I stopped using Amul products after I came to know that, they are sponsoring Sudarshan Channel. I know very well, it will not effect Amul neither that channel. I exercise this only to expressed myself that I acted on some unethical happening. and i am very happy. :)
After that, I think Amul has stopped showing their ads on that channel, I don't know whether they have officially announced, but still check on your own
Well in your last editorial I commented that I found your energy to be low. Well today I am happy to see your energy level and body language like I am used to for almost 2 years now. What an editorial as usual Sir. Namaskar 🙏
Am happy to see you, Sujit, getting professionals in various fields in your Channel & getting facts about various issues confronting the country...You have been making very sincere efforts. Kudos to you. Keep up the good work. You are one of my favourites!!
Nairji, what you have discussed is just the tip of the iceberg. We need more in-depth information about this TRP business. You are the right person to give an unbiased critical analysis.
Poor Cowswami, he thought though his master's manipulate EVM, he can manipulate the TRP......yaar its the deed of deshbhakt....if you have problems go to Pakisthaan......
Friends offline but professionals on the show... transparent, honest / open and non polarising.. that's how a debate should be held.. Mr. Nair hats off to you and Mr. Arun...
Interesting topic is being discussed for guys from the advertising fraternity. Thank you Sujit & Arun for the truth is beyond our imagination. Cheers..
Your voice is so Beautiful and you explain very smoothly, I alway waiting for your editorial episodes.... Thanks for your right information. 04/02/2021
Excellent analysis and discussion....I am agree this a TRP frode,can we consider all these channels will get the low TRP as they are exposed and monitor.
Cute two friends discussion on advertising. Sujit you r always the best n from today I am also enjoying the advertisement which comes on your editorial. I am paying more attention to it.
Dear HW News, if you put the transcript of these editorial videos in the description it will be of immense help to students like us willing to learn some good English free of cost. Thank you 🙂...
I remember as a child i used to watch news channels functioning in the way you do 😂😂 I'm born in 1993, how much things have changed in the 20-25yrs my memory can remember! I like these professional conversations...
TRP should be scrapped and technology should be developed to calculate the ratings of tv channels. Corporates should stop giving advertisements to those channels involved in 3rd grade journalism.
Surjit ji namaskar. What I observed from interview with Mr Arum Raman that very a relevant aspect was out of track that was not questioned at all. As learnt from debate that only 30k monitor sets installed with which rating is being assessed, how far it is accuracy in so far measuring over all rating taking into account of television viewers across the country. Add agency should adopt their own strategy to gauge regional wise viewership for the purpose of commercial advertisements not to believe external rating.
My dear, I am from Madya Pradesh and usually use paid channel of Asianet group. But once I open the TV two channels automatically appear on the screen, the first one Republic TV and the other Times Now-both unwanted and unsuitable to my temperament and patience as an older one. I always thought this as implanted as a mode for brainwash. My thought has since been vindicated.
I beg to differ. He made quite a few thought provoking statements. Brands are now taking an ethical stand e.g. Nike in tge case of Black life matters (Floyd case). Brands cannot dictate content stuff to media. Some Brands do not care about the toxic matter on the channels if they are getting the required %tage of eyeballs (large viewership) for theur ads. Etc s
Nothing called system failure. It is plain theft. You locked home is being robbed even after putting best of system in place. There are two reasons for it. One thief is sure that even if caught he can get away with it. Two the thief is the system itself.
Arnab is the manipulator par excellence of Indian media. Like him or hate him, he cannot be ignored. He has single-handedly changed the narrative for BJP and brought blatant communal hatred to the realm of respectability. The biggest advantage for him in the present scenario is that he doesn't carry any ideological baggage.
I have a view point . Big Advertisers always go through advertising agencies. I am sure these advertising agencies have in-house analytical Units and I am sure they are aware that these TRP across television industry is more or less imperfect, when even a common man knows it. Then why do they goad these advertisers to those channels or programmes. Aren’t these advertising agencies also then become complicit in this issue?
