How I Raised $650 Million For My Food-Saving Start-Up | Founder Effect
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- Опубликовано: 9 сен 2024
- James Rogers, founder of Apeel Sciences, learned that one of the main causes of global hunger isn’t that we as a species aren’t capable of growing enough food, it’s that so much of it goes bad before it can be consumed.
The reason food goes bad is fairly simple: Oxygen comes in, water goes out. If he could find a way to stretch that out, he might be able to make a dent in global hunger.
James thought, if we could slow the process of steel from oxidizing, why couldn’t we do the same for a ripe avocado?
Here’s how Apeel became a $2 billion start-up looking to end world hunger.
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How I Raised $650 Million For My Food-Saving Start-Up | Founder Effect
The biggest lesson from this video is, "Don't assume a problem has already been solved"
Anything altering the natural life cycle of food will have Some long laster effects
Look at America cancer society
Non sense
Cheers from west Africa
🦅
Is it a problem?
I do think this is a problem that has already been solved, but I can be wrong. In the Netherlands for years, most fruits have this 'edible-coating' that extents the shelf life. it is also widely used in the export of fruits. What differs in its product (I think) is it is plant-based or made with plants for plants.
in short, hats off
These are the people who need to be running things.
There is no food shortage on the planet it's a distribution problem
I came to the same conclusion after realising people been starving since forever
So the issue wasn’t too many people
Where? Your comment sounds like pure whitenoise. In many places it's not a distribution problem, it's food expense problem. Under colonialism many tropical countries were disincentivized from growing food and their people were forced to work on cocoa/pineapple/sugar plantains for Europeans through the hut tax system (i.e. slavery). Now many tropical countries import food while their farms are growing coffee for Western business men, as they fund non-profits looking to solve world hunger. Virtuous cycle ain't it.
@@uoohknk6881 if it’s an expense problem then why have people been starving since we’ve been writing history?
Lack of money? Lack of room? Lack of resources?
The only lack humans have, is a lack of knowledge because (it seems) with enough knowledge maybe we wouldn’t have all these issues (but maybe we’d have more issues that we can’t even imagine)
@@defid.system9298 Interesting. I take it you have zero experience living in the places you care so much about. It is clear that your poorly defined problem has led to misleading statements
@@uoohknk6881 what I find interesting is how you assumed so much…
-How do you know where I’ve visited and what I even love?
-when did I make any statements? I asked questions and left my beliefs vague and undefined.. ending in statements like..
“It seems” and “maybe”
I don’t pretend to know but I do ask questions
In fact I would say your comments actually make statements with you saying “in many places it’s not a good distribution problem it’s a food expense problem.”
What I can agree with you is.. maybe we haven’t defined the problem enough.. but can we define in a greater and more defined sense when it’s such a broad question with many factors including the one you stated ..
(We can engage and I think that we can learn from anyone but if we’re not trying to engage or trusting to learn, and in turn we are only trying to destroy (my views) and destroy (my questions), and destroy (my opinion) then I won’t engage)
Rarely have I seen someone like James who I want to succeed and become a multi billionaire, because he is passionate about what he does and it is ACTUALLY helpful to society! Great interview and I'm going to be following your company.
it would be even better if he told what the chemical is so anyone on earth can do it lol. that being said, i dont blame him and im fine with billionaires existing
Says he needs to do it to help starving people around the world, exclusively spends the rest of the video talking about money and how he immediately sold it to grocery stores and nothing else.
All the best
Most successful companies are successful because they are helpful to society.
When ideas have a multitude of barriers and you STILL wanna push ahead... That's the definition of "drive" to the fullest.
People in third world countries solve this issue by leaving certain produce submerged in a bucket of water to make the fruit and vegetables to last longer. I'm guessing it's the same concept of leaving moisture in and oxygen out
I do that with avocados to make them last twice as long and more
@@ronaldo19832 good idea
@@ronaldo19832 good idea
I just saw a video where a man was selling months old grapes out of his wooden cart. These grape bunches were encased in a mud or clay clamshell thing. The grapes looked so fresh! ...and dusty. Lol
@@ALCRAN2010 only thing is that once you take them out of the water you have to consume them within a day or so
this shows how valuable a knowledge of materials science can be, something i want to look into as hobby
You would take an 80K degree and use as a hobby? Most people dedicate themselves to their studies for making more than that
@@darlinspaces I took at as they meant self taught since they said hobby
@@alp.9672 As far as I know, you need to have professional training in school to get to the level he is at. I can't stand it when people downplay the value of education.
