What's causing beer sales to plunge?
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- Опубликовано: 14 окт 2024
- Industry trackers say 2023 was not a good year for beer with sales falling 5% and 2024 is expected to be the worst year of sales in more than two decades. Daniel Kline, editor-at-large for TheStreet, joined CBS News to analyze the trend.
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Can we talk about how a beer is now $8+ at restaurants
Or about how water isn't free anymore at restaurants....
Cant… goes against bidenomics. And thats a no no. The economy is great remember
Lol, Jonny's blaming Biden for beer prices now.🙄
@@jonnyfendi2003it is, the market is up
@@jon2026The ingredients to make beer did skyrocket because of Democrat policies. One was to provoke war with Putin to increase shares of Haliburton stock.
I quit drinking alcohol, so this is all my fault.
Oh man that's kinda sad
But also like pretty funny.
I started drinking after the bidenomics
I helped
You are ok, my friend - otherwise you would have blamed Donald Trump and the patriots for it.
@@jimdoe3288that’s the reason I had to quit. I had to choose beer or gas.
People who drink craft beers don’t drink as many beers as people who drink weak mass produced beers. With more and more people drinking craft beers from microbreweries, that’s going to affect overall sales. This is a good trend.
Exactly. Quality over quantity
I like to brew my own. It's more work, but you knock off about 50% of the price of decent microbrew, especially if you clean and reuse your bottles.
I'm more of a quality AND quantity kind of guy. - buuuuurp -
And most have learned all the crap thats in the mass produced beer.
Except good beer - charging 50% over……wrong
Beer was only so big because of the prohibition of weed.
That's part of it for sure. Where I live, dispensaries are springing up all over. It's got to put a dent in beer sales.
Bingo! Canada has seen liquor and tobacco sales decline but cannabis sales soar... It's a sign of the times! Myself included... The last time I drank was Halloween...
I'm very glad to see so many people giving this take on the situation. If, somehow, the legalization of recreational cannabis (hopefully on the federal level at some point as well) can put a serious damper on alcohol consumption across the nation, that is an absolutely tremendous win for society as a whole, in my eyes. A society where alcohol consumption declines substantially, and the vast majority of people switch to cannabis consumption. It's not a huge stretch to say that, if that ends up being the case here, we very well could see the largest positive swing in the nation's overall public health that we've ever had. I hope that you, as well as the multiple others I've seen here, are right on the money with your theory that the decline in beer/alcohol sales is a direct result of the ever-growing amount of states that are legalizing recreational cannabis. If that is the case, then I am thrilled to see such a huge change for the better! Alcohol ought to take cannabis's old spot as an illegal substance, and make cannabis legal across the board, both at the state level, as well as federally. I don't think that'll ever happen, but I'm fine with a solid decline in alcohol consumption in favor of cannabis. That's a big enough win for me.
Yep. One drug replaced by another.
I haven't drank alcohol in years. YEARS. I love my weed ❤️
"Why are people buying less of our product after we jacked up the price?"
People are catching on that drinking is expensive and ends up causing more trouble than they want in their lives. A lot of people I know have gone sober including me because they dont want to be broke especially in these hard times. Drinking isnt worth it anymore.
Nope just the kids are smoking more weed and getting smashed on seltzers and premixed cans.
@@Paul-vf2wl twisted teas are the most disgusting beverage
Especially DWI and or career
I think a lot of people are also realizing the damaging effects of alcohol on the body, mind, and relationships.
I agree I quit drinking about 8 months ago and I think it’s these new generations waking up to realize that the long term damage is not worth it it’s a expensive habit
Younger generations hate beer, would rather drink stronger drinks and seltzers
Alcohol is trash, that’s why. Super destructive for most.
If people are switching to carnivore and animal based diets, they won't be consuming alcohol.
Dam sounds like you need a beer
Many of us have discovered as we age that no amount of alcohol is good for us and that it feels better not to drink at all. I won't be drinking alcohol in any form, and I'm sure I'm not the only one. The idea that any amount is good for you, while still popular, is thoroughly debunked. As more and more people figure this out, expect alcohol sales to decline further.
Exactly alcohol costs a lot of money most people need for food and housing. And alcohol causes cancer no different than cigarettes. Plus as get older, alcohol is no fun anymore and each year makes you feel more like crap. Body doesn't shake off the alcohol poison like it used to.
Agreed!
To piggyback, NA beer sales are really showing strong growth and as someone 8+ years sober, I'm here for it.
I tried to stop drinking, but in the end I really don't feel any better than when drinking. Like a good steak, I miss the feeling, alcohol especially a good glass of whiskey, gave me. So Instead of being completely sober, I just now allow myself to have a drinke once a week.
Amen!
Been sober for 4 years now. I can’t speak for everyone, but I’ve been meeting more and more people who have quit alcohol. No interest in ever going back.
I replaced my habit with escorts
I quit drinking Thanksgiving '22. I'll accept the responsibility if Pabst Blue Ribbon had a down year. I was good for 60-75 beers a week (293-341 gallons per year).
