Nike STRUGGLING & Loses BILLIONS for Embracing WOKENESS
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- Опубликовано: 8 июл 2024
- Nike has been an iconic brand in fashion and clothing apparel for decades. Over the last few years...Nike has struggled to remain relevant and was forced to layoff employees as a result. Last month...Nike lost $28 billion in value in one day.
We reveal and react to the downfall of Nike. We outline a variety of reasons...as to why Nike is struggling. We compare the current state of Nike to other woke brands like Target and Bud Light...and question if Nike can fully recover.
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I think a lot of people are sick of the woke stuff
I most definitely is
That's an understatement.
YA THINK !!!!???? lol
do you lick yellow bus windows?
Not sick enough, it’s still here
I haven’t bought Nike in 10 years. That company is a joke.
Likewise here!
I quietly stopped buying Nike about 5 years ago. Nothing major, just watching their marketing over trying to be edgy and pandering. I thought to myself that I probably wouldn't like these people. Why give them my money or support?
@@buyallmeans425yep, I buy Nikes from Goodwill. Unfortunately Nike free run and flex fit me best, but I like the old ones so it works. 😁
Only buy Nike 2nd hand to wear something and not appear naked
@@lilbrother45
I'm a Nike fan and am happy to say they are still the number one selling shoe brand despite their loses for the seventh straight year. Just sayin’
Kaepernick and Rapinoe.. poor excuses for sportsmanship.
Follow the $$$$$
Scourges of the world
And Serena Williams...
Colin Sackandapick and Meghyn Rapinhoes.
I stopped being a Nike customer the day Nike paid Kaepernick.
Same here
I did the same
Nike is getting everything they deserve. No sympathy here.
Another Blackrock success story?
We have been done with Nike since the kneeling debacle .
Oh c'mon... your not about the Cappy and his kneeling ? Say it aint so ! lol
Damn right
@@jettgjr31 "Athletic shoes" cost about $3.00 coming out of Asian factories. This is how every dumb old brand manages to sell "their own brand" of athletic shoes. "American brands" just markup $3.00 shoes coming out of Asian factories. Nothing more. Nothing less.
And they think we are going to Forget? Fire the Ceo and others responsible……
I have totally boycotted Nike, not another penny!
be more specific and just boycott Blackrock owned, lotsa those companies.
Yeah. The blatant use of slave labor was enough for me.
I did a report to my Ethics class about Nike and their child labor abuses. I might do another one for my new class for Disney which have a LOT.
never again !!!!
I'm really trying to, almost kicked the habit
I have defunded NFL, Nascar, and Nike. Go woke go broke!
The nfl?
Yeah, have stopped watching NFL FB mainly because as he said disrespecting our Nat'l Anthem.
We dont care ,your money is an illusion
Kaepernick was the last straw…Rapinoe was an insult to our intelligence 🤬🤬🤬
Our family will not buy Nike again. We are sooo done and will not forget!!!
I used to wear only Nike. I haven't bought anything Nike, in the last 10 years. Overpriced and bad business practices.
As soon as NIKE went with the anti-America Kapernick commercials, I immediately stopped buying their products. I was one of millions I think. The numbers have finally caught up to them. I will never buy NIKE again--- Ever
colin kaepernick wasn't black balled by the NFL he had as many as three or four offers to play and he turned them all down. so he black balled himself.
well, can't confuse the narrative with facts!
There is an obvious joke here about being blackballed, but we don't want to hear that, do we?
@@tomhaskett5161 nope i imagine there are a lot of people who wouldn't want to hear it.
Colin Kaepernick:
NFL combines are like slave auctions.
Also Kaepernick:
I want to return to The NFL but no teams are bidding on me.
😂 E.X.A.C.T.L.Y
I see you weren't censored for the sl--word. How strange, I can never get it through.
Just wait until a starting quarterback in the NFL gets injured this season… and Colleen Kaepernick gets rejected again.
Don't forget he wanted to make a second comeback after suing the NFL. He's like Wile E. Coyote Genius. Let's sue a company then ask them if I can come back to work for them
@@Parlimant_Strifey
"$1@V3."
I was surprised that they can lose 28 billion dollars and not go bankrupt.
they could be a government department , easy.
ín market value...lol...you must be an NBA fan
They lost $28 billion in value. Meaning...their stock price crashed in one day
@@behindtheline7640 yes, they're still currently valued at $109 billion.
