I'm guessing she wanted to outsource on this occasion as it would still be produced in the UK. Pretty sure product integrety would be maintained this way. She would probably go back to self production once the business got going.
The automatic assumption that the cheese would drop in quality isn’t a critical business decision. Reality is the quality and consistency would go up with proper machinery and tooling.
@@andyh7777 "Reality is the quality and consistency would go up with proper machinery and tooling." Not necessarily. A lot of mass produced food is of low quality.
@@Asif-kh-n9r That's a bit different, Apple buy their screens from Samsung. It's different than if Apple designed the screens and then paid Samsung to manufacture them.
@@Asif-kh-n9r Samsung has many divisions. The one they buy the screens from is not the same one that manufacturers phones. I don't think you can get the company to make only part of the cheese.
Honestly that's really smart suggestion. Combine that with some grab-to-go sandwiches and you'll be trendy in no time. Try to contact them and be partner of the story.
I agree, they're cheese makers, not marketeers. It's a shame, because I think Sara would have been a good dragon given her background in marketing- she could have improved the packaging and helped drive sales that way.
Companies with heritage that have their own manufacturing plants live on for generations and build years of customer Trust. They have a unique story which would be lost if they outsourced the product.
So true. It really sickens me sometimes. While I understand that Dragons have to be critical sometimes, it doesn't mean they should be the hypocrites. Like Deborah in that example.
Good decision not to outsource, keep going guys with your passion it will surely be success. Have patience though as doing everything takes time. Really good couple
I believe they are. I googled them and found their site. It looks like they've managed to expand to a new factory back in 2017, so I assume they got investment from someone else. The seem to be doing really well and have a bunch of awards listed on their site.
I gotta disagree with Deborah here. Not saying the couple should or shouldn't get a deal... But I totally understand why the couple didn't want to go that route
It's provocative to tell a production business not to do production. I mean what's even left? Is she so out of touch with reality to claim that only marketing business should do business?
Respect to her for not wanting to outsource it! I cook a lot and can notice a good product and I hope to buy from them one day. When you have something precious, you really don't just want to give it out like that
Deborah wasn’t listening. She missed the point that there are no machines in England available. To suggest going to the only other competitor in the country with the machine to outsource it was ludicrous. They are the competition. Sometimes the dragons need to shut up and listen themselves. Their strategy is solid. Buy a modern machine to increase capacity to fulfill upcoming orders. Seems like a smart move. They need to check if they can use the term “Halloumi style cheese”. Or as someone here posted call it “Moolumi” Which is quite brilliant. Hope they succeed.
I would have totally funded this, if I was in the den. They have an awesome back story, there clearly seems to be demand (although, that would need to be vetted), they are born entrepreneurs (they found a market and made it work, despite being down on their luck), and they are clearly hard workers. Those are the kind of people I would want to partner with, even if this product doesn't blossom to the degree they suggested in their pitch.
Same. I agree with Sarah though, that it needs a better branding or more sampling in stores for it to be recognized. As long as they work in that direction I'm sure they will get recognized and scale well.
This is why youre not a millionaire. You can't invest based on their backstory specially when they're so difficult to work with having no listening skills.
I like the example he gave with the broken house in the luxury area. Business=broken house, existing orders, intesest=surroundings. But still, I feel it could be fine for 20%.
I don't understand Deborah.. Why outsource your own product?... You are making it because you think it is better than the competition. It baffles me. I understand outsourcing things that are not your own company core function/producto, but outsourcing the production?.. I seriously don't understand
Bro we ran a frappe (in Starbucks they are called frappuccino) business. We have few customers who always come to the store and look for whether me or my wife to make for them...sometimes maybe we are not around. So we have to make a schedule for them...that we will be present in the store only then they will come or place an order online. When we ask the reason they said, "we buy from you from the beginning of your business, we are so experienced on your stuff, that we can pretty much tell if it is made by you guys or your employees when we sip into it, and they are never the same despite you train them up properly. I CAN RELATE TO THIS LADYS WORRIES. SHE IS RIGHT ACTUALLY."
Exactly, outsourcing is not going to have the same level of oversight and that personal touch. They're a family business so I think they were better off not getting a Dragon onboard and just grow the business over time rather than giving part of it away.
The point Deborah was making is that they actually have the ability to increase their scale of production right now to meet demand, with no investment, via outsourcing. The fact that they wouldn't even consider this indicated that this business was as much or more of an emotional investment for these two than a financial investment. That's admirable and there's nothing wrong with that, it's just not a suitable financial investment from a dragon.
