HOW TO BUILD A SALON CLIENTELE FAST!! 2020 SALON BUSINESS TIPS
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- Опубликовано: 3 авг 2024
- HOW TO BUILD A SALON CLIENTELE FAST!! 2020 SALON BUSINESS TIPS
This is a full length and in depth training that reverse engineers how I was able to build my clientele from scratch multiple times within a few months. AND I moved a lot, so I did these steps multiple times! If it can work for me it can work for you! PLUS I give you quick action steps to take right now to get you on the right track!
Training OUTLINE
Step 1: Niche
Step 2: Branding
Step 3: Traffic
Step 4: Website
Step 5: Booking
Step 6: Client retention
LINKs
***Some Resources in the video may no longer be available. Be sure to subscribe so you can take advantage of the free resources as soon as they come out!!
MORE HELP:
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Хобби
Watching this video 4 yrs after you posted it and its so valuable. Thank u much
Video starts @ 5:00
You're A Saviour ❤️
@@lokesh5486 yw I hate when they have long ass unreasonable intros.
You were not forced to be here were you ?
😂
Thank you SO much for this video. You have completely changed my viewpoint on taking free models. It totally makes sense that we have the power to CHOOSE the models we want to work on.
If you're taking on models for free, you need to be really selective. Remember, you are selling beauty. That means you need to screen your models. And stay away from problematic models who are needy and wishy washy. They will write you bad reviews.
I love you channel!! Thank you so much for the tips and help!!
Thank you for the videos! I' currently hoping to open my own Sola studio after our quarantine is lifted in NY state. I'm also a Davines lover and been using it for 2 years. I have only a few clients but I'm ready to put the hard work in to build as fast as possible.
Omg! Your a godsend! I manifested you! Thank you for all your wisdom and knowledge ❤️
Absolutely awesome and informative video. Thank you so much. You give me hope in this passion.
Love all of this information
I love your videos! I'm on the waitlist for your marketing program & just purchased your toning tips from your website! I've been waiting for a business coach that's ALSO a great hairstylist to follow. I cannot wait to be part of your journey & I've already learned so much from you. Keep up the amazing work.
Taylor Marie Taylor you are so sweet! I’m so happy to hear this and I have high hopes for you! Thank you so much for your support and I’ll keep doing my best to support you ❤️
thank you sooo much!!!! love the videos and tutorials !!!
Thank you for the video! I'm definitely going to start working on more models and figuring out my niche. Thanks again for sharing your knowledge!!
nunu's studio you are so welcome! So glad I could help!❤️
Thank you Lauren for the good advice!
efi kiou you got it! Thanks so much for watching!
I’ve modeled before and it was a amazing experience! I actually am a cosmetologist now! I am so excited to get started!
Yay congrats!! How has growing your clientele been? Has it been slow or pretty steady? I’m curious because I should be starting hair school in April and I’m so nervous because of the having to grow my clientele:/
Your look is AWESOME!!!
You are a great speaker Lauren.
Cool video. I like what you said about ways to get a higher converting salon website.
This is the best information for all levels.
Great information. Thanks for sharing.
Thank you for the tips great information
GREAT CONTENT, SO AWESOME!
Great advice and marketing!
Awesome video. Good stuff!
Thank you so much for this. I truly agree to not rely on salon for our clientele
So awesome!
I help high performance salon professionals
Thank you so much for your video I have just started up my buisness and this was very useful and inspiring ❤
Ah yay!! Congratulations!!
Thank you for sharing!
In esthetics school...glad I found this!
Aww very cool!
Great info!
This was a very good video thank you
This was very thorough. I love your advice
Samirah Stanford so glad I can help! And thank you for watching! ❤️
Lauren Frances Hair thank you, I’m glad that I subscribed to your page. Your very eloquent and thorough with your videos
Samirah Stanford I’m so glad you did too! And that is so good to hear! Thank you! ❤️
Thank you for your tips
Thank you for watching shareena!
I totally agree with you on the excellent customer service you talk about I managed a spa I don't have any idea about spa business but I have ran my own business before and had experience from banking which equip me with good customer service I was able to push the spa to almost fully booked in two months I left there and the spa sales drop and the owner kept trying to make me come back 😂
Great Information!
Great video!
reynaa thank you so much! ❤️
Powerful stuff
Loved your advice! I am currently getting ready to open up my own suite! So excited!
I clicked on the link about the “4 secrets to a perfect balayage” but seems like you removed it :(
Also clicked on “watch more balayage vids” and says they’re private. Not sure how that works.. hope you’re able to answer my q’s 🙈 thank you!!
