How to Perform a SWOT Analysis
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- Опубликовано: 18 окт 2016
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SWOT stands for strengths, weaknesses, opportunities, and threats. Understanding how to perform a SWOT analysis is critical to your planning process. The purpose of creating one is to formulate a synthesized view of your current state.
We build on our strengths, shore up our weaknesses, invest in our opportunities, and monitor our threats. Strengths and weaknesses provide an internal view of your organization, while opportunities and threats offer an external view.
Utilizing input from your planning team and pulling in data sources will help you develop a SWOT analysis.
Internal data sources include:
● Executives and board members
● Employees
● Customers
● KPIs
External data sources include:
● Megatrends
● Industry
● Market
● Competitors
After collecting your data, synthesize it into 10 to 15 bullet points for each four quadrants of your SWOT. Aim to fit it onto one page. It’s helpful to be able to see a clear and succinct picture of your current state.
Do not confuse weaknesses and opportunities. For example, say one of your bullet points is to improve communication. While it may sound like an opportunity, it should be classified as a weakness. Opportunities are drawn from external perspectives (things we can influence but not control). We control communication. The distinction is important because when you process your SWOT, each quadrant serves its purpose.
Opportunities are growth goals, threats are simply monitored, weaknesses are operational and people goals, and strengths are the source of competitive advantages.
Now that you know how to perform a SWOT analysis put it to use! Excellent planning starts with understanding where you are today.
More information is available at www.OnStrategyHQ.com
Download the guide here - onstrategyhq.com/swot-assessm... 
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you're good because you talk clearly, direct to the point, clarify things and above all passionate. Therefore you are not boring.
One of the best SWOT presentation - clear and easy to understand.
Well presented, thanks. Please let us know which video you had in mind in respect to 'putting the swot together' 5:40 and 'competetive advantage' 6:25.
As a student who is currently taking classes in business, this video was fantastic. Thanks for creating it, and delivering it in such a wonderful & engaging way. Really appreciate the clarity & ease of understanding of the information being delivered.
😘
This is by far the BEST video and discussion I have seen on SWOT analysis and how to implement the quadrants. OUTSTANDING work, Erica! Thank you very much.
Thank you so very much!
I have been using your 1st video on this subject in my Principles of Management class over the past 5 years. Starting this year, I found this NEW UPDATED version...and I like it so much better !!! Good Job (as I would tell my students) !!!
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Simple. To the point. Clear. Full of information. Greatest. Thank you Erica 💕
You are so welcome!
Really helpful thanks..also fits extremely well with the ISO 9001 concept of internal and external factors of an organization
Great video - short and to the point. Much appreciated.
I've tried many times before to understand many other things in the SWOT, but you make it clear, thanks💛
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As a student, I thank you for this video's resource; direct-to-the-point helps a lot. Thank you
In OSH implementation of SWOT
(ISO 45001)
Strenght and weakness are internal
Opportunities and Threats are external.
I prefer the volume on previous versions. Regarding SWOT. The list you have at bottom is good. Perhaps, you could do a similar one on Porter's 5 Forces as it encompasses more. thanks for sharing.
Great video,
I am performing my first SWOT Analysis and this video is very helpful. Thank you!
This is a perfect video for swot analysis ruclips.net/video/T1pA2TFEIkU/видео.html
Great video. I along with my teammates we dont really saw SWOT as how SWOT really is and ended up misunderstanding a lot. Thank you for this video
You are so welcome!
This is an extremely helpful video to add another layer of context on SWOT. Thank you!
Glad it was helpful!
00:12 SWOT analysis helps create a synthesized view of your organization's current state.
01:14 SWOT analysis involves assessing internal and external perspectives
01:59 Bring in data sources to enhance your SWOT analysis
02:50 External data sources are important for a SWOT analysis
03:47 Perform SWOT analysis by gathering current market information and understanding top competitors
04:34 Differentiate between Weaknesses and Opportunities to ensure accurate analysis
05:23 Renaming the quadrant to 'Areas of Improvement'
06:13 Performing a SWOT analysis helps identify strengths, weaknesses, opportunities, and threats.