@@darlinspaces im studying computer science and plan to go into industry and do research at some point, i just want to learn about material science on the side for fun
@@darlinspaces no one's downplaying the value of education. calm down.
6:38 a greenhouse full of Marijuana lmao
I just hope this coating isn't toxic for us.
It would have been beneficial to provide greater detail about this "edible" coating.
Yeah I’m curious and as exciting as it is I think we should know that our food is coated and what it is???? How do we know 💯 it’s safe?
id have to assume its a trade secret, otherwise other people could rip it off, like Walmart for example.
Proteins, Industrial Waste, Polysachharides, Lipids etc. So depending on the producer either Agro-Waste and Wax!! or just Whey/Animal Protein... :/ Edit: This is used in the food industry for ages now, but spoiled food ergos new buying power...
Same tech that's in the vax of course.
Just more poisoning...nothing new here!
Is the chemical safe for long-term consumption?
You're gonna have to find out the real way
How does this coating effect the gut microbiology?
Yes it would be a huge game changer if they can produce n sell the liquid as a mass products instead of always needing their team to do the coating. They should patents the chemical layer & sold it as a mass products.
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@@troeschpeter7120 This sounds like a great idea, but never knew how to go about it, Have you used a coach? what is the experience like
@@flossietaylor6239 names like Natalie Andrea Bows, have always stood out to be exceptional.
@@flossietaylor6239 just look up the name on the web.
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Have they tested if the fruit coated solution is non-toxic? (since we'll be consuming the fruit of course)
they said it was food safe. Not exactly sure 100% what that means as this isn't a technical piece.
@@TheBigEvil I mean you would want to wash it off, just like any raw plant you eat.
What i'm concerned is the health effect of that coating material that prevents decay? If it's too good to be true it probably is
Exactly
Its a layer of tasteless, odorless, plant-based protection on the surface of fruits and vegetables. It is made of plant-derived materials -lipids and glycerolipids -that exist in the peels, seeds, and pulp of all the fruits and vegetables we already eat.
Not the conspiracy theorist deciding something that is scientifically backed is suddenly negatively impacting health because "if it's too good to be true it probably is."
@@kennergaldamezsosa1318 the difference between conspiracy and truth is 5 years
@@barcannon I learn that once covid came
in short ,
He conned them 😂
He speaks like con man
Knowledge plus sincerity is the essence of humanity...
I would love for this company to go public. It would be awesome to invest in them
To make my vegetables last longer, I put them in an airtight container filled with water with a little salt. Celery carrots, limes last for weeks and taste as fresh as they did when you bought them home. It doesn't work with tomatoes and avocadoes. I hope you are able to get your solution working...
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Nice .thanks.. gonna try it. I have no refrigeration. The stores do however
@@vincentanguoni8938 update?
Does it have any of side effects?
Not until someone sue them after they get cancer 10 years later.
Anything altering the natural life cycle of food will have Some long laster effects
Look at America cancer society
Non sense
Cheers from west Africa
🦅
@@Kai-iq2ps he said it’s an edible product, I’m assuming biodegradable
INSTANT PROFIT NEVER DISAPPOINTS ❤
Can we please have more info on company revenues and money raised?
2014?! He went to Carnegie Mellon in 2003. I wonder what this discrepancy is all about....
Anything altering the natural life cycle of food will have Some long laster effects
Look at America cancer society
Non sense
Cheers from west Africa
🦅
Thank you! I was wondering how can someone go to college in 2014 and already have a Ph.D. and most of all still be this sane?! LMAO
@@AndreasTabuMuntu go to his linkedin, you'll see the accurate info, they made a mistake in the video, he did his undergrad from 2003-2007 and PhD from 2007-2012.
He’s changing the world, I’m always inspired by people such as him, brilliant gentleman.
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Could you do the opposite for compost? Like layer the waste in such a way that air gets in to more of the matter?
I've been using organic liquid aloe vera on my fruits and vegetables for a couple years with similar results
INSTANT PROFIT NEVER DISAPPOINTS ❤
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At @0:54 says $50,000 was the amount from the Bill & Melinda Gates foundation....but then @7:03 he specifically says $100,000...how did nobody catch this huge mistake in editing?
