HOW & WHAT TO CHARGE CLIENTS! VIDEO PRODUCTION
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- Опубликовано: 22 сен 2024
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Here's a breakdown of how you should charge clients in the filmmaking world! Hope this helps!
It helps! Thank you.
Hey Jakob. Thanks for this super informative video. Quick question, if a client wants you to shoot, direct & edit a project. How do you differentiate between this and whether or not they also expect you to produce the video, (hire the makeup artist, location, catering, etc)? I ask this because I worked directly with a musician recently on a music video, and she paid me a rate to direct, DP, and edit the project, while she handled all of the producing and finances on the project. I personally preferred this because I didn't have to spend time either producing myself, (which isn't my speciality), or trying to find and pay a producer to fulfil the role. If a client gives you all of their budget to create a music video, do you produce it yourself or do you instead hire someone to take on all of the production-related tasks? Do you prefer this way of working on a project, (effectively being seen as 'the production company') vs only being hired for certain specific roles? Thanks.🙂
Thanks Very helpfull
What is the name of font you used?
Hi! Just so that I understand. On the part you said $1000 flat day rate for the freelance work, is that ONLY shooting the video? Is editing included in that rate or no?
Great advice here!
Bro you everywhere 😂
Right?! @YCImaging your videos have been very helpful as well. Keep creating,..
You are a legend and if a legend agrees, then this video is legendary
You are a legend and if a legend agrees, then this video is legendary
YC what up brother !
Thanks for being transparent and sharing Jakob, good stuff. I think some things like 12hr days and an all inclusive day rate as standard varies by geography and industry. I’ve been DP’ing for over 10 years in San Diego and have always charged my day rate based on a 10hr day (OT after 10) and always charge a labor only day rate and then offer my gear as separate line item rentals. In my experience producers expect to deal with labor and equipment as separate line items in their budget, but when working direct to client is when it’s best to add it all up and give them one simple number.
Je
It’s a new year! It’s great advice! Let’s crush it!!!
Really solid advice here Jakob. I use to freelance, and did a lot of work for PUMA, and now I am a staff video editor for them. When I freelanced for them, I would present flat-rate invoices no matter what, and eventually you get to the point where they like you and what you do, that even if the budgets get bigger, they don't care because they know you make it easy for them, so they would rather give you the money because you make it quick and easy for them, then deal with someone else who will charge less, but makes it a pain by itemizing everything, or just over-complicating stuff. I would say number 1 tip - remember that at the end of the day, all the gate keepers to the work you want to do, they wan't to have a life, and it you make their life easier (even if the result may make your life a little harder at times, especially in the beginning by doing free or low-budget work), they are going to really like you and you will get more work. For sure.
100%
How will clients who you do free work or low budget work really like you and pay you higher. Believe me, you'll always be known as the FREE GUY or LOW BUDGET guy in their mind, they will work with you more, but they'd expect to work only on the level you charged them earlier, free or low budget. Trust me, at least in my country, clients dont have a heart and ethics etc.
Rmbr for NIKE the girl who created their swish logo after the company became famous they rewarded her much more and made her a millionaire for free, even though it was not like she directly catapulted their success, but more in a subtle intangible way. In India, 90% are bottom feeders and ive never heard of a company ever ever doing something like that, they count every penny and are misers. They would have been happy that they paid only $15 for that logo and forgotten about her the moment after she finished her job.
So helpful! As someone who is just starting to charge clients this is super helpful! Especially asking for a budget first - Thanks!!!
Industry Standard Day Rates at 12 hours are true on Film, Music Videos, and TV. However, it is not Industry Standard for Broadcast, Corporate, etc... When I do work for ABC, Disney, CBS, FOX, NBC, etc...it all pays on 10 hour days, with OT after 10.
WOW! You work for Disney, CBS, FOX...? How did you do that?
Which industry you like better? The indie creative one or the corporate news goverment one ?
Bro, this was absolutely perfect. Just what I’m needing right now, as I begin the transition from artist/operator to more of a creative agency.
Thanks for all the great content man. Loving how grounded you are, and how concise and genuine your content is.
Subbed 👍🙌🤘
Thanks a million for this video! You cleared up sooo many issues I was grappling with for months in 10 minutes...
You're my lifesaver!
This info is super accurate, I've been making music videos in 2020 and I've seen how everything you've said here is pretty much how the industry works
Very well said sir. Probably one of the most asked questions from those starting out.
thanks!
Perfect timing on this upload!
I really appreciate this breakdown Jakob. Best Advice!
best video to start off the new year
This has cleared up a few things for me. Thanks for this!