I understand where this lovely lady is coming from. They left everything behind and THIS is their way of rebuilding their lives... She wants to see it done properly.
in a way, it's good they didn't get an offer. Dragons charge a premium on deals because they provide more than just money. They provide resources and open doors to accelerate businesses. However, in this case, they had already opened the doors. They only needed the money so paying a premium for an dragon is not worth it
Exactly.... I was thinking the same. If they can list their product in morrisons... Its not far from them to lost in tesco and asda. These guys are already profitable . Some other people come to the den with no profits to talk about.
Had me dropping a tear when they motivating each other back up in the lift after not getting any offers 😢 Anyways just Kota(Sepatlo) and Lemon Twist for me today mates From South Africa
If they give it to another halloumi manufacturer, they will steal the recipe. If you think their evaluation is high, then offer based on your own valuation. My problem is their low-profit margins on sales. There should be an issue to be fixed. In any case, they did a fantastic job and with their attitude in business, they will eventually get there. All respect to them to build their lives over again in a new country to this point. Lucky UK to have them.
U see when they said they made 25 k net profit maybe they have taken salary out of it. And if they wanna set up their own small factory rather than contract manufacturing its actually better.....they will not consider the quality to go low at all. My wife and i starting a food company, so we decided to set up our own factory and work in it ourselves cz we worry about the quality of our product. I dont know what happened to dragons , they have invested in businesses that are way worser than this and losing money.....but this one is already profitable. Maybe they need a little bit of help. Whats wrong about setting up their own factory???
They should brand it 7alloumi. So what if only Arabs understand what the 7 is for and everybody else calls it "Seven Alloumi". Everyone will know it's "halloumi with a twist"
1) Halloumi is Cypriot 2) Halloumi is a protected name, you can't just call your product halloumi if it's not made in CYPRUS 3) If you see the halloumi sold in the UK, it has a cypriot trade-mark on it.
A general product? What does that even mean? There are thousands of products which have a certain protected name, Roquefort for example is a kind of blue cheese but not all blue cheeses can be called Roquefort! There are several reasons for such distinctions worldwide none of them ridiculous or crooked. Protected names in products around the world protect their identity, their history, their recipe, their uniqness, their manufacturing process etc. I can keep going but I think you get the point!
But we have Halloumi cheese in Canada called Halloumi made in Canada by a Syrian woman. The problem is that the name Halloumi is protected in the European Union.
I get the feeling that a lot of the dragons now not passionate about investing just want to be on a tv show, this was a nice opportunity and their reasons for not investing a bit odd
I get the same gut reaction, but I also think about how many ideas they are subjected to, being asked to contribute 6 figure amounts often; I guess I can’t quite relate.
Seems like not calling it halloumi was a good idea, the term got a Protected Designation of Origin this year, basically making a cheese produced in the UK called "halloumi" problematic.
Pls what do you mean by Protected Designation of Origin? I don't know about other ppl, but I for one wouldn't have recognized Squeaky Cheese as halloumi until I watched this video, as I see it that they took out the word halloumi out of their branding almost entirely, which may be a problem for those searching for halloumi
It's when a traditional product can only be called the name if it's made in a certain area. Like Stilton, which can only be made in parts of Derbyshire, Nottinghamshire, Leicestershire and Ritland. Cheddar doesn't have that status so you can have Canadian cheddar etc.
I found it interesting. I didn't understand how someone had trademarked the generic name of a food and was wondering if they should challenge that. But their cheese ain't real halloumi so never mind.
@@bmoney9330 Okay yeah, I guess that's it, I dunno. I just love these people and the product, I would've taken a chance if I was Peter and already had hundreds of millions of pounds, lol.
@@bmoney9330 well it’s not, they had the demand to easily 3-4x the profit, so the PE ratio was more like 12. Also, I see an opportunity in having their own trademark in squeaky cheese itself and standing on its own from halloumi, with the story they have. It could easily have the potential to be a multimillion pound company like Levi Roots, especially with scale and marketing. Shame they didn’t give them the same chance, if anything Levi roots’ plan was much shakier than this, he was producing at home and cocked up all his figures- except he had a nice song and dance and created a nice TV moment, so he got the investment and these two didn’t despite being much more prepared and in an expanding market (halloumi being a meat substitute)
@Travel Crawl adhearing to local labour laws isn’t slave labour. This mindset is so old fashioned. The reality is those communities benefit massively from their presence in poor counties. More jobs, local GDP and infrastructure investment.
