I lost weight to fit into Brandy Melville
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- Опубликовано: 4 окт 2024
- I lost weight to fit into Brandy Melville… and in this video I will be exposing the marketing secrets they use with their one size fits all policy.
In fact, the secrets I’m showing you are the main reason they manage to still be one of the most popular retailers for teenagers and young girls in 2019.
First, I will be discussing their one size fits all (or "one size fits small") sizing policy. It’s not. It’s an idealistic psychology they want you to “FIT” into.
Next, I will be explaining the MAIN hidden marketing technique Brandy Melville uses to sell & retain their audience.
Lastly I will be outlining their unattainable image and how the “one size fits all policy” isn't a new one. This “ideal” body image isn't original to just Brandy Melville and in fact has been around since the company began!
In the end you’ll understand that the problem people have with Brandy Melville isn't just a sizing issue… and has more strategy to it than you may think…
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when will brandy melville realize theres nothing more attractive than being nice and kind not exclusive and rude...
Erica Zetterquist ugh ikr
they were all nice to me when i shopped..
Erica Zetterquist they’re not exclusive and rude they have petite clothing, no one has a problem with plus sized clothing
PREACH
never because thats not true...luxury brands been doing it for years.make you feel less than and you want it more..and yall give them free press always complaining....you are not the target market in their business plan so they couldnt care less..its simple business...they want what they want and it works for them.shop somewhere else
If I worked at Brandy Melville I would compliment people and be nice
Split Face you should work there
Yea you should work there, make a difference 🌸✊
i do work there and do this lol, people come in treating us bad expecting us to be mean
Same
And that’s why you don’t work there ;)
i’ve shopped at brandy for 0 years and 0 months
Never heard of it till yet, I count myself lucky that I'm not a girl anymore, their size politic and deception could actually harm naively girls perception about their bodies and how they're suppose to look like. Nothing wrong with small sizes but if young THIN girls are their target, then they should also explicitly market it that way
Same I don’t have it in my city I have to go to another city to go there at the store
SAME
Wow! That’s longer than me!
same
It’s the social status, the same way owning a designer bag is like “I can afford this” owning Brandy Melville clothes is “I fit in this”
Ai A this is actually such a good way to put it
Facts
Ai A factsss
While I think you are correct in a way, in some cases I don’t think this comparison is that accurate. I would like to own some specific designer bags not because of the “status” but because they are beautifully designed pieces of art carefully crafted by the hands of artisans in an atelier. What I’m trying to say is that at least the designer bag (if it’s not a basic af shape with logos all over) has some artistic value, whereas there’s nothing special about BM, imo
speaking facts
the people who say “if you don’t fit into brandy just don’t shop there” don’t understand the pain of not being able to wear the clothes you want to because they don’t come in your size. it’s really upsetting when you see all the “cool girls” and basically everyone wearing brandy and you can’t because you’re bigger than a size xs/s
U should have a personal style, not follow the "cool girls"
Come on, there are a lot of online stores that sell very similar clothes, and have all the sizes
i totally get what you’re saying! I fit into Brandy, but it’s trendy and cool and people want to fit in and it’s unfair and disheartening. clearly SOME people above don’t understand, but that’s okay. brandy melville is overpriced anyways
Eva Serebrova yes so true they act like if I’m sick. Making comments of how skinny I am, like calm down my dude.
its nice to wear clothes u find cute on other people, that's the point of what she's saying. If I see like Emma Chamberlain wearing a cute brandy skirt and I want that skirt, I go to get it and its only in an XS/S. I understand like there's plus sized stores, why can't girls have a small girls only store. The plus size stores are aimed for women in their late 20s to early 50s, brandy is aimed for teens and early 20s. Its ultimately not fair to M-XL girls which could open their business a lot and bring them a lot more money in the long run, yet they don't.
i feel like their clothes are getting smaller and smaller? i know i’m not gaining weight because i weight myself once every two weeks (i’m an athlete and my coach makes me) so idk, is it just me?
maxime leroy
you're gaining muscle tho making your arms and legs shape a different way meaning they don't fit I would assume
ʇɹɐǝɥ ɐɹʇɔǝןǝ i’m not, if i’m not gaining weight, i’m not gaining muscle. muscle weighs more than fat so if i was going muscle, i would know. yes my muscles have gotten more defined but not bigger (i’m only cutting not bulking). my regular clothes still fit me fine, so idk.
they def are , everything used to be 26” waist and now its like 23” max ! I think they realized their consumer base is majority 13 year olds so their clothes have totally shrunk. Was in their the other day (i usually fit in their stuff) and it legit looked like american girl doll clothes
true! I still have some brandy clothes from 2015 and they’re wayy bigger, the dresses are also longer
@kittybunny3 their jeans sizes are still a 26, and they've gotten a little bigger. I've seen sizes 25-29 in their jean sizes on the website. :)
Also they hire teen girls, what do teen girl spend thier money on? Clothes! Whats clothes are in style for teen girls : brandy. So most of the money they pay thier workers will go back into brandy. Just an idea🤷♀️🤣
Yeah and that, and the employees have to wear brandy clothes on the job
The Screaming Salmon I think they’re allowed to borrow clothes and they most likely have a discount
J G dammit thought i was onto something
All the models and some workers actually get free clothes from brandy
Ok Ha hahaha you kind of are
they also have workers that take photos of customer’s outfits that they like, so they can send them to Brandy higher-ups as market research, which is a genius idea from a business perspective!