Artificially or deceptively exaggerating anything is what is taught in management schools because everything is taught to be manged than being allowed to be whatever it would be. So schooled to be unethical as a higher study to beat the competition than being competent. Its a large scale accepted norm - somehow score a point over the other. This has happened in every aspect in all the fields. To be surprised or shocked is a sign naivity. All men and matters in most of the institutions are rated through manipulation. So also information. All adulterated. Poisoned. Public and private life also same way. Life and living is now market. Exceptions suffer. Good effort. 👍👍
Better to examine the visual content - good bad ugly - then, after good amount of deliberations take a call & invest in a slot - Forget TRP racket for some time - Till sanity is restored - i.e If they must place ads/ TV commercials. Maybe the Agencies can create programs with compatible product profile. Its all possible./Still better use other marketing channels to sell. Forget TV for one year.
Arnab Goswami should be arrested immediately for tarnishing image of the media in India. Our present Government has to be blamed for supporting such channels for their benefit
TRP with little sample size and trying to apply for the universe. So, there will be error level. Because you are standing at 90 percent confident level and applying. So it will not be 100 percent correct. All the market research are same. In the event of nothing available, this is the tool to select a channel or program. I use to work in advertising back in Bangalore years ago. Now, I live in Australia with some other industry.
If Arneb was doing it , no doubt , it is unethical... but why sujith nair wants to accuse only republic? Why not India today as there was news of forging TRP against India today as well .. ? he never remembers the other two channels mentioned in the scam ... of course they are not his target..sujith nair eventually putting his political thinkings in the front unfortunately. He even has the tendency always to urge guests to talk his words. Putting his words in guest's mouth.
The TRP system should also be banned permanently! Apart from banning private TV channels. High time this is done. We can't have this severe degeneration of media that is obsessed with TRPs and driven by money!
Companies must stop giving advertisements to TV channels by trp until this govt exists. Now the bark head will be a saffron goon. That's how present govt is handling every situation.
when will you tell us what happened when you were raided by this gov who cant handle its criticism . you told us u will be back with all those drama by them
In present situation anything can be happens in lndia. EVM tampering, personal information and bank account haked, now TRP rating scam. Anything can happens in india if the govt backing support to the individual or corporate houses.
There was a time all channels were given to us by the cable operators. Meaning all channels cost same. Now the cost per channel or a group of channels is established and paid for. What percentage of difference the cost of channel plays in TRP
Like the parent (BJP) how they have been fooling us last 6 years, the child (aranab) is also doing the same.You can not expect any thing better from the him.
Our jack in the box (pun intended) Arnab Goswami with all his noisome putrid nightly hectoring is only a symptom. Mumbai Police hasn’t simply the guts to go after those poisoning the well. That makes your job Mr. Nair all the more onerous. It needs all the forensic journalistic skill, steely determination indomitable courage you can muster, and then some to grasp the nettle. By the way, my uninformed guess is Arnab Goswami is no frontman for RSS as suggested elsewhere. He is just an opportunistic carpetbagger.
Mr.Nair, mostly irresponsible and arrogant rascals are running those shows. They must put behind bars for the whole of their life. The political godfathers are their strength. And their spine should be broken. It can only be done by courts or the advertisers who are spending on such channels. Boycotting them in whole is another way. Few years ago I was watching them seriously. Now, I wish to spit on their face whenever I see them on TV. Sorry for using some rude words.
