Sommelier Explains Wine Label Red Flags | World Of Wine | Bon Appétit
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- Опубликовано: 30 май 2021
- Sommelier André Hueston Mack returns to show you how knowing what to look for on the label of a red wine will help you better enjoy what's inside. Does one varietal or region always get your tastebuds dancing? Is a particular importer known to really please your palate? What do all those icons on the back mean? Andre is here to demystify and (of course) sample six bottles of wine to see how label expectations match up with the reality of taste.
Follow André on Instagram / andrehmack
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Sommelier Explains Wine Label Red Flags | World Of Wine | Bon Appétit 
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Here are the prices (per 750ml) matched to ratings:
Tussock Jumper D C- Price: $10
Gulp Hablo C B Price: $11
Vichingo B B+ Price: $25
Syrocco B+ A Price: $20
Giacomo Fenocchio A A Price: $65
Dom. le Sang de Cailloux A A+ Price: $60
Actual 🐐
I wonder if the fact he was drinking as he went along affected the grading towards higher marks at the end.
@@myrpok I highly doubt it. We don't see it on camera, but it's normal practice to spit out the wine in a bucket when tasting, so that you can try many different wines without getting drunk.
In any case he only took a small sip of each wine and I doubt that would have much of an effect on him anyway.
If you're paying $65 for a bottle of Fenocchio Dolcetto, you're shopping at the wrong place; it should sell for around $20, maybe $25. Fenocchio's Barolo might go for $65.
@@pmasters1951 It's 9.5€ for the bottle, plus delivery... Le sang de Cailloux is 21€ on the producer page
This guy explains EVERYTHING so well that it makes me want to actually read all the labels of all the wines I buy! Please tell me you are with me.
I’ve got a bottle of Chardonnay next to me and enjoyed understanding the label and I didn’t know it is a California wine too. So I do look forward to slowing down and choosing more thoughtfully.
@@neddanson7162 Just let people have their fun...
Wish he would show prices.
U
I don't even drink and this was interesting to listen to.
I love 15 minutes in, after explaining and critiquing various aspects of the wines he pops the first bottle, smells it and says "smells like wine"
🤣
Smells like spoiled grape juice.
Probably because truly bad wines can smell like something different than actual wine (e.g. grape soda).
Even professional wine tasters have been found to be wildly inaccurate about the price and origin of wines while blindfolded. "It's wine" is usually plenty.
@@dashiellgillingham4579 certified sommeliers actually can nail the region and even producer of wines at a scary level of accuracy. I mean it's even in the certification exams, so they have to be able to do it
Andre needs a full length show with lots and lots of episodes PRONTO. I'd love to follow him around the world as he explores wine culture, cultivation, and business. I'd also give him money to make recs for me, like a wine sub club. This guy is gold.
Totally agree. I love this guy's vibe.
I was just thinking that! I feel so wine-enlightened right now. Give us all the info Andre!
Absolutely agree. This guy could (should) be a star.
you know sommeliers are snake oils salesmen right?
Doesn't even have to be about wine, the guy is so chill I'd listen to him talk about anything
TJ: I'm a silly bear wearing a sweater
Andre: And I took that personally
I feel like the artist was told "Tussock" but heard "Cossack" and thought, "A bear in sweater seems appropriate."
I wondered if it was a play on words as British people call a sweater a jumper.
the bear was wearing a jumper
Also:
Bear = California
That Bear is California Cool.
"90% of people buy wine based on the art on the label" - Yes. Yes they do.
And the price... Ha
yes agree. that's me 90% of the time. lol
@Evan Tara What is the blood type and vintage?
Sombody told me once that you can make the best wine in the world, but if nobody knows about it why does it matter?
Yeah and?
21:22 "The cool thing about wine is that the more you drink, the better you become at it."
I appreciate this kind of advice.
"Keep Drinking" and I agree
Skid Row here I come😂
I remember this guy rating inexpensive wines and was hoping he’d pop up in more videos. Give him a regular spot. Great info without being a pretentious wine snob.
