself and his family AND he is doing it off his passion, which is a W in my book.
As Brent increases his fame, he can probably do more as well.
Look forward to hearing more about him and his manager.
Haya Glamazon and that was last year. He bout to do even better!
Haya Glamazon facts, I love his music too, he probably doesn’t want to sign all his creative ability and soul away to a record label.
Ayo Fro hopefully so.
they big now
🔥🔥🔥
lowkey respect to Spotify/RUclips/Soundcloud for making these data analytics available to upcoming artists
Honestly
Imagine what Data They REALLY DONT SHARE!😲🤣😂
High-Key respect
Data is key. Props to the manager.
Brent Faiyaz’s x Sonder’s music is the soundtrack to my life
This was such a necessary video. Artist need to KNOW that they can operate and thrive even without the assistance or supervision of a label. Especially major labels. Brent and his team are a testament to self belief, passion and critical thinking. DONT SIGN if you don't have to.
Darrel Be facts
yesss my boy boy Brent finally getting recognized, definitely underrated, hope he blows up as big as Chance did
Thats what I like ,musicians take charge of the business.
The key thing for an independent artist to take away from this video is that they found a way to put up their own money! 30k into a project is a lot of money for an indie artist but they got it done. Find people who believe in you and are willing to invest in you whether it's time or money. You need a team to really sustain in this industry. It took me a long time to figure this out.
His project “INTO” under the name SONDER is super underrated. The production is on a whole new level.
i know this is old but he also had a project under sonder called “parts”
@Frank M I can't find his other project
Melle yeah “into” was my shit!!!
Sonder is a band
sonder is him and producers/instrumentalists atu and dpat
It's so so so sad that this man's talent isn't appreciated enough.
he’s blown up he’s getting appreciative a lot more
Its changed hasn’t it
Perfect example of being an artist in the music industry without “selling out”. Folks be reading too deep into everything now and days.
I can't overstate how happy I am Sonder/ Brent bucked the system. Chance and others paved the way.... I hope this continues, as I feel creates a more continuity of the sound as well as creative control of his content.
Sonder Son one of the best albums of 2017 imo
In a looong time.
I’ve been a Brent fan for so long I used to watch this video so much and I always wished that he would blow up, and here we are. I’m so glad and so proud. He’ll never see this but I’m so grateful that he’s blowing up.
His voice is like lotion or lip balm to me. 🕊
shannonlilia 😂😂😂 my god
lol
I wrote a whole dissertation/thesis in 2015 about this exact thing. I titled it 'Can I kick it...Independently?'. I need to get that shit published ASAP.
Hi, @iiiSandman would you be open to still publishing that piece online?
Checking back in...lol
@@elizahcreates Defo need that thesis
@@Milo74 I found it!
@@elizahcreates could you point to where I can read it online?
Ayyyyee Brent is an amazing artist. Hope he blows up.
What do you mean, is he a muslim?
Seen him in SF. He put on a great show. Got to meet him afterwards, super cool and humble dude.
Vice this was amazing but too short. The manager had insights and Brent is so cute with a great voice
That’s dope, self sufficiency at its finest 👌🏾
There's a difference between a singer and an artist, anyone can sing, voice training here and there...he is an artist for sure
He was younger and more energetic then, he seemed to have cooled down lol. He’s still the same amazing artist.
I mean he is 26 now and if you listen to his music he said he been doing this since he was 19 he chillin now
Great work. It's really inspiring to see.
Brent is the kind of success story that encourages me as a underground artist with a small following. Seeing how he’s developed his skills and slowly blown up after seizing each and every opportunity he’s been giving has been inspirational! Mans has quickly become a mainstay in the industry and for good reason. Dude is too nice! I know if I put in the work, I can reach a larger audience some day too, but for now, I’m happy being a supporter. My turn will come too. Salute to Brent🔥
Im so happy he got some recognition he had been the soundtrack to my life for the past year. All love for him
Damn we all need a manager like that
smart model
So glade y’all are putting much attention & light on My homie Brent 🙌🏿🙌🏿🙌🏿, it’s much well deserve
I've been saying this for 4 years- artist/labels need to run like data-driven tech startups. Doing so leads to long term success in this new digital age. Actionable metrics. Things like predictive analytics becomes viable due to so much data available. Structured at that ya digg. Its too easy. I feel like the next HOV type artist, Will be a technologist and a lyricist-- the future.