Dear Mr. Sujit , The perspectives discussed by you are relevant. Yes, the advertiser should take cognizance of the kind of content being propogated on the channel. I am using the phrase "the kind of content". You may endorse one kind of content or narrative but I may not see eye to eye with you. How is anyone justified in adjudicating on the kind and quality of content on news channels. My friend, in France thr Court has thought it fit to allow Charles Hebdo to publish Prophet Mohammad's cartoon in its magazine for they say it is freedom of expression. Now, if we want to be a real democracy let us not sit in judgement on the content of any news channel. If I don't endorse it, I have a choice not to watch it or hear it. Don't think that I am an Islam baiter because I gave the example of Prophet's cartoon. There was a huge hue and cry by some Hindu groups in US(I think it happened in US) because Hindu deity Hanuman's image was used on it to express the idea that anyone wearing it could have the.same kind of mobility as Hanuman. In either case, I don't see the need to raise the huge and.cry . Can you judge what is toxic in these two instances? I may say idea of using Hanuman on footwear was hurtful to my sense and sensibilities. To someone else drawing Prophet Mohammad's cartoon is blasphemous. In both cases, you have a choice to vote with your bucks. I may as well not buy the footwear. Someone else.may not buy that magazine. The word toxicity is very relative, Mr. Nair especially used in the context of content or narratives being propogated on news channels. In fact, it all started with the so- called secularists or secular parties indulging in wanton and slanderous bashing of the right wing party or parties. I remember watching Burkha Dutt and Rajdeep Sardesai pouring venom against Shri Narendra Modi in the aftermath of Gujarat riots even though the matter was subjudice. I hope you would remember Honorable Sonia Gandhi's comment "khoon ki dalali" in respect of Shri Narendra Modi. The only way we can remain level headed is by not regulating the content or restricting the consumer's choice. Leave it to me decide what is.toxic content and what is venerable content. Neither the Court nor should the Government get into this. Let the fight get sorted out on it's own with no intervention.
SUJITH SIR... kindly make videos frequently sir...we are missing you a lot.. . Your fans from Bangalore
Yes,I agree.We want to hear you more often on important topics
Yes I was missing Sir for some time
Atleast one program a day please 🙏
@sheldon pereira They were throttled for airing the Truth.
The best English RUclips channel. Jai Hind!
Jai hind!
No doubt 👍
2nd best. 1st is The print. You are welcome.
@@MiniManMK13 thanks . Jai Hind!
@@MiniManMK13 Equally good and Balanced!
Happy to see you again.
I stopped using Amul products after I came to know that, they are sponsoring Sudarshan Channel. I know very well, it will not effect Amul neither that channel. I exercise this only to expressed myself that I acted on some unethical happening. and i am very happy. :)
After that, I think Amul has stopped showing their ads on that channel, I don't know whether they have officially announced, but still check on your own
Me too. I don't use Amul products after knowing it
@@rajhiranandani1007 Good to hear that :) , our efforts are noticed. Great.
Me too; hope Amul mends it's ways.
@@rajhiranandani1007 just check Reliance holds majority stake in NDTV
Well in your last editorial I commented that I found your energy to be low. Well today I am happy to see your energy level and body language like I am used to for almost 2 years now. What an editorial as usual Sir. Namaskar 🙏
Put in South india.. no idiots to watch REPUBLIC 😂 TELEVISION RATING POINTS.
educated but without wisdom for their own benefit has looted all poors of this country. Jaago Bharat Jaago.
Sujit Nair, great going. Keep up the good work. My full support to n HW.
Daring , to the point with clarity....wonderful Sir..,.God bless yu
You brought in one of the most credible in advtg. Good to have comments from Domain Experts without BIAS.
The best English news channel on RUclips! Keep it up sujit sir 🇮🇳
Am happy to see you, Sujit, getting professionals in various fields in your Channel & getting facts about various issues confronting the country...You have been making very sincere efforts.
Kudos to you. Keep up the good work. You are one of my favourites!!
Thanks for exposing the truth of the mouthpiece of Govt aided channel 🙏🙏🙏
Nairji, what you have discussed is just the tip of the iceberg. We need more in-depth information about this TRP business. You are the right person to give an unbiased critical analysis.
Sujitji
What happened to ur business news segment. Where is Akhilesh Bhargav?
Please restart this programme.
I am a regular viewer.
You remain my favourite, Mr. Nair. Thank you for the explanation on TRS. Some channels sound more like propagandists.