@@andyh7777 This! The slave labour is similarly as bad in some factories or production centres in, for example, China, yet they've become the centre of production for the world because it is, in fact, legal in those places! Yes, it would be terrible for it to occur in the UK and the US and such countries because we have such standards here for employee treatment and whatnot and people (employees as well as customers) wouldn't put up with it, but in the countries it is occurring in, they are willing to do next to anything for pay, almost no matter how little. That and the fact laws allow it. The benefits you mentioned as well do apply, but the biggest reason outsourcing is in those countries is to get to a price where more people are willing to pay at (which is almost always the cheaper price). Outsourcing = Cheaper (for both producers and consumers) = More demand vs Not outsourcing = Pricier (for both) = Less demand.
"Because you don't have that brand of Halloumi" Every brand entered the market for a first time. Theirs will penetrate the market and may be perceived even better; it just will take some courage to put it out there and time to build brand loyalty.
big respect..you guys can make it alone..if you managed to flee a war and come over to total new place with abosulitly nothing and making it this far. you can do whatever u want. get these machines and ramp the production, everyone love good cheese actually its the sharks who lost.
@@mrexpress8002 yah hahah I dont know where/how it comes to me lol, or why its my family name lol...but it's an arabic word means mercy or something close..
Absolutely crazy they have a full fledged business supplying big chains but they are unable to fulfill the requirements. Outsourcing is not the answer it would diminish the brand and the heritage. Although the name squeaky doesn't do any favours.
They will be fine, You can tell it means so much too them, It's not just a business proposition it's a passion and connection to the product itself which means much more to them than just making huge profits...
Been buying non-branded Halloumi for the last 10 years. Much cheaper and better consistency for frying. Dragons are unfortunately behind when it comes to attractive food products.
The only thing that could be a problem for this couple is the lack of clarity in the management system and the mixing of marketing and production, I think it is their knowledge based on production and research. This does not help the business run but it can be a huge success if it is run by a qualified business administration.
Successful cheese manufacturers take decades to establish a big business. He’s right they need machines, silos, bulk milk deliveries, cleaning systems, forklifts, & chilled warehouse space. Cheese companies are generally very rich & it took them years & years to be successful. Often starting out on a farm with outbuildings etc.
The dragons can’t make their mind up. In other episodes they have slandered companies for outsourcing to other countries abroad and in the U.K, however in this one the reason they don’t invest is because they want to make it themselves to ensure quality.
I think I can kind of look it from the point of some of the dragons. This is a business that isnt just a money making opportunity for these two, its a life style, it is their life. When someones business is that, making suggestions (that are logically sound) like outsourcing are out of the question because it takes away that sentimental connection between the owner(s) and the business itself. Theyre not looking for someone to be involved from what I can see (which is what the dragons want to do) they just want someone to invest in their machinery. Hense for the dragons its not a worth while investment. That being said Im still suprised there wasnt a single dragon who thought that it maybe great publicity to put a company, owned by people who fled syria with nothing, under their wing.
@@dizzyb111 Feta & Halloumi is LEVANTINE in origin anyway. Feta means to 'crumble' in arabic. Greek cuisine is influenced by the eastern Mediterranean from millenia due to their proximity. No other European diet adopted these middle eastern specialities as their own. (Spain & Italy took olives) Why is hummus still known by it's Arabic name as opposed to the Greek one? It's still marketed as Greek hummus yet hummus in arabic simply means chickpeas. The fact now is that Cyprus & Greece own the rights to these names under E.U. trading laws. Of course that is undisputed. It is the reality but at the same time acknowledging the Syrian Levantine origins of these foods is crucial, whether it is halva, tahini, shenglesh or labneh. If it wasn't for the gigantic commercial power of the EU these Greek produced products wouldn't have become popular By the way historically Greater Syria included parts of southern Palestine, coastal Lebanon, south western, & southern Turkey where the cuisine is more or less similar and indistinguishable from the Greek/ Cypriot one, just regional variations
@@shebaadsawa9503 cool that the word feta has a meaning in arabic however that's not where it got its name. Feta in greek means slice and that word originated from latin....
I think the Dragons missed out there.....Just read a bit about them and they are doing really well. Multi award winning, heaps of product lines, new factory opened by Princess Anne. Good on them
I for one will be looking out for this cheese now and buy it... With companies like Waitrose wanting to stock it, that speaks volumes along with the amount already sold....
They could make an offer....i cant blame the entrepreneurs cz they always see the dragons try to negotiate the valuation. Thats why they start low on purpose. But they could deff ask for 25% cz hey...at least they are profitable
You can tell from the delighted way he says ''she's a pharmacologist'' that Raghid thinks his wife is the bees knees, that was cute haha
They’re adorable, I hope they do really well
3:48
yeah he's got that underhanded "come on" tone
And the reality is she'd be a head wrecker
Deborah, ever heard of trying to maintain the product integrity and quality rather than trusting it to an outside source?
