Jonathan Paape on Jaguar's “Ridiculous” Rebrand

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  • Опубликовано: 24 ноя 2024

Комментарии • 65

  • @hwcanotabot
    @hwcanotabot 8 часов назад +10

    Shoutout to Sean and The Platform for uploading so much content of substance for free on RUclips. It’s no surprise the media are doing it tough.

  • @secondchance6603
    @secondchance6603 6 часов назад +12

    Jaguar. It's no longer about their cars. it's all about their Transmission.

    • @davidbrayshaw3529
      @davidbrayshaw3529 4 часа назад

      *Transition is the word that you were looking for, I believe.

    • @nedread6700
      @nedread6700 4 часа назад +2

      Trans mission 🤦🏼‍♂️

  • @brie7705
    @brie7705 9 часов назад +14

    They've missed their target market. It's an absurd advert.

  • @lyndellecoats8459
    @lyndellecoats8459 8 часов назад +8

    It's about making insanity normal

  • @markstephens5118
    @markstephens5118 7 часов назад +4

    I would love to of heard " Jeremy Clarkson's " inner thoughts when he first saw these ads, I imagine it would be unprintable or put on national TV!? He exemplified the Jaaaaag owner stereo type on "Top Gear & The Grand Tour" and with a lot of fondness and to see them do this to a beloved marque, well like I say unrepeatable.

  • @Beef_Supreeeme
    @Beef_Supreeeme 4 часа назад +4

    We don't want social engineering from a car maker. Stay in your damn lane and just make good cars.

  • @fredjones9750
    @fredjones9750 6 часов назад +4

    I had a wish to buy a jaguar when i retired as my grandad did. Not any more. Such an iconic brand reduced to this.

  • @evadnitsua
    @evadnitsua 9 часов назад +8

    Cool cap. Where do I get one?

    • @dodgemf1
      @dodgemf1 3 часа назад

      China apparently

  • @user-ug5zc4zy2o
    @user-ug5zc4zy2o 7 часов назад +4

    Its now official EVs = Gay

  • @PatrickBarnes-s8r
    @PatrickBarnes-s8r 6 часов назад +5

    Remember Bud Light, good luck!?

    • @davidbrayshaw3529
      @davidbrayshaw3529 3 часа назад

      I've been running it for years in my Jaguar's cooling system. Wonderful stuff.

  • @mikeycornernz07
    @mikeycornernz07 10 часов назад +11

    Jaguars are rubbish cars man just like the NFL team 😂😂

  • @lynnebarnes3840
    @lynnebarnes3840 9 часов назад +4

    Jaguar, oh, hell, even Jaguar?

  • @stevehughes1510
    @stevehughes1510 9 часов назад +2

    Used to deal with Jonathan and his brother Digby when they had a hifi store in Wellington city years ago, great guys. Buh bye to Jags.......so it goes. Cheers Sean.

  • @Ps119
    @Ps119 9 часов назад +7

    either I'm insane or they are

  • @JohnSmith-fp8il
    @JohnSmith-fp8il 8 часов назад +6

    Sean's gone Ultra Maga. No faguar for him.

  • @graemeward1900
    @graemeward1900 5 часов назад +1

    I love your hat 🙂🙂

  • @outback109
    @outback109 9 часов назад +2

    Put mine on the market Friday at what I thought was a great price.
    Not one call😔

  • @diablojames
    @diablojames 8 часов назад +2

    Another reason not to buy the most unreliable marquee brand next to Land Rover

  • @5150show
    @5150show 2 часа назад

    From luxury to lunacy

  • @scipioafricanus4328
    @scipioafricanus4328 10 часов назад +8

    I like your hat Sean! I got a 2020 version in Camo instead of black. 🇳🇿🇺🇸

  • @antonschollum3128
    @antonschollum3128 5 часов назад +1

    I'm not getting younger, just grumpier😂

  • @garthfairfield
    @garthfairfield Час назад

    Real question is where does this come from?

  • @unvaxxeddoomerlife6788
    @unvaxxeddoomerlife6788 5 часов назад +1

    Jag hasn't been good since the 60s.

