Buick - 1990 Action Library: Introduction & Lineup

Here’s the exact text from the letter sent to the Dealers with the kit from Gen Sales & Service Manager: R.E. Coletta in September, 1989:
“Here is your 1990 Action Library…Buick’s year-round marketing and product training package designed specifically for in-dealership use by your sales staff.
As we approach the threshold of a new decade, and look back over the past ten years, one fact stands clear…this business of selling cars isn’t going to get any easier. The winners in the very competitive automotive marketplace will be those who have the best quality, provide the best service, and staff the most knowledgeable sales force.
Consequently, each year we attempt to improve Action Library and make it more responsive to your sales needs, and 1990 is no exception. It’s a complete video/print package that includes the latest new product information available. This year we’ve expanded on the Feature Focus section and added a special Glossary of most often used sales and leasing terms.
Take advantage of what Action Library has to offer. Use it as the basis of constructive sales meeting or series of meetings…or simply let the new members of your sales force look it over during the model year. Whichever you do, Action Library holds the Buick 1990 model information that will help increase dealership sales and profit opportunities.
Best wished and good selling!
More uploads from this series to come...

[@OLDS98]

Great to see. That LeSabre was quite successful. It was interesting what they called the digital gauges on Riviera and Reatta. Park Avenue Ultra went on to become something bigger and better after the redesign in 1991.

[@garbage854]

Cool Buick's 😀

[@harysuper]

Estate Wagon for the win!

[@elgeneralxx]

5:52 analog gauges?? You mean electronic guages?? Typoo!!! They messed up!!!

[@MiamiMillionaire]

👍