Very professional explanation. Very useful for me as a consultant and University professor. Regards from León Guanajuato México
Best SWOT Analysis intro. Thanks Erica.
ruclips.net/video/k3LWaratVr4/видео.html
Very clearly explained and helpful, many thanks.
Really well explained in quick way. Helped me add some perspective to the whole SWOT analysis. Would love to see a real example of a business before and after SWOT analysis. Like, what the initial SWOT was before, and then after conducting a consultation and coming up with the reputable research - what was found post SWOT analysis. We are doing a project in college on this for marketing + management class. Would be great to see a good example of this.
Great suggestion! We love feedback just like this.
Love your vids! Thanks so very much. Struggling to find the others you have mentioned here
You hit the nail on the head.....Thanks a lot for this vital analysis.
ruclips.net/video/k3LWaratVr4/видео.html
This video was so great! So well explained and to the point! Thank yooou!
You might want to check this out ruclips.net/video/T1pA2TFEIkU/видео.html
Can someone explain if a SWOT-analysis is linked to the 4 P's? I guess when thinking about opportunities and threats the 4 P's can be relevent.....
I can't find any info on your channel about identifying competitive advantages?
I found this helpful, thanks!
ruclips.net/video/k3LWaratVr4/видео.html
This was extremely helpful as I did seem to have items such as communication listed in Opportunities. Thanks much!
ruclips.net/video/k3LWaratVr4/видео.html
Great video. Thank you for taking the time to put something together that is so well summarized. One suggestion I have, you may want to invest in some better sound equipment. The video is just a little hard to hear at times.
I read the English subtitles ..excellent
@@malgray7396 That is under "Opportunities(Invest)" :)
I can hear pretty well no issues on this end
Thanks you've added much information and clarity on the subject
I loved your way of explaining :))
ruclips.net/video/k3LWaratVr4/видео.html
Thank you for the information provided very helpful advice.
Thank your for this great video!
Very well explained.We liked a lot. Do you have any more videos?
Awesome video, Erica. Great job! I'll memorize your perspective at 4:36 that "there are always more Ws (weaknesses) than there are Ts (threats)." My family's business shares the exact same weakness as WikiLeaks, a publication made up of almost impossible to source sources (secret informants).
There may always be more weaknesses than threats, however threats can more quickly and strongly derail a business than weaknesses. Unless a weakness is a huge weakness in a very core area of a business, I typically recommend business owners focus on leveraging their strengths vs. trying to fix or improve weaknesses. Do more of what you're good at and stop trying to fix something at which you are fundamentally not good.
I should have seen that before, thanks alot.
Samples on certain issues should be state for better understanding but overall it really helps
Great video! Thanks for sharing. This was very helpful
great video thank you very much!!!!
great explanation, great video
very well presented and informative.
Wonderfull presentation
It really makes it easy to understand and implement
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ruclips.net/video/k3LWaratVr4/видео.html
im getting a domanting vibe from her and I fw it. Thanks for the help as well great video
Very well and clearly explained, thank you.
We're glad you found value from our video!
This was very helpful! Thank You!
You're welcome!
great video!!!
Thank you very much about this video. You did mention about the video how to process out action plan from the SWOT Analysis as well as identify company competitive advantages. I couldn't find it though. Could you show me the link?
I could not find it either.
Hi, you mention buying reports in the video, can you give source / link selling those reports please?
Hey, thanks a lot. Great analysis and explanation of SWOT.
Glad you liked it!
Great video, I think you should also make another one about how we can use SWOT Analysis on Business Ideas. Maybe it's a bit different, but I think SWOT can be used for that purposes too.
ruclips.net/video/k3LWaratVr4/видео.html
Where would one buy the report mentioned if we have a budget 4:10 Cause i need more data
Good teaching. pls where do u say u download the image u rectangle?
