Three Questions for the Trade About Diamond Marketing | Rapaport Market Comment

As the JCK Las Vegas show kicks off, one of the hot topics in the industry is how best to fund and create advertising campaigns that will drum up consumer demand. The evolving marketplace and the sanctions on Alrosa pose challenges. What is the trade doing to address them? Rapaport Senior Analyst Joshua Freedman reports.
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Presenter: Joshua Freedman
Production: Vanina Pikholc
Videography: DM.Filmmaker
Editing: Vanina Pikholc
Executive Producer: Martin Rapaport
Credits: Shutterstock, NDC and Okavango Diamond Company.
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