Geniusly shady
People say that Brandy should advertise as a “petite” store but petite in the fashion world refers to height not weight/size.
jaela tyler Petite refers to height and weight
Yup, 5’9 120lbs. Size XS/XXS I look up petite shops and it’s all for really short people.
Lol I'm 5'2" and Brandy clothes still don't fit me
@@cambriaj516 Not true at all, I have been plus sized and normal sized and even in my plus sized clothes I had to wear Petite shirts because I’m too short and my sleeves would be insane.
@@aygulmemet4201 same! I’m 5ft and brandys pants don’t fit me, their just to big!
Regardless of the whole one size fits all thing, they've had like one black girl on their insta in the past year
Shannon Anderson super true I saw that pic and was like happy that they tried to up their game a little
Shannon Anderson exactly like why is nobody talking abt that
And it was a headband
They added one to there website JUST ONE but improvement
@@sillygoose9025because that shouldn’t be an achievement
i still have no clue why they don’t start making clothes in other sizes, they make a shit ton of money
Probably the exclusivity, like “all the popular girls are wearing brandy”, makes it more coveted? Like abercrombie & fitch did before them, the CEO Mike Jeffries said in 2007 “A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely,” and “In every school there are the cool and popular kids, and then there are the not-so-cool kids…we go after the cool kids.” they got dragged for that, though
l o v e m e it costs more for a brand to have a full range of sizes and it’s riskier. More stuff would have to be marked down at the end of the season because it wouldn’t sell. Then their prices would have to go up or they’d have to lower quality. As much hate as they get for making clothes that are SO small, it’s really a pretty smart business move. If all their clothes were medium/large they would be getting a lot more credit for it but they chose to market towards xs/small so they’re getting hate for “promoting an unhealthy body image” or whatever.
honestly
why should they?
Them being exclusive makes it seem elite so people want to wear it.
and they could make a lot more...
brandy melville’s old clothes were just thin sweater and tank tops their clothes now are trendier and edgier like they sell chains now
What they sold before was trendier at the time
It's an italian chloting line but you can't find it anywhere in italy
I agree, I've never seen any italian where this brand (I live in northen Italy)
Yayo is my vibe c'è un brandy a verona e mi sa pure uno a milano
Sorry not really true, there are at least 2 in Rome and many others around Italy :)) however, it's not as popular as it is in the UK&co
A firenze c'è
a Bologna c'è
i think that brandy should either category themselves as a petite store or be more size inclusive. i like brandy because their clothes are very fashionable and are always up to date with the current "trends". As a size 0 person it is extremely hard to find clothes that fit me really nicely but brandy seem to have a lot of stuff that does actually fit! obviously not all does but i don't believe people should let it get under their skin :")
this is just my opinion pls don't hate me ♡
Like I'm a size 2 and they barely have that well like sometimes I'm a 2 but sometimes I'm 0 its weird lmao 🤔
I am a size 2 but I have bigger hips, brandy's Jeans and overall pants have no exception for bigger hips and a smaller waist
I agree but petite is the wrong name as brand usually use that to describe being short, or change that section to a more accurate descriptor. When I used to be skinny, I found it incredibly difficult to find clothes, I only shopped in Topshop & Miss Selfridge as they were the only shops in my city which fit. Over the past few years shops have increased their sizing to accommodate the fatter population, for example H&M made a 10 an 8, a 12 a 10 etc, that makes finding clothes for slim & skinny people increasingly difficult.
Being tall, lanky & slim makes finding clothes to fit a huge task, I think most people are oblivious to the lack of clothing options that deviate from the norm. If throughout my life I felt like a personal failure every time I tried on an item of clothing that didn't fit, my self esteem would be in my boots! I do find it hypocritical that so many people are discussing Brandy but not any plus size shops which similarly cater to only a niche size & push cerition aesthetics.
As this brand is so successful then there are obviously enough slim people who fit & like the clothes. I am glad you have a shop that offers you clothes in styles you like & that fit. Not choosing models who are black of asian is odd, there are skinny people in all races but apart from that I do not see why this one shop has offended so many people. With fast fashion & this materialistic day & age, it's not like there aren't a million other shops out there to choose from!
