Horse Power: Hip-Hop's Impact on Polo Ralph Lauren
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- Опубликовано: 12 фев 2018
- Polo Ralph Lauren wasn’t originally meant for the hip-hop community until the Lo-Lifes, a crew of Brooklyn teenagers, adopted the label and made it their own in the late ‘80s. It exploded in the streets and by the ‘90s, Polo was an inescapable part of hip-hop culture, from music videos to magazine covers. Despite the sometimes rocky relationship between the vastly different worlds, Polo has become an integral component of the hip-hop community for the last three decades. An all-star line up including A$AP Ferg, 2 Chainz, Fabolous, Tyson Beckford, Daymond John, Raekwon, Dapper Dan, Fonzworth Bentley, Michaela Angela Davis and more share their first-hand insights on the legendary brand’s connection to the culture in Complex's documentary, "Horse Power."
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop. 
Развлечения
Polo is about the only fashion brand that has a line for every tax bracket. You can be a working class person raising a family and can afford to by your children polo outfits for school and not break the bank. Then as your income bracket goes up there is a polo fashion line for you.
If only our fashion designers could understand this concept.
Polo will never die out. Never.
Trent T. *EVER*
I think it will
That shit died out after 94 AND only made a comeback because of retro AND internet resale. Nobody buying this shit in droves. That's why it's limited quantity.
Mister Ralph Lauren Is A Genius.He Appreciate Black White Yellow Red People And This Combinaison Reflect His Collections And His Succes...
RL Brand For Ever...
Lol i can’t say I’ll drop it but i do love the sleep it’s getting right now 😁
Polo Ralph Lauren is the craziest fashion brand in the world for me. Its the most universal brand there is. I have seen people from every age, from every country, from every social demographic, from every race wear it. There is nothing like it.
Black and brown folks have historically never been included in anything high end yet we're the ones who give cultural value to these brands. Great documentary.
🤣 you fools so desperate… lol ya rely culture vulturing and trying act like it’s cool🥱🤣🙄
Facts. I was going out of state to boost. I put Miami on to Lo and hillfigure back in 94/95.
@@willweed6168 🙄🤣 just you huh? You made all of Miami discover it,? Meanwhile them rich white folks in Miami been wearing that sht on the golf course, to the office, on their vacations, ect… y’all so delusional and narcissistic
@@dwightchaos9449 also the only Ralf Lauren hip hop influenced are the fakes you find on eBay for the wannabes, as they did their fake diamonds, Rolexs and rented Mercedes haha.
@@willweed6168 you probably caused a lot of college educated people to switch to another brand. Eww that guy is wearing this…. I don’t want to be associated with him. Oh Hello Boss
Complex hold this W for this great Documentary !
Casey Pameole-Hunt check out the hatian polo documentary
yeah, this shit was fire!!!!
Who else has got some of their best Polo at a Marshalls or TJ maxx??? i sure have!
on some real shit me i got some heat from Maxx and Marshalls.
All day
I know I did!!!
TJMaxx def. i can get a ralph shirt for $15
Hell I got some of the rarest in thrift stores lol
POLO is like a classic car it will never go out of style
"Same Damn Lo Sweater .. times is rough and tough like leather "
Word
Ay I got that exact line tattooed on me !
Same thing is happening with Supreme now, except the difference is that Polo never chased the hype,, it came organically
Both for the most part are ugly
supreme dont chase hype. they just make what they like and consumers are hyping it
Supreme is for 13 year old kids. Corniest brand on earth
Check One Supreme just became that way because this new generation is lame they ruin everything.....Supreme used to be the leader of street wear culture back in 2005-2011....you new niggas have no love, appreciation, or value for culture
fritz62196 ye tru
"He used to have a Lo shirt on...now he got no shirt on"- Raekwon 2018
🔥
The off the back challenge
Hands down this is the best documentary everrrrrrrrrr!!!!!!!! I recently (2018) just got into POLO because of my older brother. I was always a TH Guy, but I was in Macy's waiting on my wife to hurry up, (which she never did, LoL) and I tried on a Polo Rugby, and it felt so bloody premium mate, I was like I have to have this. Bought it and I've been buying and wearing POLO ever since. No 70 pieces later, Im still trying to build my collection... But I went another route too, I not only purchased from Macy's that day, that weekend I called my guy at TD Ameritrade and I purchased some RL Stock. Now its like Im paying myself to shop at POLO. #dreambig #PRL #winning
Stephen Vaughn nice how much does the shares cost
Raekwon really needs to narrate movies set in New York!
