Sitting with us on your floor as you talk is a truly fantastic move on your part. You're making it personal, and that adds just that much more to your already valuable content.
You have confirmed my growing lack of faith in AI. I was a huge fan and relieved initially but lately I noticed that I cannot rely on it for strategy information. In the same day I asked it a question about best practices for generating a video title. Chatty said it was not necessary to add hashtags to the title. I asked it another question and it said to add hashtags to the title...so I asked didn't you just say that wasn't necessary and the response was pretty much, 'oh yeah, my bad.' I am exaggerating of course but it has started contradicting itself and becoming unreliable. Personally, I have never relied on it for content because my content is NOT common knowledge. It can give me an outline which I rework and that's about it.
Same I’ve caught it on contradictions as well which i was somewhat glad for because it allows me to trust myself more or find more resources when my trust of what it’s saying is low.😂😂
Yea, the reality is that AI really isn't great as a research tool, asking AI for actionable advice tends to not go so well and it really likes to hallucinate. It's usually best to do your own research and leave AI to create content outlines/frameworks for you to work off of.
GPT 4o from just today: I asked it how to phrase a caveat for my portfolio website stating that some of the work shown was copyright of the clients I did the work for. It happily gave me a nicely phrased line to use. Much later, I had a similar question about trademark, because I reference the name “Fortune 500" as a sort of adjective. It told me how to make a statement that "Fortune 500" was trademarked. I asked it "Hey so that makes me wonder, what about the copyright notice from earlier, should I state that the work in my portfolio is copyright AND trademark of my clients?" It then explained that, yes indeed I should use both terms, and gave me a nicely worded line to use with both terms. You definitely have to watch out for this kind of thing, AI will often just give you exactly what you asked for, but it can't always think abstractly enough to make other relevant suggestions that would be obvious to an expert on the topic.
...it important to note that this comment was written with chatGPT! 🙂 Great video. Fundamentals and hard work are still required to win no matter what the technology or shortcut you find. Laziness kills.
There's a great quote I heard, can't remember who from "AI is not taking your job, it's a human who is using the AI that is taking your job!" I think as long as you are researching and developing new ways to use AI and not just being generic with it, the better you will do with using it. IMO there will always be a place for blogs/email/infographics etc (plus of course, good old fashioned books :) ) as well as video or podcasts, reading is not going to be lost to the past anytime soon. Plenty of people prefer to read something than watch or listen. It's about adapting to the new rules, video is one way for sure, but don't discount the mighty written word just yet :) In fact niching into the written word more could actually set you apart rather than the other way around in the not too distant future...
And it continually uses the word "elevate" too. I can tell sites who employ AI on their basic services. So I have written a prompt that removes all of the "fluff" from chat.
I've noticed YT is so saturated that video providers are using more extreme measures to catch peoples eyes and clicks. Like titles that are blatant lies and screenshots that have noting to do with the videos topic.
In many ways you are right, especially in the entertainment sector but the good news is that many businesses have a huge untapped market on RUclips for infotainment style videos. It's not nearly as saturated as you might think.😉
I have watched so many of your videos and I have avoided this question for months and I can’t anymore. The inner voices have won… That sofa, is it Poly and Bark? Is it comfy? I tried to hold it in but I just can’t 😂 I gotta know 😅
Hey Wes. Have watched hours of your videos. Thank you SOOOO much for what you put out. Do you have any videos that discuss the perfect home page for businesses with multiple products. I have an online school with multiple courses. I will have landing pages for each course, but I want the home page not to be too cluttered or too sparse either. There would be multiple CTA's just by the very nature. Do I add testimonials here or on the pages for the individual courses ( I have many great video testimonials). It's those little conundrums. Any direction would be hugely appreciated. Or indeed any of your programmes :o)
So, what you are saying is "Say goodbye to blogs and say hello to videos/podcasts". Personally. I watch more than I read when I am researching. The only reading that I do is when I read a book.
@@WesMcDowellInc I agree, see and feel it too. Times are changing for sure and we need to adapt to the new formats. I am glad we have you to keep us aligned.
AI is not all knowing. You have to teach it what you want it to do. You have to feed it enough information to generate anything that is beyond the basic data set the llm is built upon.
Sitting with us on your floor as you talk is a truly fantastic move on your part. You're making it personal, and that adds just that much more to your already valuable content.
It's all about making this real and relatable, glad it's landing!
You have confirmed my growing lack of faith in AI. I was a huge fan and relieved initially but lately I noticed that I cannot rely on it for strategy information. In the same day I asked it a question about best practices for generating a video title. Chatty said it was not necessary to add hashtags to the title. I asked it another question and it said to add hashtags to the title...so I asked didn't you just say that wasn't necessary and the response was pretty much, 'oh yeah, my bad.' I am exaggerating of course but it has started contradicting itself and becoming unreliable. Personally, I have never relied on it for content because my content is NOT common knowledge. It can give me an outline which I rework and that's about it.