@@NotAnotherKuromi I mean yes. Like no one is discriminating skinny people they're just saying that even if u are skinny but Haha bigger hips or anything like that brandy doesnt Carter to all body types even if that person is slender. Brandy is a very nice store tho dont get me wrong
That’s what I’m saying. Everyone is letting this store get under their skin and it’s not needed
I honestly dont see why everyone is upset with the “one size fits small” thing. There are clothing stores like Torrid which provide clothes for only bigger people, and the thing is its just as hard sometimes for very small people to find clothes that fit. Not every store provides clothes for everyone!
I wouldn't have a problem with it if it was marketed as a petite shop, and had multiple petit sizes to fit those women, like plus size stores do. The problem is that they have one size, and a size that is usually in regular stores as well, as it usually is about a size 2. Size 0 or double 00 girls, short petite girls, and size 4 girls will not fit properly in many of their clothes... It is not a store catering towards petite women, but towards girls that are about a size 2, and are about 1.70 m.
I’ve never been self conscious about my body until two years ago when I wanted to fit inside one of there pants. I was working out a lot and my thighs were muscular, but I literally started cutting how much I was lifting because I wanted to wear there clothes.
Anneloes Barth its not a petite shop or one size fits small, its one size per style, some styles come smaller some more over sized. denim comes in sizes small-large. people need to educate themselves
Second Account I’ve got petite friends for whom brandy is actually too big. Brandy is like if Forever 21 got rid of all their sizes except for S and XS. Also if you go on their website they’ll offer some close in a small and medium. I bought on of their medium pant and could barely get it over my thighs (mind you I’m a small at forever 21 generally) it’s a joke.
I don't have a problem with the fact that they make clothes for petite people like how Torrid makes clothes for plus size people. The difference between the two stores is that Torrid advertises that they make clothes for plus size people only while Brandy advertises that "one-size fits all" which is clearly not true. I feel like there will be a lot less hate against them if they changed how they marketed clothing and advertised that their clothing is for petite people rather than saying that their clothing is universal when it is not.
I had noticed the change in the style and I was wondering why no one had mentioned it! they definitely went from a ~softgirl~ look to more of an edgy depop look, for lack of better terms.
"depop look" is exactly how i thought of it omg
it also started out as like a weird tumblr like mustache and alien brand and now thats like the polar opposite of their brand image.
This comment section is wilding. Petite is short not skinny. So brandy is a store for skinny smaller girls and that’s ok
Olivia no it’s short
Olivia Freida no petite is small. look it up. in french also the definition is literally small.
Olivia Freida petite means small or skinny. i don’t think height is that big of a factor because many models are considered petite
Olivia Freida petite means small
Brandys clothes are for tall girls though
This is SUCH a good video! The point you made really hasn’t been talked about like that
omg so glad you liked it :D i didn’t know what sort of reaction it would get :)
as a fashion student im very impressed how you explained this whole thing and their marketing just wow
Ayana thank you so much!!
as a small person myself (i’m 4’11 and 17), brandy is really nice because i never have to try their clothes on and its the only tops that almost fit perfectly, besides long sleeves which are too long
but i still feel like its not right to just market to skinny small girls, since so many girls face body dysmorphia, because there are so many body types
The Tea is for Skinnies Only same! There is no brandy melville stores where i live, but i usually order their clothes through my brother who lives in France. I never have to worry about the sizes and i always get clothes that fit me perfectly
I’m around the same height and age as you but i found that my body type just doesn’t fit into their clothes unfortunately, I’m a healthy weight but have a naturally curvy body type and my hips and chest are just too big unfortunately.
the thing is though, most of their stuff *isn't* made for petite girls. They're stuff is made for girls who are tall and skinny just like their models. I know this cause im a petite person as well and their pants/full length shirts/skirts/dresses are all too long for me but are tight. It's so annoying when people say Brandy is a petite girl's store cause it literally isn't, have u seen how tall their models are?
You make a good point, I haven’t been into brandy Melville for a while
Same. It makes so much sense for me. Brandy is literally the only brand that fits me perfectly. I’m 5‘1.
I just turned 14. I went to London for my birthday and I honestly just went because I wanted to go to Brandy. It was very busy and I grabbed quite a lot of clothes to go and try on, but I went upstairs and the queue was massive. My mum told me to just try the skirts on over my leggings. They didn't even go past my mid thighs. I'm definitely not fat and I honestly thought I was quite skinny but now I'm thinking otherwise and I reallyyyy don't think the girls working there would even fit in them!! It took my mum telling me that they should make the waistline stretchy to realise how ridiculous their whole brand is and I was very surprised and shocked because I look my body tbh and I don't think my thighs could get skinnier because that's just how my body is. Anyway sorry went a bit off there but you're all gorgeous and I wish there were brands with brandy Melville's style and we can boycott them ❤️
Could be your bone structure tho, maybe you just have wider hips, which most people would actually consider a good thing
girl it is down to them that it doesn’t fit you! don’t let it affect you! i’m 15, i used to shop there and most of the clothes fit me but i remember a specific skirt didn’t and it made me insecure for weeks. please just remember that it isn’t you that’s the problem, and just because your body isn’t insanely tiny like their skirts are, doesn’t mean you’re not beautiful!