I'm guessing she wanted to outsource on this occasion as it would still be produced in the UK. Pretty sure product integrety would be maintained this way. She would probably go back to self production once the business got going.
The automatic assumption that the cheese would drop in quality isn’t a critical business decision. Reality is the quality and consistency would go up with proper machinery and tooling.
She was probably also testing how much they’d listen and engage in the idea rather than just argue.
@@aswasable I wouldn't count on it. Once it's outsourced, that company is likely to cut corners to increase profits.
@@andyh7777 "Reality is the quality and consistency would go up with proper machinery and tooling."
Not necessarily. A lot of mass produced food is of low quality.
Deborah’s logic: I just can’t understand why Nissan would want to spend £300m on a new factory when they can get Toyota to manufacture for them.
Well Apple have Samsung manufacture their screens aswell as other components of the device 🤷🏼♂️
@@Asif-kh-n9r That's a bit different, Apple buy their screens from Samsung. It's different than if Apple designed the screens and then paid Samsung to manufacture them.
@@MaxwellAyo exactly
@@Asif-kh-n9r Samsung has many divisions. The one they buy the screens from is not the same one that manufacturers phones. I don't think you can get the company to make only part of the cheese.
@@FuburLuck yeah you're right, my comment was in response to the Toyota/Honda example
Oh I would have called it Cowlloumi, then there would be no branding issues XD
Bro you're a genius hahaha please email them and tell them this!
Honestly that's really smart suggestion. Combine that with some grab-to-go sandwiches and you'll be trendy in no time. Try to contact them and be partner of the story.
You need to tell them ASAP!!! Maybe your get a cut
What a great idea.
Brilliant lol
I liked Sarah's feedback, am glad she also saw that Deborah was being unreasonable here... They really missed a great investment
Are you fond of halloumi cheese?
@@originalunoriginal4055 Are you🤨
I agree, they're cheese makers, not marketeers. It's a shame, because I think Sara would have been a good dragon given her background in marketing- she could have improved the packaging and helped drive sales that way.
I hope this couple go on to be a HUGE success
The dragons wrong here
Yep squeaky cheese all the way for me 😀
If I see it, I can't wait to try it! Bloody love hallumi!
Companies with heritage that have their own manufacturing plants live on for generations and build years of customer Trust. They have a unique story which would be lost if they outsourced the product.
And the quality would be lost too.
Botice their website doesn't seem to mention Dragons Den appearance at all, no need
@Johnson James ikr they even have the gall to appear on TV begging for more money! Shameless.
So true .
So true. It really sickens me sometimes. While I understand that Dragons have to be critical sometimes, it doesn't mean they should be the hypocrites. Like Deborah in that example.
I thought I recognised it, then he said they supply Morrisons and there you go (I work there). Very cool!
Clean up on aisle 4
This is groundbreaking. Thanks captain Glack
@@Deleted11100 if you are expecting groundbreaking info from the comments you have a Iot to Iearn
You're an expert why is it called squeaky cheese?
Haha same!!!! I work there too!
Good decision not to outsource, keep going guys with your passion it will surely be success. Have patience though as doing everything takes time. Really good couple
Didn’t work obviously there business went downhill
From Jordan 🇯🇴 , all the love to the people of Syria 🇸🇾 ❤️
Bless them , I hope both of them will be successful in what they do.👍
I believe they are. I googled them and found their site. It looks like they've managed to expand to a new factory back in 2017, so I assume they got investment from someone else. The seem to be doing really well and have a bunch of awards listed on their site.
@@bertro514 thanks for the update , glad they are doing well :)
@@bertro514 wasn't this episode in 2019?
no i hope not, they are arrogant.
They didn’t. Should have taken the constructive criticism
They made it this far. They will make it further. They didn’t over value their product. They based the value upon demand. Bad luck to the dragons
yeah sure lol
YES! I've had their cheese before and it's absolutely fantastic.
You can have my cheese anytime baby
I gotta disagree with Deborah here. Not saying the couple should or shouldn't get a deal... But I totally understand why the couple didn't want to go that route
It's provocative to tell a production business not to do production.
I mean what's even left?
Is she so out of touch with reality to claim that only marketing business should do business?
Deborah SUCKED here. She was so sh*tty.
Respect to her for not wanting to outsource it! I cook a lot and can notice a good product and I hope to buy from them one day.
