Behind the Screams! Creating a Spooktacular Fan Experience

How do you move away from telling consumers what they need, and give them something they want? How do you go beyond the typical campaign ads, taglines and content to deliver experiences fans will never forget?
In Episode 2 of “Wanta Sip?”, marketing leaders from The Coca-Cola Company, Ibrahim Khan (Vice President of Global Marketing for Fanta), Javier Meza (President, Marketing & Europe CMO, The Coca-Cola Company) and Amelia Torode (CSO Europe, Open X WPP) uncap the strategies of immersing fans into a delicious, unforgettable and spooktacular experience.
The team uncovers the vision behind the next Wanta Fanta campaign evolution and how the brand leverages the global love for Halloween to help fans summon more of what they want. This podcast is a must-listen if you want to learn how to better connect with a new generation of fans and make long-lasting, meaningful campaigns. Let’s Sip!
Connect with Fanta:
Instagram
/ fanta
Facebook
/ fanta
TikTok
/ fanta
Follow Follow Ibrahim Khan ( / ibrahim-khan-6999288 , Javier Meza ( / javier-meza-robayo ) and Amelia Torode ( / ameliatorode ) on LinkedIn

[@petkinku]

Sometimes is not enough to have "your cultural antenna" up. We also need to keep and preserve the ideas. So, an advice I got from someone was to keep an "idea bank" a notebook where I put ideas that cross my mind or things I like and I want to remember later. Most of the time, when someone is asking us for an idea, at first we feel real empty of any idea in the moment. so, going back to your "idea bank' can help restart that flow of creative flow.

[@CarterBlake-r5r]

3379 Nathan Stream