NatGeo on Telling Better Stories

How can brands most effectively drive change while continuing to be true to themselves and be profitable? National Geographic CMO Jill Cress says it all comes down to striking the right balance of content, purpose, and action. Audiences want opportunities to co-create. National Geographic’s mission has always been to make people better understand the world so that they, in turn, take better care of it. Cress discusses why Nat Geo’s approach is to engage people around shared passions, and to spotlight the individuals who have something to teach us. The goal, always, is to create opportunities for audiences to join the discussion.
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[@stratospheric-tv]

Incredibly glad to have found this chan! Another amazing piece!

[@EricClare]

Thank you so much for that extremely clear description of how to use content to drive change. We will be using this thinking to help clients use data more effectively to understand visitor interests to develop content that helps them see the solution they seek. Awesome!

[@thatbharris]

Has to be the best story based publication in the world. Dream client, for sure. Excellent video FOST! New sub right here.

[@microinfinito]

Yeah, this is the kind of professionals we need, the ones that takes decisions and apply good strategies with creativity, not narrow minded people who just work for themselves. The future is now.