Pre-launch Marketing Strategies | Everything You Need To Launch A Digital Product
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- Опубликовано: 27 июл 2024
- Do you have a pre-launch marketing strategy? A successful pre-launch NEEDS a pre-launch strategy specific to your audience, especially when you are going to launch a digital product. As you prepare your pre-launch process, figuring out what pre-launch strategies fit your audience can feel akin to throwing spaghetti at the wall ... yuck. That's why I'm walking you through my launch process so you can craft irresistible pre-launch marketing strategies.
When it comes to pre-launch marketing, I'm going to show you everything I do from my marketing plan from the webinar (and what I think about webinars ...!).
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xx
ash
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![5 Ways To Build Your Email List BEFORE your launch [best prelaunch marketing strategies!]](http://i.ytimg.com/vi/RvXm6QUlsYA/mqdefault.jpg)
Thank you Ashlyn for this
It's my pleasure! :)
I love your content. And it's very informative. But I would like to see a visual process, and slower pace video because it is hard to grasp how to go through the process without seeing it visually. And because you are so informed and articulate on the topic you can naturally overload your audience because they don't have time to process and fully understand it. I'm a visual learner. However, I don't want to take away the strength of this video, because you are being transparent. It just hard for me to process all the info which is amazing, it is just difficult for me to process such great content without a step by step visual. So maybe this is another content idea for your viewers on this specific topic. I am saying all this because I want use your method of a pre-launch.
Tahir! You can always head over to the blog if reading is better for you-you can find the post for this video here: ashlynwrites.com/pre-launch-marketing/. I hope this helps! :)
This is really helpful. Thank you Ashlyn.
You're so welcome-I'm glad it was helpful!!
I still don’t understand the hero content piece. Can you give me an example of the hero piece so I can figure out how to apply it to my niche ?
Bree! The hero piece of content is the meat-and-potatoes blog post (or RUclips video). The hero piece of content is what the email newsletter drives to... it’s what I’m talking about if I do a Facebook or Instagram live. It’s what has a freebie download is for (if creating one helps). It’s what at least 2 Instagram posts and Facebook posts will “sell.” It’s what’s been keyword researched and optimized for SEO, Pinterest, etc. If it’s a really big promotional period, then the hero content that week could be a challenge or webinar series. I hope this helps! xx.
5 mins into your video, and I bought your book & mastermind 💛 I can already tell almost instantly that youre genuine and know exactly what youre talking about. You just gained a lifelong subsriber!
Thank you so much for your encouragement and support, friend! It means the world! xo
What is hero content?
Great question, friend! Your hero content is the-meat and potatoes-big piece of weekly content. It's in the content CORE spot-promoted with a blog, video, podcast, newsletter, social media, & maybe even ads. I hope this helps!
I have that playbook and it's amazing! Also loving all the unexpected freebies, you're awesome, thank you!
Shelita! Oh my stars...thank you for your kind words! Cheering you on, buddy! :)
You explain this really well, thanks
Thank you friend! Your kind words mean the world! :)
OMG I really love the way you look! Your contetmt is awesome :)
I'm glad you found this helpful, friend! :)
The most binge-worthy YT channel!!! I love your videos!
Oh my goodness, Claire, you are the sweetest! Thank you for the encouragement, sis!
This is so helpful. You're amazing. Thank you!
You're so welcome, Marie! Let me know if you have any questions, ok??:)
wow how cool is all this!
great job and thanks for your time!
Thanks for your kind words, Jalil! :)
Such great advice!!!
Thank you, Danielle! I'm glad you found this helpful! :)
Love it!!! And your stripped tee, of course! X
Elena! You're the sweetest-thank you bud! :)
Girl we are so vibing! I just hit that publish button on my first course and am revving up to go down that launch runway next week. I've got my Playbook (great purchase btw) and I'm gonna find all your resources on writing that sales funnel as I can. Cheers, Ashlyn!
YESS! Rachel! I always love seeing your comments come through... so excited for you! Cheering you on, sis! :)
Nice! How did it go? I’m in prelaunch for The Dating Widow! 😅
You’re so awesome! Will you clarify what hero content is?
(I should know by now....😅)
I love your RUclips and listen daily!
I’ve also I shared your RUclips’s with several of my coaching friends.
,
But... I have to admit I’m not quite sure of the Hero Content?
@@terriannmuller794 I'm in the middle of it now! My numbers are small but I'm so glad to have the building blocks in place so all I have to do now is analyze, optimize and repeat. I'll spend this next quarter building my list and upping my RUclips game with RUclips for Bosses!
really helpful
Thanks for making this video. Just FYI, the Primed To Launch playbook link just takes you to a sales letter for Clickfunnels. You have to update your link.
