Great video Terry as the say every days a school day and no matter how old or young we are the habit of learning and bettering ourselve s in the best we can on a daily basis is a gift ..Love the videos..many thanks.
Great stuff Terry. If and when I need legal advice and/or referral you'll be the first one I'll be calling. Cheers and many thanks for sharing your ideas and professionalism.
I work in healthcare, and many colleagues show zero personality with patients, and the patients don't like them for it. For me it's the human element and if you show an aspect that puts people off, most of those people wouldn't have been clients anyway however if it is agreeable to the listener that is likely to bring you some new business.
Great video, Terry. Very interesting about the marketing. It might be no harm to wear protective goggles when using the hammer on the back of the axe when splitting the logs. Sometimes small slivers of metal fly off and can be dangerous. Just sayin`. Looking forward to your next video.
Fair play to you Terry .I really enjoy your videos, they are very informative . That collage education stood you very well.. But if ya had to make it with that Aldi axe. You would definitely see more dinnertimes than dinners
As an executive coach, when a business asks me to help with strategy, my first question is always: “What do you stand for? What are your values?” Most businesses can name a few, but when I follow up with, “How do you live these values?” things often get murky. Why is this so important? Because, Terry, as you rightly point out, values are the foundation. They shape the culture, and as the famous saying goes, “Culture eats strategy for breakfast.” Without clarity, understanding, and the commitment to live out those values every day, even the best strategy remains a pipe dream. In other words, unless your culture and actions align with your values, your strategy is just a fairytale.
Any good service or business I know, are doing a good trade due to people's recommendations of having a good experience with that business or service. For example this is a terrible marketing video of Terry chopping wood, nobody's gonna recommend him to come around and split logs.
@@patbyrne4470Haha, 😆. I have a long-term wrist injury (tendonitis) so anyone who can even chop a log into sticks is faring better than I can. So much worse w/ a blunt axe too, mind you. 😅 Tradesmen and other related skilled manual workers were in extremely high demand all last year, all via word of mouth, so much so that despite being local Kerrymen we’d done business w/ before, they weren’t answering nor returning calls all Summer to Autumn (prob. off accepting more lucrative jobs??….). For eg. My landlord had a tough time booking a chimney sweep just there last Winter, vacancies were scant, the original chimney guy who was assigned the job the year prior was off the road waiting for his van to be repaired and by the time he was back in action, there wasn’t enough time left. His temporary stand-in arranged a booking just before Xmas only to renege on it at the last min. No communication whatsoever. Just a suspicion I assumed likely when the sun had set on Dec. 23rd. I digress, my point being that there seems to be an overall lack of professionalism and lower standards of service, desire to honor one’s commitments in order to gain or retain clients, and so forth. This has been our average experience of dealing w/ plumbers, chimney sweeps, roofers & car mechanics. 🙃
Marketing is about codding people. In the marketing game if u can fake sincerity uve made it. I make my judgement on word a mouth from people I trust and my own personal experience. I couldn't care less what the persons politics or beliefs are.
Being a solicitor (or an accountant) is a long term business. People tend to choose one and stick with them for life unless the solicitor screws up. In that type of business relationship faking sincerity doesn't work because you will be caught out.
Yes. That is probably the most apt & succinct way of putting it. It is, essentially, a Sociopathic Field/Profession: Learn Human Psychology/Behaviour, Mimick it, Exploit it. Precisely what both a benign, and a malignant, Manipulative Sociopath does. 🤷♀️ It is unethically exploitative of the Human Condition, with it's targets insufficiently educated or informed about how to guard themselves against the exploitation.
@@FreudsSlipper I'd agree. I remember a former English rugby international saying that at the end of his career he was advised to do some communications courses to help his post rugby career. He went to about 3 classes and give up. He concluded these guys were basically educating people on how to convincingly tell lies.
