What is Programmatic Advertising? (ultimate 2024 version MASTERCLASS)

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  • Опубликовано: 29 окт 2024

Комментарии • 116

  • @SenatorWeRunAds
    @SenatorWeRunAds  7 дней назад

    Our AI Marketing course: www.senatorwerunads.com/courses/AI-Marketing

  • @sriharshams5075
    @sriharshams5075 3 месяца назад +30

    The best channel in the RUclips history for digital marketing era❤

  • @lf1840
    @lf1840 3 месяца назад +18

    Your videos helped me change my career and life a couple years ago! Thanks to them I started working on digital advertising and got a sponsorship to work at an agency overseas! I am very grateful, keep it up!

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад +1

      I am happy to hear that

    • @sharanpreetsingh7848
      @sharanpreetsingh7848 3 месяца назад +1

      Glad to hear this could you please guide me cause I'm doing courses along but till the time didn't got any opportunity till the time

    • @msk1996-1
      @msk1996-1 2 месяца назад +1

      @tf1840 can you please share some insights how did you start and find your way in the industry?

    • @lf1840
      @lf1840 2 месяца назад

      @@sharanpreetsingh7848 Hello! I started within trading and activation positions at my local agency and gradually escalated towards strategy and planning :) For the activation role I was asked to have all the DSP certifications available to the public so DV360, Trade Desk, Amazon DSP, Google Ads, Yahoo, etc. Hope that helps!

    • @lf1840
      @lf1840 2 месяца назад

      @@msk1996-1 Hey there! For sure, I started with a trading/activation role at my local agency and then slowly got into strategy/planning. For the role, they required me to have all the free and available to the public DSP certifications such as DV360, CM360, Trade Desk, Amazon DSP, Yahoo, etc. Hope that helps!

  • @dikshantnegi7768
    @dikshantnegi7768 3 месяца назад +2

    Your content on the programmatic domain helped me on my first interview as a fresher in Digital marketing, now I am here again for my next interview prep after 3 yrs :)

  • @faheemuddin-hp3hz
    @faheemuddin-hp3hz 3 месяца назад +3

    Whenever i watch your videos I realize that I have so much to learn in the dynamic field of DM. ❤❤❤
    It motivates me to continue my learning journey😊

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад +2

      Thanks man. Happy I am able to inspire you

  • @AoisheDas
    @AoisheDas 2 месяца назад +5

    Pls make a free indepth video on all types of reporting and optimisations. I really need it, and im pretty sure a lot of people also need this

  • @anilmorla111
    @anilmorla111 3 месяца назад +2

    I am a programmatic specialist based in Dubai, trust I go and join his course whatever he mentions in this video/Course you will never get anywhere!!! I wish you started this channel 10 years back when I was starting 😅

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад

      Thanks man. Happy to know you find it useful for the beginners

  • @syedmanzoor6993
    @syedmanzoor6993 2 месяца назад

    Effectively helpful! As a programmatic advertising professional, this has helped me immensely and the content is up to the mark.

  • @AntonGeorgescu
    @AntonGeorgescu 2 месяца назад

    I wish this video had existed when I started learning. So clear and structured, amazing work

  • @Creatorsquare
    @Creatorsquare 3 месяца назад +4

    Mashallah... Please Please... share the next episodes

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад

      There is no next episode. It is a stand alone video but the first in the existing complete programmatic Ads course

  • @GeetikaSachdev
    @GeetikaSachdev 3 месяца назад +1

    Can't thank you enough for creating such good educational content for digital marketing learners. :)

  • @sivamokkala
    @sivamokkala 3 месяца назад

    You are the top mentor in my digital marketing career. Thank you for coming with a great video.

  • @sribalaganesh6
    @sribalaganesh6 3 месяца назад +1

    Oh Man! I am grateful I subscribe to your classes! You are good at the art!

  • @OjoroLouis
    @OjoroLouis Месяц назад

    I had to pause the video 11 minutes in so that I like and subscribe. It's that good information.