Poor Cowswami, he thought though his master's manipulate EVM, he can manipulate the TRP......yaar its the deed of deshbhakt....if you have problems go to Pakisthaan......
Great content guys....love your work👍 everything facts
Friends offline but professionals on the show... transparent, honest / open and non polarising.. that's how a debate should be held.. Mr. Nair hats off to you and Mr. Arun...
Nice discussion with Arun Raman
Always enjoy listening to your analysis- one of the best! Cheers!
TRP is television or target rating points. Thanks now I came to know full form.
Big money play, Mujkobi lift karade!
Interesting topic is being discussed for guys from the advertising fraternity. Thank you Sujit & Arun for the truth is beyond our imagination. Cheers..
Data is the new oil
Said much earlier by rahul gandhi!!👍
Very informative video.I think fudging of data is very common in every department including Govt in this country.
True analysis sir.
👍👍 v good discussion thank you
God bless
Your voice is so Beautiful and you explain very smoothly, I alway waiting for your editorial episodes.... Thanks for your right information. 04/02/2021
Excellent analysis and discussion....I am agree this a TRP frode,can we consider all these channels will get the low TRP as they are exposed and monitor.
Your content integrity makes me listen and subscribe to your channel.
Cute two friends discussion on advertising. Sujit you r always the best n from today I am also enjoying the advertisement which comes on your editorial. I am paying more attention to it.
Thank u for the beautiful analysis as always
I loved the conversation between you guys ..
Missed your program...
Dear HW News, if you put the transcript of these editorial videos in the description it will be of immense help to students like us willing to learn some good English free of cost. Thank you 🙂...
@sheldon pereira Thanks! But it is not showing up.
how TRP is exposed.
Same way Soon EVM will also get exposed.
I remember as a child i used to watch news channels functioning in the way you do 😂😂 I'm born in 1993, how much things have changed in the 20-25yrs my memory can remember! I like these professional conversations...
As usual your editorial is interesting.
I love your content
Whatever the TRP ratings but wise people know well which channel is Government backed channel and which is not.
I was waiting for nair sir..who else can explain like this..
Good editorial. Happy to see you are getting ads. Good luck
Those who paid for the ad has to worry.
We dont see those channels.
Most of us skip adverts
TRP should be scrapped and technology should be developed to calculate the ratings of tv channels. Corporates should stop giving advertisements to those channels involved in 3rd grade journalism.
😂 I really didn’t know about it so far. Thanks for nice explanation
correct
Very good editorial as always , but where is business tit bits these days , missing mr Akhilesh
I stopped watching TV one year back.
Finally it comes down to Modi decides what tvs must be telecasting
Agreed....but sir you are not analyzing holistically.....comapre the same with entertainment channels....same way done by shekar gupta ji....
Surjit ji namaskar. What I observed from interview with Mr Arum Raman that very a relevant aspect was out of track that was not questioned at all. As learnt from debate that only 30k monitor sets installed with which rating is being assessed, how far it is accuracy in so far measuring over all rating taking into account of television viewers across the country. Add agency should adopt their own strategy to gauge regional wise viewership for the purpose of commercial advertisements not to believe external rating.
Later on it came out that it was India Today TV. It was not republic TV. Please comment on that.
I don't understand, why Arnab Goswami shouts at the top of his voice during moderating in the Republic Tv
Barking dogs seldom bite
Because he is being paid heavily for doing this shameless job. Interestingly he is only sounding " His Master's Voice".*
true
My dear, I am from Madya Pradesh and usually use paid channel of Asianet group. But once I open the TV two channels automatically appear on the screen, the first one Republic TV and the other Times Now-both unwanted and unsuitable to my temperament and patience as an older one. I always thought this as implanted as a mode for brainwash. My thought has since been vindicated.
To both Sujit sir and Aroon sir ... you guys are old but way cooler than my whatsapp addicted uncle ! 😂😂✌🏻 love HW ❤️
Can you tell me please will business tit bits news be there or not?
