EXCLUSIVE Interview : Caroline Scheufele - CHOPARD using 100% Ethical Gold & Stones

theeyeofjewelr...
A talk with Chopard’s co founder Caroline Scheufele about their ethical journey to sustainable luxury
During the Festival de Cannes, Eleonor Picciotto, founder of The Eye of Jewelry sits down for an exclusive interview with Caroline Scheufele, co-president of Chopard to discuss about their ethical journey to sustainable luxury. Being the official sponsor, it was also the occasion for Chopard to celebrate the 71th anniversary of the film festival. Inspired by her dreams and travels, Caroline Scheufele unveiled Chopard’s latest high jewelry collection made with traceable stones and ethical gold after committing that 100% of Chopard Jewelry will be ethical as of July 2018. She explains the challenges they have faced in the seven years that it took to the Palme d’Or maker to completely change their chain of custody in order to bring more transparency to the industry, to their clients, to the world.
The Eye of Jewelry is a webzine and a jewelry marketplace founded by Eleonor Picciotto with a desire to bring information, educate, discover and share her passion about the world of jewelry.
In covering major industry events such as fashion weeks, trade shows or auctions our goal is to feature exclusive interviews with important players of the industry but also spot the latest trends and share our privileged access to discovering brands, precious addresses, unique gems or flabbergasting high and fine jewelry collections.
For more info visit our website and don't forget to subscribe to our newsletter or shop on our marketplace! : theeyeofjewelr...
Follow our Instagram account : / theiofj