They should have hired more white men, since they are the majority and know what white men want to buy. Instead they hired a bunch of women and can't figure out why no one wants the junk they make
@orbitalair2103 the best gundam, mecha, godzilla toys, sexy anime figures, normal anime figures, trading card of all kind. Hasbro releasing low quality slop that no one cares because Hollywood has been killing IP's left and right.
Has Been (Hasbro) intentionally destroyed the the toy business. Has Been produced low quality garbage. Has Been tried to hide the toys in WINDOWLESS boxes. Has Been refused to properly distribute the toys so no one could find them.
It is what Atari became for a long time, though they finally decided they could just tickle the retro gamers with new 2600/7800 stuff. So maybe Hasbro will end up doing licensing and then will eventually become just a collectors item seller.
In the future they'll make toys with nanotechnology and AI that let you watch your figures actually fight each other. Unfortunately this also leads to humanity's end when they rebel...
@@julesknight1511 I always thought humanity's end was going to happen when one of those virtual J-Pop idols gained sentience, reached apotheosis, and started firing all of the nukes. You know, kind of like in Macross Plus.
@@PhilipHall-n7z And 'Barbie' making over A billion dollars was A huge mistake. That movie was trash, and we should all avoid the sequel like the plague.
Funny thing is a lot of NOT-Transformers premium toys from China actually sell better than Hasbro version. Even Jobby the Hong (Well known toys reviewer/nutcase) seems to fond Chinese made NOT-Transformers now.
@@kos2919 They're pretty much what I've switched over to.....For a while, I was on the knife's edge, where I was buying Hasbro's in addition, but outside of the rare, hit or miss, I simply *can't* justify buying theirs! Not when they've gotten so......cheap on them while simultaneously charging an arm and a leg for them! Not to mention how lazy their designs are for the most part now........Their main, continuously invasively growing, gimmick seems to be that stupid one where you take a transformer, drop it and it transforms itself from vehicle mode to robot mode, and changing it back takes....what.....three steps? I remember when they were complex pieces that came with instruction pamphlets that unfolded to resemble a road map in size.....And, they were fun......At least the third party figures allow me to continue having that fun!
Ironically, they're releasing a Megazord figure of the Megazord from the new Red Ranger Isekai anime that just started. I've been considering in getting their new Estelle Bright figure & I also have their 1/7 scale Seto Kaiba figure.
The funny thing is that the only toy company is trying to make new lines is Lego. The new lines like dreamzzz might not be during so well, but at least lego is trying to make something new to this day
Those animal toy lines they are making, like the tiger, that can be rebuilt into a fish, is quite popular in my country. Kids and adults seem to love them. I would buy one too, if I had the space to display it.
That's like saying a long time cereal company is done making cereals and are shifting to a candy. Hasbro, don't come crawling back and cry when things don't go as you thought.
They really do. Knockoff Transformers abound on AliExpress and many of them actually are better made. Hasbro could hire those same factories but noooooo
My wife’s a coordinator over at Bandai Namco toys and Collectables they’re doing very well and are probably gonna hit their goals for the end of this fiscal. This is more than likely, a corporation problem with Hasbro versus the toy industry
“Hasbro, the company that once shepherded the likes of the Gi.Joe’s, MLP’s, Warriors of Eternia and my kind the Transformers, has fallen. Corrupted by long years of stagnation and greed. Many of us have abandoned our home, attempting to find a new life among the stars… I am Optimus Prime, I do not know how many of our brethren have managed to escape Megatron’s blockade. But I can only be certain of this.. Just one transport remains.” -Optimus Prime: Fall of Hasbro Also “Warriors of Eternia” represents the He-Man & She-Ra brands respectively, I thought that was obvious.
GI:JOE used to be surfire sales for boys. Then it went woke and just fell off the cliff MLP was a huge money maker, then they ended the 4th gen and their 5th gen was so boring not even the hardcore bronies want to spend money on it. Transformers is tragic, the steam train is dying after the last movie get ho-hum reception. Also for big spender, now they prefer NOT-Transformer toys with better quality and better transformation. What the hell is Warrios of Eternia?
@@kos2919 GI Joe also had a niche comic book series that was going on for years and that went woke around the same time the other comics did. They successfully destroy stuff people liked. A real shame.😢
@@kos2919 that is also something so strange they had great writers and a great money making series and they just canned it like what the hell. It seems they didn't like it because it was too sofisticated and they wanted common denominator not realizing most people have a life outside of stale corpo decorum bs
For as much as I cheer for the companies finding out and burning, I still feel sorry for the actual passionate employees who just wished to work with the stories they grew up on to make them as cool as they dreamed. Those creatives are the first to go while the bloat keeps leeching off everything.
As a packaging scientist, the whole eco packaging was most certainly for cost reasons and hide product quality. When you remove window displays for toy packaging, you remove the visual factor for customers to hold interest towards your product, especially for kids.
Maybe, but I recall the toys being more complex in the past. All of their joints were fully bendable and the vehicles had a lot of different features that were really fun.
The problem with licensing anything from Has Been (Hasbro) is that Has Been would still dictate what is produced. Has Been would still insist on nonsense being added to whatever is produced using their IPs.
My favorite was the Halloween costumes. Invisible Pedestrian ○ Johnny Space Commander (plastic bag) ○ Johnny Combat Action Costume (rifle) ○ Johnny Human Torch (bag of oily rags and lighter)
Lucas got rich from the merch. Hasbro thought they could copy that but Star Wars isn't Star Wars, anymore... sadly *Edit- as I am watching this video, an Ollie's ad runs... So funny
Y'know if Hasbro decides to sell GI Joe.. Imagine if the US Military bought up the rights to GI Joe and used him as a promotional mascot for their military branches.