I got rid of everything I owned from Nike. Children making clothes in sweat shops. These athletes should refuse this crap
Exactly, I did the same.😊
Do you remember Kathie Lee Gifford getting slammed for using sweatshops? Kind of the same
Everything you own is pretty much made in China. Stop gaslighting
that's actually one of the worst reasons to boycott a company. the fact is: that those endeavors were altruist. yes, they employed children in less than OSHA approved environments. but they did so in impoverished areas where the alternatives for young orphans was street prostitution or drug mule. so, all this liberal pearl-clutching basically forced these "sweat shops" to close and returned these children to the streets to fend for themselves. this was reported in the book "Naked Economics" by Charles Wheelan, 2003.
So did I
I stopped buying anything Nike when the endorsed Kaepernick
I walked away from Nike when they hitched their wagon to Colin. I gathered up my Nike products and threw them in the trash except one jacket which I gave away.
You should have sold the jacket for an outrageous price to some wokie who would have gladly paid big money for it.
I 'demoted' a Nike t shirt to pajama status. Won't be seen in public with it.
Same here, only kept a watch cap my father gave me. The rest went in the garbage, and that was 7 years ago. I did the same with my Patagonia stuff, too.
New Balance shoes are Made in America.
Not all of them are. It’s a better company than Nike.
True story: This past Winter I needed a hoodie. 2 choices at the sporting goods store, Adidas or Nike? I remembered the woke insanity of Nike and chose Adidas. It matters!!!
frankly, adidas is not much better... if at all.
@@quirkasaurussaurus2896 Yep. If those were the only 2 choices I would have walked out of that store without purchasing. But I get where @garyhandy8540 is coming from and I applaud him for taking the stand.
Adidas is also woke... reminder they used a trans to wear women's clothing.
@@anneneumann523 I figured as much. But at that time Nike was jumping up and down and shouting “Look at us!”. So I went with Adidas. I also never plan to darken the door of a Target store. It’s sad we have to live like this, but essential if we care enough to say “enough is enough”
Never another Nike product. EVER!
Nike took a knee... then a faceplant.
They charge 50$ for a tee shirt. If i see someone with nike i laugh
They made in China for 3 dollars
@@francescopirolo7379 You beat me to the truth bomb.
I quit buying NIKE, a huge store just opened here, I won’t step foot in it.
Never bought Nike, never will!!!!!
They were always a crappy made in China shoes and equipment. The only way you would use it in competition is if you were paid to use it / wear it ala Tiger Woods, LaChina James, Caren Kapaernick, et al. 😮
Go woke go broke
You better wake up because if you dont think the companies that control everything and make tons of money arent woke (google, facebook, apple) you arent being realistic. The very device you wrote this comment on supports them and they train the kids and print money.
Air Jordans are the only reason why Nike hasn't gonna out of business. If it weren't for his shoes they would've gone broke 30 years ago.
Imagine how many HR complaints were filed after Nike implemented their DEI program! 😭
Woke plus poor quality equals bankruptcy.
More people need to watch the movie Idiocracy ;-)
@@ctcards2636 No need to watch it, we're living it.
dont forget the child labour.. i watched a investigation where some people went to check the child usage claims in a3rd world country... nike was tipped off before they got there and had security follow the investigators for the entire time.....the police also kept harassing the investigators.. ..nike are well connected scum.
Bankruptcy inside a simulation game 😂
I used to buy lots of Nike things, but quit completely a few years ago.
I do not buy Nike at any cost!😢😢😢
As for Nike, I used to buy a lot of their clothing and shoes. I no longer buy anything Nike. I do however wear my previously purchased clothing and shoes to do trash jobs around the house and will do so until they are literally rags. Never wear them out in public.
I don't even look at Nike products when shopping
I am loving it. Havent bought Nike in years now. I took my money somewhere else. 😂😂😂
NBA , Nike, ESPN. Belong in the scrap heap
I’ve boycotted Nike for thirty years now.
Good for you. That takes a lot of backbone
You can be sure of one thing. the whole time Nike was losing $28B, management was still cranking of new marketing plans and giving rah rah speeches to the employees to work harder and try harder to turn things around, They never once took a look at their embrace of wokeness as a possibility for the HEF.