B. KCee no.... i can fit into pretty much anything at brandy melville. im boycotting for the other girls who’s self esteem will be ruined by them not being one specific body type. and i would say the pathetic person here is you, reading through comments to find somebody to disagree with ....
@B. KCee Most teen girls are insanely insecure. And insecure doesn't mean they're weak. You should stfu
I fit into their skirts/pants but I’m 14 and 5’2 and 94lbs and they fit me perfect but I’m underweight so like I don’t understand
I'm 17 years old and considerably on the smaller side and struggle fitting in Brandy's clothes sometimes. I'm like a size 0 in pants, 2 in dresses and generally wear and XS in anything not numbered. Theoretically I should be able to fit in to their clothes, but although I'm small I have an hourglass figure. I feel like their clothes are really made to fit a very specific and extremely unobtainable body type. I've noticed most of their models have a very boyish figure (flat-chested, straight up and down body). I'm a 32D, my boobs aren't very big at all but every top I've bought from Brandy makes my boobs look massive and the top significantly more revealing than its intended to be. It makes me so frustrated because they sell clothes that fit into my exact style, but I can't wear them without looking hyper-sexualized.
I have the exact same problem
like exact
Lila it’s such a struggle. I love their clothes, they’re so cute. But I wanna be able to wear them without getting weird looks from creepy old men yknow?
I totally understand your struggle, I’m so sorry that’s going on. But for me, a flat chested fairly skinny girl who has very bad body image, it’s nice to see all these models in trendy clothes with my body type.
Mia Riley that makes me really happy for you. Coming from someone who has a lot of self esteem issues relating to there body, it feels great to see your body type being represented in the media. I don’t know what you look like, but I bet you’re beautiful :( pls don’t feel bad about yourself!!
Sorry this is out of topic but you're really pretty 🦋
Ahh! thank you ☺️
i fit into their tops but i don’t know if i fit into their bottoms my thighs are pretty big and i have trouble finding pants that aren’t big on my waist and aren’t small on my thighs :(
Same girl same
exactly
same same same omg ive never met anyone with the same struggles and body type omg same sis
Same lol my butts too big 😌😌 they just jealous 🥱🥱😂
samee it’s my biggest shopping struggle
Yall have to realize all businesses have a target market in their business plan.its the person they focus on attracting...they dont care how you feel and that makes you want it more.they really dont care what people outside that target think
Sometimes i wish i appreciated the body i had when i was 10 or 11
sameeeee
As someone with a chest on the large side (something I can't change), their tops are always just a bit too scandalously tight for me :(
Josie B honestly I get what u mean! I also get it with skirts,they tend to have a much tighter fit on me than on the models
Woah we have the same name! And the same problem 🤧
I lost weight to fit into brandy like I was 145 and now I’m 115 but honestly I’m happy
Carly Markwell how did you do it?
Carly Markwell how long did it take?
nobodycares maybe like 4-5 months I didn’t workout so I’m sure if I did it would’ve taken less time
Carly Markwell any tips I’m also trying to get down to 115
salma touni try to cut out sugary things especially but don’t go so hard core that you starve yourself cause then you could have a number of bad things as an outcome like bloating incredibly awful stomach pains and possible eating disorders so if you need a little treat sometimes eat it but don’t eat it too often I guess if that makes sense
I walk into Brandy store... then DEPRESSION comes.
Riana And Interests
then don't go ?
Then don't walk in
Then don’t go???
@@hannah9075 yeah never again
I did the same thing and now I actually can fit into their skirts. I know it was wrong but I felt really bad about myself not being able to and I just felt humongous afterwards so I did things I regret but yeah
Thanks to me I always feel like I’m going to faint and my period is gone
Stre Ssed your period is gone? I use to not eat just because I felt being smaller was “better” and plus they have more clothing options but now that I’m gaining weight back I want to go back to doing things I shouldn’t to lose the weight so I understand you
Daniel’ washington yeah and listen, I don’t know if there’s anyone in your life telling you this but you’re perfect just the way you are. I know I don’t know you but there’s definitely no one in my life telling me that and I feel like that’s what a lot people (including me) are missing, someone telling you’re perfect just the way you are ya know? Just someone helping.Usually I just beat myself up telling myself I’m fat and worthless and people compliment me like “you’ve gotten so skinny!” And if I go back I’m scared they’ll just think I’m fat.