That's a lot 😳
Wow, congrats on quitting. That must have been difficult. Huge props to you
I bet you have saved a lot of time with trips to the bathroom and in reducing water use (flushing toilets and handwashing after)! Lol
4-28-2020. I’m right there with you. Right on 👌
Congrats. It’s incredibly difficult, but worth it.
I was out of the country from 2019 to 2022. Upon my return I was surprised by the price increase in beer and the shelf-space for hard seltzer and canned cocktails in the supermarkets.
Everything has changed for the worse, except now at least we have an honorable president.
@northerniltree Poor performance on some important key issues. We can only dream of a country thats government is designed for a balance of people and business. Whose citizens are asked to vote on key issues (immigration, Healthcare, Military Spending, National Debt, Foreign Aid, Social Security and Tax Rates that are more fair and balanced.
I was back in the Netherlands last year on vacation. I took the Heineken brewery tour and asked about why beer has increased in price, they said the problem had to do with the price hops. It seems that climate change and too much demand drove up the price of hops. I'm not sure if it's true or not.
@@northerniltreeI hope you're being sarcastic about the honorable president.
@@northerniltree honorable president? Are we talking about the same guy? There are a lot of adjectives I could use to describe Joe Biden but honorable certainly isn't one of them. And I've voted democrat my entire adult life.
1. The Bud Light drama.
2. People have become much more aware of the effects of excessive carbohydrates in the diet.
3. Hard liquor, like tequila and bourbon, have become much more popular.
4. Marijuana has become legal in more and more states.
5. Most beer tastes like water.
High prices is likely the reason. Beer used to be cheap and now it is expensive.
At one time, beer was cheaper than cola.
When I went to Prague, CZ in 2018, there were beers cheaper than bottled water.
They're charging cocktail prices for beer with 4.5% alcohol. I'm sorry but I enjoy drinking and that's not it. WTF am I going to do with these low percentage beers charging me 10+ dollars per when I can get a dirty martini for that. Heck, I can get a well vodka tonic on a happy hour for way less than a beer. Same with Jack and coke. Breweries charge more than Belgiques - I can get Delirium or Gulden Drak for the price of a four pack of micro brew with 10-14% alcohol depending on edition versus 4.5-9% these micro brews sell.
Sorry but my bank account says no. Now, I buy bottles from Costco, bevmo, and total wine since I'm in Cali and drink at home with my wife, playing games - PC, console, whatever - and saving money.
@@scomoore1951i remember when you could get a six pack of microbrew for five dollars. Now you're looking at 15-20 USD. That's insane.
not here in canada!
Not only is beer overpriced at restaurants and taverns but a new trend of sobriety emerging in health & fitness. Beer gives men a dad bawd.
Beer is too low-class. Shuts down too many brain functions. Tricks people into wanting more. Crashes cars...
@HarryHamsterChannel I would agree that beer and cigarettes have a stigma of white-trash culture. Think of Kid Rock slurping down Coors with a cigarette hanging from his mouth. Lol
@HarryHamsterChannel yup. Stupidity in a can.
@@andyd5038 Wait until you find out about hard liquor.
So does ice cream but those sales aren't plunging
Beer makes you fat, drinking makes you a prime target for cops... fk it... let the industry collapse.
So does pretty much any drink that's not water.
@@Sidicas Cops won't target you if you turn up a cold water or Pepsi,Mello Yello, if they do, you're fine 🤪
@@SidicasBeer is particularly good at it. Easy to consume and the fat it produces can only be burned efficiently through anaerobic fitness or strength training, something most Americans do not seriously train for. Hitting the gym seriously not as big an interest even as much as the industry has grown this year fitness industry. Nothing wrong with that, it just is
@@kb9826 Technically, they can, it's called distracted driving, the same as using your phone while driving.
Tell that to me at 140 pounds, I love a good Dos Equis with some lime. I haven’t gained a pound lol
I stopped drinking alcohol about 10 years ago; my brothers and friends as well. We're all tail-end boomers and just want a more healthy lifestyle as we age.
Good move. Checkmate, Mr. Alcohol Cancer.
I quit 5 years ago....never looked back
How many times a week do you post this?
Must be miserable
Wow that’s incredible congrats! I could never quite alcohol altogether but I do take breaks from wine and liquor a lot
My wife and I were out for a walk one day this past summer. We passed a local brewery, and thought stopping in on a hot day, sounded good. I had a 20 in my pocket. It wasn’t enough for two glasses, straight from the source. Had to use a card. Was the last time we went there.
This! They charge cocktail prices for beer. For beer! Went to a bar last weekend, stuck to dirty martinis, and I paid 10 USD per and they had 2 ounces of vodka and half an ounce of vermouth - didn't ask why they used it since I'm used to just vodka with olive water and shaken - but I loved them. Mind you, they used ketel one instead of Tito's or some other nonsense. No point in buying beer when it's just going to make you feel gross without the buzz.