You should show the price of each wine at the end
You'd pay a bottle of Sang des Cailloux in average $35 in USA, €17.5 in Europe ($21), and that would be the most expensive of the 6.
The Dolcetto d'Alba by Giacomo Fenocchio is 9€ here (in Europe, the equivalent of $11) and around $15 in USA.
They're all either very cheap or rather cheap wines.
In France (I'm French) Sang des Cailloux isn't really seen as an amazing wine, but is in the "quite good" (4/5) category.
The 2019 Dolcetto d'Alba is a fair 3/5. It's a bit sour, then earthy, but doesn't last long in mouth.
I'd definitely try the Moroccan wine, which seems to be a French person cultivating in Morocco - old methods, new earth.
Belgian (white) wines are something to taste, as climate change made some regions of this small country the equivalent of the German/Alsacian (FR) valleys in terms of sun, but the soil hasn't been cultivated for grapes much there in BE, so you get very complex aromes and it's often surprisingly wonderful, you're in for a fruity surprise.
@@nicojar Thanks for doin' the research, Nicolas! :D
@@nicojar I tuned out for a little but thanks for the info
@@nicojar what a pleasant surprise to find out that they're all very affordable, thanks for the information.
@@nicojar Bravo sir.👏
My man was lightin Tussock Jumper up 😂
That's what they get for making crap wine.
Why would a bear need a sweater, haha!
Yeah, it seemed weird to me that "Spain" was a good enough location for him, but "Calafornia" was not.
I trust blind taste tests more
@@KayleBradley Cause you can pinpoint the regions where wine grows in California easier than Spain I think.
It's smaller, there's less. So the fact that the label just said California makes it sus.
Would love to see this with a blind tasting component to see what effect the label has on your perception of quality
I I don't even drink wine. I just love how this guy delivers his mass amount of knowledge. Reminds me of those far and few between teachers in high school who were actually passionate about teaching.
Can we get this weekly? I'm here for it!
I clicked so fast.
Agreed. So helpful and interesting.
And this dude is super cool, we need more of him.
Agreed. Could always use more wine knowledge!
Yes please! Brings me old winelibrary tv vibes
He is so knowledgeable but so authentic and easy-going. Great seeing him again!
They get so many nice experts to do these.
He looks and sounds like Pixar tried to design a wine expert. Loving these videos
@@danielmoura9421 yes!!!
sommeliers aren't experts, their fraudsters
@@Ciridan like you, only you're a troll and not very good at it.
The best part of this whole video is when he tries the last bottle and his first though is "This is so good I need to share this with everyone".
Love how he's always real. Says exactly how he feels and if he wrongly judges something he's an adult and gives them the proper credit. Seems like a great guy to have a drink with.
I like the fact that the most prestigious wine importer in the world isn’t called Sir Julius Fancypants or anything like that, he’s called Kermit 🐸🍷
🐸🧑🏿🦱
He is in fact Sir Kermit Lynch, though
@@ROOSEVELTNOX this changes NOTHING. I now imagine Kermit with a monocle.
Sir Kermit, aka Sirmit
Kermit lynch wine on his off days
I love that he's so understanding that most people don't know the specifics of wine!! It sometimes seems so daunting to look through a bunch of bottles when you don't have the vernacular to sort through them
This guy is such a natural communicator and so charismatic and effortless in-front of the camera. I'd love for you do do a wine 101 series with him
If I had a business where I needed a Sommelier I'd hire this guy so fast. Amazing. YT keeps recommending me his stuff and I can't stop watching it.
He’s a really cool guy. I had the pleasure of talking to him a few years ago.
Too bad no one looked up the tussock jumper definition before filming.
Tussock: “a small area of grass that is thicker or longer than the grass growing around it.”
Jumper: British slang for sweater
Clever play on words & imagery. Perhaps Andre would have liked it a bit more if he’d known!?