Hey it is still there! For some reason though the link doesn’t always highlight so you might have to copy and paste and put in your browser 🤔
HOW TO BUILD A SALON CLIENTELE FAST!! 2020 SALON BUSINESS TIPS
This is a full length and in depth training that reverse engineers how I was able to build my clientele from scratch multiple times within a few months. AND I moved a lot, so I did these steps multiple times! If it can work for me it can work for you! PLUS I give you quick action steps to take right now to get you on the right track!
Training OUTLINE
Step 1: Niche
Step 2: Branding
Step 3: Traffic
Step 4: Website
Step 5: Booking
Step 6: Client retention
LINKs
👉👉👉👉Join the wait-list for my NEW HAIRSTYLIST MARKETING COURSE! (client application building)
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MORE RESOURCES
✔️FREE Pricing Workbook for Hair stylists (For a limited time!)
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✔️FREE Model Template Download!
hustling-experimenter-9301.ck.page/modeltemplate
👥Free Facebook Group for business minded stylists who want to grow their skills and business!⬇️
facebook.com/groups/144485089539993/
WATCH MORE BALAYAGE TUTORIALS! ⬇️
ruclips.net/video/5mKfKoBPI0E/видео.html
WANT TO BECOME A MORE BUSINESS SAVY HAIR STYLIST?
Check out this playlist! ⬇️
ruclips.net/video/N0X3mBMn7Nk/видео.html
Say HI 👋
Instagram : instagram.com/laurenfranceshair/
Facebook : facebook.com/Laurenfranceshair/
💌laurenfranceshair@gmail.com
Very informative video
Super informative video..will start in India 🇮🇳
Great tips
Thanks so much!
Thank you.
Thank you
I'm opening my beauty and Esthetics salon with in 2 months, im nervous. I dream big but got small badget. Will need training plz Lauren
Thanks for the vids.. I have a quick question. In an average month what percentage of your customers are returning customers and how many new customers?
Great video!! Also love your glasses, what are they called xx 🥰???
Hey thanks! They are just warby parker the “Jane” I believe 🙂
Love this video and your help! Quick question- do you have any videos on how exactly to find potential models?? Sometimes I struggle knowing where or how to find my ideal clients or models and get them to say yes :) thank you!
Hey in the link in the description there should be a link to my free guide and mini course! The guide will help you with what to say, the mini course walks you through my process! Either one will help!!❤️
@@LaurenFrancesHair that’s amazing- thank you so much! I appreciate all the help you offer through your channel! 🙏🏽🙏🏽
Watching this video 3 years later. Great info.! Are you still using Squarespace?
This is so goid
I couldn't find the info about what to look for in a hair model and how to advertise for that. I looked in the video description but couldn't find anything. Am I looking in the right place?
Great stuff!!!!! Yes, you must have a strategy.
Loved this video. Off topic, but love your lipstick as well. what brand and color is it ?
I’m sorry I don’t remember but definitely revlon or maybalene from target I’m cheap 🙈
Thank you for the information! I was also wondering what software you use for a website and why? Thanks :)
Amy Aranda hey! I use squarespace! I just initially liked their templates and that they had chat assistance!
Lauren Frances Hair thank you again!
hey lauren I read your finding a model template I was just wondering where would you do your models like at your home ?
Hey! If you signed up for the model template you will be getting a free challenge that will help you find your first model! Make sure to check your emails!
I’ve had such a negative experience with doing models. It’s like because I did their hair for free all they do is come back and beg for deals and haggle me.
I would love that template for models
Maybe it’s something in the way I’m wording it
Models are not your clients they are your billboards
@@LaurenFrancesHair I get that but I never have gotten clients from Instagram or from my models recommending me, only had 2 of them come back and ask for free products or more free services :( I’ve done probably 20 models in my career so far
Great content! The model template isn’t working
I have a good clientele and I feel that everyone knows me for my blonding techniques and color corrections, but I still want more. I want more bookings and I want to be booked out a couple months at a time at least. I don't want to use models at all because I feel that I already post a good amount of pictures that will bring in my ideal clients. I'm wondering if at this point my main focus has been on Instagram this whole time and if maybe I need to be doing something extra. I've spent a lot of money on ads and I feel that only a handful of clients came from it.
Kaila Lewis it sounds like you might want to focus on your online presence. There are of course as you know so many different platforms. If you feel like Instagram is not enough, I’d say follow your gut and start testing other avenues. Hope that helps!
Hello thank you for the content.
I check the details for the model template but it's not hyperlinked.. and fo reason I'm not about to copy and paste
Hey! hustling-experimenter-9301.ck.page/modeltemplate does this work?
do you only give courses foor hairstylist? im a nailtech/ lash artist and find your input very usefull
Ashley Lilo thanks so much! Just like in my videos most of my examples are for hairstylists but you are so right these principles are universal for beauty professionals both in my videos and courses. So I do feel if you benefit from my videos you will most likely benefit from my business course❤️
Her advice is relevant to any creative service sales role imo
Hey Lauren How much à salon revenue per year is in the USA!?