Sorry sir...your guest Mr Arun ... I don't remember what he said. Not a good choice
I beg to differ. He made quite a few thought provoking statements. Brands are now taking an ethical stand e.g. Nike in tge case of Black life matters (Floyd case). Brands cannot dictate content stuff to media. Some Brands do not care about the toxic matter on the channels if they are getting the required %tage of eyeballs (large viewership) for theur ads. Etc
s
Nothing called system failure. It is plain theft. You locked home is being robbed even after putting best of system in place. There are two reasons for it. One thief is sure that even if caught he can get away with it. Two the thief is the system itself.
The thief is system itself.
Brand Logic : Jo Dikta h wahi Bikta h
Arnab is the manipulator par excellence of Indian media. Like him or hate him, he cannot be ignored. He has single-handedly changed the narrative for BJP and brought blatant communal hatred to the realm of respectability. The biggest advantage for him in the present scenario is that he doesn't carry any ideological baggage.
Targeting only Republic TV is vindictive
But now all brand adds got cheated
Sir Akhilesh Bhargav's Business titbits will begin. Please start it again
You mentioned the name of
Sir , TRP is Target Rating Points not Television rating Points.
REPULSIVE TV got caught...
I have a view point . Big Advertisers always go through advertising agencies. I am sure these advertising agencies have in-house analytical Units and I am sure they are aware that these TRP across television industry is more or less imperfect, when even a common man knows it. Then why do they goad these advertisers to those channels or programmes. Aren’t these advertising agencies also then become complicit in this issue?
Artificially or deceptively exaggerating anything is what is taught in management schools because everything is taught to be manged than being allowed to be whatever it would be. So schooled to be unethical as a higher study to beat the competition than being competent. Its a large scale accepted norm - somehow score a point over the other. This has happened in every aspect in all the fields. To be surprised or shocked is a sign naivity. All men and matters in most of the institutions are rated through manipulation. So also information. All adulterated. Poisoned. Public and private life also same way. Life and living is now market. Exceptions suffer. Good effort. 👍👍
Better to examine the visual content - good bad ugly - then, after good amount of deliberations take a call & invest in a slot - Forget TRP racket for some time - Till sanity is restored - i.e If they must place ads/ TV commercials. Maybe the Agencies can create programs with compatible product profile. Its all possible./Still better use other marketing channels to sell. Forget TV for one year.
🙏
India today is the trp chor
Restart the Akhilesh Barghav's news. Happy to see you after the raid.
Why advertisers are wasting money on Godi news channels which no one watches.
Arnab Goswami should be arrested immediately for tarnishing image of the media in India.
Our present Government has to be blamed for supporting such channels for their benefit
Sujitji, BARC as in Bhabha Atomic Research Centre?!
sadly no subtitles :(
TRP with little sample size and trying to apply for the universe. So, there will be error level. Because you are standing at 90 percent confident level and applying. So it will not be 100 percent correct. All the market research are same. In the event of nothing available, this is the tool to select a channel or program. I use to work in advertising back in Bangalore years ago. Now, I live in Australia with some other industry.
If Arneb was doing it , no doubt , it is unethical... but why sujith nair wants to accuse only republic? Why not India today as there was news of forging TRP against India today as well .. ? he never remembers the other two channels mentioned in the scam ... of course they are not his target..sujith nair eventually putting his political thinkings in the front unfortunately. He even has the tendency always to urge guests to talk his words. Putting his words in guest's mouth.
If you watch the news channel they shout at eachother as if they have enemity your mind is disturbed and confused for what they fighting.
Come on yaar Sujit this is absolutely stupidity
The TRP system should also be banned permanently! Apart from banning private TV channels. High time this is done. We can't have this severe degeneration of media that is obsessed with TRPs and driven by money!
Companies must stop giving advertisements to TV channels by trp until this govt exists. Now the bark head will be a saffron goon. That's how present govt is handling every situation.
when will you tell us what happened when you were raided by this gov who cant handle its criticism . you told us u will be back with all those drama by them
Too many advertisements sir, within 10 mins this was the third avertisement
In present situation anything can be happens in lndia. EVM tampering, personal information and bank account haked, now TRP rating scam. Anything can happens in india if the govt backing support to the individual or corporate houses.