Thank you! As a beginner in the freelance side this was helpful!
You're a wise man 👍🏻
This is a great and simple breakdown. Love it.
This is some solid information. Thank you for putting this together.
Perfect video to start off the year!
The 75% up front is very good! I've been taking only 50% up front and before that 0% up front which totally sucked because people would bail and I'd have to go out of pocket to rent gear or hire someone, which I usually had no money anyway so I had to make do with what I had available. Sure, it gave me some experience but all in all wasn't good. This info is super solid, thanks!
Hows the 50/50 going though?
@@TheFunnyCamGuyGreat, I'd never considered more than 50% because I wasn't aware that there was a standard but I love that. My clients (currently) don't typically have big budgets although I'd like that to change. No one has had an issue with it and it makes me feel way better about the job, I don't mind all the back and forth conversation about the project prior to shooting or whatever but it does suck when you put all this mental energy into it and the cancel on you. This way you at least got something for your time. My deposits are non-refundable as I'd imagine most are. So, it's security. 75% sounds fucking way better though.
@@cookingwithmicah5k Thanks! I just started to do 50% up front and i like it but might switch the the 75% eventually. It really does suck when they cancel or try to go about things differently. I only did refunds on the deposit if i was the one who had to cancel or if the client really had a good reason to cancel/reschedule.
@@TheFunnyCamGuy Yeah exactly and to be honest I think it legitimizes us more as well
Thank you for the infos! Always very informative, been following you since my beginning in career and it's always very helpful.
Great information bro! Definitely took notes, and I appreciate your transparency. God Bless!
Thank you very much for the video, all the information is very interesting. My best wishes to you in 2021. Regards from Moscow.
you're becoming the best in the industry Ive been watching every video (production and tutorial) for weeks. Some of the best info out here. Thanks for you work, time and information
This is the hardest aspect of being a videographer..getting the clients and pricing your work. Cuz the clients im connected too are not huge companies that will spend that much
finally what i need to hear
Man, I remember that video when you were frustrated with youtube and were considering minimizing your content to pursue more profitable ventures but sheesh I'm glad that didn't happen. These are the videos that you make that really provide value to not only RUclips but your brand. Thank you man. Thanks for being so willing to give away extremely valuable information. People like you make this industry happen.
thanks man
Thank you so much for sharing your knowledge! 💜
Love learning from Jakob
I can’t explain how much you have helped me throughout the years! Very professions thank you for sharing! You are and will always be a legend to me.
thanks man!
Happy new year and THANK YOU for the advice.
On the day rate - what about those shoots where you need 15 sky panels, 20 titan tubes and rent an Arri that you don't own? Do you then factor that into your day rate? What if they don't need ALL your gear (Steadycam, wireless monitoring, drone etc) because the project doesn't need it. Does your day rate change?
I would say the latter shouldn’t affect your rate, but I’d personally stick on any rental costs as one lump cost. This can be broken down if they need, but for simplicity, I’d just throw the rental cost on as a single charge.
@@charles_wren_films I'd agree - just felt this was something missed in this video (which is a great piece of content) but that's one sticky point that might trip people up
@@charles_wren_films Still doesn't answer it. I think what hes asking is does the single charge vary. I mean do you give a reduced single charge when some elements (like drone may not be needed). Throwing it all into a single charge is a different thing, which means without giving a break-up list.
Hey guys it worked for me. Big time!!! I just Shot my first Mega Star with a clothing brand. This brother changed my life
Great information man! I'm trying to freelancing soon and this beyond helped me out!
The thumbs down is from a new client who lowballs with no budget .
and their partner lol
hahaha
Cool! Thanks for putting this together. I've done things very similarly. Although, recently someone asked for an interview package rate sheet which I threw together for simplicity purposes for them. That included a single camera interview and then two camera interview. But for years I've just given my flat day rate and half day rate for various gigs. And, always asking what the client budget is first is always important.
Great advice. Thanks. Sometimes it’s so difficult to simplify and still get what your worth.
true
thank you! i've been saying day rates are the way to go. but my colleagues wanna be fancy and add packages that confused tf out of clients. this is awesome advice
Glad this helped!
I'm really glad you touched on the hourly vs flat rate. I have seen tons of videos explaining that charging hourly for editing is super common practice and a good way to go. But I have always felt exactly how you described- how does the client know you spent x hours, included hours you didn't even work, or know if you're a fast/slow editor? They don't. Seems like and agreed-upon flat-rate would just be easier overall and be more ideal for both parties.
Thanks for videos, info, and inspiration.
This is super helpful. Thanks so much for this Jakob!