Yeah I saw that
Comercial for Gates who is taking procent from gain
Yeah, just DOUBLE!
When i saw the video title, i was thinking that this guy probably get to use Bas...d Gates farmlands and probably get some funding from his foundation. Anyways 100k is probly just 1% of what he had gotten.
Still not healthy we. We can preserve food naturally
Now this is a startup worth getting excited about, for once no gimmicky nonsense.
INSTANT PROFIT NEVER DISAPPOINTS ❤
@@IsaM01 he said how do we use food to preserve food. It sounds like hes figured out a way to use natural compounds
Don’t be fooled you naive human. Every start up business company has a bottom line of getting the owner filthy rich.
@@Editnamehere Who said I was human?
Yeah they did ..but all the rats and volunteers died of cancers/tumours but it had nothing to do what they ate. ... and we're excluded from the stats. . . Just like big pharma studies . .
This is awesome, but people are not hungry because food is going bad. People are going hungry in America because corporations rather throw away billions of food daily than give them away. In fact, many have rules to not give them away and this is something I actively am disrupting with mutual aide. Love this just that intro is very wrong.
there are people who actively do a thing called dumpster diving for food
Yes but also food does go bad.
@@pri.sci.lla. due to price gouging not due to no need. If food was given away before going bad it would be consumed. Check out community fridges and you’ll see the concept work.
Exactly. Most people are going hungry becouse they have 10 kids and live on arid land. Not politically correct, but true.
If corporations gave them away why would anyone then pay for the products? We would all just wait until they started handing them out for free. I’m sure there are several other reasons why they can’t hand out potentially spoiled food, avoid getting sued etc.
I buy that their product is completely safe to consume, but all of my produce comes with a "wash before eating" label. How can consumers wash off lingering pesticides on their food if its covered in this product? Is the new outer layer of protection they are adding to food easily dissolved by water?
As someone with intense food allergies i would love to see the ingredients involved and to see this produce labeled.
Wow this is a amazing
Coating? 😕One dislike to introduce one more chemical in food
This is scary. Im going to have to start going to farmers markets
Yep
Anything altering the natural life cycle of food will have Some long laster effects
Look at America cancer society
Non sense
Cheers from west Africa
🦅
Other solutions already exist and are implemented. Good to see yet another wise person.
Which ones extend the shelf life as this one does?
@@casualguy3938 There are many I think
In the Netherlands for years, most fruits have this 'edible-coating' that extents the shelf life. it is also widely used in the export of fruits. What differs in its product (I think) is it is plant-based or made with plants for plants.
As a fellow scientist and engineer, really enjoyed this q&a!
Unfortunately, we don’t know what this coating is and what the short and long term consequences are to human health. Secondly, we don’t know the rate of nutrient loss as a result of extending the rate of decay in the treated fruit or vegetable.
This man actually help me in getting $36,000 worth of Shiba Inu after investing.I can never forget Instant profit
what chemicals do they put as "coating"... I don't need to eat "chromium"...
A great story. I wonder if it's all plant based ingredients or are there chemicals added as well? i.e. how natural is the solution.
bruh
6:37 Wait a minute. what kinda vegetables is this guy growing?
o.O the only necessary one
lol there are so many editing mistakes in this video but that is the best one
Fake. Ones
I like this founder's personality.
This is not a new concept. I wonder what is so special about his product compared to previous products that they use to coat produce..
Amazing guy. Amazing invention. His creation is very much needed all over the world. Hope he'll go international soon... U have places like India and Indonesia with gigantic population that genuinely need this invention.
INSTANT PROFIT NEVER DISAPPOINTS ❤
Who are you and how much painkillers do use, can I ask you?
This video is about how amazing to eat poisoning food!
It already excist. it called select breeding. and some veggies like tomatos is already a 10billions market to have long shelf life tomattos.... problems are the money and people mostly specialize in a veggie/fruit that is profitable... and also problem long shelf life food have lesser vitamines/taste...
so think good about it... wanna have tastefull of long shelf life?
Wow so many spams in the comments section about lucrative investments. Be careful folks!
Graduated college in 2017 and went back in time to 2011, and got a bigger lab lmao. The narrator got the years mixed up
I didn't understood what did he created to maintain food longevity
thats company secret i guess
Ummm, has anyone tested if it's toxic?
