"This is Not a Game" by VML Mexico for Movistar

Movistar, a Telefónica brand, presents an awareness campaign "This is Not a Game” focused oncreating safer environments for video game players-particularly for minors. Designed in a style that mimics the interface of popular video games, "This Is Not a Game,” highlights the risks players face when interacting with unknown online profiles.

[@juanducasse]

Extremely well crafted and original content. I can see all the filmmakers behind this understand perfectly how actual first/third person shooters games are. Thumbs up !

[@HarryYeo-dy9qu]

Perfect example of what awareness campaigns should aim for. Amazing work... Brilliant!!!!!!!