I remember when Hasbro bought out Galoob. Micro Machines were never the same; they felt cheap, the colors were molded, not painted, and the playsets were boring.
A shame that Hasbro has fallen this low, meanwhile been seeing some good toys and figurines from Takara Tomy in Japan these past few years and they’re have great quality 😅
My local Ollie's has 2 full aisles of toys, one of which is entirely Star Wars and Marvel figures. Those aisles were there before Christmas and don't look to have shrunk at all.
Hasbro, the biggest toy maker in the world, starts to buy all their competitors, so no one can make toys anymore, and they can ruin Christmas forever. They are the Grinch.
Hasbro has a contract with Takara that requires them to keep making Transformers toys. Of all the brands Hasbro controls, Transformers will be the last one to vanish or get outsourced due to corporate obligations. That doesn't mean the products will have any kind of quality, though.
It's bitterly ironic, the Studio Series 86 line and the G1 Earthrise/Kingdom set are some of the best designed Transformers they've ever made, but the current product line looks like it belongs in a knockoff shop in China or Taiwan. They're making the best and the worst at the same time, and they clearly lack good management, but it's hard to serve an audience that now stretches across decades and generations, as well as the price landscape imploding. Add to that the actual knockoffs are sometimes better quality than the originals, and it's a crap shoot for buyers as well. You could not ask for a more dedicated fanbase than the TF community in all of toydom, so to lose their support you really have to mess up bad.
You have to remember though that the main TF line and studio series are actually designed and made by Takara. Takara are also making their own TF line again in Japan. The other lines (mainly kid centric) are Hasbro product. Hasbro are fully to blame for pathetic distribution which is hurting the brand, Optimus Prime's studio series 86 figure is highly regarded but can barely be found, only two years ago it felt like they were slowly getting it sorted out but at the end of last year it's all just gone stupid again.
Yup, my son has been so excited about the Studio 86 line, but they’re so damn hard to find without taking a second mortgage. Hasbro definitely ended themselves with poor marketing and poor supervision over their titles, looking at that Kevin smith He-Man show
The quality of their figures such as their Transformers have gotten so bad. I have a huge collection and from this point on I will not give Hasbro a single cent. What set me off really, was how they would keep re-releasing the same mold with a slightly different paint job and try to pass it off as a new figure. Enough is enough.
@keilafleischbein59 or how they release a voyager scale figure and then re-release it in the exact same mold and exact same size. But suddenly call it leader class.
@@OmegaDelta82 paint is expensive, and they had to switch plastics due to yellowing. The economy we have today isn't the economy we had 4 years ago. If you already have the voyager and don't want to upgrade to better paint/plastic/accessories then don't buy it. If you don't have the voyager, and do want the new leader version, it's still generally cheaper than the market price for the discontinued version. I usually own several versions of the same mold, even for the same characters. Ultimately, you generally won't even see those toys on shelves, however, and that's the main problem. Hasbro's distribution sucks, which is what enables the scalpers to charge so much for figures. Get your preorders in at BBTS if you really want the figure or someone else will.
@@OmegaDelta82 though I'm not sure how many figures that really applies to. A lot of the leader rebranding are sold in multipacks, like the leader Optimus primal with rattrap. In the case of Springer, I own both the siege and studio series versions, and they are definitely not the same figure. Or value. I think both are good, and I actually keep them in different modes. I'm really happy with my leader siege Megatron, and he is my definitive Megatron. I have the voyager siege Megatron, and he was great until I got my hands on the leader version. The dark gunmetal plastic with airbrushed chrome highlights is just undeniably premium and superior. I keep my siege voyager soundwave in robot mode, and my leader earthrise soundwave in cassette mode. I also keep my core class soundwave and diecast soundwave on that display with my decepticons, because I firmly believe soundwave should be tiny. I cannot stand the concept of mass shifting. I bought my leader class starscream exclusively for the chair to give to my Megatron.
@@OmegaDelta82 though I suppose I'm not really an ordinary transformers fan. I've got over 200 generations figures in the G1 art style. I'm kind of a superfan, and I'm working on a story project which necessitates the figures.
Hasbro can't make a toy a live service. They can not charge an annual fee for a bit of plastic. They are not able to stop sharing toys. So, they suffocate the business they don't control.
You can see the cost cutting even in Magic the gathering, they switched the cardboard they print on a while back and now foil cards are coming bent in the packs because of the terrible quality of card stock they are using. Which is then damaging the resale value of these cards. R.I.P hasbro
It’s amazing how much these toy companies are holding back on paint. The cost of paint in China must be through the roof. 25 years ago, every toy was painted so well.
Eh, I wouldn't say that much. Most mass market toys back in the day still mostly used colored plastic and stickers for details. My Beast Wars toys from the 90s didn't really have much more paint than modern Transformers toys. Same for Star Wars figures and the Bandai Power Rangers stuff I owned. Of course I didn't own every single toy out there as a kid so it's entirely possible I missed out on some better painted toys.
@@enrique6335 Yea but they have a way of doing it today where you can tell it’s cheap. The way the plastic mold will just look like it’s unfinished. The 80s and 90s toys had a way of doing it better. Also toys from McFarlane were fully painted years ago. Now he sells figures that are literally missing paint.
I was 9 when GI Joe was released in 1982 and 10 when Transformers rolled out i n 1983. Those toy lines were popular up until about 1987. Watching the shows after school and then going on adventures either with friends or by myself with Optimus, Prowl, Iron Hide, Duke, Snake Eyes and Stalker. Best childhood you could ask for and am so grateful to have them on DVD and Blu Ray.
5:53 they do have skibidi toilet toys, saw some blind boxes and a big one at GameStop. My mom, a sewer engineer, was like "OOOO Toilet" then went "nope" where she heard it was $40
It's kind of hard to sell the movie toys while the legacy toy line is also going. Most of the movie toys that i see don't transform or do it so simply. I feel like this is also why Bakugan also died.