Thank you very much!
Thanks for watching!
Thank you so much. This helped me a lot❤️
ruclips.net/video/k3LWaratVr4/видео.html
Very professional explanation.
Thanks a lot
Thank you for this great video♥️
This was super helpful! Thank you!
Glad it was helpful!
Would you please explain what is the need assessment in SWOT analysis?
ruclips.net/video/k3LWaratVr4/видео.html
Great and professional video
I enjoyed watching.
How can you apply the swot analysis as a tool in evaluating a business opportunity?
thanks for this great video...I learn so much....I also build my content on my channel to empower people in Indonesia...your video give me inspiration...many many thanks
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Thanks for the great presentation. Yet, what are the differences between strategic analysis and SWOT analysis? As the majority of strategic plans involve separate country and global analysis in addition to SWOT analysis.
SWOT analysis is a subset of strategic planning. Strategic planning is an extremely broad term and consists of many tools like PESTLE, BCG matrix etc.
It is for you to decide the tools that are the most useful to you, but some like SWOT are the basics that are applicable to all industries.
im referencing this for a speculative business plan so some of it doesn't map on perfectly, but still helpful
i need to learn this for school so thanks for the video.
i failed my exams and i'm gonna become a drug lord and kill all the idiots who made these useless analysis with their shit names. especially you boston something.
Great presentation!
Thank you Erica.
Very professional explanation.
Thanks allot
1- Strengths: They may include some of the following elements: - Availability of sufficient capital for investment. - Availability of sources of supply of raw materials and their accessibility in a timely manner. - Availability of the necessary experience for the project owner, which facilitates the process of management and follow-up work and amendment to the workers. - Understanding and awareness of the owner of the project management arts helps to manage the legitimate success and thus classified this point within the strengths. - The location of the project and the ease of transportation leading to the mechanism, which facilitates access to raw materials and supply of products. - Proper planning and organization and the ability to expand the future.
ruclips.net/video/k3LWaratVr4/видео.html
Perfect !!!
Best explanation I’ve seen, the presenter is an excellent speaker, refreshingly concise, and so knowledgeable. Thank you for posting!
Wow, thank you!
Good video. Thank you
Question: At the 5:34 mark of the presentation you said
... "then you have ________, a statement that sounds like a weakness." Can you tell me what the missing word is here?
Very informative!
ruclips.net/video/k3LWaratVr4/видео.html
wow thank you very much for this wonderful information
it is great one tome. thank you.
Thanks for watching!
thanks big ting i got a hella big info from dis ting
ruclips.net/video/k3LWaratVr4/видео.html
Great video!
Thanks for watching!
This is excellent.
such an amazing content
Thank you.
You're welcome!
Wow, she is better than most professors. Exactly, the output of the SWOT will never be used lol
Great video
I like you stating the purpose of swot analysis.
Thank you!
thanks for informatic video
Many thanks for you
Thanks for watching!
Excellent!
loved it
thank you
Very Useful
I should have read this before my exams. But still it means alot
ruclips.net/video/k3LWaratVr4/видео.html
great content
Awesome presentation and delivery (rich and insightful info)
Hello .. In the beginning i want say thank you and nice too meet you .. Me too .. Your opinion and my opinion are the same things to knew market needed is important instead but do you know maslow pyramid of theory these things famous is call hierarchy of needs is important too i think .. By the way thanks for your presentations ..
Best ever seen it helps others to improve their s w o t
😃😃😃😄😄🤗😱😱😱😱👧👧👧👧💇
Nice one
Great arms!
Plz keep up the good work.
1:00 'the right hand side'
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Awesome video. taking a class in this. Enjoyed the video, Ericka.
Just love you 💕
Can I perform SWOT analysis on myself ??