Discovering wool

Regarded as nature’s miracle fibre, wool’s naturally inherent benefits make it loved by textile and fashion designers across the world. 100% natural, renewable and biodegradable, wool is soft against the skin, one of the most breathable apparel fibres, has superb moisture management properties and is resistant to odour, stains and wrinkles.
This 3D animation showcases the complex chemical structure of a wool fibre which allows us to delve into the makeup of the fibre and show why wool is one of the world’s most technically advanced fibres.
Learn more: www.woolmark.com