I love barrel-aged beer, but how does it cost more per ounce than the original whiskey that was in that same barrel? The whiskey maker either made or bought a brand new oak barrel and then let it age for 2, 3, 4 years or more. The beer maker bought the barrel used and aged it for a few months. The beer is probably 10 to 12 percent alcohol and the whiskey is 40, 50 percent or higher. How does that add up?
@@jmc4935 beer’s amazing
"You're paying for the atmosphere "..... 🤷♀️
Let them all go out of business when they dont have enough customers to pay the power bill. Places who have the lower prices win customer business.
The cost of going out to a restaurant and have an alcoholic beverage or two with a meal is completely out of control. A meal for 2 with 2 drinks each at a sit down casual restaurant before tax and tip now is: 2 burgers with fries @ $15 ea. 2 12 oz draft beers @ $7 ea. 2 6 oz. glass house wine @ $7 ea. = $58. With tax and tip that is a casual meal for 2 with 2 drinks ea. costs now over $60. If you just had a $3 soft drink or tea with refills that are now no longer free, bill would be before tax and tip $42. that would come to over $50 for a casual meal with no alcohol. 3 years ago before this massive greed began, most people went out at least 2 meals a week and cost was half of what it is now. The bottom 75% now has had to cut that down to 1-2 meals out a month, if that and that includes take out, fast food and food at grocery stores. 2024 looks like even more eating at home, less going out after work for a drink, many restaurant closings and the start of another recession. Lack of disposable income has a huge impact on the economy.
Tell that to biden I'm sure he'll get right on it... O wait the only thing he can do is bad mouth half the country
It's not greed. It's inflation, which is another way of saying your money is worth less. Restaurants are in a very competitive business. If they charge too much people will go elsewhere or not go out at all. They need to cover all the price increases in all their inputs. Energy, wages, rents, groceries. You must be aware of the increase in the price of groceries from buying your own food, do you think that doesn't affect restaurants? You've seen how much your rent, or the value of your property has gone up, do you think that doesn't affect restaurants?
@@minuteman4199 If restaurant and fast food prices are not within reach of the majority, the bottom 60% incomes or less, they will not survive. Less disposable income = failure of businesses that rely on that. I worked retail grocery past 30 years. Regardless of what media or candidates are spewing, US is headed for another recession, our economy is too unbalanced to sustain as it is.
@@Lillith1203 I agree with you. I think huge numbers of restaurants will not survive. In the medium sized city I live in probably more than half the commercial real estate is food service businesses. People only have so much money to spend on food, as the price of food goes up people will eat less and prepare more of their own food. I used to take the family out to a family restaurant almost every Friday night, now we don't. If every person cuts back on their restaurant spending a lot of restaurants are going to become poorer or go out of business. The people who own the real estate are going to have to pay their mortgages without tenants (or reduce the rent enough to find a tenant and eat the loss). The future is going to be brutal and I'm not looking forward to it.
I don’t live in the US anymore but when I go home to visit I increasingly avoid eating out in restaurants. Take out is fine and I enjoy going to coffee shops. But prices at sit down restaurants have become ridiculous. In Japan, where I live, servers are paid a real wage, there is no tipping, and the service you get is so good it still amazes me after first experiencing it more than 20 years ago.
Like most sectors of the food/beverage industries, the brewers-from boutique to ginormous-have been price gouging the hell out of their customers. And as a result the customers are sipping fewer brewskis. I count myself lucky to patronize a store that sells leftover batches of boutique brews at a nice discount. So, if I hit them at the right time, I can get a six pack of a nice IPA for $4 or $5. Sure makes a difference.
I agree 100% When did bud light get so expensive? And why can I buy a 6 pack. It's either a 4 pack of 16 oz or a twelve pack. I just want a six pack.
Lucky!
@@lars2894 The remaindered stock is constantly changing, with different beers at different costs. When they're gone they're gone. Sometimes there's nothing I want. It's a crapshoot.
I learned to make my own. Tastes better, it’s cheaper and it’s a lot of fun.
@@NealWohltmann Beer industry guy here. It's all about margins. You cans cost money, so unfortunately for the six pack lovers, a lot of breweries only offer the 4 packs. You make slightly more selling less product and you use fewer cans.
I've been a beer drinker for decades and I've quit alcohol all together. Not only for my health which is number one but cost. People need to get themselves together to take care of the most important things and alcohol robs people of that. People are getting sick of being sick and sick of spending money on it too.
If you were getting sick, then you were clearly drinking far too much
I drink alcohol but haven't been sick in years. Hard to get hungover after two beers
@@frankmacleod2565 Where u from man?
@@jankaufmann4305 howdy. Why do you ask?
@frankmacleod2565 I'm just wondering where people are gathering from :)
One, nobody can afford beer. Two, marijuana is being legalized in many states and feels better than the buzz alcohol gives without the hangover
Even the weediest THC drink beats alcohol any day of the week because of that fact alone! Most likely if you get a good one, you'll just have a really good nap/sleep afterwards!
