Tribal Sketches: Influencer Marketing & Employee Advocacy

Real influence isn’t about popularity and number of followers. Real influence is the ability to cause effect or change behaviour. This whiteboard sketch explores how employees can become your most powerful market influencers.
According to The Edelman Trust Barometer, your customers consider your employees and technical experts as one of your most credible voices. Your employees have the potential to win customers hearts and minds - but only if you enable them to.