Came to the comments to see if anyone pointed this out. Also it's a California wine, and that label is basically the state flag. White flag with a CA Brown bear and strip of red (the jumper the bear is wearing).
Yep because on the 3rd line it says Ukiah, CA which is *drumroll* south of the Redwood Valley.
I also noticed that, great explanation
Also tussock isn't pronounced like Tuscon - it's more like truss without the r and ick.
I am a wine agent in Canada. Your presentation is sooo down to earth. Producers, especially old wine families would love you., mass marketers less so. Hope Bon Appetit gets you on more often.
I've loved drinking wine for years and gotten others to enjoy it as well. People are turned off by it because when they try to learn about it, other people are jerks. Andre is genuine and informative - perfect for beginners and those who already know something. Thanks for this series!
I would not expect a 22 minute video on wine labels to be so enjoyable. Nice job, Andre.
Please please keep these videos coming. He's so great. I'm actually taking WSET 2 and he just went over 7 weeks of course in 22 min. thank you!
WSET 2 here. So helpful!
I highly recommend reading Kermit Lynch's "Adventure on the wine routes", in which he discovers wines in France. It is witty, easy to read and packed with interesting stories. Even if you are only remotely interested in wine. The guy is a legend.
I got that book as a present when I was 10. Totally agree - loved it.
"I'm sure they have a rich history of wine making there"
Morocco: laughs uncomfortably in French and Arabic
My Family used to grow grapes and make wine, I worked in a wine shop for a few years, and my Father to this day frowns upon cheap wine. But the only valuable advice that I received was at a wine tasting a few years ago. the question was, when is it a good wine, and the plain and simple answer was, when it tastes good to YOU. That day I found out that I really prefer rather inexpensive, very simple wines, which are not considered high class. Made my life so much better, wish I had found this simple rule a lot earlier in life. Don't pretend with all the fancy this and that, just let your own personal taste be the judge, ignore those who tell you that you have bad taste.
This guy needs to be here weekly. He's fantastic
I spent 40 years in the biz. This guy knows his stuff and suffers no fools - there are lots of them...both in the bottle and the marketing fools pushing it.
Cheers to you sir. I'd have a glass or two with you anytime.
It's interesting how individual our responses are to brand styling - I found the Tussock Jumper label by far the most aesthetically appealing of the "modern" packaging, right down to the size and placement of the (pleasantly uncluttered) label, the rounded corners of the labels, and the red foil. I even liked the graphical guide to flavours, serving temperature, and accompaniments. I don't really get the faux-handmade labels. The Vichingo I'd have taken for some kind of cheap swill for youngsters! Great to see how an expert approaches things.
I guess Vichingo are working on the principle of any marketing is good marketing, when they name their wine Violet Swill, sorry, Violet Swell. I'm sure it's only my brain that goes first to swill rather than thinking ocean swells when you're talking about wine.
This man needs his own show! He is so inviting! You just want to listen and watch.
Love André. Perfect combination of knowledgeability and approachability with a sense of humor as well. Thanks for the crash course!
Yes when I worked as a food server we had a sommelier come in. We tasted white wines without any label and only slightly chilled. It's amazing how different your senses experience the wine without the contamination of seeing the label or associating with a name.
Morocco is divided into five wine regions. Within these wine regions are a total of 14 areas with Appellation d'Origine Garantie (AOG) status. In 2001, a single Appelation d'Origine Contrôlée (AOC) was created, Côteaux de l'Atlas 1er cru ("Atlas hills"). In 2009, the first estate with a Château name, Château Roslane, was approved.
This guy is magic.
I've been thru the CA wine country a few times, and thought I knew how to read the back of a bottle..
It's great to find someone who knows so much, yet admits he still needs to actually taste the wine to know for sure.
I'm definitely a fan & await more of his videos.
Finally! We love seeing him, please feature him more often!
YES. More Mack.
This was cool. I'd love to see another one where you grade the label, do a blind tasting, and match the wine to the label.