Dope
"We taught a lot of people how to do It from head to toe" Yes, and that's exactly why you can't buy style. Lots of people wear Polo, these dudes let Polo wear them.
A bunch of clowns.
I'm head to toe in polo rn feelin proud watchin this👌🏾you can go to a interview, church n the club in the same Lo fit! That's grown man fly shit
They interviewed some real Lo heads. I love Complex's longform videos, great work
TKW Presents Exactly some of the best Lo heads that are still with us we're on here.
Facts I see some og brooklyn dcepts getting jiggy
stlmike
Facts
Michael Knight they don't give a fuck bout what you respect they had to get it by any means
TKW Presents
I went to polo just to not be like these phony people but after this i think i need to look for a different brand
I guess i go to sketchers
Why can't Complex make more content like this!?! This is for the CULTURE right here!!! Younger folks need this type of exposure and documentary to understand why certain things like POLO are in the hip hop culture. This and Magnum Opus are quality content from Complex that needs to produce more of
.
Kulture baby!!!!!!!! We wuz kangz!!!
@@perceptionmanagement2116 why did you need to say that
More of this type of content is needed fasho 💎
it ain't ralph thoe .
Facts
Lol
It is tho
YOU AINT GOT THE ANSAS!!!
Your credentials are removed. Polo Is what made Ralph
"(Are those Bugle Boy jeans you're wearing?)
Hell nah, ho, you know they Polo!"
Amaya Zelaya 😂😂😂😂 trick daddy
🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂😂
I been used again accused again
Amaya Zelaya *Hell na BITCH you know that's Polo.
vmm12 I'm on that Iceberg real hard right now, just like how I was on Polo
This needs to be on major tv channels. This is 🔥🔥🔥
0:50 I had that rugby ten years ago. Damn, that brings back memories kid. I gave it away to a brother I knew that his son just came home and didn’t have any gear along with some other things so he could look fresh while getting his start.
Much respect. I gave some pieces years ago to my boy he was in a fire. I told him take 7 shirts or sweaters just to get you started. I figure 7 days in a week. He had at least a week to get fly.
@@anthonylewis8253 more respect to you brother. 🤝
You gotta love NYC
I will be a Polo wearer for life it's a lifestyle.
RL I need a deal.
The Thrill i need one too man i ain’t lying
Nick Savage Facts broski
The Thrill it’s just classy you put a Ralph Lauren sweater on it’s different
Fr I need to be sponsored by now I spent a lot on polo
The Thrill Who you think you are? Thirsten howl the turd? 💩💩
When Ferg said they looked up to older guys like Jae Mills and Vado.........that shit made me feel so old.
It's dope that Ralph Lauren is finally paying respect to the Lo Lifes now. One reason I love Polo is Ralph built Polo from nothing into an empire. Just hard work
Complex is, not ralph lauren himself
Word Up. Was dope that Thirstin Howl is a Polo model now. 👊🏼
complex should make a doc on timbs
xkpol abder FACTS B
Deadass
Word my son with the toolie
xkpol abder they would just interview all the 90’s New York rappers
You should do it yourself b
Do You Want To Be A Trend....Or Do You Want To Be Ralph Lauren??? -Jay-Z-
Dimytry Pierre exactly..
Lemme follow it up with this.
“It ain’t Ralph tho.” - Kanye West
Polo is like power, creativity, influence, freedom, free spirit, big spirit, big dawg, lion dawg, horse lion dawg
I been waiting all day to watch this 🙌🏿🙌🏿
"I DIDN'T KNOW I WAS DOIN' THIS INTERVIEW TODA--
*chains clinking*
--I--I DIDN'T KNOW I WAS DOING THIS INTERVIEW"
Dope ass doc! However the fact that he's not in this documentary and declined to comment says a lot about him...and us.
Ky lohraW nigga who tf are you talking about?
Johnny DuzIt 1. If you watched the doc you'd know who I'm speaking on. 2. I'm nobody's nigga...grow up and learn how to express an opinion like an adult. Salaam
Ky lohraW Peace that’s facts
That's why I wanna find out if lacoste was really started by a black French man and if his family still has ownership if so I'll jump off that high horse
Ky lohraW Ralph is old af and not all together there in the brain at this point. Plus he don’t need to comment on shit.
yooo that first scene where they was having a polo off hahahhahahahaha
This may be the greatest video I ever see from Complex! GREAT JOB GUYS!