  • @mymaster-myboss
    @mymaster-myboss 8 часов назад +2

    Drajuar the woke car for the woke person

  • @Chopper650
    @Chopper650 8 часов назад +3

    Draguar... auto transition ... or Jaguar - all trans... no mission

  • @peterlloyd1434
    @peterlloyd1434 6 часов назад +1

    Hey Sean, If you want to go on safari take a Landrover, if you want to come back take a Landcruiser!😂 By the way, what changed your mind about Trump?

  • @barrycuda3769
    @barrycuda3769 4 часа назад

    Actually the most beautiful Jaguar sports car is the XJ13, but there's only one of them .

  • @johnmartin7158
    @johnmartin7158 9 часов назад +2

    I can’t afford a Jaguar anyway.
    A little Suzuki Ignus for me.

  • @lliamjurdom9505
    @lliamjurdom9505 5 часов назад +1

    ohhhhh what a beautiful car ... jaguar marketing clever because the moron influencers just keep pointing at its again and again ...

  • @normandunckley3926
    @normandunckley3926 9 часов назад +4

    Ode to Jaguar: "Remember me for who i was & done, NOT now for what it is I am & last known"
    1964 Jaguar "Yeh baby, groovy" Grace, Space, Pace
    2024 jaGUar " Your Pronoun" Woke, Joke, Broke

  •  30 минут назад

    You described what Jag meant to a couple of generations of car lovers. That is why that brand and its loyalty had to be destroyed. Like families and social cohesion, tradition and touchpoints must be destroyed. Cultural marxism demands it. So far Western civilization has been way to slow to wake up to this realization. The US election and Trumps comprehensive win may at last back peddle this madness. Jaguar is just one more casualty in this war of ideologies.

  • @Winstonsmithsalias
    @Winstonsmithsalias 7 часов назад +1

    Jag floated out a fireship on behalf of “the message”, but clearly a timid sales pitch because the ad wasn’t attached to their core business, selling cars! Fireship sunk!

  • @peterquest6406
    @peterquest6406 Час назад

    I think they are pulling our legs just to get our attention

  • @acegikmoii
    @acegikmoii 6 часов назад +1

    Love the hat!!!

  • @David-d4k9k
    @David-d4k9k 8 минут назад

    It’s a crappy car now made worthless.

  • @morri03
    @morri03 10 часов назад +1

    I have to assume they have done it on purpose to get the attention. What matters is what the car is like which we will see very soon. Obviously going all electric was a mistake but they committed long ago and designing and building a new ICE is prohibitive for such a failing brand

  • @wilfscovell336
    @wilfscovell336 3 часа назад

    I thought the advert was for gender neutral condoms

  • @mrstathi
    @mrstathi Час назад

    Maybe they want to do a stock buy back

  • @DCG-dg5sd
    @DCG-dg5sd Час назад

    Gawd .... they want to turn the mighty Jaguar into a Pink Panther (maybe they will call it the Jaguar "Purrvert" 😉) ..... just like Ford's EV Mustang (the Phony Plastic Pony) .... whats next, an EV Hummer H1 🤔😁 .... ah shit, too late it's already happened lol 🤪

  • @davidbrayshaw3529
    @davidbrayshaw3529 3 часа назад

    LGBTQKLR.

  • @tomhoro6468
    @tomhoro6468 9 часов назад

    Keep your bloody Range Rover you know it if it been reliable why sell it l a Jag owner had a few always done my own repairs cuase garages charge heaps because they dont know enough

  • @marinclay2405
    @marinclay2405 Час назад

    Loose the trump hat, many of your supporters enjoy what you do, but can’t stand Trump. You will have more credibility if you take it off.

  • @ronaldwarren1267
    @ronaldwarren1267 10 часов назад +3

    What's with the gay hat

    • @1dic478
      @1dic478 9 часов назад +3

      Problem with gay hats?

    • @Peter_Pepper_Love
      @Peter_Pepper_Love 9 часов назад

      I heard they sold well back in 'Gaymora' times 🤔

    • @steveosullivan4211
      @steveosullivan4211 9 часов назад

      You lot were defeated, this will come to NEW ZEALAND, it may take a wee time, but FREEDOM as opposed to your racism will WIN, you loser.

    • @Chopper650
      @Chopper650 8 часов назад

      wow... a crazy woke leftist using gay in a derogatory sense

    • @philliprobertlawman2232
      @philliprobertlawman2232 7 часов назад

      ​He obviously hasn't seen the biden Admin🤣