  • @DreamPirates
    @DreamPirates Месяц назад +1

    Thank you! 😊 Great content, made everything easy to understand and very helpful!

  • @brto
    @brto 3 месяца назад

    Yo, Ovias! Finally, you're here, man! I don't even know where to start. I love your content so much. You always give me hope and motivate me to study digital marketing. Thanks, bro! 🤜

  • @muammerguldemir4526
    @muammerguldemir4526 2 месяца назад

    Thank you brother, this course is priceless.

  • @nurhannn
    @nurhannn 2 месяца назад

    Thank you so much for such a wonderful videos for digital ads 🙏❤

  • @sharafKhawaja
    @sharafKhawaja 2 месяца назад

    Best ever presentation. Well done. Thank you.

  • @tanyabhartia1036
    @tanyabhartia1036 Месяц назад

    I am new to programmatic but this video explains everything in such an easy way that even a beginner is able to understand. Thank you :)
    I have a few questions.
    1) Does programmatic only work on CPM basis? no other payout models like CPA, CPC etc.
    2) What's the role of a marketing agency in this scenario? I assume they run end to end process for an advertiser?
    3) What other types/verticals of websites/publishers are in programmatic? can we do programmatic on coupons, cashback, rewards sites as well?

    • @SenatorWeRunAds
      @SenatorWeRunAds  Месяц назад

      All this is explained in this course www.senatorwerunads.com/courses/programmatic-course-663347fece693171c7f8f286

  • @imrahish
    @imrahish 3 месяца назад

    Makes the entire scenario visible!!🤩

  • @AmanSingh-rq5ec
    @AmanSingh-rq5ec 3 месяца назад

    I'm watching your videos since feb'24. And I learnt much much much more about programmatic advertising also applied that knowledge in my current role. And i would really love if you please make videos on SSPs and also other things related to programmatic advertising ecosystem. Like media planning and buying, types of campaigns, VAST tag and VPAID tag, click tag impression tag, RTB structure, clickmacro, header bidding, types of bidding and types of audience generally available common term used for them to identify.
    And I really appreciate your work

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад

      Thanks Man and appreciate your feedback and suggestion

    • @AmanSingh-rq5ec
      @AmanSingh-rq5ec 3 месяца назад

      @@SenatorWeRunAds and really thanks to Mohd. Umair Alam
      He introduced your work to me and today I have much more deep knowledge about the programmatic advertising environment.
      Thanks again

  • @yathishsacharya3879
    @yathishsacharya3879 3 месяца назад

    Great to see this video is updated in the cource #udemy #Programmatic Advertising @senator we run ads

  • @susmita2650
    @susmita2650 3 месяца назад

    Thank You so so much for helping us with your videos🙌🏻❤️

  • @sethumadhav4137
    @sethumadhav4137 3 месяца назад +1

    Thanks a lot for such an informative video and focusing on the basics which is important to know.... could you please kindly make a video about Amazon Ad services (DSP, Ad server etc)

  • @raghwanisohil3999
    @raghwanisohil3999 3 месяца назад

    Best video. Could you please create the video on term like seat id , buyer id etc

  • @Faiza-Aiza
    @Faiza-Aiza 3 месяца назад +1

    Good to see you Sir 😍

  • @chemwithmk
    @chemwithmk 3 месяца назад +1

    Such a unique content.

  • @mayankrathi2179
    @mayankrathi2179 3 месяца назад

    Hey senator you are really doing good work i appreciate it and i would request you to make a complete step by step journey video for beginners in performance marketing.

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад

      I already have that video on the channel. ruclips.net/video/aUerDG2SNTA/видео.htmlsi=yNdtZdw8Udy_ugrh

  • @The90sbuoyy
    @The90sbuoyy 3 месяца назад

    Very well defined- surely take up more learning from you. I have a career related question. I'm into traditional marketing (brand management/ATL/BTL) and looking to transition into digital. If I start in a Big agency then only this (programmatic) is possible. Should I go for social or Programmatic ? and what is the future prospect. As I know programmatic will have limited access and social would have a wider depth.