Should've kept the Rugby line 🙄
SHAAP RECORDS Yes they should have!
casey m good looks fam, its a .com thing?
Polo TIMBS jordans vans Mitchell and ness will always be relevant
rkh harper Air Force 1s too
Vans just became popular like 9 years ago besides the West Coast tho
^True. only the West was really fuckin low tops in general and Vans was last to party...but they cool though
and Converse
rkh harper vans shouldn’t be mentioned with those brands . Van just got popping outside Cali last 10 yrs.
Been rocking Ralph since the early 80’s. It doesn’t get any better. One of the most influential and successful people of the last 50 years for sure.
Got my 1st Ralph in 1982. Haven't looked back since.
this is so good, hope y'all make more of these
I loved this documentary, and I have been wearing Polo for over 20 years now, and I am a black man, but I think an argument has to be made here. Some may think it is pointless, others may think I have a point, but I just think it needs to be said. I think the title of this documentary is backwards. It should be called Polo Ralph Lauren's impact on Hip-Hop, and not how they have it stated. Using specific points from the doc itself, Hip-Hop didn't even start wearing PRL until a low level street gang was boosting Polo stores in order to acquire it. The Lo Lifes even said themselves, they were wearing polo because it made them feel rich, if they had $2 in their pocket it didn't matter because they looked fresh. So the simple fact that they just wanted to look like they weren't from the projects, doesn't have much to do with Hip-Hop. Next, is simply PRL's influence on specific black men in the rap game to start their own brands. Jay's Rocawear, Diddy's Sean John, even Damon John's Fubu, were all influenced by PRL, and were pretty much a carbon copy in terms of style. The collared golf shirt is a main stay in polo, and something those other three brands tried to emulate. Next, the Tommy Hilfiger perspective. In the doc they stated that PRL was not even trying to go after Hip-Hop, as to where Tommy's main campaign at one point was putting the biggest stars in the industry in his clothing. Hip-Hop directly impacted Tommy Hilfiger, but it did not directly impact PRL. Lastly, for that lady to say Polo was "lucky" that Hip-Hop chose them, that is an absolutely ignorant and asinine statement to make, and another reason that PRL impacted Hip-Hop. PRL didn't need Hip-Hop to be successful, as they were already successful and doing just fine. Even now, Polo is just fine, they make a lot of their revenue from sponsorships too, it isn't just clothes. For her to say Polo is lucky implies that they were a struggling brand that was uplifted by rappers suddenly wearing PRL clothing. That is ridiculous. It is a simple argument, and one that may not even mean too much, but I think it deserves some consideration. Horse Power: Polo Ralph Lauren's impact on Hip-Hop Culture.
E X A C T L Y but you will NEVER hear that in America. Everything is the whites man fault according to the people over here.
And the disrespectful "black activist" is a disgrace to the world. She harassed the brand and told lies the entire time. fucking shame
I concur.
Mikhail Petrov facts bro!! i almost clicked off when they opened with that chick talking about “colonizer’s play clothes” smfh
Who gives a fuck
For the culture... Great documentary!!! Tommy Hilfiger still owes Puba a check though
He the first rapper I heard on the polo AND Tommy tip. Girbaud too.
He actually gave him a check. In an article Puba said: "Tommy was very supportive [of me]. Whenever I had a show or video to shoot, they made sure I was good. They gave me whatever I needed. I could go to the warehouse in Jersey and get whatever I wanted. One time, Tommy even wrote me a check-a nice sum of money, six figures or something like that, to say thank you. He actually just called me out of the blue and was like, “Hey, here you go, man. Thanks a lot.” I guess it was for doing everything that I did to help his brand." It's from this article: www.complex.com/style/2016/08/tommy-hilfiger-hiphop-oral-history
awesome Cool good
Hasse Aro "bUt TOmMy d0esNt likE nIgGA's"
Tru
Thanks for this documentary. It brings that feeling back of my youth, and inspiration for the future.
I love the shirts and sweaters by Ralph Lauren.
I couldn't be decked out in polo head to toe.
There is such thing as too much.
Always wear the polo tops with my vans and Jordans.