I agree.
I'm a little surprised that Atlanta didn't pop up on the map for them.
Atlanta is one of the worst touring markets
Migjen Bakalli Why? Because of the large black population? This is a hip hop band.
I’ve actually seen him twice in Atl
He was at the Masquerade downtown atl
1:00 - WOW! So most of these signed new artists only getting 18%?!! That's wild!!!
Demilade Olaleye No not most, it depends on what they feel you are worth and with this artist they felt he was worth a 250,000 advance and 18%.
Into by Sonder 🔥🔥
5 AM Paradox 🔥🔥🔥🔥🔥🔥
Sonder Son 🔥🔥
Idk what’s next but I fucking love his voice and his music
Ya smokin Into a life changing project
It’s dope to see the behind the scene stuff. I’ll definitely apply this to my music career 🔥🏁
Dope. Happy seeing this.
Awesome, thanks for this.
The internet is the best school to date
It really is, but also the most distracting one.
Their grind is inspiring. Good luck to them in the future and beyond.
Beyond proud🙌🏾
18% royalty....wow
Inspiring AF.
So glad that he's getting the recognition he deserves and staying true to hisself.
This is so eye opening -- educational as well as interesting!
respect
love this man sooooo much, his craft is unmatched and his sound is so smooth and perfect ❤️
Much respect to Brent Faiyaz and his team for doing it without a label that would more than likely downgrade his sound
Growing his hair out was the best move he made lmao
facts lol
I love Brent soooooooo much truly talented artist❤️❤️
I love him he is so smart👏🏾👏🏾👏🏾
I remember I was in the shower and his song came on and I was feeling it so I peeked out to look at my phone and hearted the song. Shortly after he blew up
And look where he is now 😆
Brent the goat fr
YESSS BABY! Even though you not coming to the dmv!
Forever my fave ❤️
SUCH A GOOD VIDEO. very insightful
This has been so insightful it makes you realise the power of data.
bro u are super talented i hope u get the recognition u deserve you are suppose to be a superstar
This was very beneficial thanks for sharing this info
I love this. Independence is beautiful.
I found out about him on ovo sound radio. He’s absolutely amazing.
Dope video! It would have been intresting to know what the capacity of the venues was in the 2 cities you took as an example :)
Impressive. In fact. EXTREMELY impressive.
i´m shocked on how we look like. i just got to knew about him to days ago. we look much like. great work!
Super dope bro super dope
And now his drake song just dropped, full circle . Such a beautiful thing
Update this video with his new music!
I love this
Favorite artist
I always come back to this vid for inspiration towards my dreams of being an independent artist w/o gettin fucked by the industry
This is eye opening! but why was the keyboard so loud ahhaha
Back to this video four years later, this literally what Russ also been saying for years now. Folks, this is the blueprint to success for all current and future independent artists.
Gems!!
DOPE!
Thank You
Seen em concert best concert I’ve ever been to
I'm so mad I didn't make it to the show in philly!
3:52 the definition of Super Fans!
I got HW tonight. This is free advice 💯
Man I swear to goodness the manager deserve a nice 💰he on his shit ..I Respect the grind 🙏🏿
love him
Live performance recorded (Which increases more tickets sales ) Vlog equals investment of more Fans . Bro your 🔥🔥🔥🔥I know what your missing off of my passion to figure out things to have sound solution. Hustler shyt but Legit
Legend
Brent Faiyaz🔥
very informative
Goat
Dope
Respect
much respect to Brent
Now he gotta song wit drake
Informative
Love some brent
This why he hasnt come to Miami yet😢 More ppl nees to stream!!
Respect.
3:00 This ”pay/stream” changes every month relative to the artists percentage of the total amount the global streams that month, roughly. It’s a very complex and intricate system that streaming services use to calculate pay-out.
Smart!!!!
Question? How much out of the 30k was spent on expenses and how much remained profit?
Brent is a Legend
What's the background song at 1:15 that continues to play
Talk 2 U
My baby is a Legend. 🙇🏾♀️
brent & sonder are SO underrated man...
Wild
Brent come to Ny or Long Island mainly