You don't get a hangover from just drinking enough to get a buzz from alcohol. Weed just makes me go from nothing to catatonic, not enjoyable. Just makes me want to eat more, which is not a plus either.
@@norwegianblue2017 you probably smoked indica instead of sativa.
You get a more permanent buzz from weed though.
@@thisrandomlife619 sativa and indica causing drastically different effects is a myth. Effects are determined by cannabinoid and terpene content and not the result of something being an indica or sativa.
people are tired of pretending it was ever good
I still remember the very first beer I ever had. It's an acquired taste.
@@camgere If you have to acquire a taste for it her statement is 100% true 🤣
I tried to stop drinking, but in the end I really don't feel any better than when drinking. Like a good steak, I miss the feeling, alcohol especially a good glass of whiskey, gave me. So Instead of being completely sober, I just now allow myself to have a drinke once a week.
Eat healthy, exercise, enjoy your life. @@jankaufmann4305
Heineken is delicious
Just went to the liquor store and saw a locally brewed 4 pack of my favorite style going for $26. Meanwhile, the European import from original maker of said style was $13/6 pack. And all the friges were full of IPAs and Flavord Cockails, while other craft beer styles got a single shelf space back in the corner, going stale and gathering dust.
I love craft beer, but I will support bigger craft breweries if 30 different "hipster microbrewers" in my local area cannot get their prices under control.
It's just hipsters getting greedy and using "but our quality and mats cost more money" excuses.
@@bobbymoss6160 you can always count on greed
I see some crafters are price gouging , or their costs are so high? For example two local breweries, one makes like 14 dollar sixes (from my favorite brewery )but 19 dollars for the other craft beer across town, don’t get it?
@@ianmcnally8501 I talk to a lot of brewery owners because I used to be interested in starting one. Interesting fact, canning more than triples the cost of production most of the time for small craft breweries and it depends on how they buy the cans. (Pre labeled, Pre printed, or unlabeled cans) and the quantity they buy at one time. The owner of one in El Paso once told me it ruined his day when he realized he was more of an aluminum salesman than a beer salesman on paper. So they make a killing in their taproom and event rentals and the cans are advertising.
$26 for a 4 pack of beer? 😂
I will just buy a bottle of scotch for that type of money
Oh? You mean when gas and groceries were less expensive, people spent more on beer? NO WAY!
Exactly
Also housing. Rent or beer and homelessness? I'll take the roof over my head thank you very much
I don't want a beer belly.
Wait until this guy finds out you can get a beer belly without drinking beer...
Marijuana is legal in most states. I barely drink nowadays. 😂
Same! What I came here to add.
Exactly. Legal in at least 21 states. When I saw the title to this video I immediately thought shift in trend. It's also lower cost to smoke weed.
How do you get a job then they still drug test for everything
@@B86432 well I live in CA where employers can’t discriminate against off work use. Most places that have tested me don’t care for weed and are only looking for Coke or Herion etc
And keep in mind marijuana is 10 times more toxic to your body than alcohol, and regular cigarettes… you ain’t taking my cold beer after I worked like a dog for 10 and 12 hours a day… besides I don’t even like marijuana, it makes me throw up.
same thing that caused cigarette sales to plunge. Negative stigma. I still remember where almost every place you went to dinner had smoking and nonsmoking areas.
I remember when it was all smoking areas. 😆 🤣
Not one person has mentioned that spirits (whiskey, vodka, tequila) are trending these days. I live in a state with legal pot and when $100 an ounce is a sale I can't imagine all beer drinkers are switching to cannabis, economically speaking.
They did mention it.
For an individual, with today's potency. an ounce is a lot of pot. Also, each strain tends to increase a user's tolerance after that much of it. But kids will be kids. Try an eighth ounce, or even a gram, and savor the stuff. Change-up strains often. You'll use less, guaranteed.
The vibe and effects are very different. It's not really a comparison.
I went the Washington in 2018 and you could get 50 dollar ounces. Can't even grow it yourself that cheap.
@@peter7582 I used to grow 4 plants twice a year I'd say my cost was a lot closer to $25 an ounce but yeah it wasn't really worth the effort once the legal price came down.
Legal weed... duh
I like good beer. I was overjoyed by the proliferation of micro-brews. Last few years I feel betrayed by the brewers who aren't interested in brewing anything other than IPAs.
IMO, an IPA can mask any brewing deficiencies in ingredients and/or brewing technique. It's an easy product you can push out the door quick, and requires NO ARTISTRY to brew. Just stuff your cloudy swill full of hops and The Marks eat (sic) it up. The Craft Beer market used to be about variety, now it's only about proffit. Tell me I'm wrong.
Interesting point. I have tended toward hoppy IPA's for the last 25 years or so, but recently have lost my taste for many of them. Maybe it's more about cheaper ingredients than my taste buds. But I do wish more breweries produced a strong Alt style or double bock. I find myself buying Spaaten Optimater whenever I see it available.