Very comfortable brand.
I remember my friend Gary Coleman & Todd Bridges wearing Polo on Different Strokes..I knew then that shit was fresh- been rockin it myself since 1986
Gotta respect the movement, the lifestyle. Both LLs up! 🇲🇽
Guadalajara
loving this glitch effect on the photos, such a well made doc!
I'm 12 and nothing makes me happier knowing that I have 1 of the of polo shirts that go way back before the 2000'
Might be worth something one day
Go to thrift shops , you may find more
Even though Ralph did not openly acknowledge hip hop's role, he was smart enough to tap into the marketing value of of lo life 'boosters' as an offline avenue for his product lines to go viral. The only color that matters is green.
Polo is my favourite clothing brand . The LO Sport stuff is fire . It's a highly regarded brand in the UK 🇬🇧.
More like this, one of the best documentaries I’ve seen.
Yah Polo.. got my first Polo aftershave when I was 21.. 1991.. loved it!
Great vid complex
POLO + NYC = TIMELESS
Dope Documentary
I took polo from Ralph Lauren and still buy it to this day. I remember polo being such a big thing. The street guys looked at as casual dressers early on. As kids from the projects always wanted what we couldn’t afford. The cars, clothes and electronics
I’ve watched this doc 3x so far
That’s why sometimes you can hit the thrift and just find the grail of Polo.
Dope doc Complex had to honorable mention tommy Hilfiger that rumor really hurt his brand he making a comeback as of late with some dope pieces ...on the other hand Ralph never left...my theory has been RL started the rumor to kill the competition.
Spot on documentary Complex!👌🏽
This is a perfect documentary. Seriously salute to whoever put this together.
I been waiting a while for this one !!!!🐻🐎
Hustle Simmons same , i'm actually planning on watching the whole video .
jeeeeez lo heads compete on who got the rarest polo. thats culture
frdrcoirnwn trophy winner right here, #MrOneOfOne #OneSieLo
hip-hop real polo so dope Awesome yo the culture for
Consumer culture
Finally! Ive been Waiting For this I got my Answer Thanks Complex !
Excellent coverage. As a designer, maybe mentioning... you know... the designers would have been cool for like 30 seconds. Unless you think Ralph Lauren is actually designing the clothing he sells in Macy's. At this stage -- and for the last several decades, he has provided creative direction. He employs designers.
When I got my first job I bought 5 different colored polos. I love RL
and now ralph lauren is worth almost 8 billion while africans and latinos like you are writing lame ass comments on youtube
@@Snowboy2015 yeah and you ain't worth shit either
@@Snowboy2015 what does polo have to do with africans or latinos?
@@Snowboy2015 facts i don’t understand why they uplift these brands that don’t give a fuck about them lmfao
Polo Ralph Lauren has the best service I've ever seen. It feels like even their employees tailor to your needs. It is very impressive.
Facts. I ordered about $400 of stuff one time. The belt was too small, I sent it off in the mail. Polo never got it, and I called and they refunded my entire purchase.
This was wonderful to watch !
This was a amazing video, i cant wait till i can make videos with this type of production
Great watch
"thirstin howl the 3rd." 😂😂👍🏽
his album skilligans island is so tight lmao
Lil Pump yo what? I didn’t know he rapped, I’m checking this out
TKW Presents yeah bro it even has an Eminem feature it’s one of his best
"John, they're stealing"
soundcloud.com/d-new-1/alright-you-got-a-choice-breakbeat-by-dnew-240-choppn-mix peep out my station good listening
I love Polo Ralph Lauren. I have so many Polo beanies, boxers, shirts, joggers. I'm obsessed with the Horse.
Great watch. Finally got my 'Bury Me With The Lo On' book!
We need more vids like this
“How all hypebeast will be in 30 years”
hopefully not
Been rocking Polo since the 90's ! I slipped up and switched to Sean John mid to late 2000's. It just didnt feel right switching from an iconic brand so I packed up all my Sean John, donated it and started collecting thats right collecting Polo once again. I vowed to NEVER abandon Polo again ! Lol.. It just feels and looks right on me ! Quality material and a vast of different styles make it my main clothing line to shop for, rock, and represent ! I have Polo shirts, sweaters, & jackets from the early 2000's that still look fresh ! Thou I wasnt from BK this BX head was rocking LO like I was misplaced in the wrong borough at times, lol.. My man wasnt lying about getting tested if you had on some LO, there were many of nights on the train where it got kind of grimmy and gritting where you had to get down for yours, lol.. That part while now is funny sure wasnt back then but I survived and am happy I was engulfed in that culture of fashion back then which I still rep now !!! BIG PROPS to COMPLEX on this Doc, you guys did your thing !!!