Stre Ssed hey ik what you mean. but my dad had told me that once you tell yourself all those things about yourself, you’ll actually see yourself that way. that didn’t stop me tho, and now im super anxious about my image (thanks a lot social anxiety lol). i hope it’s enough that I tell you that you are beautiful and before you feel the need to lose any kind of weight, you need to feel that self confidence first. because what’s the point of trying to love yourself if you lose the weight and still feel ugly? human tings lol 💓💓💓💓
Stre Ssed yea thank you and same to you but my mom accidentally told me this because she said I was putting on weight and that I needed to lose some of my stomach because she’d never seen me like that that’s one do the few reasons I even stopped eating because I wanted to lose weight so I could go back to what I use to look like and I didn’t care how I lost the weight, at this point I’m kinda obsessed with like my measurements not even weight anymore but I’m trying to stop that because I know it isn’t healthy
Everybody is gonna hate on me for this but...
I suprisingly fit Brandy Melville and it raised my self esteem about my body
Kate G. Same 🙏🏼
samee
Don’t rely on that to make or break your self esteem. You don’t need to fit into brandy to have a beautiful body!!:)
same! i thought i was so fat and now like 30 or 40 things later im like 🙈
this was super interesting! however, i was waiting for you to say something about the fact that when someone buys a brandy melville product, they try it on ofc. when they try an item on and it fits, it really boosts their self-esteem- possibly making them more inclined to go back and get more products because they now feel good enough to fit into this brand that caters to bodies that are usually a lot slimmer. anywaysss.. just thought id add that in. thank u for making this video, it was super knowledgeable💋
i have a older sister who’s 19, and she often gives me her hand me downs. She gave me a couple tank tops and i was like wtf these are from brandy? it was floral and flowy.
I'm a size XS and S gal. I love Brandy not because the clothes are cute but because it is one of the very few brands that cater to my size. It's very hard for me to find my size in other clothing store because they have very few pieces in small sizes. Brandy is a petite clothing store and everybody knows that then why do they get upset when their clothes don't fit them, what else do you expect????? There are many brands which exclusively sell plus size clothing but people don't get mad at them for being 'exclusive' In fact almost every brand has a niche audience. The goal of the business is to make money and not be 'diversive' That being said I have no problem if Brandy decides to expand their sizes and I'm sorry that sometimes people don't fit in those clothes and feel ashamed of themselves. You're perfect the way you are but I don't think Brandy will change anytime soon. This marketing strategy is sure making them more popular and people will continue to shop there because they want to fit in that 'exclusivity' Brandy is trying to promote.
Simran Dabas ur so lucky to be that skinny
I didn’t know brandy Melville is Italian. I’m ashamed
am i the only one who can fit brandy's clothes easily but has no money
Me too
yesss
me but doesnt have a store in the country -
alksdsjci what country are you from?
I don't have brandy in my city 😭
i feel like brandys aesthetic of like kind of natural set up stores and photos and then their exclusivity of who can wear their clothes is a strategy to make them seem more sustainable and high quality and not like any other brands but they produce a lot of clothing similar to other fast fashion brands that are being shamed for it, kind of a smart business strategy even though its crappy, but they psychologically make you think youre helping and special and stuff because you can buy and wear brandy rather than forever 21 or h&m
Yes, send out the message that you’re not fat! You’re a normal human being!
this was so interesting!! deserves so much more attention and btw it was recommended to me 😉 so i’m sure many more people will watch it!! :D
haha thanku so much! :)
THS VÍDEO DESERVES SO MUCH MORE RECOGNITION AND VIEWS OMG YOURE SO RIGHT
haha thanku sm!!
This video deserves more appreciation you did so well and took so much time!!!
i have always been skinny but i have had anorexia for many years so for me being able to fit in brandy melville and in some cases be too small for the clothes makes me feel good about myself so i don’t think that brandy melville caused my insecurities but it really does give me unrealistic standards.
I love this!! Such a good and interesting video that you clearly put a lot of effort into. This was recommended to me in my notification page and I’m so glad I watched it! Deserves so much more attention!
this is so kind what the heck! i'm glad you liked it :) x
Not once in my life did I feel unhappy in my body until I started being interested and started shopping at Brandy Melville (I don’t anymore) I had never looked at my body and thought I was fat or thought I looked disgusting. And then I started shopping at Brandy Melville I became very self conscious of my body. I didn’t go out a lot because I thought my body looked bad. I’m pretty sure this is how some eating disorders can start thankfully I realised how lucky I was to have a healthy body. And all the wonderful things my body does for me. So if you ever start shopping at Brandy Melville for one don’t and for two your body is perfect and there’s nothing wrong with it 💕
my boyfriends little sisters are 14 and 17. the 17 year old just went through her like hip and boob growing phase and went up a few sizes bc of her curves. she had a mental breakdown bc she couldn’t fit into brandy anymore (she weighs like 115 still so she’s still small) and the 14 year old got scared bc she’s terrified the same thing will happen to her and has like stopped eating. it’s crazy how they have brainwashed girls into thinking having a curvy or natural body is a bad thing bc they can’t fit into tiny plaid skirts anymore.