I've read a few of the comments and came to say something similar. Regarding your values - people have mentioned about faking sincerity and you've made it etc. I was coming from a more niave perspective and was going to say that a person scoping out your services would try and quantitify your values and how you portray yourself into value for money for themselves. I.e will this person win the case, can I trust them etc. will using your service save me money in the long run, if you are more expensive than others. Does the person come across as competent and win the case. Will the person try and swindle me with hidden costs, changes to agreements etc. Trust would be the big one for me. However perception would be the the big one for a buisness owner. The faking sincerity (in order to get extra buisness) was the light bulb moment then when I read it 😂.
You're cutting those blocks way too long and way too knotty Terry! 100% agree on your take on values. It might be different if you're selling coffee and buns where people will buy coffee and buns regardless, but if you want a loyal client base, values, trust and honesty are key.
I'm not sure your values equate to successful marketing, it depends on what your values are. If your far right thinking or if you are an anarchist say, your values wouldn't give you much following from the mainstream. Of course you, as a seemingly straightforward left-of-centre thinking person who understands and sympathises with the common man, will have a lot of mainstream followers. As a solicitor I suspect though that most of your new clients haven't looked you up on YT or TT but have picked you because you are local or more likely, recommended by someone so word-of-mouth.
Thanks Terry. A BIT CONFUSED. I DON'T LIKE IT WHEN THE PROFESSIONS PLAY THE FEAR CARD .WE HAVE EXPERIENCE THAT ON MANY LEVELS SINCE THE FOUNDATION OF THE STATE ,SAYING ONE THING AND DOING ANOTHER. PARTICULARLY IN CERTAIN AREAS OF LIFE.😮 HOPR YOU DONT THINK I AM NEGATIVE. JUST GOING ON FACTS.....THANKS FOR YOUR KNOWLEDGE AND INFORMATION ❤
What a good man, knows that you never stop learning.
Great video Terry as the say every days a school day and no matter how old or young we are the habit of learning and bettering ourselve s in the best we can on a daily basis is a gift ..Love the videos..many thanks.
Mighty stuff Terry, if the law career ever falls through, you'll make a fine lumberjck!
Thank you for another interesting and enjoyable video.
Great stuff Terry. If and when I need legal advice and/or referral you'll be the first one I'll be calling.
Cheers and many thanks for sharing your ideas and professionalism.
Always ask the question never sit in silence or wondering,
I work in healthcare, and many colleagues show zero personality with patients, and the patients don't like them for it.
For me it's the human element and if you show an aspect that puts people off, most of those people wouldn't have been clients anyway however if it is agreeable to the listener that is likely to bring you some new business.
Great video, Terry. Very interesting about the marketing. It might be no harm to wear protective goggles when using the hammer on the back of the axe when splitting the logs. Sometimes small slivers of metal fly off and can be dangerous. Just sayin`. Looking forward to your next video.
Fair play to you Terry .I really enjoy your videos, they are very informative . That collage education stood you very well.. But if ya had to make it with that Aldi axe. You would definitely see more dinnertimes than dinners
Great advice. Couldn’t agree more.
Lovely few logs there .. I have the same log splitter
Thanks for the splitting logs tutorial 😅
As an executive coach, when a business asks me to help with strategy, my first question is always: “What do you stand for? What are your values?” Most businesses can name a few, but when I follow up with, “How do you live these values?” things often get murky.
Why is this so important? Because, Terry, as you rightly point out, values are the foundation. They shape the culture, and as the famous saying goes, “Culture eats strategy for breakfast.” Without clarity, understanding, and the commitment to live out those values every day, even the best strategy remains a pipe dream. In other words, unless your culture and actions align with your values, your strategy is just a fairytale.
Any good service or business I know, are doing a good trade due to people's recommendations of having a good experience with that business or service. For example this is a terrible marketing video of Terry chopping wood, nobody's gonna recommend him to come around and split logs.
If I need logs split Terry will be the first log splitter I call, his technique is impeccable 🤓
@@patbyrne4470Haha, 😆. I have a long-term wrist injury (tendonitis) so anyone who can even chop a log into sticks is faring better than I can. So much worse w/ a blunt axe too, mind you. 😅
Tradesmen and other related skilled manual workers were in extremely high demand all last year, all via word of mouth, so much so that despite being local Kerrymen we’d done business w/ before, they weren’t answering nor returning calls all Summer to Autumn (prob. off accepting more lucrative jobs??….).