Then you'd see it's all nonsense.
Thanks for having a whole playlist of videos with Andre! Maybe you can do an "intro to wine 101" type of video with some explanation of what the basic flavors are for each varietal, maybe a 2nd video for how regions affect that base profile. Hearing him say "this is definitely what I expected a ___ to taste like" made me want to know too!
I'm doing my Advanced Somm training with CMS and its more grilling than when I actually studied Winemaking at university. No one takes it as seriously as my degree because it doesn't have a BScAgri attached to it. I still love it more and I love educating people who are regular consumers or just starting out on their professional wine journeys.
I enjoyed winemaking way more than the somm side of the industry, it was too much puffery and mundane history.
I really loved the stickers for Tussock Jumper, especially the little pictograms that told what to drink it with and what flavors were inside. That’s my opinion as someone who doesn’t like wine 😄
those stickers are absolutely intended for the wine novice. Smart move by the marketing dept.
If Andre had other videos like this one , I would absolutely ENJOY learning more about wine!
Bottle: tells you what to pair it with
Andre: “I’m confused”
cause if you are like him and know wine, it makes no sense. it's a label for people who don't know what they're buying. it's trying to be informative but ends up giving you no real help
I am not a Sommelier, but being related to Wine for more than (25) years: that’s really HOW you should buy Wine on a daily basis; you read the label, country, region, grapes, alcohol: so you can make the most accurate assumptions; spot red flags (generalities), and to avoid getting ripped off by the label guerrilla marketing strategy 🙄🙄🙄🙄🙄🙄🙄
This video presumes you’re not at the winery and therefore can’t try the wine before you buy it. That is pretty much the majority of places most viewers will shop for wine.
I usually just pick the wine based on the story on the back of the bottle. It works alright since mostly the people who put those stories there are the ones who want you to now their vineyard so they at least are trying.
I've looked for wines using all the info he gives us in this video and I can personally tell you that it is definitely true the more specific info the better the wine! Found one pinpointed to the cask number and it was sooo good! Thanks Andre!
I love that this guy thinks the 58 year old Korean liquor store clerk behind plexiglass is gonna explain to me the grapes used in my wine if I ask him.
I think he meant sommeliers at restaurants
@@JointFive or specialized wine stores, I like the online ones a lot, some of them have newsletter thingies talking about different grapes and regions, and they're not expensive
I thought this too when he said that 😂 I live in Australia and even if I go to “boutique” wine stores they have absolutely no idea about wine and just at look at me confused when I ask questions. I only know what I like in a wine but they can never direct me to anything. It’s the same at restaurants including WINE restaurants.
Trader Joes and Whole Foods have experts who do their purchasing. They know a lot about their inventory.
My local package store has people more than willing to talk and explain stuff to me.
So glad he is back!!!! We need more...I love all of this content.
This guy's awesome. Best thing on BA since the exodus.
I have learned more in 5 videos of this gentlemen, then I have watching countless videos (in passing). More importantly, it is extremely engaging and chill. Thank you. I never paid attention to the rear label or understood the critical information (or lack thereof) contained within.
More of him! He’s amazing
I love this series too much. He's so approachably educational.
You gotta love this guy, all of the knowledge, non of the hipster snobbery. Just plain talk.
“Wine people love to talk” …no truer words have ever been spoken! Love these videos, really good base education. I recommend them to my clients and friends that are interested in learning more about wine. I’ve been in the wine business for 35 years and believe you never stop learning (and talking about wine!). Cheers!
That was so nice! I love wine , I'll start looking about the importer more ! Thanks for the trick !
I just LOVE these videos, your expertise and recommendations!!
André, you are a fantastic host! Great speaking pace. And great explanations. Awesome video. thanks
I'm a casual wine drinker, but I really appreciate this guy's expertise, willingness to educate and style. Any master of their craft deserves respect.
I LOVED this!! I love drinking red wine, but don't know much. I learned a lot through this video and I can sound like I actually know what I'm talking about or looking for. Thank you!
