Print Sales at Art Fairs: Professional Photographer tips for selling your photography prints.
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- Опубликовано: 9 июл 2024
- In todays video I cover how to make print sales at an art fair. Part of being a professional photographer can be selling your work as photography prints, especially if you are a fine art photographer.
I don't want to use the word 'revenue streams' ugh....but this video is about how to make some money with your photography business by selling photography prints at art fairs.
I cover what kind of photography I've seen at art fairs in London this year, including the Affordable Art Fair in Battersea, London. I also get into printing and framing, thinking about edition size, print size and best practices for displaying work at an art fair. Hopefully you can gleam some wisdom from my 23 years of exhibiting photography
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00:00 Introduction
00:23 What kind of photography is being shown at art fairs in London this year so far
01:36 How I approached showing my photographs at the art fair
02:18 How I framed and mounted my work for exhibiting at the art fair
04:15 How I sold my larger editioned photographs window mounted
04:37 FREE print giveaway!
05:58 A silly thing I do when presenting my smaller prints....
07:17 Editioning your photographs
07:52 The physical sizes of your prints
08:07 Papers stock choices
08:23 Framing choices
09:10 Printspace discount code
#photography #professoinalphotographer #printsales
We ran an art gallery in Berlin for several years, we were on many international(contemporary) art fairs. Most common problem with not so experience artists is, they wanted to sell at a much too low pricing. If you are too cheap no one will take it serious.
Also people want their own custom framing fitting also to their interior ... and especially many photographers will get a braindamange how expensive custom, well-made framing with museum glass is. For photography, there is really no other option than having this expensive glass. But also, it doesn't matter for the clients, they know what this cost and get this. it really doesn't matter, people buying art have the money.
Also resolution or special sharpening technics youtuber bragging about ... it is all bullshit as hell, best way to get something not looking professional. We and others sold gigantic photos done by an 12mpix iphone. The framing alone is pricier than a mac pro XD.
Also, even if it is a iphone picture you will do the printing on a fine art paper by a fine art printer ... .
And print runs are another big failure for a lot of people.
Unless you go to the super weird art fairs only existing in the us, were mom and dad selling their prints of cats and birds done by their super expensive canon stuff financed by retirement money. Art fair means something a bit more serious and also shitty expensive for the galleries. they make 90% of their money on these fairs and they cost a shitload of money, not only for the booth but also for everything else, like all the super expensive hotels, shipping and luxury meetings and restaurants for old and possible new clients…
Honoured to be one of the earliest viewers of this video~ Thanks for the helpful advice.
Thank you! All my viewers are my earliest viewers ;) I'm talking "niche" here buddy! 😉
adore the record case idea
Thank you! I think you're the first person to say that. Most people don't like it!
Damn, I missed the deadline :( watching this video for the first time in May already… would have loved the print from my home country of Ukraine 🇺🇦
I'm curious how you went about being on the Affordable Art Fair, did you go through a gallery that took your work on the road, or did you go at it all by yourself?
Everytime I've been with a gallery. But I did see a lot of artist led galleries there. The Drugstore Gallery opposite where I was showing was the photographers own gallery and he showed other photographers.
... mailing list subscribed to. I was thinking while making notes on the video why not have two editions. One in irl the other as a nft
I know illustrators who've done that. They make the nft but you get the print IRL too.
Interesting to see that art fair - I'm so out of touch!
I have brought the knowledge back for you Joe!
The one thing you didn’t cover was price. How do you pick a number?
That's the game isn't it. In the video j said about pricing my smaller size prints in a larger editon size for less money. So say you did 100 edition of a 10x8 inch print you could try around £100? For some that'll be too much, for others way too cheap. I've found that I sell more with larger sized prints in smaller editions for silly money than I do selling cheaper larger editioned smaller prints... Which is funny as I always saw myself as a more populist man of the people 😉
@@PicturesOnMyMind I’ve got the problem of small size and small editions, because they’re handmade darkroom prints. 🤯
@@DrBrianOCallaghan the old school collectors always liked traditional prints (compared to digital printing). You could try a higher price, they say art costs that which we attribute to it! ha! What are you trying to sell them for at present?
@@PicturesOnMyMind I’m only just starting out on this game (recent MA Falmouth). At the moment I have three prints, (8 inch sq) in a group show at £120 unframed. Displayed in Amazon bought ready-made frame (£24). I have one in a forthcoming show which I’m thinking of having professionally framed so as to emphasize the nature of the fibre-based print by having it mounted with a hinge in a box-like frame. So it would look like a butterfly in a case, if that makes sense. I saw this done in an exhibition at Flow Photographic Gallery. That might allow me to up the price a bit.