  • @crndbzh100
    @crndbzh100 Месяц назад

    love it! thank you!

  • @Zetroza
    @Zetroza 3 месяца назад

    Excellent video! Thank you

  • @TerrifyingTales-
    @TerrifyingTales- 3 месяца назад

    Please make a series on how to get clients for your digital marketing agency through ads

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад +1

      I will try. Thanks for the great suggestion

  • @BurakAgsarlioglu
    @BurakAgsarlioglu Месяц назад

    thank you for the video

  • @Norah-nn2ne
    @Norah-nn2ne 2 месяца назад

    Thank you so much.

  • @vishnuramesh350
    @vishnuramesh350 3 месяца назад

    Very soon gonna join this channel as a member as I'm really struggling with meta ads. Ovais, can we have a live Q'n'A? Would really be helpful. Preferably on IG?

  • @Ravichandran-xp9xs
    @Ravichandran-xp9xs 3 месяца назад

    Thank you so much sir

  • @Chhexxy
    @Chhexxy 3 месяца назад

    insightful ❤️

  • @TheGearAge
    @TheGearAge 3 месяца назад

    Sir, a few months ago I ended up joining an excellent agency in the Performance Marketing team. Thanks to you. I request that you make a full lecture series for Programmatic Advertising. I wish to start next Month

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад +1

      Great news. I already have a complete programmatic course on website and playlist on RUclips

  • @JeanneBook
    @JeanneBook 3 месяца назад +1

    This is the first time I heard of this word...

  • @webpresent
    @webpresent 2 месяца назад

    🎉❤ thank you

  • @anjacatipovic4760
    @anjacatipovic4760 3 месяца назад

    Can we expect more of these videos about programmatic? Best luck and thank you 😊

    • @anjacatipovic4760
      @anjacatipovic4760 3 месяца назад

      Can you recommend some resources for us who want to learn more?

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад

      www.senatorwerunads.com/s/store

  • @IhsanSantoso
    @IhsanSantoso 3 месяца назад

    Why brand need use DSP if there are google ads, meta ads, tiktok ads. Maybe 80% clean internet used for app/web that related to those networks.
    After watch this video i realized i dont know nothing about programmatic ads. 90% of budget i spend, it's only to google ads, meta ads and tiktok ads, and the remaining just for testing smaller ad network.

  • @mdkhajapeer1216
    @mdkhajapeer1216 3 месяца назад

    Excellent.

  • @mabidkhanr.
    @mabidkhanr. 3 месяца назад

    Question:
    In programmatic ads, is there ad size for ad creative in the form of image/video like in Display Ads or RUclips ads?

  • @wasiabbas1982
    @wasiabbas1982 3 месяца назад

    Sir i am beginner should i start working on programmatic advertising or first i start working on fb and google ads ?

  • @masterskills1234
    @masterskills1234 3 месяца назад

    Thanks Man

  • @ZikoR-h1h
    @ZikoR-h1h 3 месяца назад

    hi , first i wanna thank you for your educational content , however i wanna get experience in ppc ads especially Google ads but idk where to start plz make a video about how to aquire experience for portfolio in order to land jobs and clients .
    plz that's a huge problem for me and many more newbies

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад

      We have a Google Ads playlist on our channel. You should start from there

    • @ZikoR-h1h
      @ZikoR-h1h 3 месяца назад

      @@SenatorWeRunAds I did actually twice 😂😂 but I don't recall this subject being mentioned

  • @lovekeshsachdeva5603
    @lovekeshsachdeva5603 2 месяца назад

    Hi, i am facing fragmentation issues continuously in my fb ads i tired everything but still facing same issues could you please help me how to resolve and best practice to get rid off from these issues

  • @Rahulkumar-mt9kc
    @Rahulkumar-mt9kc 3 месяца назад

    I am from India please free the Facebook ads course so that I learn , I am student not have enought money to purchase

  • @ajeetkmotivation
    @ajeetkmotivation Месяц назад

    I want to learn performance marketing how to start learning

  • @kailashjha2653
    @kailashjha2653 2 месяца назад

    Sir waiting for full DFP tutorial video

  • @abrar2926
    @abrar2926 3 месяца назад

    Hi brother, please make a video about privacy sandbox and its APIs

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад +1

      Not on the cards but will see if the search volume increases

  • @Pallavi-u8x
    @Pallavi-u8x 2 месяца назад

    What is prebid wrapper?