Jason! Thanks so much for the heads up, buddy! I'll swap that out now and drop the link here for you, too : ashlynwrites.com/ptl
Hi there, love this video! Quick question, would you suggest this same strategy for just a 7 day Masterclass? I'm looking to launch a free 7 day masterclass and was wondering how to go about it. Thank you!
Yes, Breiana! I think this would work great for a Masterclass launch! :)
@@AshlynWrites Thank you so much! You're an angel! ❤
Just found your channel and can’t wait to dive in to all of these videos! Do you feel your prelaunch tips can be used for e-commerce websites as well? I will be offering digital services in the future as well though 😁
Christian! Yes, for sure! :)
Hi! I loved the video, I am learning so much from them! I am starting my business soon, and I found it a little hard to translate some of the strategies you mentioned into executing them for a product based business. However, for a person who's completely new to this, it did make a lot of sense and was indeed extremely helpful! I did try to download the free checklist but none of the links seem to be working..? Its redirecting me to an error page. Could you pls look into that? Thank you!
Oops, good catch friend! You can grab your freebie here: ashlynwrites.net/launch-copy-content-checklist :) I hope this helps!
@@AshlynWrites thank u so much!!
7 day launch for me!
Thanks for sharing, friend! I'm glad to hear you've found what works for you!
So good! Question: For the small open cart window (5-10 days), how does that work with a physical product that I'm launching to join the rest of my products that are available year round? Or what about having the cart open all while sharing the PLC but not really announcing CART OPEN until the end just for those who come on to the site and are ready to buy? Really hope you can help me out with this!
Yensoun! Great question. Don't worry about a "close cart" on the product! Your launch is going to be more focused on announcing the new product and pushing them to buy it. I'd offer an early-bird discount code, a bonus, a special ... something for the 5ish days you want to get loud about the new product joining your lineup. Then, just remove the "extra" or bonus (but obviously keep the product for sale). Let me know if this helps! :)
@@AshlynWrites So helpful! Also just wondering about PRE ORDER products that are up on the site for pre order for a few weeks before the products I'd available to ship... So like when a company has this long window to pre order and the product will actually ship in a couple months.. I'd love to know your thoughts on this! Thank you!
I like it
I'm so glad this was helpful to you!
What is the 60 and 60 exercise when finding content?
Alfredo! My favorite exercise when I’m crafting my pre-launch strategy, is a 60-in-60 content ideas brainstorm session. Using things like magazine mining, newsjacking, podcast & pinterest mad-libbing, and of course, listening to what your audience is ACTUALLY asking for in surveys.
Any time you’re coming up with these content ideas or going through perhaps that 60-in-60 minutes exercise- make sure to keep these TWO things front of mind:
~Is this content going to be interesting to my people?
~ Does it show your value?
I hope this helps!
I’m trying to figure out how to run launches for services (or online courses) that are evergreen. I need to create urgency during the launch period....
PS and I meant to start with a big Thank You! You provide such incredible advice!
Lindsay! So typically the urgency on an evergreen funnel comes from something around price. Something like a sale reduction or : "lock in your lifetime access at x price point". I would encourage you to think through ways that your offer can change to create urgency and scarcity-things like deadline funnels to offer a sale or promotion on your evergreen offer.
@@AshlynWrites Thanks so much! I’ll look at that... Appreciate your responding! Thanks so much. I’ve purchased your Primed to Launch and CFC. With CFC I purchased it knowing I was in a busy season and now look forward to making my way through. You provide the best tools, techniques, and advice. So appreciative. And I’ll catch up .... :)
I'm launching a children's book and just put out a sneak peek (launching in June). Does the 5-10 days still work ?
Great question, Desriee! Book launches are kinda a different animal ... some of those require up to a year of pre-launch. Overall, I would say yes-5-10 days of your BIGGEST noise-making on your owned channels before you pipe down & allow the book to be an evergreen offer sounds like what most books do. I would check out my friend Sherry Ward, she may have more insight on this! squaretreepublishing.com/
Hi, I signed up to get the checklist and I got the email, but the link to it isn't working. I'd love to have it. THanks!
BAH-thank you for your patience, Charlotte! If you send an email over to support@ashlynwrites.com we will send this freebie straight to your inbox! xx.
What is a hero piece
I call that your weekly main piece of content-the piece that's driving the sale or the pre-sale/pre-launch that week ... making a proverbial domino fall so to speak. Hopefully this saves you some video watching to find :) but I usually recommend backing up 6-8 weeks prior to a launch and publishing one a week, while disseminating it on other platforms. Does that help?
I like to nap too 😆
Bahaha! I'm glad I'm not the only one! ;)