For this to be truly successful it has to become standard in the developing world Africa Middle East South Asia where food insecurity is most acute etc. its just being used to make more profits in North America for corporate supermarkets.
Your right about this. i live in africa and one of the biggest challenge here is not food scarcity but storage mechanism. Its common to have food thrown away in one city/town/village while there is femine in another in the same country, simply because people can not store food for a long time . its crazy but yeah.
give it time. many things are developed in first world countries that make our lives better in minor ways but then they eventually spread to the 3rd world which massively improves their lives.
@@modelka222 I'm from Africa too. Its the lack of governmental will and greed. You think the government can't afford to build a cannery to can food or they can't freeze it? They can - they'd rather throw it away than feed people because there's no profit in full stomachs.
@@jn8922 Private enterprises is the only real solution.
There are many natural ways to preserve food. There are many parts of Africa that's been practicing this for thousands of years, all it needs is to teach it to as many farmers and people as possible.
Be aware of Western corporate products, it's mostly filled with chemicals that causes cancer and other health problems. All they care about is profit!
Coolest founder ever, u can feel his humbleness...i would love to invest in his company.
This man actually help me in getting $36,000 worth of Shiba Inu after investing.I can never forget Instant profit
Good on you he shows it's about team effort not him self
If he’s really interested in helping the world surely it should be open source technology
He can still be really interested in helping the world while still making a profit and providing tons of jobs to workers. He just might have the same values as you do and wants to make sure that he protects his idea and is in a position to help as many of his employees in the way that both of you agree is the best. Just because he doesn't give away his idea to some rich investor or some clowns who want to use it for their own selfish needs doesn't make him the devil.
Making it open source would be even better tho
Everyone talking about how bad the edible coating might be. Fruits have a natural coating. This is made out of that. Watermellons White looking powder on the surface is this. Buy 2 watermellons, clean one of them really well. then leave both and watch the difference. The product exists on nature. it can't be hard to create a product of it imo,
Beeswax is traditionally used on some produce to slow down spoilage, so his formula must be similar maybe a synthetic wax.
but that wax needs to be edible and safe for consumption....
INSTANT PROFIT NEVER DISAPPOINTS ❤
i like the fact that this joc became also a scientist and problem solver.
100k... thank you for all your advice. Instant profit is my favorite business coach 💎
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If it's anything that Bill and Melinda is backing, I do have serious concern with what their final plan would be, in profiting from the end users. Just like the pandemic and The great Reset.
Exactly, I don't trust them or their evil agenda for mankind.
And for that reason, I'm out
INSTANT PROFIT NEVER DISAPPOINTS ❤
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Open your eyes and ears guys. Understand what this scam is all about.
Is fruit waxing the exactly same idea?
Working vigorously to make food last longer!
What is the company really doing with the fruits?
It is made of plant-derived materials-lipids and glycerolipids-that exist in the peels, seeds, and pulp of fruits and vegetables. It's a powder added to a water formulation that growers, suppliers, and distributors can apply to the surface of produce that dries into a peel. Non-GMO
@@brederbeeld Its Non-GMO but the fruits and veggies are already GMO
I wonder if this can harm your body.Easy way is to buy and eat from your region.Why should i eat what comes from far away if i have everything in my region?And if i can't get a mango,so what?i eat an apple instead
arent we already adding enough chemicals to our food ?
JESSE VENTURA for President.
...so the consumers were tricked with "FRESH" vegetables at the store.
If Bayer isn't already an Investor, they're probably gonna acquire Apeel.
soon the aliens gonna dig up my body and it's still perfectly preserved from all the chemicals i ate wohoo
oh great, let's just paint the plastic right onto the food. That's gonna really help with the microplastics in the environment problem. Not to mention cancer, dimentia, and whatever else this would be doing to humans.
We really need to stop valuing companies based on VC funding rounds.
It's a valuation based on speculation, they should based it on the profitability of the company, just my opinion
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NO NO NO NO NO NO NO! Do not add stuff to our food. I bought avocados awhile back that wouldn't ripen. I tried leaving them on the counter, put them in the sun, paper bag, even put them in the microwave. After 10 days they're still hard as rocks. While I was throwing them away, I noticed the tiny apeel stickers and did some research.
If it's made from orange peels, why are they also added to oranges? Do organic foods spray it on too? Where are the studies? How do we know the harm it will cause? How can we avoid it? When will the public be informed?