  • @Zetroza
    @Zetroza 3 месяца назад

    One question, from 32:20 you mention PMPs. Are Preferred Deals the same concept as PMP deals? Or is this something different?

  • @allstars.relaxingandmedita5515
    @allstars.relaxingandmedita5515 3 месяца назад

    Hi brother.i want to start My career on advertising her in UAE but I don't know form where to start

  • @hanbal-ishaq
    @hanbal-ishaq 3 месяца назад

    I have a question: do websites like Oracle BlueKai hold valid data after all the privacy restrictions? Can we use the same data on channels like Facebook or Google to directly target customers or create lookalike audiences?

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад

      Before the data connection was enabled for Google and Meta both but you still needed to get whitelisted by the account manager. Not for everyone. Now it is available in DSPs

    • @hanbal-ishaq
      @hanbal-ishaq 3 месяца назад

      ​@@SenatorWeRunAds Jazak Allah Khair for the response! ❤ Could you please also address the first part of my question? Are these services still valuable to use after all the privacy instructions and upcoming restrictions?

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад

      @hanbal-ishaq they are gdpr compliant as they store data for a limited period and they don't pass any PII (personal identificatifiable info)

  • @sufyanimtiaz6819
    @sufyanimtiaz6819 3 месяца назад

    When your Chat GPT course will launch?

  • @muhammadnasirjamalrazakhan2652
    @muhammadnasirjamalrazakhan2652 3 месяца назад

    ❤ From Pakistan

  • @MuhammedFayiz-01
    @MuhammedFayiz-01 3 месяца назад

    Can you do a vedio of how to create ats freindly resume. Accepting in Gcc

  • @ilyasansari2498
    @ilyasansari2498 3 месяца назад

    Sir Ye course thu already hai liken restricted hai after some video

  • @amitmore5266
    @amitmore5266 3 месяца назад

    ad manager is not ssp??? and Ad manager i think is differant than Ad exhange isn't it?? @senator we run ads

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад

      AdX and DFP were seperate before. Google merged the two products and have same UI now called Google Ad Manager. This is in terms of UI access but SSP and Ad Exchange are fundamentally two separate products

  • @MrBhavishyaa
    @MrBhavishyaa 3 месяца назад

    Wanted to land in Dubai , looking for an opportunity in programmatic.

  • @moneydaily9774
    @moneydaily9774 3 месяца назад

    ❤❤❤

  • @SantoshKumar-pi4jv
    @SantoshKumar-pi4jv 3 месяца назад

    1st like brother 👍

    • @SenatorWeRunAds
      @SenatorWeRunAds  3 месяца назад

      Thanks buddy. I hope you like the video after watching

  • @MakeoverbyAngela2
    @MakeoverbyAngela2 3 месяца назад

    sir please free your course

  • @Naveed_Sharif
    @Naveed_Sharif 3 месяца назад

    #ThumbsUp👍
    ☆*☆*☆*☆*☆*
    ☆*☆*
    #SevenStar

  • @jorgerocha3545
    @jorgerocha3545 Месяц назад

    Quick correction @11:40. Google Ad Manager and Google Ad Exchange (Adx) are two different things. Google Ad Manager is an ad server/SSP. Adx is Google Ad Exchange. The name wasn't changed. They are two different things.

    • @SenatorWeRunAds
      @SenatorWeRunAds  Месяц назад

      Yes, but DFP (SSP) and Ad Exchange UI were merged and now called Google Ad Manager. There is no separate tool/UI/Login for Ad Exchange anymore. That is what i mentioned

  • @FayisMarketingDiv.
    @FayisMarketingDiv. 3 месяца назад

    great video keep going