Best RUclips channel around
Lmfao 😆. U believe what he just said. Do you people realize u can pull up Nikes quarterly earnings. Lol 😅
@@carmelpleaser I made this statement before he even began. I’m just showing support for something I like
That farmer story is a rip off of a Chinese parable involving a frog and a scorpion trying to get across a river. The scorpion convinces the frog to carry him across the river because they both would drown if he stung the frog swimming to the other shore.
Sure as shit, scorpion stings the frog halfway across the river, and the frog asks why, he's gonna drown too, and he replies it's in my nature...
Better version, they both die.
I 1st heard your version on Star-Trek Voyager. Pretty good & true!
@@jamesperine3472 I heard mine from an episode of the Sopranos....
Yep.
Nike jumped the Shark! People should stop wasting hard money on Nike.
I haven't bought Nike in years, New Balance, Hoka, and Under Armour are better. Hoka is far superior as far as comfort.
I saw a lot of people wearing Hoka shoes at the gym.
So you're saying pissing off your lifelong customers isn't working??
😂😂
I don't normally wish for a company to fail, but I can make exceptions for companies that embrace "the woke fungus." It's just pathetic that guys didn't have the balls to make this happen to the National -Football- SOAP OPERA League and the -NBA- NSJWA. When those woke corporations go out of business, we "normal people" can claim victory.
Have boycotted Nike for over two decades 🎉 F Nike
I got a Nike shirt for my birthday a few years ago. Next time we were sitting around the fire pit, in it went. Tags and all. Man, that felt great.
Ting pang made them for 50cents a hour..200$ shoe in America
I will never buy anything Nike!!!
How did Nike got here??
Guess Kraperdink needed some cash and sold his shares. He *JUST DID IT.*
Actually, there are a few companies that still embrace the wokeness. Until recently (about a week), Tractor Supply was all in on the wokeness and DEI until a person exposed them and showed the proof and helped start a boycott that made their stock values decline. Now there are calls for a boycott on John Deere as they have been all in on the wokeness, DEI, and employees being forced to do the critical race theory training.
Thank you my fellow lovers of this great nation.
I'm more of a Puma guy.
NEW BALANCE!
Back when I was hunting for Triceratops, Puma was the shoe of choice. Nike is for wearing with your limp wrist flailing about all Willy-nilly.
I used to buy only Nike. Now it's only Mizuno for me.
Stop buying their tennis shoes 8 years ago
I know the farmer and the snake parable as the frog and the scorpion. The scorpion convinces the frog to carry it across a pond by pointing out that if it stings the frog it'll drown. Then it stings the frog anyways... because of its nature.
I heard it as a fox, or something similiar, and a scorpion. Same idea though.
If u watch the movie The Crying Game it is reference by Forrest Whitaker the scorpion and the frog 🐸
Saw it on Star-Trek Voyager.
It’s the price gouging. Nike will have a sale and the tshirt will still be $45 and shoes $150. That’s not a sale.
Plus Nike is stuck because technically it’s not “fashion” it’s supposed to be athletic wear. Well we have hoka, ON, Lulu, gymshark, youngLA etc. now. Nike is considered a TJ Maxx brand now.
What do Nike and Disney have in common? Same Executive Chairman.
GET WOKE GO BROKE you would think that they understand what it means
MJ made Nike main stream
It is just an example of corporation that grew so fat that they forgot who their main customers are. Their main problem is that the customers they were targeting don't buy their products while alienating the people who used to love their product.
so how did selling shoes turn into mind control its sick
I haven't bought anything Nike for the last 17 years. And I don't plan on doing it anytime soon. I have no need of it. Sketchers for me.
They will quietly rehire all the men as contractors and will have to pay double for their expertise. DEI doesn't take into account skill
Nike lost 28 billion in ONE DAY!!!!!!!
I have not purchased a Nike product since 2016
They seem to have done okay without your support. Do you unequivocally believe your unilateral opinion really matters to Nike?
Paraphrasing President Abraham Lincoln; “You can please some of the people…all of the time OR all of the people…some of the time, but you cannot please ALL of the people…ALL of the time.” Only a fool would presuppose the latter.
Kaepernick, Rapinoe sponsorship convinced me to trash all my Nike sneaks…its just not worth the cost !!!
I gave up on Nike when they gave up on American workers and moved production to China decades ago. I'd love to see Nike go belly up.