There was a time all channels were given to us by the cable operators. Meaning all channels cost same.
Now the cost per channel or a group of channels is established and paid for.
What percentage of difference the cost of channel plays in TRP
hobgoblin1216 Hit the nail on the head, buddy
Like the parent (BJP) how they have been fooling us last 6 years, the child (aranab) is also doing the same.You can not expect any thing better from the him.
Are ABC and IRS figures for print media accurate?
अगर सूअर ही देखना है तो डिस्कवरी चैनल या गोदी मीडिया देख ले - एक ही बात है
ARREST ARNAB GOSWAMI IMMEDIATELY
Gobar Sami ? Go Sami ?
All private TV channels should be shut down and banned permanently. Let doordarshan take over. It is far far better even with monopoly
Our jack in the box (pun intended) Arnab Goswami with all his noisome putrid nightly hectoring is only a symptom. Mumbai Police hasn’t simply the guts to go after those poisoning the well. That makes your job Mr. Nair all the more onerous. It needs all the forensic journalistic skill, steely determination indomitable courage you can muster, and then some to grasp the nettle. By the way, my uninformed guess is Arnab Goswami is no frontman for RSS as suggested elsewhere. He is just an opportunistic carpetbagger.
Sorry brother mumbai police is on a run ..and republic took them rock solid and the actual villian arun shorie india today u should have waited for it
Mr.Nair, mostly irresponsible and arrogant rascals are running those shows. They must put behind bars for the whole of their life. The political godfathers are their strength. And their spine should be broken. It can only be done by courts or the advertisers who are spending on such channels. Boycotting them in whole is another way. Few years ago I was watching them seriously. Now, I wish to spit on their face whenever I see them on TV. Sorry for using some rude words.
Dear Mr. Sujit ,
The perspectives discussed by you are relevant. Yes, the advertiser should take cognizance of the kind of content being propogated on the channel. I am using the phrase "the kind of content". You may endorse one kind of content or narrative but I may not see eye to eye with you. How is anyone justified in adjudicating on the kind and quality of content on news channels. My friend, in France thr Court has thought it fit to allow Charles Hebdo to publish Prophet Mohammad's cartoon in its magazine for they say it is freedom of expression. Now, if we want to be a real democracy let us not sit in judgement on the content of any news channel. If I don't endorse it, I have a choice not to watch it or hear it. Don't think that I am an Islam baiter because I gave the example of Prophet's cartoon. There was a huge hue and cry by some Hindu groups in US(I think it happened in US) because Hindu deity Hanuman's image was used on it to express the idea that anyone wearing it could have the.same kind of mobility as Hanuman. In either case, I don't see the need to raise the huge and.cry . Can you judge what is toxic in these two instances? I may say idea of using Hanuman on footwear was hurtful to my sense and sensibilities. To someone else drawing Prophet Mohammad's cartoon is blasphemous.
In both cases, you have a choice to vote with your bucks. I may as well not buy the footwear. Someone else.may not buy that magazine.
The word toxicity is very relative, Mr. Nair especially used in the context of content or narratives being propogated on news channels.
In fact, it all started with the so- called secularists or secular parties indulging in wanton and slanderous bashing of the right wing party or parties. I remember watching Burkha Dutt and Rajdeep Sardesai pouring venom against Shri Narendra Modi in the aftermath of Gujarat riots even though the matter was subjudice. I hope you would remember Honorable Sonia Gandhi's comment "khoon ki dalali" in respect of Shri Narendra Modi.
The only way we can remain level headed is by not regulating the content or restricting the consumer's choice. Leave it to me decide what is.toxic content and what is venerable content.
Neither the Court nor should the Government get into this. Let the fight get sorted out on it's own with no intervention.
Chowgidar and Arnab chor hai if this is true