For eg. My landlord had a tough time booking a chimney sweep just there last Winter, vacancies were scant, the original chimney guy who was assigned the job the year
prior was off the road waiting for his van to be repaired and by the time he was back in action, there wasn’t enough time left. His temporary stand-in arranged a booking just before Xmas only to renege on it at the last min. No communication whatsoever. Just a suspicion I assumed likely when the sun had set on Dec. 23rd. I digress, my point being that there seems to be an overall lack of professionalism and lower standards of service, desire to honor one’s commitments in order to gain or retain clients, and so forth. This has been our average experience of dealing w/ plumbers, chimney sweeps, roofers & car mechanics. 🙃
Marketing is about codding people. In the marketing game if u can fake sincerity uve made it. I make my judgement on word a mouth from people I trust and my own personal experience. I couldn't care less what the persons politics or beliefs are.
Being a solicitor (or an accountant) is a long term business. People tend to choose one and stick with them for life unless the solicitor screws up. In that type of business relationship faking sincerity doesn't work because you will be caught out.
Respectfully marketing is none of those things you said. Those things lie in the domain of a con person, nothing to do with marketing.
Yes. That is probably the most apt & succinct way of putting it. It is, essentially, a Sociopathic Field/Profession:
Learn Human Psychology/Behaviour, Mimick it, Exploit it. Precisely what both a benign, and a malignant, Manipulative Sociopath does. 🤷♀️
It is unethically exploitative of the Human Condition, with it's targets insufficiently educated or informed about how to guard themselves against the exploitation.
@@FreudsSlipper I'd agree. I remember a former English rugby international saying that at the end of his career he was advised to do some communications courses to help his post rugby career. He went to about 3 classes and give up. He concluded these guys were basically educating people on how to convincingly tell lies.
I've read a few of the comments and came to say something similar.
Regarding your values - people have mentioned about faking sincerity and you've made it etc.
I was coming from a more niave perspective and was going to say that a person scoping out your services would try and quantitify your values and how you portray yourself into value for money for themselves.
I.e will this person win the case, can I trust them etc. will using your service save me money in the long run, if you are more expensive than others.
Does the person come across as competent and win the case. Will the person try and swindle me with hidden costs, changes to agreements etc.
Trust would be the big one for me. However perception would be the the big one for a buisness owner.
The faking sincerity (in order to get extra buisness) was the light bulb moment then when I read it 😂.
what business did you have on Hart's Corner? My business is at 2 Prospect Avenue (Crafty Studio)
Convenience store, think it’s a Chinese now. First shop on the corner, billboard on the side of the building
You're cutting those blocks way too long and way too knotty Terry! 100% agree on your take on values. It might be different if you're selling coffee and buns where people will buy coffee and buns regardless, but if you want a loyal client base, values, trust and honesty are key.
Attract people you may actually want to represent as well I'd say
The American singer and songwriter Harry Nilsson put it best, ... a point in every direction is no point at all.
I'm not sure your values equate to successful marketing, it depends on what your values are. If your far right thinking or if you are an anarchist say, your values wouldn't give you much following from the mainstream. Of course you, as a seemingly straightforward left-of-centre thinking person who understands and sympathises with the common man, will have a lot of mainstream followers. As a solicitor I suspect though that most of your new clients haven't looked you up on YT or TT but have picked you because you are local or more likely, recommended by someone so word-of-mouth.
Thanks Terry. A BIT CONFUSED. I DON'T LIKE IT WHEN THE PROFESSIONS PLAY THE FEAR CARD .WE HAVE EXPERIENCE THAT ON MANY LEVELS SINCE THE FOUNDATION OF THE STATE ,SAYING ONE THING AND DOING ANOTHER. PARTICULARLY IN CERTAIN AREAS OF LIFE.😮 HOPR YOU DONT THINK I AM NEGATIVE. JUST GOING ON FACTS.....THANKS FOR YOUR KNOWLEDGE AND INFORMATION ❤
People want to relate to what they are buying into, top man 👍🏻 keeping fit 🪓