When you have something precious, you really don't just want to give it out like that
Lovely couple bless them. Sad whats happening in Syria. Wish you all the best ❤
Deborah wasn’t listening. She missed the point that there are no machines in England available. To suggest going to the only other competitor in the country with the machine to outsource it was ludicrous. They are the competition. Sometimes the dragons need to shut up and listen themselves. Their strategy is solid. Buy a modern machine to increase capacity to fulfill upcoming orders. Seems like a smart move. They need to check if they can use the term “Halloumi style cheese”. Or as someone here posted call it “Moolumi” Which is quite brilliant. Hope they succeed.
I would have totally funded this, if I was in the den. They have an awesome back story, there clearly seems to be demand (although, that would need to be vetted), they are born entrepreneurs (they found a market and made it work, despite being down on their luck), and they are clearly hard workers. Those are the kind of people I would want to partner with, even if this product doesn't blossom to the degree they suggested in their pitch.
And that's why you wouldn't be a dragon in the den.
Same. I agree with Sarah though, that it needs a better branding or more sampling in stores for it to be recognized. As long as they work in that direction I'm sure they will get recognized and scale well.
clearly there is a good reason you are not in den - because you do not understand what business is
Back stories aren't printed on the pack.
This is why youre not a millionaire. You can't invest based on their backstory specially when they're so difficult to work with having no listening skills.
Wonderful story how people can appreciate such simple things like Dale's and cows
I like the example he gave with the broken house in the luxury area. Business=broken house, existing orders, intesest=surroundings. But still, I feel it could be fine for 20%.
The company is worth 40million now..
@@sabrinamou3515 omg love to hear it!!! These lovely people deserved this success.
@@sabrinamou3515 Link/source? Or Just wishful thinking?
I don't understand Deborah.. Why outsource your own product?... You are making it because you think it is better than the competition. It baffles me. I understand outsourcing things that are not your own company core function/producto, but outsourcing the production?.. I seriously don't understand
Bro we ran a frappe (in Starbucks they are called frappuccino) business. We have few customers who always come to the store and look for whether me or my wife to make for them...sometimes maybe we are not around. So we have to make a schedule for them...that we will be present in the store only then they will come or place an order online. When we ask the reason they said, "we buy from you from the beginning of your business, we are so experienced on your stuff, that we can pretty much tell if it is made by you guys or your employees when we sip into it, and they are never the same despite you train them up properly. I CAN RELATE TO THIS LADYS WORRIES. SHE IS RIGHT ACTUALLY."
Exactly, outsourcing is not going to have the same level of oversight and that personal touch. They're a family business so I think they were better off not getting a Dragon onboard and just grow the business over time rather than giving part of it away.
@@indonesianbangladeshicoupl2227 lies
The point Deborah was making is that they actually have the ability to increase their scale of production right now to meet demand, with no investment, via outsourcing.
The fact that they wouldn't even consider this indicated that this business was as much or more of an emotional investment for these two than a financial investment. That's admirable and there's nothing wrong with that, it's just not a suitable financial investment from a dragon.
@@halomena You could Say that to any business... Hey Tesla, You can increase production right now if you let Toyota make your cars!
Not even come from backstage and I love THESE TWO!!. They are soulmates ❤️❤️❤️
They missed a chance. Wow. Kudos to their confidence
More like unjustified bravado
I understand where this lovely lady is coming from. They left everything behind and THIS is their way of rebuilding their lives... She wants to see it done properly.
I love how the couple are dressed in
complementary colours 🤍💚🖤
in a way, it's good they didn't get an offer. Dragons charge a premium on deals because they provide more than just money. They provide resources and open doors to accelerate businesses. However, in this case, they had already opened the doors. They only needed the money so paying a premium for an dragon is not worth it
Exactly.... I was thinking the same. If they can list their product in morrisons... Its not far from them to lost in tesco and asda.
These guys are already profitable . Some other people come to the den with no profits to talk about.
Had me dropping a tear when they motivating each other back up in the lift after not getting any offers 😢
Anyways just Kota(Sepatlo) and Lemon Twist for me today mates
From South Africa
Must've been tough building their way back up after moving, big respect to these 2
no respect for arrogance.
No wonder dragons have time to be on the show everything is outsourced for them.
It's a boomer mindset. "Outsource everything abroad". Just shows you how out of touch these millionaires are
Touker: My office space is in London and you are based in Huddersfield, for that reason I am out.
Jenny missed some nice free cheese samples
If they give it to another halloumi manufacturer, they will steal the recipe.
If you think their evaluation is high, then offer based on your own valuation.