My favorite microbrewery had European ‘style’ beers that were fantastic, but I think so many people wanted over hopped beers that they switched out a lot of their beers for IPAs. It was a shame. Another microbrewery has almost all IPAs and my trivia group goes there and out of 10 people NOBODY likes the beer. It’s a matter of choosing the beer that is least unpalatable. (BTW- I’m a home brewer and love IPAs, but they’ve become way over hopped)
Deschutes black butte porter. 1995. I was 25. My first taste of a real beer.. their line up is still a great mix
Agreed. Microbreweries are cool and all, but 90% of their line up is IPA's. Like you said, IPAs are kinda a cop out. But microbreweries have kickstarted peoples interest in beer and suddenly, so many people think they are more cultured and have better taste because they're drinking IPAs brewed by a small brewer. Hopefully people are going to gain a better understanding and we start seeing better line ups at breweries😅
@@londonwines2381 Deschutes does not make a bad beer IMO. Pretty much each beer they offer has something to offer us.
My initial intro to real beer was Red Hook ESB in 1989, with Sierra Nevada Pale Ale coming in right behind it. Those two are still a standard by which I measure.
Los Angeles native who drinks beer regularly. At my local bar two Budweisers beers are north of 14 bucks. Just got back from Texas & Louisiana where two Budweiser beers went for 5 bucks on the dot. Los Angeles will continue to be behind since they think throwing $ at everything is the answer
I worked cash at LCBO ( Ontario Liquor retailer) over Holidays and noticed many younger guys buying seltzer, premixed, cooler drinks and not beer as you would expect. Many also chose liquors, whiskey tequila and vodka. Beer was definitely lower than I expected
Did it snow?
@@jankaufmann4305 snow nowhere. We got 2cm last night. No snowpersons in the neighborhood 😢
@@carmgitto Oh okay, I thought Ontario was better off than we are (europe) regarding snow.
LCBO customer here. I've started to drink more hard liquor and less beer. I have tried a lot of the canned cocktails on offer, some are horrible, most are mediocre but a few are very nice. Will definitely drinking more of them in the future.
Which one did you like? @@minuteman4199
Bring back the 2 liter wine cooler! Those were the days.
A lot of boomers have decreased or stopped drinking altogether.
There are so many lower calorie options with many different flavors that come in a can.
Beer is no longer cool.
Beer use to be 5 bucks at a bar. I think twice when I am at a bar and they say "that'll be 25 dollars" for two beers then tip then feeling pressure and it is not fully filled glasses. 🙅🏾
Microbrewery saturation. While they were novel, they didn't necessarily taste very good. I think it was more of peer pressure. For example, some IPA just got way too much hoppier. People pretended to like it as a way to show their friends that they were 'cool' when actually tasted like crap.
Exactly. Back in the 90’s every craft brew didn’t taste like an IPA like it does today
Funny and honest take. You are right. Just the craft in the word doesn't automaticallyma make it better. In fact my favourite beer is Blue Moon.
Your on your own there bud
Classic! Because giving in to peer pressure is cool lol
There are some of us that only like Hoppy IPA's. 😊 West coast style especially.. And I'm not too enthusiastic about all the crazy New England Hazy's.
These "reductions" are not really a reduction at all but are just a return to normal consumption patterns after the huge uptick in consumption that was experienced during the pandemic.
Numbers don't lie
I used to spend $500-$600 a month on beers. Stopped when i paid attention to my cc statements and realized that was a car note.
I worked at one of the larger craft breweries in Denver. The issue I saw was the gravitation towards fruit flavored "beers". The owner was frantically trying to capture this market of drinkers all the while the die hard fans of regular traditional beers were leaving because the beer menus were increasingly fruit forward. Now local craft breweries have no sense of direction because the advent of alcohol seltzer water crushed their existing market and craft breweries are left holding the bag. They should've listened during all those brewers meetings, "hey, how about we keep just brewing regular beer?" Fast forward, now we're here.
Ive tried every local brew to "buy local" . Honestly , I"m done with all of them . All served high hoped swill and IPA. Beer with blue berries , honey , raspberries.... Im done !
Not a fan of fruit beers generally, but love the grapefruit tinged beers on a hot summer day, I'll admit.
The hazy ipa fad killed it for me.
I have tried the hard seltzers a few times, unpleasant, I dont see why these are popular.
Silly question since weed is becoming more and more legal. People function in society better when high rather than having huge mood swings and blurred reality from alcohol. I stopped buying beer since weed became legal in MI.
People don't function better while high, they lose ambition and motivation...
@@Chad_Max not true at all. Maybe some people lose ambition and motivation. They probably never had it to begin with.
I don’t know about functioning better but lack of hangover is big plus over alcohol.