Wow this is easily some of the best content I’ve seen on RUclips!! No fluff, practical, easy to understand gold!!
That was the goal!
Greta info, the pricing part of freelancing can be confusing and scary sometimes, but keeping it simple always works 👌
Rates just went up
Bro I feel that way every time I watch a video like this
I did.. and it worked for me.
Thank you jake. I definitely appreciate your hard work put in these videos helpin new film makers. 🙏
Forsure!!
This was very helpful. Thank you
The BuffNerds gonna hit a million subs this year
I hope
Solid Info!
Thanks Jakob! 🙌🏻🙌🏻
This is the best video I've seen on this topic. Keep It Simple
thanks :)
Very helpful advice 💯✊🏾✊🏾✊🏾🔥🎬
Great information brother!
Super informative!!
Thankx jakob this was super helpful
Great advice, thank you!
Great and informative. Thank you!
Thanks Jacob, Highly Insightful, Please do more. 🙌🏽
will do
Thank you, You made it very clear. Much appreciated.
Very informative 👍
Thank you thank you and thank you !
Great video! Any chance to do a video on buying youtube subs? Like over period of time/and what to pay? Thanks in advance!
All I can say is just THANKS!
Knowing your value is 🔑 Thanks for the great advice. Happy New Year!!
Much needed bro! Thank you!
Really helpful comments, this is a topic that always is hard to understand and find out when we are starting, thanks a lot. all the best
:)
This was very helpful
glad it helped
Straight to the point! Thank you!
Thanks for the advice!
Nice advice ❣️🎬
Man this is great info! I gave a client a break down of everything in an invoice and they emailed back and said please just send us a solid number
Best advice I ever got ❤️
nice! we needed this!!
Dude! This helps so much!
Thank you!
Great information. This helps me feel better about my rates and what my time and equipment is worth. Great job!
This is great advice here, much of which I wish I had when I started. Often times clients don't know what goes into the editing/ post production process, and I've learned the hard way that the flat fee is the way to go
I quit my animation job at the end of 2019, started my production company in January 2020 then covid came along and destroyed my plans & budget plans. But i was able to learn how to charge clients and take as many jobs as i could so I could pay my rent. Hopefully 2021 will allow me to grow my business and grow a beard like yours
good luck man!
Thanks my dude
Do you have any tips or lessons learned you could share for someone trying to make this a full time income?
Industry standard day rate is 10 hours. That’s what unions go by, anything more than 10 hours is considered OT
Best video ive watched
NOTES:
Ask “What’s your budget?”
If they don’t, give them a quote by asking “what do you want”?
If they don’t have your budget, then you can always tell them that the amount of money is not desired.
Make the details clear in an invoice/contract
75% up front. 25% on the back end. Or 80/20
Freelancing: Have a day rate.
Payment is on a net 15 or net 30. The number meaning how many days they have to send you the check for your work.
An industry-standard day rate is 12 hours.
Charge an extra flat fee for the extra edit work.
MAKE LIFE EASIER FOR YOUR PARTNERS
Believe in yourself. Be okay with the hard no’s. But take jobs to make a name for yourself. Keep it simple and clean.
Thanks for that. It really helped.
thank you for this valuable information! very rare to see this type of in depth info on youtube or online in general! for me this helps me a lot in my work, much appreciated! thank you
Aaaah thank you for this, I will actually apply this to my music production 🔥🔥I appreciate you dawg for this 🔥🔥🔥
no problem
Very helpful! Saludos from Mexico!
Great video. Appreciate the advice. Much needed
Thanks for this! I am updating my real estate videos for 2021!
Thank you for these advices 🙏🏾
Happy New Year.
Nice one, thanks!
Gold!
:)
Thank You, Very Helpful!
Very helpful. Thanks, Jake!
Loved this, thank you dawg! Really true about keep it simple
It’s such an overlooked thing
Hi! How would you respond to a client who insists on asking for your "rate" even if you've asked them already to give you a budget?
Thanks a lot dude this was very helpful 🙏🏻
Thanks from one Jake to another
:)
Great advice, started a media company last year and was ready to invest etc then covid happen so its been put on hold. So 2021 is back on, the plan i had was work that I approached clients with was free as I'm building up a client base, getting my reel sorted etc, any of those clients that recommend me and they get in contact with me then that would be charged.
Like I said it was working ha until, well covid so been spending the down time crafting my skill.
Will def be putting these tips to good use once we get out of this trying time.
Happy new year to you!
Thank you
Great video with some real solid advice :)
Thanks for this info! And thanks for all the content you create! Decided to make a youtube channel because of inspiration from creators like you! Appreciate it! 🙏🏽