The creation of an AVA actually creates the belief of exclusivity and therefore the wineries can charge a higher price for their wines. All you have to do is look at the Napa Valley to understand what a name can and will do for a product.
This seems to be the thought, but we'll see whether it proves to be true... most of the wineries affected by the change don't appear to care much one way or the other; they have established reputations already. It'll be interesting to see how it plays out!
I'm in agreement with you. There seems to be no enthusiasm for this and appears to a case of cart before the horse. Some bright spark obviously thought that a new AVA would add exclusivity and price to a group of wineries. I can't speak about the region because I know nothing about it but I can make a comparison case to a region I do know and extrapolate a conclusion. Would any winery in Ribera del Duero benefit from becoming a new Denominacion just because it got a tiny bit more sun than the rest? It would seem a bit silly wouldn't it. I would only support that winery if I already thought it was a good one and liked their wines. I understand the reason of the Denominacion system and see no point in fragmenting it for the purpose of exclusivity and price inflation. Anyway, I enjoyed that bit of news and appreciate it as part of the wine world mash up.
Thank you for your comment! Yes it does seem not quite necessary, and a new region requires explanation for people to understand why it's special which means more work, rather than letting the wines (and the good reputation of the wineries) speak for themselves. Maybe in a few years this new AVA will have a good reputation of its own, however - we'll have to wait and see!
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Another good topic. I really enjoy your show. Always. Hope more people join with your work. Thanks.
Much appreciated!
Well, I believe "Sable de Camargue" is an only one year old aoc in France, but good and interesting video as usual!
Coombsville has some good wines, including the Etude!
We'll have to get our hands on some! Maybe for a future video...
The creation of an AVA actually creates the belief of exclusivity and therefore the wineries can charge a higher price for their wines. All you have to do is look at the Napa Valley to understand what a name can and will do for a product.
This seems to be the thought, but we'll see whether it proves to be true... most of the wineries affected by the change don't appear to care much one way or the other; they have established reputations already. It'll be interesting to see how it plays out!
i love your videos and this one I appreciate too, but maybe reconsider the background music
Noted!
I'm in agreement with you. There seems to be no enthusiasm for this and appears to a case of cart before the horse. Some bright spark obviously thought that a new AVA would add exclusivity and price to a group of wineries. I can't speak about the region because I know nothing about it but I can make a comparison case to a region I do know and extrapolate a conclusion. Would any winery in Ribera del Duero benefit from becoming a new Denominacion just because it got a tiny bit more sun than the rest? It would seem a bit silly wouldn't it. I would only support that winery if I already thought it was a good one and liked their wines. I understand the reason of the Denominacion system and see no point in fragmenting it for the purpose of exclusivity and price inflation.
Anyway, I enjoyed that bit of news and appreciate it as part of the wine world mash up.
Thank you for your comment! Yes it does seem not quite necessary, and a new region requires explanation for people to understand why it's special which means more work, rather than letting the wines (and the good reputation of the wineries) speak for themselves. Maybe in a few years this new AVA will have a good reputation of its own, however - we'll have to wait and see!
What on earth is going on with the annoying background music?