Omg thank you so much for mentioning my video!! I loved yours xx
glad you liked it!! thanku gal! 💓
I actually love the one size thing bc you don’t have to search for ur size and you just go elsewhere if it doesn’t fit
My boobs ripped one of my brandy tops, it was the proudest moment of my entire life. I love the brand and the tops, especially the low cut ones because they showcase my big bust and when I accidentally ripped one of them instead of being upset I laughed it off. I sew it and keep wearing it still.
this has been on my watchlist for the longest time and I just haven't sat down to watch it but I finally have and you executed this so well aha and lowkey everything does make sense its just been misunderstood by teenagers thinking that because they can't find into these 'ideal' trends and clothes from brandy that they must be fat or because they don't look like the models they must be ugly x
Maleehah Laher THANK YOU 🙏🏼 one of few who have grasped what I was actually trying to say 💖💗💞
Elz Garrett no problem and well done on this video it was very well thought out and said 💜💜
Great video! I’m a Transgender Girl, and I’m really tall, and have a more thicker heavier body so even though there are cute, there is no way for me to fit into them.
Just found your channel and completely agree. I hate to say it but the thing that draws me into buying more brandy honestly is the quality. Because as a college student I just can’t afford to buy clothes every month, so I rather go for brandy which is inexpensive for the quality they provide. But again, i am in college. I am an adult (I guess???)and I can’t fit into their bottoms unless they are adjustable. I’m pretty slim compared to other girls my age and it sucks that it’s my size where they draw the line (which is ridiculous)
i'm exactly the same and it's a shame really as i guess they would have much more business with more realistic sizes... but i guess just having one size for everything saves money for them in production costs :(
You rly investigated and researched so much just to make this video. You definitely deserve a like n sub 🥺❤
It’s so crazy, I never looked at their brand on the business side of things... but it’s so true that their from of marketing is that way.
is anyone like too small to fit into brandy? idk maybe they have smaller sizing online but their cropped shirts never looked actually cropped on me unless they're super cropped, and i have really short arms
i mean i reckon it's deffo both ways! like on either end of the line there is the small % in the middle where the clothes fit them perfect but they make you want them either way 🤨
I find brandy clothes either too big or just right, its one of the few places that fit my frame
Ashley Jiang that’s why I feel like it’s bs when people say it’s a store for petite people (like a plus size store) cause there’s a lot of actual petite people for whom brandy is too big
I knoww!! Their pants and dresses are wayy too big for me.
I'm the opposite there shirts are way to cropped for me like when I raise my arms you can see my bra
girl i'm so proud of you!! this was such a good video❤️ you had my attention the whole time. i hope this goes viral!
ur so kind what da heck 🤗
I’m 12 and don’t fit in brandy. That says something.
on a completely unrelated note, ur voice is sooo soothing
I feel so fat all the girls at school are size 0 or size xs or s while I’m a size 8 and a size m I have so much extra body fat 😭
Same here ☺️, but don't worry I bet you're beautiful
And maybe those girls haven't fully developed their body's yet ,some of us do it sooner than others and we shouldn't feel bad about it. Any ways there are other clothes that fit us really good, I mean Brandy Melville is not the only brand that makes pretty clothes.
So don't worry 😊
Honestly its okay,you are just a size medium.I would feel bad about myself if i were a large, xl or anything larger.(please dont take this out of context i am trying to fat shame anyone,i dont care about other's peopoe weight,i just wouldnt feel comfortable being larger than a large )
You'll lose it after awhile don't worry and it's not bad to be a size 8
literally same i go to such a skinny school it’s awful in the changing rooms :(
Don’t worry I’m size s or size xs(depends) I still don’t feel comfortable in my body society has us all fucked up in the head I’m sorry to hear that but it’s not fun to be small:(
i shop at brandy bc it’s one of the few shops that has clothes that fit me, but i don’t like their policy:( i’ve been shopping their for 2 years but they haven’t changed much. i won’t be boycotting them. btw luv ya vids elz😌💗✨
i definitely agree that brandy should have all sizes available. it sucks when someone wants to wear what they think its cute but they cant fit in it, but i work at brandy and COUNTLESS TIMES people come attack me and ask me why brandy has one size clothing. i dont know! im not in charge of brandy mellville! but if i did have control of that i would DEFINITELY change the one size thing. and yes i totally agree with the fact that brandy employees should treat customers with respect and without judge! i always try to be nice :)
As a mother with a tall, slim, preteen it is so hard to find clothes that fit her. If we had one of those stores here I would go and find something for her, but I probably wouldn't have her go in. I don't mind that they market to slim people, but it would be cool if they had mediums as well, they don't have to have plus sizes though. It doesn't hurt my self esteem at all, I know I'm not tiny. There are many beautiful bodies that are not size zero.