Hasbro has no creativity left. Have y'all seen "Randimals"? Seriously, what does Hasbro have that could compete with "hork"? Nothing. Absolutely nothing
The Children's Television Act (CTA) of 1990 was the beginning of toy companies' demise, IMO. Saturday morning cartoons were basically commercials. Get rid of CTA and Hasbro may come back.
The Homestar Runner sketch series "Cheat Commandoes" did a brilliant satirical parody of that phenomenon... some 20 years ago. Now even the retro parody seems deeply nostalgic!
Yes they were commercials, but they had to be good _entertaining_ commercials to get the kids to buy the toys! 😆 If a studio doesn't have something to sell they really don't have a reason to put money into making a show people will remember for decades.
yes and those ''basically commercials'' gave us beloved classics.. some of the biggest entertainment franchises on the planet. over regulating/censoring resulted in the barren cultural wasteland we have today.
I remember going to Walmart 10? 15? years ago and seeing a 'deluxe' transformer figure for $55. And it looked cheap as hell. I can't imagine how bad it is now. They probably would want $85 for the same piece of plastic. 😐
That's likely more recent than 15 years at least. I have around a dozen of the deluxe, voyager, and leader figures from Revenge of the Fallen (2009) and they're great. The deluxe ones were around $15-20CAD, voyager around $30-35, and the leaders like $50-60. I still have them all out on a shelf because they look so good. (Fortunately I got an Optimus and Megatron leader at near cost, as I had a family member that worked for Hasbro.) CAD and USD was around par back then so I'm assuming they had similar prices in the US.
It does suck, but this could be a good thing. They could end up giving toy licensing to some good companies. Action Force x GI Joe, McFarlane Star Wars, Marvel Legends, or Transformers.
This is what happens when you sell poor quality products on old 40-year-old IPs instead of new stuff for kids. Hasbro hasn't created a new IP in decades. They've been focusing on adult collectors instead of kids and now that the adult collectors have gotten their fill Hasbro has no place to go. Only so many Spider-Mans and Luke Skywalkers older collectors can buy. Folks at Hasbro are gonna feel real embarrassed when Japanese imports take over the toy market. They ain't got a problem selling toys in Japan and Korea, just in America because the folks here keep trying to push 40-year-old IPs on adults instead of selling something new to kids.
Not quite: hobby-level 3d printing is either fused deposition modeling or stereolithography, whose products aren't as sturdy and immediately clean-looking as injection molding, but I see what you mean.
I don't know who is at fault but Hasbro has cut all the corners that could be cut in order to make more profit. I knew things were going wrong when Hasbro said that they couldn't produce vehicles for 6" figures. Hasbro used to make toys bigger than my bathtub with lights and sounds and sold them in Wal-Mart during the holidays. Now they crowd fund tanks and airplanes that should be on store shelves. Diamond Distribution is failing, GameStop is dieing and Hasbro is literally transforming into a game company. The pandemic and greed has destroyed all of my favorites 😭
Sad. There is no shortage of creative people where Hasbro is headquartered. My friends father retired from there when they sent the production overseas in the 90's.
Not having toys in stores has been a problem for many years. When I was still buying Transformers I had to order online because what I wanted I would never see in the stores.
It's worse: Licensing is typically not a profit-sharing deal in this kind of context but rather the licensor gets paid a flat fee by the licensee & the licensee gets to keep all the money made -- Hasbro can't manage to get it to make enough money to keep it in house, so they have to let 3rd parties make the majority of the profit if they do well with the IP.
My kids never went through an action figures phase. No cartoons to sell it, and their friends didn’t have them. They had (and have) TONS of Lego. Basic, Star Wars, Ninjago, Batman, etc.
Remember when Hasbro's My Little Pony G4 Friendship is Magic and even Equestria Girls had tons of adult MALE fans called bronies that watched the show and collected the toys? Probably because they were well liked, beloved and greatly developed female characters! Well at least more developed than Disney Star Wars and Marvel female character toys now.
Was watching old 90s commercials along with cartoon shows with the runts and they were begging for almost every toy they saw in the commercials and were sad to learn they aren't made anymore
Not only did toys use to be made of sterner stuff back in the day, but so did the ads for them. I also occasionally watch old cartoon marathons w/ bumpers and commercials, and _still_ I find myself wanting some of those old toys, especially the ones I never got to have as a kid.
Kinda sad. I remember growing up in Rhode Island where tons of my neighbors worked at the Hasbro plant, saving up money mowing lawns to give them to take down to the factory store and use their employee discount to keep me well supplied with all the new GI Joe toys before they turned into just recolors of the same design over and over again... the massive amount of innovation and playful spirit they had in that company died long ago, unfortunately.
That what happen when you make 'collector' items then toys. But worst then worst, it is what happen when you try to sell the same character five time a year every year.
No wonder i see those Yolopark transformers kits instead of hasbro ones. They're nice for accurate looking bot modes but they sacrificed transforming alt modes removing playability.
Licensing out IP is a short play. A smaller company licenses the IP and grow. Then smaller compy get large enough to make their own IP that takes off and they stop paying the licensing.
I'm just some random dude. But it seems to me, that if you want to sell toys, you need to first, make good toys and second, make good media...IE: Good Star Wars = People want Star Wars toys. But who am I? I'm sure the people who get paid six figures are on top of it.
If he didn't want to be leading a toy company then he should resign and make room for somebody who is passionate about it, I'm so sick and tired of these corporate goons who lack any and all passion for their own products and are just there for personal gain.
It really is staggering how for a company that's been around as long a Hasbro has, how hard they're screwing themselves. It not like kids don't want toys. My kid is 7 and going through a huge transformers thing again after watching transformers one, and wants yet more transformers.