Fascinating expose on how urban cultural pressures reflect on commercial branding and product presentation choices.
I got to respect their passion for what they love, This is dope.
Ralph Lauren is one of my favorite brands yet I do not expose the labels as I once did in the late 90s. CLASSIC I can wear s/t I purchased 10+ yrs ago and it is still in style. I wear anything that looks good on me now from Polo to Target and everything else in between. EXCELLENT DOCUMENTARY!!
The music on this joint is fantastic!
This was an incredible piece!
Dope Documentary! Polo Fly Forever!
Ralph went to FIT with my Aunt Norma, when he was a tie salesman. I was at work at Tommy at 601 W. 26th Street when Tommy was showing Kanye around, I was wearing an oversized TH logo fabric swatch sample doubled over into a bandana which inspired Kanye’s Jay Z Rihanna “Run this Town” Oversized Bandana look which boosted that whole movement. Kanye was wearing a Pony sweater with a Red Moncler Vest over it, and both Kanye and Tommy Hil gave me the big smile and nod
Awesome documentary!!!!! 🙏🤙✊
3:42 the beat that starts here is doooope!
My city will never die NYC ALL DAY
Baxter Schlong what borough?
Fuck Nyc I'm From Nyc It's Too Expensive
NYC "the city the never sleeps, that's where I learned to do my hustle with villans and creeps"
ppl that live in nyc only personality trait is being from or living in nyc
If it wasn't for NYC I swear this world would be so boring!!!
Francis Nunez yall EnWhy niggas want credit for everything huh? But youre right in a sense
Francis Nunez factual 🤷🏾♂️
That’s a fucking fact ‼️‼️
New Orleans too
Francis Nunez BROOKLYN
Really Good Documentary Guys!!!
Awesome doc!! I can def confirm the whole Atlanta section of this documentary.
Interesting.....I was just in a Polo store yesterday before watching this documentary😁. Had no idea that Polo had such a big impact on Hip Hop culture🤷🏿♂️🤦🏿♂️. Crazy
"No question I would speed, for cracks and weed
The combination made my eyes bleed
No question I would flow off, and try to get the dough all
Sticking up white boys in ball courts
My life got no better, same damn 'Lo sweater
Times is ruff and tuff like leather" - C.R.E.A.M - Raekown the Chef
mad props and respek. a beautiful and very informative documentary. all Lo everything.
Complex, wonderful job.
I ain't even watch the video yet... But I know Young Dro better be on here!!!
Polo > Tommy
Tommy love Hip Hop.. Ralph. We dont know
#CameraLord always has been & always will be
Straight from Mr. Hilfiger's janky ass breathe, "If I had known that African-Americans, Hispanics and Asians would buy my clothes, I would not have made them so nice,’ and ‘I wish those people would not buy my clothes - they were made for upper-class whites." So graze on sheep, graze on.
That Tommy quote was debunked not to mention Tommy had minorities in his ads since the 90s. Tommy was also big in NYC.
Always has been
Dope documentary I’m just now tuning into...
This documentary was so good, ..makes you wanna steal it too!
thirstin needs to walk at a polo fashion show !!!!!!!! AND GET THAT FLICK WITH RALPH !!!!!!!! SALUTE !!!!!!!!!
Ralph gets the last laugh in the end
Kansas City Jones not really for those that understand business that’s why this visual art has kept some of us above water or fly high in the sky with the eagles do your homework
I come back to watch this every few weeks.
Not sure how this came up on my feed but thanks to the RUclips Gawds. I rocked a lot of RL back in college but also wore an equal amount of TH. I’m a lot more money savvy now so the Outlet legit be having heat. Kudos to Complex for this.
If you notice, in all the old pics... they’re children. Changing everything .
As it should be.
#ctlolife4life
Lo Life Forever!
Rack LO Vic LO aka Thirstin’ Howl III!!!! Can’t wait to get the book! They should out so quick now they’re going to bring it back. Dope doc
Favorite documentary hands down 💸