Wow! I was not expecting that! Super informative and I like that you brought in actually business knowledge! I’m actually shook about the dad hats thing like 👁👄👁
Yay! Glad you liked it!! 💓
I have been so insecure for my whole life that I would ABSOLUTELY compliment people and be nice if something does not for the way they want.
i actually can justify brandy, there are plus sized shops so why can’t there be shops for thinner clothes. i also think that a lot of people body shake the people who shop there and the workers.
thank you for outlining what you were going to talk about in the description, it was really helpful!
thanks for noticing that my g 😙
the thing is it's not that brandy clothes are marketing to tiny people because they are, but if you look at all of their clothes the ideal "brandy melville girl" is *tall* and skinny, with just enough but not too much curves, doesn't need to wear a bra, etc. it's so specific that the brand manages to make skinny girls feel bad too because they're not tall or curvy enough to fit in a lot of the bottoms.
i loved how you analysed this! can completely relate to the 'you want to buy it even though you know it's shit' mentality and i loved how you weren't judgmental about girls who do buy their products like so many other videos on this topic are.
I enjoyed this a lot, you are a very clever and insightful girl with deeper thinking than many final year uni students. I wish you a bright future
I just want to know what their clothes looked like in the 70s and 80s and 90s and if they were cool or popular back then like it is now, or if it was a strange small brand that nobody really wore
bro ngl like she’s gorgeous 💕🥺🌸
what the heck! ur too sweet :(
i’ve shopped at brandy but i always make an effort to make my outfit nice because i’m always scared to walk in there
lol my first like a mob of freshman just stared at me and i was like 😖
if you like brandy melville but can’t fit i recommend goodwill !! they have many dupes in all sizes and for less price !
You are so well spoken and made this video before I knew I needed it! Everything you’re saying is SO true. Great video, you just got a new subscriber ❤️
Thank you so much!!
I told my mom that Brandy only sold S and XS and she literally said, “That’s gross.” lol
why? there are like soo many shops that only sell plus size clothing, why shouldn't there be a store that only sells petite clothing?
Yagami Tsuki, I see what you’re saying, but I think there are a lot more issues coming from the other way around.
@@kimberlyk1021 I think its because plus size stores market themselves as plus size stores while brandy doesn't.
Izzie Fizzie ur mom is literally my icon let’s gooo 👏👏
@@kimberlyk1021 mostly because it was extremely hard for plus sized people to find clothes that fit them in normal stores, so they created plus sized stores. If you're a small almost everytime you'll find clothes your size, it may be a bit harder if you're xs. Another difference is the fact that xs/s sizes in women have been accepted and looked up to by society and the media, whilst plus sizes and even large sizes or medium sizes on the bigger side of the scale have been deemed as "undesirable and ugly" So having a store that caters to bigger bodies feels more like acceptance than excluding a certain group
Sorry for the big paragraph, I wanted to make sure nothing was badly worded :)
someone please reed this, this is really important --->
the place you work and being skinny dose not mean you need to judge people about being mean or nice, ik that this all started with brandy melville being one size, but now because of that being skinny is apparently means that you are mean becuase you fit into brandy melville!? people have there own experiences on how they want there body to look, and there are some people that happen to get there body skinny with hard work and those people are brandy melville models. so why are people judging them becuase they just happen to be skinny and pretty? idk you tell me...
my work here is done
I work at brandy and I always see girls who come in and feel disappointed because they don’t fit into the cute outfits :(
No clue how i ended up on this video.... I had never even heard of Brandy Melville, I am way out of the age demographic for their stuff or this video. But it was a fantastic introduction to marketing and fast fashion for teens. You are clearly very smart and on it!
this video is so intelligent and insightful, you deserve wayyy more subscribers 🥺🥺 also you're so pretty?! wtf?!
ur so kind what the heckkkk
i guess the prices are okay due to the quality. the sizes make me really uncomfortable and their collage of pictures. i truly love the way it looks on the girls, but my thighs are PHAT. they really think i wanna buy their stuff. here’s the thing, my parents are not gonna allow me to buy a tank top for $20. no thank you, i also don’t shop there because of the distance and also because i can find practically the same thing for a quarter of the price
remembering when they sold "stay weird." on cropped white t-shirts, that was an era lmao
I mean I wouldn't say they make their clothes in a high quality manner but agree with everything u say! Buying into trends rather than buying things such as basics, and things that you're actually going to get use out of, is the biggest issue facing our generation right now in terms of fashion! Fashion is amazing and so fun to express yourself with, but I think we all need to be really careful when we're buying things that are "trendy". Think about the last thing u bought that was trendy, do u wear it a lot? Is it a huge part of ur wardrobe that ur going to wear all the time? For me, the ones I bought tend to not be, and were just bought because I saw it on instagram or a catwalk. I get so much more satisfaction when buying things that I know I can work into my wardrobe all the time, as well as stuff I've invested in for quality for example. Fab video xx
brandy clothes evolve w the current trends amazingly well. i mean, give credit where credit is due! and so, i feel like their whole thing is making their clothes feel like (precisely as u said @ ur own style) the 'cool girl clothes' and by buying said clothes ur also buying into that fantasy/ideology. (we live in a society) ;0
p.s i LAUGHED at the kendall clip "you're cute jeans" that fkn exchange gets me EVERY time :' )
I feel like they used to make tumblr style basic clothes, when that was the style, and now they make cute 90s Pinterest style clothes, and are the type of store that change to be what is the trendy thing, which is why so many girls find their clothes appealing.
yes!!!