I did watch transformers one with my kid. I actually enjoyed it. Not as much as my kid did, cause it's got nothing on the 80s movie, but I certainly wasn't mad at it.
Hopefully Geeky sees this. I did a little digging, and the Jem doll is not out at Walmart just yet. I saw that it had a release date of the 1st of February. Hope this helps and you manage to get your two copies. Would love to see an unboxing of it, as I used to be a fan of the show. Mainly it was the music for me, but it did have the odd episode or five that I enjoy. Can't believe it's been 40 years.
When Hasbro started hiding their toys behind windowless packaging (obviously to hide their poor quality) I knew things were getting bad. I used to collect Black Series Star Wars, but after all of Disney's and Hasbro's buffoonery, I stopped collecting years ago.
If they don't want to sell toys anymore then they should have to sell all of their toy manufacturing plants as well as any IP's that are exclusively toy based. Why should they get to keep either and do nothing with them?
I'm sure Hasbro is also fed up with making star wars and marvel figures for films and tv shows that are so bad nobody wants to buy the stuff. Even collectors.
I am a Kenner Star Wars collector. Hasbro has completely dropped the ball with the Retro collection. This year they finally are releasing some previously unproduced figures that the fans actually want. It's too late. Hasbro could have really capitalized on Star Wars. Instead they rerelease figures for the 300th time. Lotta incompetence out there.
Farewell, Hasbro. Thanks for making my childhood awesome before you destroyed yourself with stupidity.
Its always different people that destroy what was once great
@@jabrockobiden9434Destruction due to jealousy, bitterness, and hatred for the fans.
@@cnm3895I wonder who allowed them to do this and get away with it
Yes, because every single employee should be punished for the actions of idiotic CEOs.
well said
Meanwhile Japan is selling TCG, Anime figures, TOYS like hot potatoes. Do better HasBRO.
They should have hired more white men, since they are the majority and know what white men want to buy. Instead they hired a bunch of women and can't figure out why no one wants the junk they make
yep, my grandson loves the godzilla vs kong stuff, and the really cool toys are from japan. some are really expensive but super detailed toys.
Same with dinosaurs, the really cool dino toys are from japan. I got 2 from bandai that are super cool, the plannosaurus series.
@orbitalair2103 the best gundam, mecha, godzilla toys, sexy anime figures, normal anime figures, trading card of all kind. Hasbro releasing low quality slop that no one cares because Hollywood has been killing IP's left and right.
Ironically, Hasbro's Magic the Gathering is probably still one of their top sellers and it's sales has only gotten better thanks to their crossovers.
The name is Has-Been.
Or WasBro.
Hotel?
@@LordEmperorBossdammit, you beat me to it
More like HasBruh.
Damn, best me to it 😂
Imagine being a toy company that doesn’t sell toys. How far we’ve fallen.
Who would think that a toy company that doesn't want to sell toys would be in trouble? Crazy!
Like a squirt gun that squirts jelly or a train with square wheels on the caboose.
Nintendo was like that back in the day as they used to sell playing cards
@@bailujen8052 they still sell it
Santa Claus is in BUSINESS again. 🎅🏼 🛷 🦌
Hasbro is Hasbroke.
soon they won't be able to afford Hasbread
Remember when you dropped a toy, and you were worried that the floor might be damaged. I miss that sort of toy quality.
😂😂😂😂😂😂😂
Mega blocks before LEGO 😂
I miss my metal Tonka truck!
Has Been (Hasbro) intentionally destroyed the the toy business.
Has Been produced low quality garbage.
Has Been tried to hide the toys in WINDOWLESS boxes.
Has Been refused to properly distribute the toys so no one could find them.
It doesn't care, why?
Well what is Hasbro's favorite game?
MONOPOLY!
@@Marinealver Hasbro's monopoly on Monopoly.
@@Marinealver the irony
this!
All they had to do was give people what they want and not make garbage.
Could say that about most failing companies in entertainment now a days.
Hasbro will become an IP lease company, like ARM, only sucky. So nothing will be saved from the continued nerdspace apocalypse.
It is what Atari became for a long time, though they finally decided they could just tickle the retro gamers with new 2600/7800 stuff. So maybe Hasbro will end up doing licensing and then will eventually become just a collectors item seller.
In the future they'll make toys with nanotechnology and AI that let you watch your figures actually fight each other. Unfortunately this also leads to humanity's end when they rebel...
@julesknight1511 Ha, so it is Hasbro that will be looking for Sarah Conner?
@@julesknight1511 I always thought humanity's end was going to happen when one of those virtual J-Pop idols gained sentience, reached apotheosis, and started firing all of the nukes.
You know, kind of like in Macross Plus.
*HASBRO's RISK app game is loaded with hackers and other types of cheaters.*
Many reasons why Matel doesn't make 'I can Be President Barbie' any more.
ruclips.net/video/M5EM8mS3paY/видео.html
after kamalah i'm sorry I just can't ever let that thing or anything like it close to power i used to vote for women now I will never do so again
@@PhilipHall-n7z And 'Barbie' making over A billion dollars was A huge mistake. That movie was trash, and we should all avoid the sequel like the plague.
That face of Transformers One Bumblebee will define the Hasbro brand forever. Complete foolishness
Funny thing is a lot of NOT-Transformers premium toys from China actually sell better than Hasbro version. Even Jobby the Hong (Well known toys reviewer/nutcase) seems to fond Chinese made NOT-Transformers now.
You thought Any Kaufman aS A robot looked creepy.
THIRD PARTY MANUFACTURERS, RISE UP!!!