Kapernick bs stopped me from watching NFL years ago. I was a Bronco fan since 1978. Loved football until these un-American activities.
Go woke & Go Broke!!
When I heard that Colin Kaepernick was going to be the spokesperson for Nike, that was the day I stopped buying Nike sneakers. My daughter argued that it wasn't going to change anything. It was hard for me because I like Nike sneakers, but I persevered.
For strength and inspiration I listen to Dr. Steve Turley who said "we have to vote with our wallets".
Thank you for the good news that my holdout of purchasing Nike products wasn't in vain.
LMFAO using a forklift on the Lizzo makes me crack up and have a hardy laugh in my head. That is just hilarious. 🤣🤣🤣🤣🤣🤣🤣🤣🤣
Used to hoop a lot, and used to buy a couple pairs of Jordan's a year. That stopped a few years back. I'll never buy nike again.
I would never ever give Nike a dime of my money!
Great video. I stopped buying Nike years ago. Now I only go for Skechers. They are the best sneakers on the market right now.
Puma, NB now, no more nike
@@mylesgalos6465Tried NB too. Online purchase, very disappointed.☹️
Never heard “the snake & farmer” always heard it as “the scorpion & the toad”
Here comes the reckoning
Remember when Nike made hundreds of billions of $ by just selling shoes and endorsing interesting sports personalities and staying out of politics and social commentary?
I've been avoiding Nike for years.
I noticed the CEO still has a job.
Along with all of the things mentioned in this video, the one thing that really sealed the deal for me was when Nike released a few years ago to celebrate Independence Day a line of patriotic sneakers. They had the American Flag with the 13 stars signifying the 13 colonies created by Betsy Ross. As they were being released, Colin Kaepernick complained that the 13 starred American Flag on the shoes were a sign of racism. After his complaints went viral, Nike took them off the market. That basically told me that they hate the country.
It's disappointing to know that Nike owns Converse. I have a couple of pairs of those sneakers.
Nike did okay for a while with Kappernick. His was the top selling jersey for a while. However, their anti-American approach turned off a lot of people. Now that money is tight, those lost customers loom much larger. In this economy, it easy not to save money and not patronize companies that hate you.
They've descended quite deeply since their, "There is no finish line" days.
I burned my Nike shit
The story as I heard it was the rabbit and the scorpion.
Nike is putting out junk now. Have you seen the current major league uni’s? They look like they belong on little leaguers. Tiny name on the back mis matched grey pants and shirts shrunken logos on the front and substandard piping around the neck. Really poorly made. Add that to becoming ultra woke. It’s all downhill from here as woke as Nike likes to claim they are there was a point in time when the Nike headquarters was about to become part of the city of Beaverton and Phil Knight threaten to pack up the whole thing and move because he didn’t want to pay the extra taxes.
FNike. They've been on the road to wokeness for a long time. People just started noticing.
Who says BOYCOTTS don't work 🤣🤣🤣
i was a nike fan since i got my first pair in 84, and always had a pair from that time. buying at least one pair a year and sweats hoodies t-shirts etc. haven't gave them a penny in almost ten years. for all the reasons stated. they went down this path about 15yrs ago.
So true
I'll never buy Nike again after their bs
No Nike, not now, not ever. I worked for them in the 90's. There's not a more controlled working environment on earth. Dissent is not tolerated.
This is why I come here for the news...other internet sources would have you believe that Nike's "gross profit for the quarter ending February 29, 2024 was $5.562B, a 3.56% increase year-over-year."
That might not appear at first glance to be a "huge embarrassing failure" but people in the know flock to this channel to have KC explain it to them, as only KC can do.
Bud lite,disney,target.........people aren't learning.
I quit buying any of their products years ago.
I gave up buying Nike products for years and I'm not going back!
I was a Nike guy but after chronic injury i switched to Adidas and now all good. Bye Nike.
This is good news.
Yet another example of "WOKE IS BROKE!'
"We are the biggest, most popular, most profitable and now most hypocritical un-American company that no one wants out overpriced junk". "We will prove DEI works. If you define failure as our goal." Notes from last board meeting.
I’m seeing less of Nike tennis shoes worn by folks, and more are choosing other brands. Raised 4 boys, all had Nike, but not anymore
I thought most NIKE employees were underaged Chinese children working in factories in horrid conditions.
You have great videos!
Used to be a converse guy until Nike bought them.