Hello! I’m trying to download the free model template but I can’t :(
Did you take make classes also ?
What’s your tip on working in a corporate salon and not being able to give free services for models? I can’t afford booth rent so I’m really trying to build myself with the hourly pay to back me up. Would you suggest somewhere with an apprenticeship?
Hey! I would approach my boss with a plan to grow my clientele and make sure to offer to pay for what I am using and do the work outside of my scheduled hours. If he/ she still doesn’t want me doing that, I would do it at home. ❤️
Hi, I'm watching this a week after the fact. Is is too late to get the pricing handbook for free?
That ended a few months ago but it’s only about $8 😊
Awesome business tip, very handy and I'm subscribed!! Let's be RUclips mates?
Hi lm a hairstylist from Trinidad and Tobago had a salon and I had to close down because of covid and now I open a salon in my home trying to rebuild my clients can you help me
Hi i’m in year 9 and choosing if i’m going do my hairdressing course as a trade, idk if it’s something i wanna do and i feel like i’m WAY to dumb to know how to do it . Any tips? On knowing my path
Omg you are not dumb! You learn everything you need to in cosmetology school! My best advice would be that this industry is 10% skill and 90% marketing. You have to be able to build your own business to make good money! 😊
I love this and have a question. When finding and recruiting models how do you have that conversation/ do that when you are a commission stylist. Maybe I’m over thinking it but at my salon we give 40% off on my services since I’m an apprentice, and I’m not willing to pay the difference for the service I can’t afford it. I could afford to pay product for them but how can I be able to do that when a paying client could be sitting in my chair, it’s just not feasible to my owner.
I have a problem, I post on fb that I'm looking for models and that I'll do theyr hair for free but I'm not getting any responce😕
I was looking for your link you said you had for free model template, however, it’s not there I saw it but it wasn’t an actual link. Just a pricing model you have to pay for ?? Anyway confusing...
Some resources are no longer available. All current resources will be in the description 😊
I'm a seasoned vet. I do most of what she said. Not looking for clients.
I feel like my niche is women’s color, which I know is broad, but I don’t like doing the same thing for everyone. For me I like to offer my client endless possibilities so they don’t go somewhere else once they are tired of blonde or balayage. Did you get bored doing the same service for every client?
Hey! That’s ok! No I actually loved it. But the beauty of specializing in something specific is you know that job so well, that it really isn’t the same all the time. Every client is still different and requires different techniques to achieve what they want. You just get better at understanding the nuances when you specialize. However your specialty doesn’t have to necessarily be specific in that way. But you do have to have some way that you differentiate yourself from other stylists. That is where branding comes in. I might focus on what makes your process for hair color different and beneficial. And start building a personal brand around that. That is one way to niche down as well ✌🏻
Thanks!
where you doing models at home or at a salon? WHere were you starting your own business, at home or salon?
You should start a business in famous locations.
What if your salon doesn’t allow you to offer free services for models? Like can I offer a 25% off discount to a service for models?
Hey I would not do this during the hours you work. I would ask you boss if you can work after bourse for practice ✌🏻
Hi Lauren, The model template does not work it takes you on to a page to enroll on your course. x
Nikkole Macdonald hey! Think you might have clicked the wrong link 😋 here it is again! hustling-experimenter-9301.ck.page/modeltemplate once you enter your info it is delivered to your email .once you confirm, it takes you to it! ✌🏻
I tried to download the model thing from my email but it didn't work! the button is a dead link. Anyone receive the model template?
Hey there! Just tested the link and it works for me but you can just enter laurenfranceshair.com/modeltemplate in your browser and try that way too! Instead of clicking just enter that in your browser
so you are still recommending my own website.. even though the salon has one?
It depends if you are a chair renter or if you are commission. If you are commission then your salon should handle that.
I can't find the download for the model template
nevermind......found it :)
It's a lot involed models etc.
Add me to wait list. I suppose you Lauren!
I created a video regarding content to post on instagram. I would love to hear your feedback.
5 minutes of intro \ small talks is a key to throw away viewers.
waiting for a few mins, still no info at all. Please dear, get to the point, please...
Zbrdst
If you're good at something never do it for free. Period. Models should feel privileged to pay you.
Should models for clothing companies pay to be in their advertisements? Because models get paid a lot of money to be in those photos. This isn’t about giving away your time to anyone who asks. This is about finding specific people to represent your work well so you can advertise. They are working for you.
@@LaurenFrancesHair are the models you're referencing professionals who know how to wear a look and how to represent your brand? Or random people you meet? I'm not knocking your approach, just don't think it makes sense for most burgeoning creatives.
I already stated who I choose. Your argument that they must be professional for them to be effective is simply ungrounded.
I dn bk
Good advice but she does talk about things that are pretty irrelevant.
Thank you