Study E-Commerce and become a Customer Relationship Manager

The Customer Relationship Manager is a relatively new role which has evolved to respond to the growing importance of providing a personalised and seamless customer experience.
Customer relationship management has become an integral part of e-commerce because, also in the digital world, maintaining customer relationships is critical to a company's long-term success.
But what exactly does a Customer Relationship Manager do, and why should E-Commerce graduates become CRM managers? Charlotte gives us great insights into her job in this video!
Find out more about our English-taught degree programme E-Commerce and career opportunities at www.th-rosenheim.de/ecommerce