@@kos2919 They're pretty much what I've switched over to.....For a while, I was on the knife's edge, where I was buying Hasbro's in addition, but outside of the rare, hit or miss, I simply *can't* justify buying theirs! Not when they've gotten so......cheap on them while simultaneously charging an arm and a leg for them! Not to mention how lazy their designs are for the most part now........Their main, continuously invasively growing, gimmick seems to be that stupid one where you take a transformer, drop it and it transforms itself from vehicle mode to robot mode, and changing it back takes....what.....three steps? I remember when they were complex pieces that came with instruction pamphlets that unfolded to resemble a road map in size.....And, they were fun......At least the third party figures allow me to continue having that fun!
Kids play with toys. They just don't take ugly pieces of garbage. Japan made the best toys and even anime figures so far. Kotobukiya are one of them.
Reminds me to get an armored core model kit from those guys.
Oh yeah, I got two models from their Zoids line. I love my Command Wolf!
@@Sierra-208 I have a Liger Zero X on backorder. If I could just find a slightly cheaper Berserk Fury, I'd go for that instead.
Ironically, they're releasing a Megazord figure of the Megazord from the new Red Ranger Isekai anime that just started.
I've been considering in getting their new Estelle Bright figure & I also have their 1/7 scale Seto Kaiba figure.
The funny thing is that the only toy company is trying to make new lines is Lego. The new lines like dreamzzz might not be during so well, but at least lego is trying to make something new to this day
Dreamzzz is ok, very imaginative. I was personally a big fan of the hidden side series.
Those animal toy lines they are making, like the tiger, that can be rebuilt into a fish, is quite popular in my country. Kids and adults seem to love them. I would buy one too, if I had the space to display it.
Jakks and Jada toys are doing alright
When LEGO drops that Star Trek Enterprise in fall sales gonna go crazy.
It's because Lego isn't an American company. Wall Street doesn't have its greedy evil hooks into it.
Those Ollie's videos seriously disturbed me. So much waste.
That's like saying a long time cereal company is done making cereals and are shifting to a candy. Hasbro, don't come crawling back and cry when things don't go as you thought.
When you fail to place individuals who actually know and love a thing versus when you put individuals who chase profit; your company suffers.
They did it to themselves, Hasbro toys look cheap & poorly designed. Ive seen cheap knock offs look better & they are cheaper.
They really do. Knockoff Transformers abound on AliExpress and many of them actually are better made. Hasbro could hire those same factories but noooooo
My wife’s a coordinator over at Bandai Namco toys and Collectables they’re doing very well and are probably gonna hit their goals for the end of this fiscal.
This is more than likely, a corporation problem with Hasbro versus the toy industry
They've been making good shit lately. Good articulated figures and gunpla, they're solid.
“Hasbro, the company that once shepherded the likes of the Gi.Joe’s, MLP’s, Warriors of Eternia and my kind the Transformers, has fallen. Corrupted by long years of stagnation and greed. Many of us have abandoned our home, attempting to find a new life among the stars… I am Optimus Prime, I do not know how many of our brethren have managed to escape Megatron’s blockade. But I can only be certain of this..
Just one transport remains.” -Optimus Prime: Fall of Hasbro
Also “Warriors of Eternia” represents the He-Man & She-Ra brands respectively, I thought that was obvious.
Damn...bad situation aside, I actually read that in Peter Cullen's voice.
GI:JOE used to be surfire sales for boys. Then it went woke and just fell off the cliff
MLP was a huge money maker, then they ended the 4th gen and their 5th gen was so boring not even the hardcore bronies want to spend money on it.
Transformers is tragic, the steam train is dying after the last movie get ho-hum reception. Also for big spender, now they prefer NOT-Transformer toys with better quality and better transformation.
What the hell is Warrios of Eternia?
@@kos2919 GI Joe also had a niche comic book series that was going on for years and that went woke around the same time the other comics did. They successfully destroy stuff people liked. A real shame.😢
@@kos2919 that is also something so strange they had great writers and a great money making series and they just canned it like what the hell. It seems they didn't like it because it was too sofisticated and they wanted common denominator not realizing most people have a life outside of stale corpo decorum bs
Golden😂
For as much as I cheer for the companies finding out and burning, I still feel sorry for the actual passionate employees who just wished to work with the stories they grew up on to make them as cool as they dreamed. Those creatives are the first to go while the bloat keeps leeching off everything.
As a packaging scientist, the whole eco packaging was most certainly for cost reasons and hide product quality. When you remove window displays for toy packaging, you remove the visual factor for customers to hold interest towards your product, especially for kids.
Hadbro, its now past tense
"Hadbro" sounds like a bi man who married a woman.
Wasbro😅
True
It's hard to buy action figures if we don't see them on store shelves.
They really screwed up by not promoting Transformers One. I only found out about it by word of mouth well after it was over
Very poor marketing and making the TFs' faces (mouths) look way too human.
Hasbro is now Hasbeen.
With how many times Kneon and Geeky have been right when they predict something, I'm pretty sure they've been banned from every casino on the planet.
Sounds like time for a career at Lloyds!
They're neck-and-neck with the Water Filter Selling Frog Expert for claims on being the new Cassandra (always correct, never believed).
That Cox guy had no business ever being at Has Been (Hasbro).
He was a bad choice on being CEO all he wants to do is relive his experiences at Microsoft.
They had some of the best toys in my childhood 😢
Buy Asian
@@minakatahizuruIsn't that illegal? Which is cheaper, an Chinese or Japanese? How do they survive being shipped here? Send me the link plz!
Kind of weird how TMNT is an ever GREEN toy line.
Maybe, but I recall the toys being more complex in the past. All of their joints were fully bendable and the vehicles had a lot of different features that were really fun.
Soon Mattel will be joining them as well. The US toy industry is practically in a death spiral!
Most pop culture companies in the U.S. are. The video game industry is really bad too.