Same I’ve caught it on contradictions as well which i was somewhat glad for because it allows me to trust myself more or find more resources when my trust of what it’s saying is low.😂😂
Yea, the reality is that AI really isn't great as a research tool, asking AI for actionable advice tends to not go so well and it really likes to hallucinate. It's usually best to do your own research and leave AI to create content outlines/frameworks for you to work off of.
Brilliant content as always. My favorite marketing channel
Cheers, I'm glad you like it!
As a marketers, Google is simply feeding us to use the google ads indirectly
GPT 4o from just today:
I asked it how to phrase a caveat for my portfolio website stating that some of the work shown was copyright of the clients I did the work for. It happily gave me a nicely phrased line to use.
Much later, I had a similar question about trademark, because I reference the name “Fortune 500" as a sort of adjective. It told me how to make a statement that "Fortune 500" was trademarked.
I asked it "Hey so that makes me wonder, what about the copyright notice from earlier, should I state that the work in my portfolio is copyright AND trademark of my clients?"
It then explained that, yes indeed I should use both terms, and gave me a nicely worded line to use with both terms.
You definitely have to watch out for this kind of thing, AI will often just give you exactly what you asked for, but it can't always think abstractly enough to make other relevant suggestions that would be obvious to an expert on the topic.
That's a great example of how AI can be useful, but it's important to always fact-check and use your own judgment.
...it important to note that this comment was written with chatGPT! 🙂 Great video. Fundamentals and hard work are still required to win no matter what the technology or shortcut you find. Laziness kills.
Trust is the new SEO. Nice one!
your content gets better and better
There's a great quote I heard, can't remember who from "AI is not taking your job, it's a human who is using the AI that is taking your job!" I think as long as you are researching and developing new ways to use AI and not just being generic with it, the better you will do with using it.
IMO there will always be a place for blogs/email/infographics etc (plus of course, good old fashioned books :) ) as well as video or podcasts, reading is not going to be lost to the past anytime soon. Plenty of people prefer to read something than watch or listen. It's about adapting to the new rules, video is one way for sure, but don't discount the mighty written word just yet :) In fact niching into the written word more could actually set you apart rather than the other way around in the not too distant future...
Spot on, and as a video content producer, I echo your sentiments avout aithenticity one hundred percent 😊
We’ve had ai for like 5 seconds, but ya it’s all about how you use it
Without a doubt!
Great Point!
Absolutely love this message!
And it continually uses the word "elevate" too. I can tell sites who employ AI on their basic services. So I have written a prompt that removes all of the "fluff" from chat.
Yea! You really want to watch out for those kinds of things.
Thanks for sharing your insights and some great tips for us newbies getting to market.
Thanks Wes! 👏🏻
Anytime!
Refreshing and affirming points in here.
Video content is also becoming "saturated" in every niche.
I've noticed YT is so saturated that video providers are using more extreme measures to catch peoples eyes and clicks.
Like titles that are blatant lies and screenshots that have noting to do with the videos topic.
In many ways you are right, especially in the entertainment sector but the good news is that many businesses have a huge untapped market on RUclips for infotainment style videos. It's not nearly as saturated as you might think.😉
I have watched so many of your videos and I have avoided this question for months and I can’t anymore. The inner voices have won…
That sofa, is it Poly and Bark? Is it comfy?
I tried to hold it in but I just can’t 😂 I gotta know 😅
Ha, yes if i remember right it is. Decently comfy, wouldnt really want it for long netflix sessions or anything but fine for the office
Hey Wes. Have watched hours of your videos. Thank you SOOOO much for what you put out. Do you have any videos that discuss the perfect home page for businesses with multiple products. I have an online school with multiple courses. I will have landing pages for each course, but I want the home page not to be too cluttered or too sparse either. There would be multiple CTA's just by the very nature. Do I add testimonials here or on the pages for the individual courses ( I have many great video testimonials). It's those little conundrums. Any direction would be hugely appreciated. Or indeed any of your programmes :o)
Unfortunately no, I focus only on service business websites, not products or course sites.
So, what you are saying is "Say goodbye to blogs and say hello to videos/podcasts". Personally. I watch more than I read when I am researching. The only reading that I do is when I read a book.
Yea, that's exactly it! It's all about trust and with written content, the trust just isn't there anymore.
@@WesMcDowellInc I agree, see and feel it too. Times are changing for sure and we need to adapt to the new formats. I am glad we have you to keep us aligned.
Smart advice! AI is a great servant but should never be the master.
AI is not all knowing. You have to teach it what you want it to do. You have to feed it enough information to generate anything that is beyond the basic data set the llm is built upon.
Exactly, it's not magic - it's a powerful tool for anyone who knows how to use it.
(Real human writes:) Preach it brother!
🙌🙌 haha
Wes, thanks for being such an encouraging, informative and reassuring leader 🌸😊
Appreciate the love, glad it was helpful!
💜💜💜