We Changed Our Brand to Get More Clients | Making a Film Company S4E1
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- Опубликовано: 15 июл 2024
- VJUS is now 6 years old and it was time for a change. Join us through the exciting yet scary process of rebranding and changing our visual identity!
We competed to make the best merch video! • We Made Three Commerci...
Thanks to Molberger for the visual design: www.molberger.no/
Get our merch here: www.vjus.no/merch
Get our beginners course here: andyax.com/course/
See all episodes of Making a Film Company here: • Making a Film Company ...
This series is produced by VJUS (our Norwegian film production company): www.vjus.no
Facebook:
/ andyaxproductions
/ vjus.no
Instagram:
/ andyax_youtube
/ vjus.no
Homepage:
www.andyax.com
www.vjus.no
Rent our equipment in Oslo here: www.hygglo.no/users/3ba90-kim...
Most of the music we use in this series is from Epidemic Sound. Test it for free for 30 days here (affiliation link): bit.ly/2VyoaYg
0:00 Intro
0:46 Why rebrand?
2:45 Designing our new brand
5:19 Two different directions
8:08 Our thoughts
9:37 The final look
12:08 Wise words for rebranding
12:50 Using the design for merch
13:50 Outro & In the next episode 
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We hope you got inspired and/or learned something new! :)
Check ut how we competed to make the best merch video in 48 hours here: ruclips.net/video/ZY84WNiqBvA/видео.html
VJUS merch: www.vjus.no/merch
Get our beginners course here: andyax.com/course/
“Anders is old and old people don’t like change” immediate like on the video 😅
Laughed so hard. 😅😅
Nobody but you guys and girls can make a boring topic as "rebranding your company to get more customers" into a wholesome and exciting experience.
I just don't know of any other YT creators that masters the art of storytelling like you do 🤩🤩🤩
Excellent. As a small design agency owner, I loved this episode. Flexible design systems are crucial. You may feel inspired by Stefan Sagmeisters project “Casa De Musica”.
I would recommend using less of the social media frames, they look good but you won’t always want to use them… using them less will create a randomized pattern in social media itself
This video gave us a good kick up the arse to get on with our own rebranding which has been long overdue! Great content folks.
A well executed branding process is always so much fun!
Question: did ya’ll take anything with you from the rebranding process that you will implement into your own video production projects in the future?
Congratulations! Love the new look! 👍🏻
Thank you so much for being such an amazing and empathetic people. I'm in the middle of a process of getting my company more identity and I loved this one!
You guys never stop impressing me. You are so creative. Love the new look :-)
Been following your videos for so many years. I remember those early reviews. So so happy to see how you have grown. Thank you for sharing your experiences. I’m sure it inspires a lot of people.
What an AMAZING video! I was hooked from beginning to end. You guy’s storytelling is just ON POINT!!! We want more content like this!!
Great video, you guys always put in the extra work that really makes a difference.
Love the process! Thanks for sharing!
love the new season! all the best guys!!
As always: entertaining, informative and highly produced. 👌
FIRE re brand! Expected nothing less!
You guys put so much effort in your "youtube" videos that it really inspires. Thank you for sharing your insights!
We are already in Season 4 WOW🎉..It feels like yesterday we were in Season 1..I enjoy this series so much that Time moves so fast
Love the design!
What a coincidence!!! You inspired us to start a video production in South Africa with 1 camera and now we are considering rebranding ❤❤❤❤❤
Yes! The series is back!!! Woot :-)
Really enjoying this video
Love the new branding and vibe!
So cool!
finallly such a inspiration!
freaking cool guys.. motivate me to change my prject and do it more interesting!!! thanks , great video!
a New season just a day before my birthday is amazing!!
Although one thing.... the yellow lower thirds on the white background is a bit hard to read but thank you for not stopping this series!
This is sooo cool! It's like watching a documentary
I personally don't like the company name. It is just really hard to pronounce it. Maybe for a Scandinavian human it's more easy but internationally it is pretty weird. - if your goal was to be present only in Norway then I will take this back :D.
Another thing that I must mention as a product photographer is that when you film or photograph white on white you MUST do some studio tricks to get the white product separate from the white background. It is pretty easy to achieve this and the results gonna be MUCH MUCH better.
The animated logo and the animation of the icons are pretty cool! Different colors on different pages also pretty cool. Great Job!
Those colors feels like the 80s. Sorry not my type of colors. Then it felt like that the greenish background melted in with the t-shirts. But as always i love your editing 💪👍
Love the video, great story telling as always. Congratz on the successful rebrand. Just not sold on the icons, but that's just me personally. Don't really get them and how they connect to you guys.
I liked the first version of the 'v' I have never seen that b4..
Great video. Important topic for every growing company. I am curious (if you don't mind sharing), approximately how much did you guys spend with the design company and how long did the project take??
The old logo reminds me of a Davinci Resolve title. Every time I use the "Draw On Corners 1 Line" title, it reminds me of VJUS. I dig the animated logo and the symbols you have now. and the website looks great! Maybe it's time for mine to change too 😅
Hehe, but then the old logo worked since you thought about us so often! I know other brands that have the same lines as we used to have, so it's not so unique. Hopefully the new design stands more out :)
Haha yes it did work! But a big part of that in also an Andyax thing ;) Can't wait for more episodes :)
Do you guys use an ND filter when shooting? If so, which brand have you gone with?
Can I ask , did you guys hire a dedicated person for sales or senior sales and account manager? We own a company in the USA and its tricky going from being a creator and then outreach to clients! We have clients but its a constant grind!
the logo is nice, but you should focus more on keywords and seo -> thats what drives traffic to your website -> more leads, conversions
Jepp! We talked a bit about it in an episode, 3 years ago: ruclips.net/video/zOZA24RiMnk/видео.htmlsi=zVzDAv_2Hap0cg1D&t=87
@@Andyax thats a good start, but i hope you are still doing this. seo is a marathon you should never stop it. You are doing content for youtube, blogs, website, social media -> Keywords with seo is needed. I see on your website you are using google analytics but you dont have any data protection -> means you are tracking without agreement from the user. In Oslo there is no need for Imprint and Data Protection page? Also check your page on tablets, logo in the footer is covering your about us text. (ipad mini)
Thanks. I will bring this to the next meeting!
Please please make a vídeo of the Sony zve10, like a challenge working with the worst câmeras to see that less is not a problem!! Amazing vídeo by the way
I bought it and I hate the rolling shutter so much 😭. I wish I waited for something else
loved the video, but can you make the titels of the people a little bit brighter, for example the title of mathilad was really hard to read.
Agree! Should have used drop shadow or something there 😬
Anders is old, and old people dont like change. HAHA! If he's old then I'm ancient lol.
hehe ^^
What doesn't work is yellow text on white background… so we don't know who the people in your video are because you made their names invisible 🤷♂️
Agree 👍
I love all your videos and insights into your company. I sat and watched this one though and came to the conclusion that your original logo was by far the best. The new stuff looks terrible. Sorry about that. Just my personal opinion.
Hehe, that's totally fine :)
Good video for someone doing rebranding, but these tips gave me no more clients, I think the title needs to be changed for more engagement..
Give it some more days and you will see that your e-mail is full of new clients! hehe
Jokes aside, this process definitely helped us and we think it will help many others. As soon as you have a webpage with your unique identity, people will most likely remember you when they need videos in the future, because it stood out. And you have word of mouth as well; When someone asks for a production company, people will more likely remember and mention the ones with the strongest brands.
This is called "designed by client". You should have gone all the way with the first proposal. But ¯\_(ツ)_/¯