My problem is their low-profit margins on sales. There should be an issue to be fixed.
In any case, they did a fantastic job and with their attitude in business, they will eventually get there.
All respect to them to build their lives over again in a new country to this point.
Lucky UK to have them.
I think its because it was too much money to invest for the Dragons. As they said at the end 50k would have been doable for them.
U see when they said they made 25 k net profit maybe they have taken salary out of it. And if they wanna set up their own small factory rather than contract manufacturing its actually better.....they will not consider the quality to go low at all.
My wife and i starting a food company, so we decided to set up our own factory and work in it ourselves cz we worry about the quality of our product.
I dont know what happened to dragons , they have invested in businesses that are way worser than this and losing money.....but this one is already profitable. Maybe they need a little bit of help. Whats wrong about setting up their own factory???
@@indonesianbangladeshicoupl2227 Yes you might be right and they have already reduced their salary.
Showrunners: The narrator didn't get in enough cheese puns today
Peter: Say no more
I'm living in the middle East and I'm from Huddersfield. I love these guys
They will make it
They are so cute I love them! I hope they do amazing 🙌🏿
They should brand it 7alloumi. So what if only Arabs understand what the 7 is for and everybody else calls it "Seven Alloumi". Everyone will know it's "halloumi with a twist"
That's a good one 👍 that's how it pronounce
That was a pretty smart suggestion which they REALLY should know about..
YESSS OMG
Yesss or even maybe include the syrian flag on their to to show their syrian and demascus indentity
It’s been a real “Road from Damascus” journey for them.
1) Halloumi is Cypriot
2) Halloumi is a protected name, you can't just call your product halloumi if it's not made in CYPRUS
3) If you see the halloumi sold in the UK, it has a cypriot trade-mark on it.
Lol. And there's nothing wrong with parenting a general product?
It's the equivalent of patenting the word 'cheddar'
Ridiculous and crooked
A general product? What does that even mean?
There are thousands of products which have a certain protected name, Roquefort for example is a kind of blue cheese but not all blue cheeses can be called Roquefort! There are several reasons for such distinctions worldwide none of them ridiculous or crooked. Protected names in products around the world protect their identity, their history, their recipe, their uniqness, their manufacturing process etc. I can keep going but I think you get the point!
But we have Halloumi cheese in Canada called Halloumi made in Canada by a Syrian woman. The problem is that the name Halloumi is protected in the European Union.
I get the feeling that a lot of the dragons now not passionate about investing just want to be on a tv show, this was a nice opportunity and their reasons for not investing a bit odd
They might not feel like it
I get the same gut reaction, but I also think about how many ideas they are subjected to, being asked to contribute 6 figure amounts often; I guess I can’t quite relate.
Seems like not calling it halloumi was a good idea, the term got a Protected Designation of Origin this year, basically making a cheese produced in the UK called "halloumi" problematic.
Wow that was a boring piece of info
@@thavambase6907 Yeah it was.
Pls what do you mean by Protected Designation of Origin? I don't know about other ppl, but I for one wouldn't have recognized Squeaky Cheese as halloumi until I watched this video, as I see it that they took out the word halloumi out of their branding almost entirely, which may be a problem for those searching for halloumi
It's when a traditional product can only be called the name if it's made in a certain area. Like Stilton, which can only be made in parts of Derbyshire, Nottinghamshire, Leicestershire and Ritland. Cheddar doesn't have that status so you can have Canadian cheddar etc.
I found it interesting. I didn't understand how someone had trademarked the generic name of a food and was wondering if they should challenge that. But their cheese ain't real halloumi so never mind.
They pitched better than most of the Brits who have entered the den over the years.
I don't understand the dragons on this one. This business seemed really good, about to go to the next level. What a shame.
It was making 20k profit and they valued it at 1 mil. Way over valued
@@bmoney9330 Okay yeah, I guess that's it, I dunno. I just love these people and the product, I would've taken a chance if I was Peter and already had hundreds of millions of pounds, lol.
@@scootsmcgoots It's not a charity.
@@bmoney9330 well it’s not, they had the demand to easily 3-4x the profit, so the PE ratio was more like 12. Also, I see an opportunity in having their own trademark in squeaky cheese itself and standing on its own from halloumi, with the story they have. It could easily have the potential to be a multimillion pound company like Levi Roots, especially with scale and marketing. Shame they didn’t give them the same chance, if anything Levi roots’ plan was much shakier than this, he was producing at home and cocked up all his figures- except he had a nice song and dance and created a nice TV moment, so he got the investment and these two didn’t despite being much more prepared and in an expanding market (halloumi being a meat substitute)
Very inspiring people!