This is weird science and I don't want that junk in my house, let alone in my body, or in my family.
Just NO! Or at least warn people. How long before they stop using the stickers, or the store removes them? WHAT ELSE IS IN OUR FOOD?
What exactly is he spraying on the food? Aren't we missing scrutiny on this question? Is it safe?
Found this on their website.
"And just how do we do that? Apeel uses materials that exist in the peels, seeds, and pulp of all fruits and vegetables to create a protective extra peel that seals moisture in and keeps oxygen out. That means our produce stays fresh, nutritious, and delicious twice as long. It also means less produce goes to waste throughout the supply chain-from grower to retailer to consumers at home. Less waste for you means less waste for the planet and a more abundant future for us all."
he literally watched paint dry at a molecular level
Thanks
Great.
i mention something like this years ago, to my teacher in middle school, on how is there a way to make food Produce last so long, her reply
its impossible, but i know for a fact anything is possible, i wish i stuck with my way of thinking that anything is possible but James have proven my words til this day
✡🔶🐢
This will help reduce poverty in Africa, knowing that 34% of African are framers, most of these farmers sell their produce below the normal price because they are going to spoil if they keep them.
For example, in a town in now in Nigeria farmers have to dump all their tomatoes in the market in the evening time because they would go bad if they take them home, plus the cost of transporting them back. Now what people do is to go to the market in the evening and buy those tomatoes very cheap at 90% discount because they know the farmers have no choice, this sharp practices makes the farmers even poorer, as they don't have bargaining power in that situation.
This product will greatly reduce poverty in Africa believe me..
If I can get this product I will help distribute them to the right farmers to t give them edge and improve their economics.
To the person reading this: Even though I don’t know you, I wish you the best of what life has to offer ❤
Edible coating, because of stuff like this the American food is the worst and the most dangerous, they do not care what will that coating do to the human body, they only care how much money they can make. And they are very proud of that.
so the product is to project water on fruit while they are in the store ? We have that in all our organic supermarket in belguim
Thanks. This is a good development to learn more about.
Watching paint dry is no longer boring.
Would like to know exactly what is in the coating and if there are any humain exsperments or labels that would be needed or warning
now is it safe for consumption? that's the most important question.
Wow, great idea, great inventor, good content. Thank you
In Cooroy Australia a company started a treatment for prolonging avocado shelf life. They also tested the process on milk.
Fresh Australian milk is currently flown to China, now it can be shipped. This will save the equivalent weight in aviation fuel from flying the same milk.
What's the company? I'm on the sunshine coast, that sounds like an interesting local company
INSTANT PROFIT NEVER DISAPPOINTS ❤
Genius.
What (if any) are the downsides to applying these chemicals to our food?
There are.
INSTANT PROFIT NEVER DISAPPOINTS ❤
For Avocados and fruits that don't have edible skins, I see it can be a good idea but I wonder with other fruits like strawberries, does this stuff wash off easily? There is the saying "The longer your food lasts the shorter you will." This is because our guts are basically filled with bacteria and if they don't want the food, we suffer :(
"edible coating that keeps oxygen out and water in". lol - gotta watch the whole thing bro/sis.
Yea we aren’t sure of how toxic the coating is, gotta look into it
Dog don't eat carrot coated with this staff according to poul Gourchti
If the coating doesn’t contain any carcinogenic elements. And nothing that can’t be discarded through the liver. I’m certain you can eat it, and get the full nutritional value provided by whatever crop you are going to be consuming. That’s what your government food regulations are for. To determine what is edible. If his company is selling it and it's valued in the billions. It's likely to be doing wonders for the world. I mean, I would assume so.
"Apeel is made of plant-derived materials -lipids and glycerolipids -that exist in the peels, seeds, and pulp of all the fruits and vegetables we already eat." - from their website.
isnt this same as beeswax coating we have now?
Impressive one
lmao the description is half wrong
The description in the comments isn't matching the content of the video??
I wonder what kind of stuff is smeared on fruits and vegetables?
World hunger is about profit and capitalism, not lack of food.
Figer limes,!?! Amazing project
So he invented some kind of new wax to put on fruits? That's been done for decades if not centuries.
It’s not a New technology, the product just probably was able to use the market better. Wax oil have been used for decades to elongate life of bananas and pineapples from South America
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Food waste is a massive problem.