It happens on July 1st 2024... Google deletes your old GA Web data

Heads up! Google Universal Analytics is set to be deleted by the end of June 2024, wiping out all historical data. Nonprofits relying on pre-pandemic data for insights into their Q4 traffic may find themselves in a bind if they haven’t backed up their data properly. Whole Whale offers free resources and guides on how to export this crucial data and stay informed on best practices for website analytics. Are you prepared to preserve your valuable historical data before it’s too late?
wholewhale.com/analytics
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