I am high all day. I slow down when I haven't had a solid Sativa. It picks me up and makes me happy. It gives me energy. It takes my arthritis pain away. I work in a warehouse and need constant pain relief. I drive, operate fork lifts, work, play, and love all while high. Been this way for nearly 43 years. I am 61. The weed that sets you down and makes you drift off is a different type of weed. There is also different terpene profiles that affect moods in different ways. It is an all around good thing to experience once you learn which strains treat what symptoms. Yes I have been pulled over while high. The cops had no idea and let me go with a broken taillight. The stoner image of the seventies is so off target that it created a false dialogue about weed.
@@grimacres Me too. I smoked bud for 30 years, now I do the vape pens. I feel great all day. It helps my aches and pains and I can super focus on things I am working on. My brain doesn't ping pong all over the place. Without it, I feel like I would go crazy. I have to make sure it's Sativa during the day while at work. Indica and hybrid make me very sleepy, those are more for relaxing before bed.
I quit alcohol 9 months ago. Best decision of my life.
Drink water, saves life..
Twice during COVID,I had to go to the hospital because of drinking too much water.It caused low sodium.
Who the hell wants to pay $14 dollars for a six pack of corona?
Or $6.50 for a pint of beer at a bar. I’m over it. I’m an alcohol that doesn’t drink as much because I can’t justify paying these overinflated prices.
Retail prices have to be a big factor. Chugging beer goes for what craft beer used to cost 3 years ago.
It’s too damn expensive!
I mean when I wanted a cheap case of busch lt for $14.99 it wasn’t terrible, when that same case costs $24 out the door now, I’m not buying it. I’d rather get a 6 pk of GOOD beer and if you’re lucky enough to live in a “legal state” 1 craft beer and a bowl is a better time than the hang over from too many cheap beers.
The beer drinkers are dead. My dad drank about 6 beers everyday till he died last year. Im serious the older generation drank more beer and the younger gen doesn’t drink as much. Plus it’s expensive compared to years ago
People have stopped buying Anheiser Busch products, and there are over 500 brands.
What the news fails to understand is people are making the shift to marijuana.
As marijuana becomes increasingly legal and far more available in more states it’s replacing alcohol as a more safer and healthier alternative.
this was my question exactly. MJ sales going up. Hangover, bloaty beer sales going down. just a theory
I don't know. Alcohol and cannabis are two different realms. Alcohol is mildly euphoric, warming, social, satisfies thirst, and the dosing is easy to manage. A bottle of Pabst in 2024 will produce the same buzz as a bottle of Pabst did back in 1954. Cannabis disrupts the senses, inhibits conversations, makes everything feel weird and "off", and with nearly all of today's products being designed for maximum THC it's very easy to get the dose wrong and go down a profoundly unpleasant psychological rabbit hole. At least that's been my experience. I think more people are opting for liquor or wine for budget reasons. You can get more drinks per dollar with a 750ml bottle of liquor than with a six pack of beer.
Good future…
The vibe and effects are very different. I don't understand the comparison.
@@joeshoe6184One heavy beer + a couple drags from the weed vape = peace on Earth. But if I had to pick one it would be weed, hands down.
I mean if everything else gets expensive, alcohol is the first thing I cut on my budget. I don't really go to bars anymore because of the drinks are so overpriced and I'm starting to not buy that much alcohol for the house either.
A sixpack is $13. That's what caused me to stop drinking.
Look at the price for a 6 pack Are you kidding me That's what happens with the big greedy companies Trying to squeeze ever penny they can out of the customers
Before I buy beer I ask myself if I'd rather smoke pot instead. Then I do that.
Why does it have to be an either/or question though?
The vibe and effects are very different.
Why not both
Reason #1 - People are finding other ways to self-medicate (weed and prescription drugs).
Reason #2 - Dylan Mulvaney is/was poison to the beer industry.
What they have found out is that a lot of people that smoke marijuana do not drink. In California we had a tremendous amount of pushback on legalization of marijuana. The number one group that was pushing back against the legalization of marijuana was the beer coalition. Why would you want to drink a beer when you can smoke weed and not have a hangover we’re not get completely stupid. I personally am happy because I really don’t drink and I have no problem with people drinking less.
Shhh they don’t wanna hear any reasoning
Smoke pot, get afib!
Rising prices resulting in cutting beer and restaurants out
I’m from the PNW and came of age as the craft beer industry was starting to boom. The PDX beer festival at waterfront park went from one tent and about 200 people and about 25-30 breweries in 1988 to taking over the waterfront with over 100 breweries and thousands of people just three years later. Most of the beers are gone, swallowed up by major conglomerates like AB InBev from other countries. They gobble up craft beers and then ultimately get rid of them, leaving one or two diluted versions for mass distribution. Today most of the PDX festival are not craft brews but craft versions owned by conglomerates. I love beer but good beer is almost impossible to find now. And don’t get me started on canned beer. Great for distribution, not so great for taste.
it's been proven and also shown by microbreweries that canned beer saves the taste and preserves it by keeping light out out of the bottle. so canned beer IS great for taste, bottles aren't.