@ And it’s because of Hollywood and wokeness.
The problem with licensing anything from Has Been (Hasbro) is that Has Been would still dictate what is produced.
Has Been would still insist on nonsense being added to whatever is produced using their IPs.
Another problem is that people simply can't afford Hasbro's toys anymore.
W0rD 💥
Sounds like Hasbro needs to hire Irwin Mainway and bring back some toy classics like “Bag o Glass”.
And Johnny Switchblade
My favorite was the Halloween costumes. Invisible Pedestrian ○ Johnny Space Commander (plastic bag) ○ Johnny Combat Action Costume (rifle) ○ Johnny Human Torch (bag of oily rags and lighter)
I will relish Hasbro's downfall they ruined everything I loved as a kid.
Lucas got rich from the merch.
Hasbro thought they could copy that but Star Wars isn't Star Wars, anymore... sadly
*Edit- as I am watching this video, an Ollie's ad runs... So funny
Y'know if Hasbro decides to sell GI Joe.. Imagine if the US Military bought up the rights to GI Joe and used him as a promotional mascot for their military branches.
Toys were cheaper and higher quality back then I still remember buying Monster High dolls for $12 to $14.
Or the original Marvel Legends for 7.99 ...from Toy biz ..❇
I remember when Hasbro bought out Galoob. Micro Machines were never the same; they felt cheap, the colors were molded, not painted, and the playsets were boring.
A shame that Hasbro has fallen this low, meanwhile been seeing some good toys and figurines from Takara Tomy in Japan these past few years and they’re have great quality 😅
My local Ollie's has 2 full aisles of toys, one of which is entirely Star Wars and Marvel figures. Those aisles were there before Christmas and don't look to have shrunk at all.
Hasbro, the biggest toy maker in the world, starts to buy all their competitors, so no one can make toys anymore, and they can ruin Christmas forever. They are the Grinch.
Hasbro has a contract with Takara that requires them to keep making Transformers toys. Of all the brands Hasbro controls, Transformers will be the last one to vanish or get outsourced due to corporate obligations. That doesn't mean the products will have any kind of quality, though.
When a company starts catering to collectors, it is near death's door.
It's bitterly ironic, the Studio Series 86 line and the G1 Earthrise/Kingdom set are some of the best designed Transformers they've ever made, but the current product line looks like it belongs in a knockoff shop in China or Taiwan. They're making the best and the worst at the same time, and they clearly lack good management, but it's hard to serve an audience that now stretches across decades and generations, as well as the price landscape imploding. Add to that the actual knockoffs are sometimes better quality than the originals, and it's a crap shoot for buyers as well. You could not ask for a more dedicated fanbase than the TF community in all of toydom, so to lose their support you really have to mess up bad.
You have to remember though that the main TF line and studio series are actually designed and made by Takara.
Takara are also making their own TF line again in Japan.
The other lines (mainly kid centric) are Hasbro product.
Hasbro are fully to blame for pathetic distribution which is hurting the brand, Optimus Prime's studio series 86 figure is highly regarded but can barely be found, only two years ago it felt like they were slowly getting it sorted out but at the end of last year it's all just gone stupid again.
Yup, my son has been so excited about the Studio 86 line, but they’re so damn hard to find without taking a second mortgage. Hasbro definitely ended themselves with poor marketing and poor supervision over their titles, looking at that Kevin smith He-Man show
The quality of their figures such as their Transformers have gotten so bad. I have a huge collection and from this point on I will not give Hasbro a single cent. What set me off really, was how they would keep re-releasing the same mold with a slightly different paint job and try to pass it off as a new figure. Enough is enough.
The takara tony figures are great.
Unfortunately, all the others are shelf warmer gimmick crap that not even children want.
@keilafleischbein59 or how they release a voyager scale figure and then re-release it in the exact same mold and exact same size. But suddenly call it leader class.
@@OmegaDelta82 paint is expensive, and they had to switch plastics due to yellowing. The economy we have today isn't the economy we had 4 years ago.
If you already have the voyager and don't want to upgrade to better paint/plastic/accessories then don't buy it. If you don't have the voyager, and do want the new leader version, it's still generally cheaper than the market price for the discontinued version. I usually own several versions of the same mold, even for the same characters.
Ultimately, you generally won't even see those toys on shelves, however, and that's the main problem. Hasbro's distribution sucks, which is what enables the scalpers to charge so much for figures. Get your preorders in at BBTS if you really want the figure or someone else will.
@@OmegaDelta82 though I'm not sure how many figures that really applies to. A lot of the leader rebranding are sold in multipacks, like the leader Optimus primal with rattrap.
In the case of Springer, I own both the siege and studio series versions, and they are definitely not the same figure. Or value. I think both are good, and I actually keep them in different modes.
I'm really happy with my leader siege Megatron, and he is my definitive Megatron. I have the voyager siege Megatron, and he was great until I got my hands on the leader version. The dark gunmetal plastic with airbrushed chrome highlights is just undeniably premium and superior.
I keep my siege voyager soundwave in robot mode, and my leader earthrise soundwave in cassette mode. I also keep my core class soundwave and diecast soundwave on that display with my decepticons, because I firmly believe soundwave should be tiny. I cannot stand the concept of mass shifting.
I bought my leader class starscream exclusively for the chair to give to my Megatron.
@@OmegaDelta82 though I suppose I'm not really an ordinary transformers fan. I've got over 200 generations figures in the G1 art style. I'm kind of a superfan, and I'm working on a story project which necessitates the figures.
The best Transformers toys are Third Party.
When Monster High dolls have similar or better articulation than Marvel Legends, there is a problem🤦🏾♂️
Hasbro, killing Magic:The Gathering, killing D&D, now killing Toys....... Cox fiddles while Hasbro burns.....
