So how would a DMP work on a computer? Does the DMP already have a cookie mapping with the ad exchange, who in turn has a cookie mapping with the SSP? So the DMP finds a whole set of users matching the criteria, sends their cookie ids to ad exchange, who matches to their cookie ids in SSP, finds their target and finally the DSP bids?
This is by far the best Video on DMPs I’ve encountered so far. Great and simple explanation, you got a new subscriber!
So how would a DMP work on a computer? Does the DMP already have a cookie mapping with the ad exchange, who in turn has a cookie mapping with the SSP? So the DMP finds a whole set of users matching the criteria, sends their cookie ids to ad exchange, who matches to their cookie ids in SSP, finds their target and finally the DSP bids?