@@TOMMYOOST Proven? By whom! Multi national conglomerates who want cheaper distribution costs ?😂No it hasn’t been proven,You must work for Inbev. 😂
Good beer is impossible to find? There's still thousands of independent brewers out there, what are you talking about
The craft beer boom looked exactly like the explosion of a "new sound" in music. Suddenly, everyone was making their own version of IPA/punk/grunge in their basements and garages. New breweries/bands would come up and maybe sign on with a bigger distributor/label ("sell out") or break up a few years later due to mismanagement or brewmasters/band members wanting to work on solo projects.
The product pretty much tasted/sounded the same and many casual consumers were just as easily sold by a cool looking label/t-shirt/album cover as by the distinct flavor of that specific brand/band. Unfortunately, in an industry that traditionally built their foundation on establishing flagship products, breweries found themselves overstretched trying to constantly come up with "new content" just to remain relevant in a market saturated by a steady flow of new brands, and at the same time the industry shifts to cans/digital distribution and if you insist on the purity of glass bottles/vinyl, you're looked upon as an insufferable pedantic snob!
@@LoriVFenske Homie, literally proven by science. I also cofounded a craft brewery. Bottles are expensive as hell and let oxygen in after 6 months. That's not counting being light-struck which is why green-bottle beers always taste terrible.
They're avoiding one large aspect I think as well. Cannabis is becoming more widely adopted as a healthier and safer alternative to alcohol. It still is a mood altering chemical with its own pros and cons, but compared to alcohol, its a better option for most people. People can go out and be social with cannabis and not have long lingering unpleasant side effects that alcohol does. Alcohol isn't going anywhere, but its not gonna be the only ball in the court anymore and I think we will see a lot of positives in our public health with alcohol consumption continuing to decline.
Smoking is not a "healthier" option lol, it's just as bad
@@sparklemotion86 smoking is not the only way to consume cannabis. I agree smoking is not a healthier alternative.
@@sparklemotion86how do you smoke a brownie?
@@Darkmattermonkey77in a hooka....
@@sparklemotion86
Smoking weed (or any other way) is ABSOLUTELY healthier than alcohol 😂 are you kidding? And I generally drink and generally don't smoke weed.
It 100% is inflation. Beer is too damn expensive these days. A 12 pack of Modelo cost as much as a whole bottle of Jim Beam. Only a few years ago you could get 2 contractor packs of tall cans for like $5, now 2 tall cans cost $7 at the corner store.
As long as I'm alive I'll do my best to keep the Micro Brew industry alive. It's a monumental task but somebody has got to do it LOL
😂
Ok, I'll keep Milwaukees Beast alive.
Cheap and effective
Drinking is stupid, eventually intelligence prevails.
BIDENOMICS….people can’t afford it as much as we could in years past.
you guys missed it low carb diets which means people are drinking more spirits. also gluten sensitivity is on the rise in the USA so people are drinking more spirits which are gluten free.
I'm sorry, but all 3 of these people are tone deaf to the real deal here. Go into any bar, whether it's a micro-brewery or a the local tavern, they all carry the local micro-brew beers. As the decline of big chains happens, the small mom and pop taverns, brewpubs, micro-breweries take over. Anheuser Busch released a statement several years ago stating that the micro-brew industry needed to go and they would actively try to shut them down. They bought up whatever small breweries they could to assimilate them, and in the end, it was a failure. A failure for the big beer industrial complex. Small breweries continued to be small breweries. They teamed up and help each other. Some of them even share their recipes and engage in friendly competition. In my area, there's even an annual passport you can fill out when you visit a local micro-brew with prizes at the end. Big beer is dead, and that's a good thing. Long Live The Micro-Brew!
You missed the point. Beer sales are down across the board, not just for macros. The small micros you talk about and love are also experiencing lower and lower sales. The small micros you want to grow and strive and filing for bankruptcy and closing.
What a win for public health!
Did you even watch the video? They didn't say ALCOHOL sales were down. They said BEER sales were down. People are just drinking other stuff now. At least beer has some trace minerals (especially unfiltered) and low (or no) sugar. The fruity, sugary, high calorie stuff people are trending towards has got to be worse for the body.
In Canada especially in Ontario only the rich can afford to drink beer or any alcohol, ITS WAY OVERPRICED AT THE LCBO.
At the bars and restaurants you should forget about drinking.
If they didn't make so many sour IPAs...
Poison, bad decisions, ruined relationships, sickness, disease, addiction.
Even PEPSI is to expansive.
Another disgusting poison.
The taxes on alcohol is ridiculous that's part of the problem. The government needs taxes they tax sin products beer and cigarettes!
When marijuana was legalized I quit drinking alcohol. I know as a fact I'm not the only one.
…..perhaps people are realizing they’re throwing their money away buying alcohol, and wasting money in bars?!?!
Beer Sales: 1. There is basically 4 major beverage companies operating in America and all other brands are under these 4 umbrellas.
2. They also bought up or put out of business many smaller craft breweries as well as staples like Tied House, Gordon Biersch and a few others.