“Pizza Jones has no appetite “ -Narrator
I would invest in this couple. They want a family produced product and If they had this product in Australia I’d purchase it
yeah absolutely nobody in Australia would want this. They have zero listening skills and are rude
Well done to this couple, keep it going.
Barak Allahu Feekum ❤️🤲🏽☪️
May Allah Azzawajal bless them and their wealth In'Sha'Allah ☪️🤲🏽
Outsourcing takes away the magic
@Travel Crawl adhearing to local labour laws isn’t slave labour. This mindset is so old fashioned. The reality is those communities benefit massively from their presence in poor counties. More jobs, local GDP and infrastructure investment.
@@andyh7777 This! The slave labour is similarly as bad in some factories or production centres in, for example, China, yet they've become the centre of production for the world because it is, in fact, legal in those places! Yes, it would be terrible for it to occur in the UK and the US and such countries because we have such standards here for employee treatment and whatnot and people (employees as well as customers) wouldn't put up with it, but in the countries it is occurring in, they are willing to do next to anything for pay, almost no matter how little. That and the fact laws allow it. The benefits you mentioned as well do apply, but the biggest reason outsourcing is in those countries is to get to a price where more people are willing to pay at (which is almost always the cheaper price). Outsourcing = Cheaper (for both producers and consumers) = More demand vs Not outsourcing = Pricier (for both) = Less demand.
Nyasha wakasimba here mudiwa?
@@TheAvira123 ndakasimba😁
This is a fantastic, post Brexit business. Cheese produced in the UK.
Lovely couple. They really love each other
Wishing them all the best success.
Best wishes to the Syrian couple, it's the dragons loss.
"Because you don't have that brand of Halloumi" Every brand entered the market for a first time. Theirs will penetrate the market and may be perceived even better; it just will take some courage to put it out there and time to build brand loyalty.
From a business perspective, while that may be true, it is also true that selling an establisehed product with established brand is easier.
I would really love to know any current updates on their product
I believe in 2017-2018 they managed to buy new equipment and grew. I looked up a few articles and most of them say their business is a hit
@@IsabelleHAwesomegirl good to know!!
Aah yes. The infamous cows of Huddersfield
Uddersfield?
@@BenjaminGoose beat me to it lol
Deborah was absolutely wrong to use another manufacturing company with the same interest.
big respect..you guys can make it alone..if you managed to flee a war and come over to total new place with abosulitly nothing and making it this far. you can do whatever u want.
get these machines and ramp the production, everyone love good cheese
actually its the sharks who lost.
Your surname is "halumi cheese" 🤣
@@mrexpress8002 yah hahah
I dont know where/how it comes to me lol, or why its my family name lol...but it's an arabic word means mercy or something close..
Absolutely crazy they have a full fledged business supplying big chains but they are unable to fulfill the requirements. Outsourcing is not the answer it would diminish the brand and the heritage.
Although the name squeaky doesn't do any favours.
This couple will be successful in the future 💗
Pulled beef & red Leicester Sandwich and Doritos chilli heatwave, happy lunch Time everyone.
Fish, chips and peas.
@@RockyDave Nice
I love this couple ❤️
100K for 40%. When the money is paid back, drop to 20%.
They will be fine,
You can tell it means so much too them,
It's not just a business proposition it's a passion and connection to the product itself which means much more to them than just making huge profits...
Been buying non-branded Halloumi for the last 10 years.
Much cheaper and better consistency for frying.
Dragons are unfortunately behind when it comes to attractive food products.
The only thing that could be a problem for this couple is the lack of clarity in the management system and the mixing of marketing and production, I think it is their knowledge based on production and research. This does not help the business run but it can be a huge success if it is run by a qualified business administration.
The couple is a very clever and shrewd entrepreneurs.
Successful cheese manufacturers take decades to establish a big business.
He’s right they need machines, silos, bulk milk deliveries, cleaning systems, forklifts, & chilled warehouse space.
Cheese companies are generally very rich & it took them years & years to be successful. Often starting out on a farm with outbuildings etc.
Exactly, Marie Kadé in Canada is a very successful Syrian woman who makes cheese.
What did the piece of cheese say when it saw itself in the mirror ?
Well helou me !
kudos to these brave workers.
Awww if i had the money i would of invested in them 🙏
Good luck for this lovely couple
The dragons can’t make their mind up. In other episodes they have slandered companies for outsourcing to other countries abroad and in the U.K, however in this one the reason they don’t invest is because they want to make it themselves to ensure quality.