I’m 18 now so I’ve also been shopping at brandy since I was 12/13. Their aesthetic has definitely changed over the last several years and I’m so glad you pointed it out. A really cool video idea btw would be to show the evolution of brandy Melville. Maybe you could make a video like that? I also noticed there hasn’t much new styles in the last few months and I’m tired of seeing the same plaid skirt all the time
you guys all hate brandy melville and don't think about people like me who can't grow or gain weight and brandy is one of the only places that actually fit me
i’ve stopped shopping there as much because over the years the items have been getting more cropped and i have a really long torso and i mean school dress codes would never let me and i just don’t feel that comfortable in crop tops. i used to think i was too big for brandy bc my legs r kinda muscular. but now i honestly don’t care 🤷♀️ i don’t need to lose weight for clothes when i’m already naturally pretty skinny
Brandy Melville are like “ If You Don’t Fit In Our Clothing Then Your FaT”
when people work at brandy melville, they have pictures of their outfits taken as “inspiration” for the future clothes sold there. this video goes along with that because they’re constantly taking whatever trends they see to be popular and modeling their clothes after them. i bet they also did this in the past and it’s how their clothing evolved as we did.
ahaha i've shopped at brandy melville for a while and ur right their clothes changed so much since then.
this video just got recommended to me and i've never seen a youtuber talk about this kind of topic/marketing! i've been thinking about this too (i like business too) and it's really interesting.
however, I feel like brandy's going to ruin their aesthetic if they're not careful, bc younger and younger girls are wearing it and it's getting sort of cheesier and less appealing for the older teens. apparently their clothes are literally getting smaller (as someone mentioned). idk about others but i would stop wearing it if it was what all the 12 year old were wearing lol
this is so true!! I wanna do more videos like this and about businesses u kno? But need some inspo 🤪
I've shopped at brandy Melville for about 7 years now, and its so hard because I love the quality of their clothes but I don't feel I'm their target market. I'm not super big but I'm definitely not a size 2 and It was definitely harder when I was younger and even skinnier than I am now to only be able to fit into some of their clothes but I've learned that it doesn't matter how it fits he model it just matters how I want it to fit on MY body!!
I wanted to Shop some Brandy for the first time and i saw that all the clothes were only in size small and when i realised they only had 1 size i literally broke down like i felt so fat and insecure
idk if people are still watching this, but a really good point that i think was implied is that these "ideal body type" girls are considered automatically "cool" by society. and so to use these girls to market your clothing has the same effect as celebrity marketing. no matter what clothing their wearing, we are automatically drawn to these girls because they are, in a way, ideal. how can i be more like them? how can i look like that? well the most explicit way to do so is wear their clothes.
it is unfortunately a good tactic if you want to make money. and that is what is so incredibly sad about the fashion industry in general. this is why it is so important to acknowledge companies that have a variety of body shapes as their models. a good example of this recently is American Eagle. they are not necessarily an ethical clothing store by way of production or fast-fashion marketing, but they do a great job of including all body types in their marketing which i think is quite commendable. i don't personally shop there, but i think it is sad that other companies probably wont be compelled to adopt that, because it's simply not helping them financially. but on the other hand, the fast-fashion industry is just corrupted by money, social idealism and convenience. we should all be consciously trying to break free from that.
My question is why does everybody talk about how much they don’t agree with brandy but still shop there.
Rachel Pattan personally I never really said I disagree with them this video was purely just to show a perspective on their brand.
I feel bad for teenagers, especially ones that would like to fit in and be popular or “normal”. I was a weird emo teenager in 2006 and just expressed myself without any shame, no pressure other than to be myself xx
I was screaming fast fashion when you were talking about how they changed their style as society changes, I’m glad you mentioned it
She said at 11=13 she didn’t go threw any changes I had my period when I was in 5th grade and I was 10 she is lucky 😢
I haven’t gotten mine and I’m 13 💀💀
I got mine at 9😭
“nobody is talking about this” EVRYONE IS TALKING ABOUT THIS!!!
Exactly, literally 4 months ago another RUclipsr did this video with the exact title of this videos thumbnail, 🙄 and people just started copying it cause of clickbait.
What was the point of the video if you still shop there and support this company
i think i answered that in the video... & what i choose to do thereafter is my own decision x
I’m a 00 in jeans, extra small tops don’t even fit me from some brands.. and brandy is a one size fits all? And that fit me perfectly? It’s fishy..
Wow you’re only 17 and are this mature and intelligent? I can really see you starting a company! You’re going to do amazing things
that would be a dream!! thank you so much gal!!