3. Quality suffers and beside, beer doesn't taste that good.
Exactly
I for one am sick of the rotten "trickle down" megacorporations that monopolize every industry.
All of your points are easily refuted.
The craft brewers showed the swill that the megacorps rip people off with for what it is. Once people taste decent beer with some actual flavor, they quit drinking that pi$$ water.
20 year olds don’t go out drinking as much as their parents did.
I discovered unfiltered wheat beer from Germany. There's no going back. 🍺 🍻
German beer is the best.
I've been a homebrewer for 25 years. There's been quite a change in beer tastes leaning toward more specialized craft brews and other drinks like hard cider and seltzer. I'm not surprised by breweries filing for bankruptcy. It's a shame Anchor closed it's doors. My first attempts at cloning beers where their Anchor Steam and Christmas Ale.
Look, your local craft brewpub most likely _isn't_ being hit that hard. These "smaller" breweries they're talking about are still quite large and in at least regional distribution. It's that middle tier that's being squeezed.
It’s expensive. Many states have added sin tax.
Craft brew is too heavy and strong flavored, but when you start drinking it, commercial light bodied lagers start seeming way short on taste, then either choice doesn't check enough boxes unless the drinker really likes being beer-buzzed.
Kids these days dont drink as much either.
Weed, hard seltzer, and craft beer drinkers drinking less beer but more quality beer and sipping on it is why theres not as many sales.
Corporations forget the people made them
Here in Ontario Canada, beer is getting too expensive for most people. Expect to pay near $50.00 for a case. Half of that price is TAXES.
Absolutely! $50 for 8.3 litres of water. Better alternatives include drinking less but quality instead. Liquor and cannabis are also somethings to help us with life situations
'Bud Light' is a perfect reason of why people who do drink real beer are running away...
Beer is getting to expensive, and people aren’t willing to pay top dollar for the swill these companies are producing. A case of crappy domestic beer is 20$ or more.
generation z does not enjoy alcohol as much as gen x. they really do not enjoy bars in general as well. we will most likely lose bars as a culture within the next decade.
Cannabis or bust amongst youth myself included... I drank last? On Halloween... I vaped cannabis last? Minutes ago... Enough said.
Great point. I, of gen z, drink like a fish. My son, of gen z, rarely drinks alcoholic drinks. I don't think he's ever been in a bar.
I drink a little less, i smoke a little more
I go out less. The beer I buy for home is strong
The bud light effect, people realized easier to avoid Anheiser Busch by just cutting off beer - healthier life also.
Anheuser Busch doesn't make any good beers. Neither do Miller, Coors, or any other American macrobreweries. What you call the bud light effect was pretty hilarious, though. I love seeing right wing idiots freaking out over trivial stuff, so hats off to Anheuser Busch for provoking that.
@@stephenchalmers71 😂 keep coping
Rice beer with corn cobs on the label 😂😂🤣🤣😅🤪
You used to be able to go to a bar and get a beer for $2.50 or $3.00.
Now they're charging AT LEAST $5 to $8...?
Let them go out of business!
Alcohol ruins lives. America is figuring this out.
100%
One factor is some states like to tax the crap out of all alcohol, so-called "sin taxes". Plus states that don't have an income tax but like to spend, spend, spend tax everything else to pay for it.
My guess is that besides beer generally being more expensive as our many items these days, many just want to be healthier. All beer does not taste the same & Guiness for example I find excellent. Others I do not mind such as Corona or Heineken, but do not drink them as much.
Guiness is great. I also like Original Coors.
I only like a good Heffe. Germans know how to make beer.
Quit drinking. No more.
Calling Bud Light Beer is a insult too beer in general 🍻
It's a poor man's drink. The poor are making less money every year. Do the math.
Mass produced American beer has always been crap, most drank it because there were no other options...Then IPA's and Microbrews came along, first Sam Adams, then many, too many others. They were and are great! Totally revolutionized beer and a sorely needed change.
However, the last time I went into a modern Pub, I was inundated with too many choices. And it's hard to adopt a preference or a favorite because they come and go so fast, it's exhausting. But, that's life in the USA, one extreme or another.....
BUD put a bad taste in every sane person's mouth.
The stupidity of the Bud Light trans alliance was a huge issue, and YES...there are just TOO MANY breweries, and every freaking town's bars pushes "local" even though "local" is very often...in fact, much more often than not---CRAP. Making GREAT beer is tough, and not everyone can do it, no matter what the idiots want to think. Great quality beers are limited to just a few brands, and that's about it.
Bud light is owned by a foreign company which bought Anheiser Busch years ago…
The year was so bad we need to drink harder stuff. 😂
Who cares? Since beer has no food value and is not in the least bit healthy, then why should I care if beer sales are down? Alcohol is promoted far too much in this country, and if people quit drinking this poison entirely, then we would all be better off. I know too many people who are heavy drinkers and I don't need to tell you about their health problems, but I also know quite a few people who are moderate drinkers and I am stunned at just how much moderate drinking has hurt them!