Hasbro can't make a toy a live service. They can not charge an annual fee for a bit of plastic. They are not able to stop sharing toys. So, they suffocate the business they don't control.
You can see the cost cutting even in Magic the gathering, they switched the cardboard they print on a while back and now foil cards are coming bent in the packs because of the terrible quality of card stock they are using. Which is then damaging the resale value of these cards. R.I.P hasbro
Lucasfilm screwed them over. If Kathleen Kennedy actually made good movies, the toys would have sold
It’s amazing how much these toy companies are holding back on paint. The cost of paint in China must be through the roof. 25 years ago, every toy was painted so well.
Eh, I wouldn't say that much. Most mass market toys back in the day still mostly used colored plastic and stickers for details. My Beast Wars toys from the 90s didn't really have much more paint than modern Transformers toys. Same for Star Wars figures and the Bandai Power Rangers stuff I owned.
Of course I didn't own every single toy out there as a kid so it's entirely possible I missed out on some better painted toys.
@@enrique6335 Yea but they have a way of doing it today where you can tell it’s cheap. The way the plastic mold will just look like it’s unfinished. The 80s and 90s toys had a way of doing it better. Also toys from McFarlane were fully painted years ago. Now he sells figures that are literally missing paint.
Why would anyone bother licensing anything from Has Been (Hasbro) or Disney?
Companies would mae more money making their own thing.
Has Been's (Hasbro's) Board of Directors and executive leadership are unacceptable.
I was 9 when GI Joe was released in 1982 and 10 when Transformers rolled out i n 1983. Those toy lines were popular up until about 1987. Watching the shows after school and then going on adventures either with friends or by myself with Optimus, Prowl, Iron Hide, Duke, Snake Eyes and Stalker. Best childhood you could ask for and am so grateful to have them on DVD and Blu Ray.
5:53 they do have skibidi toilet toys, saw some blind boxes and a big one at GameStop. My mom, a sewer engineer, was like "OOOO Toilet" then went "nope" where she heard it was $40
It's kind of hard to sell the movie toys while the legacy toy line is also going. Most of the movie toys that i see don't transform or do it so simply. I feel like this is also why Bakugan also died.
Hasbro has no creativity left. Have y'all seen "Randimals"? Seriously, what does Hasbro have that could compete with "hork"? Nothing. Absolutely nothing
The Children's Television Act (CTA) of 1990 was the beginning of toy companies' demise, IMO. Saturday morning cartoons were basically commercials. Get rid of CTA and Hasbro may come back.
The Homestar Runner sketch series "Cheat Commandoes" did a brilliant satirical parody of that phenomenon... some 20 years ago. Now even the retro parody seems deeply nostalgic!
Yes they were commercials, but they had to be good _entertaining_ commercials to get the kids to buy the toys! 😆 If a studio doesn't have something to sell they really don't have a reason to put money into making a show people will remember for decades.
It doesn't really matter now, broadcast tv is irrelevant anyway.
yes and those ''basically commercials'' gave us beloved classics.. some of the biggest entertainment franchises on the planet. over regulating/censoring resulted in the barren cultural wasteland we have today.
I remember going to Walmart 10? 15? years ago and seeing a 'deluxe' transformer figure for $55. And it looked cheap as hell. I can't imagine how bad it is now. They probably would want $85 for the same piece of plastic. 😐
That's likely more recent than 15 years at least. I have around a dozen of the deluxe, voyager, and leader figures from Revenge of the Fallen (2009) and they're great. The deluxe ones were around $15-20CAD, voyager around $30-35, and the leaders like $50-60. I still have them all out on a shelf because they look so good. (Fortunately I got an Optimus and Megatron leader at near cost, as I had a family member that worked for Hasbro.) CAD and USD was around par back then so I'm assuming they had similar prices in the US.
I see more Funko-Pops at Half Price Books than at Walmart.
It does suck, but this could be a good thing. They could end up giving toy licensing to some good companies. Action Force x GI Joe, McFarlane Star Wars, Marvel Legends, or Transformers.
As long as Disney is behind Star Wars won’t matter who makes it
I'd love to see 52Toys get the Transformers license, their BeastBox toys are great.
Well one of things on the brightside for Transformers is it's Japanese-co owners, Takara-tomy, is still making the toys.
This is what happens when you sell poor quality products on old 40-year-old IPs instead of new stuff for kids. Hasbro hasn't created a new IP in decades. They've been focusing on adult collectors instead of kids and now that the adult collectors have gotten their fill Hasbro has no place to go. Only so many Spider-Mans and Luke Skywalkers older collectors can buy.
Folks at Hasbro are gonna feel real embarrassed when Japanese imports take over the toy market. They ain't got a problem selling toys in Japan and Korea, just in America because the folks here keep trying to push 40-year-old IPs on adults instead of selling something new to kids.
Ironically, one of those 40-years old IPs that Hasbro has is co-owned by a Japanese toy company...
Honestly, having a 3D printer enables you to make your own toys.
Not quite: hobby-level 3d printing is either fused deposition modeling or stereolithography, whose products aren't as sturdy and immediately clean-looking as injection molding, but I see what you mean.
@@mistery8363 And at the moment it's still mostly the realm of figure customizers.
I don't know who is at fault but Hasbro has cut all the corners that could be cut in order to make more profit. I knew things were going wrong when Hasbro said that they couldn't produce vehicles for 6" figures. Hasbro used to make toys bigger than my bathtub with lights and sounds and sold them in Wal-Mart during the holidays. Now they crowd fund tanks and airplanes that should be on store shelves.
Diamond Distribution is failing, GameStop is dieing and Hasbro is literally transforming into a game company. The pandemic and greed has destroyed all of my favorites 😭
The properties owned by Hasbro still have value. Hasbro itself as a company is worthless, as long as Chris Cox is still CEO.
they had a simple proven formula down for toys in the early 80s, could literally print money selling cheap plastic. how do you F-it up so bad.