Keep going keep going
Love them. I really hope they do well!
The gammons will be fuming with this one
I'm thinking of raising the hundred thousand pounds myself
I think I can kind of look it from the point of some of the dragons. This is a business that isnt just a money making opportunity for these two, its a life style, it is their life. When someones business is that, making suggestions (that are logically sound) like outsourcing are out of the question because it takes away that sentimental connection between the owner(s) and the business itself.
Theyre not looking for someone to be involved from what I can see (which is what the dragons want to do) they just want someone to invest in their machinery.
Hense for the dragons its not a worth while investment.
That being said Im still suprised there wasnt a single dragon who thought that it maybe great publicity to put a company, owned by people who fled syria with nothing, under their wing.
Shark tank: I'll offer you 30 million for 100% of your company
Dragons den: OMG how dare you ask for 100k
Well the Sharks have more money than the Dragons. And they aren’t cheap like them either! 🤣
Mark Cuban alone has more money than the entire dragons combined!
Tuka Solomon should have offered his office space and to buy their equipment.
No office space jokes im being serious.
Well I’m off to Morrison’s gotta go try the cheese now !
How was it
@@justanotherviewer00 was actually pretty good tbh !!
I saw a woman with a hijaab,
I swear i knew they wouldn't get a dragon
Touker suleyman is Muslim
Deborah: I don’t know why McDonald’s makes their own chips when they can buy from kfc
Having the name of the product trademarked by another producer seems like it would be a near impossible uphill battle to gain marketshare
Lovely people, they should brand it as Syrian Cheese made in Yorkshire.
That might ruffle feathers of people from other Mediterranean countries like Greece and Cyprus if they claimed Halloumi is Syrian cheese.
@@dizzyb111 Feta & Halloumi is LEVANTINE in origin anyway.
Feta means to 'crumble' in arabic.
Greek cuisine is influenced by the eastern Mediterranean from millenia due to their proximity.
No other European diet adopted these middle eastern specialities as their own. (Spain & Italy took olives)
Why is hummus still known by it's Arabic name as opposed to the Greek one?
It's still marketed as Greek hummus yet hummus in arabic simply means chickpeas.
The fact now is that Cyprus & Greece own the rights to these names under E.U. trading laws. Of course that is undisputed.
It is the reality but at the same time acknowledging the Syrian Levantine origins of these foods is crucial, whether it is halva, tahini, shenglesh or labneh.
If it wasn't for the gigantic commercial power of the EU these Greek produced products wouldn't have become popular
By the way historically Greater Syria included parts of southern Palestine, coastal Lebanon, south western, & southern Turkey where the cuisine is more or less similar and indistinguishable from the Greek/ Cypriot one, just regional variations
@@shebaadsawa9503 cool that the word feta has a meaning in arabic however that's not where it got its name. Feta in greek means slice and that word originated from latin....
Though I think the valuation was to to high. Give those people 15 years and they will be the next generation dragons.
Their company already worth 40 million.
@@sabrinamou3515 Wow, im so happy for them!
Whenever a Dragon says “let me tell you when I’m at”….yea they’re out!
Pan fried halloumi is just the best
I think the Dragons missed out there.....Just read a bit about them and they are doing really well. Multi award winning, heaps of product lines, new factory opened by Princess Anne. Good on them
Beautiful halal business. They will have a lot barakah, inshallah.
Well done respect from British Tunisian Muslim 🙏🙏
What a coincidence, just a cheddar cheese sandwich today.
Peter Jones always pissed off
I want to invest in their business. How to contact them.
Late upload today. Been starving 😂
I for one will be looking out for this cheese now and buy it... With companies like Waitrose wanting to stock it, that speaks volumes along with the amount already sold....
They will be a great asset to the UK. Just a small mistake on the valuations but they will definitely be a success
They could make an offer....i cant blame the entrepreneurs cz they always see the dragons try to negotiate the valuation. Thats why they start low on purpose. But they could deff ask for 25% cz hey...at least they are profitable
@@indonesianbangladeshicoupl2227 they should have shown willingness to negotiate instead on insisting on the price tag
@@i.canalista7718 i barely remember any entrepreneur ever offer to nego . They didnt offer anything... They just said "im out".
Yesss!!! Well done, I hope she is doing very well 💪👍
Deborah how do you convince me to outsource lamborgini from ferrari
Could they call the cheese Zalloumi to get around the copyright protection?
Does anyone know?
I guess when it comes to trademarking, anything that resembles the original would not qualify. It wouldn’t work in this case because they rhyme.
Anyone miss this at lunch time today?