Sad. There is no shortage of creative people where Hasbro is headquartered. My friends father retired from there when they sent the production overseas in the 90's.
Not having toys in stores has been a problem for many years. When I was still buying Transformers I had to order online because what I wanted I would never see in the stores.
The CEO feels like an old EA CEO not Microsoft. Buy out all the competition then pivot to something else. Does not make any sense. 🤔
It's worse: Licensing is typically not a profit-sharing deal in this kind of context but rather the licensor gets paid a flat fee by the licensee & the licensee gets to keep all the money made -- Hasbro can't manage to get it to make enough money to keep it in house, so they have to let 3rd parties make the majority of the profit if they do well with the IP.
Parents don't want to buy buckets of $18 to $28 action figures for their kids? Noooo way! It's so surprising Hasbro is failing.
My kids never went through an action figures phase. No cartoons to sell it, and their friends didn’t have them.
They had (and have) TONS of Lego. Basic, Star Wars, Ninjago, Batman, etc.
Remember when Hasbro's My Little Pony G4 Friendship is Magic and even Equestria Girls had tons of adult MALE fans called bronies that watched the show and collected the toys? Probably because they were well liked, beloved and greatly developed female characters! Well at least more developed than Disney Star Wars and Marvel female character toys now.
If GI Joe: Wrath of Cobra is any indication of how their digital games are going to go, Hasbro won't last the remainder of the decade...
Hasbro has gone through elaborate steps to alienate absolutely everyone that isn't a wine aunt. They're lucky things aren't worse.
Was watching old 90s commercials along with cartoon shows with the runts and they were begging for almost every toy they saw in the commercials and were sad to learn they aren't made anymore
Not only did toys use to be made of sterner stuff back in the day, but so did the ads for them. I also occasionally watch old cartoon marathons w/ bumpers and commercials, and _still_ I find myself wanting some of those old toys, especially the ones I never got to have as a kid.
Kinda sad. I remember growing up in Rhode Island where tons of my neighbors worked at the Hasbro plant, saving up money mowing lawns to give them to take down to the factory store and use their employee discount to keep me well supplied with all the new GI Joe toys before they turned into just recolors of the same design over and over again... the massive amount of innovation and playful spirit they had in that company died long ago, unfortunately.
Transformers one wasn’t terrible, but the character designs were a bit meh. Sentinel had the best character designs
Careful they don't send the pinkertons after you for saying mean things about them
Hasbro becomes an IP owner. The whole company can probably be reduced to 12 people in an office somewhere. 😆
That what happen when you make 'collector' items then toys. But worst then worst, it is what happen when you try to sell the same character five time a year every year.
No wonder i see those Yolopark transformers kits instead of hasbro ones. They're nice for accurate looking bot modes but they sacrificed transforming alt modes removing playability.
Licensing out IP is a short play. A smaller company licenses the IP and grow. Then smaller compy get large enough to make their own IP that takes off and they stop paying the licensing.
I'm just some random dude. But it seems to me, that if you want to sell toys, you need to first, make good toys and second, make good media...IE: Good Star Wars = People want Star Wars toys. But who am I? I'm sure the people who get paid six figures are on top of it.
If he didn't want to be leading a toy company then he should resign and make room for somebody who is passionate about it, I'm so sick and tired of these corporate goons who lack any and all passion for their own products and are just there for personal gain.
i have no words im just sad
whats happening to our civilization when the only toy store cant sell toys anymore? People aren't having enough children.
Hasbro doesn't want to make toys. He wants to be a Dentist!!!
Imagine if Pretty Cure would become HUGE & Hasbro imported the toys. OMG I would be so broke.
It really is staggering how for a company that's been around as long a Hasbro has, how hard they're screwing themselves. It not like kids don't want toys. My kid is 7 and going through a huge transformers thing again after watching transformers one, and wants yet more transformers.
I did watch transformers one with my kid. I actually enjoyed it. Not as much as my kid did, cause it's got nothing on the 80s movie, but I certainly wasn't mad at it.
The transformers thing never ends. I'm 29 and I have over 200
It's like shareholders are ruining businesses by their unrealistic expectations of profits these days and it's costing everything.
Hopefully Geeky sees this. I did a little digging, and the Jem doll is not out at Walmart just yet. I saw that it had a release date of the 1st of February.
Hope this helps and you manage to get your two copies. Would love to see an unboxing of it, as I used to be a fan of the show. Mainly it was the music for me, but it did have the odd episode or five that I enjoy. Can't believe it's been 40 years.
Most folks didn't recover from the Great Recession, that trickles through the generations. We're still hurting from it.
When Hasbro started hiding their toys behind windowless packaging (obviously to hide their poor quality) I knew things were getting bad. I used to collect Black Series Star Wars, but after all of Disney's and Hasbro's buffoonery, I stopped collecting years ago.
They’re putting out such crappy toys that people are making their own 3D printed stuff or resin models of custom design and selling them online.
MOTU Origins is non existent in stores now while Masterverse, Cartoon collection and MOTUxTurtles are out there at stores
If they don't want to sell toys anymore then they should have to sell all of their toy manufacturing plants as well as any IP's that are exclusively toy based. Why should they get to keep either and do nothing with them?
I'm sure Hasbro is also fed up with making star wars and marvel figures for films and tv shows that are so bad nobody wants to buy the stuff. Even collectors.
I am a Kenner Star Wars collector. Hasbro has completely dropped the ball with the Retro collection. This year they finally are releasing some previously unproduced figures that the fans actually want.
It's too late. Hasbro could have really capitalized on Star Wars. Instead they rerelease figures for the 300th time.
Lotta incompetence out there.