I am not a wine drinker and tend to think all the snobby wine mystique is just marketing mumbo jumbo... But Mr. Mack's explanation of how to read and evaluate the labels is very helpful. I would have found it helpful to know the retail prices for each of those wines.
because of your last video-I'm learning so much about different types - in love with Bordeaux right now.
Thanks for making wine accessible to the common folk.
Fantastic. Casual but substantive presentation. I could listen to him speak about wines for hours.
More of this please !
I am deeply impressed by Hipster LL Cool J's extensive knowledge of wine.
Need more of these. André is so entertaining!
Thank you for explaining the process. So many people do not investigate beyond the label. If you get beyond labels then you can find the gems
Thank you, this helped me a lot on how to choose a wine when there's so many choices out there and I feel lost.
This is a great series. Andre Mack is the perfect person to explain the science behind Wine 🍷
Thanks for dropping information that I didn’t even know that I needed.
This guy is great! I love how his reviews opened up as he kept tasting.........
Love this guy, more of him. Came here to say I wish he'd tasted them blind after seeing all the labels, turns out I'm not the first.
Very pleasant to watch, non-pretentious and someone I'd love to have a glass of wine with! Thank you for educating me!!
I sparked new interests in wanting to try new wines but had no clue where to start! You knocked this video out of the ballpark! I appreciate you for sharing your knowledge and giving your honest feedback on the wines you selected in this video. Thank you!
Please keep bringing André back. I’d watch him weekly. His insights are so good, and he makes wine so accessible in such a practical and pleasing way. 💯
I love this man!
I appreciate it when wine labels have pairing suggestions and flavor profiles. They are for the more casual wine drinker who probably does not pay more than 20 for a bottle and more often than not pays 10-15 dollars
I really enjoy these videos. So helpful and fun to watch. Keep making these!
I am already very into wine and have over 30k in my cellar but the way Andre explains things is extremely.. comforting? He feels familiar. There is a certain gravity with his personality and his approach that makes a very "pinkies up" hobby into something like a back yard bbq. Keep inviting Andre or give him his own show!
Well said!
Hey, if the SHF happens can I come hang out in your wine cellar? Assuming 30K is bottles not cost. 😂 manners and all.
"Wine shouldn't be confusing:"
- Gives the wine with the most information about what food it pairs with and the serving temperature a D.
Well it didn't taste like manure, so how good could it be?
Said it before and I'll say it again - Andre is the BEST guest on this channel and my favorite wine personality right now. More more more!
Andre and Saul montiel make me soooo happy
Brilliant! We just did a story on an award winning barista who used to be a sommelier in New Zealand. Love how we can share love for food and drink across the world ❤️
Great content. Price at the end would have made this an A+.
Knowledgeable with down to Earth vibes. If 70% of people were half as cool as this guy, we'd have solved most of our modern day problems.
Andre is back! I found my local wine shop because of your earlier videos, and it has been a treat :D
Want André to have his own regular show! Such a great personality, and that laugh about the bear's jumper!!!!!
ive bought like 2 bottles of wine ever and im old af and i feel like going full nerd thanks to this guy
Go for it! Wine is fun!
I wouldn't say I'm old (mid 20s) but I'm on the same boat as you, I understand whisk(e)y a lot more than wine and always found wine "experts" to be a bit too snobbish for my taste, but yeah Andre is great. I actually went out and bought some wines to try after watching some of his videos; helps that wine is very accessible/inexpensive here in europe (very expensive stuff still exists, but I think most not-super-rare wines are pretty inexpensive here (germany) especially when it comes to french, italian and spanish wine)
As we say in France: «If you can unscrew the cork with your hand it’s not worth your time or money» 😄
Send this man around the world trying wines!! I need to live through him thank you
Great presentation. I agree totally with your assessments of these wines. After 50 years we tend to focus only on the wines that truly enhances the taste of your meal. Then we have what I call the drinking wine. That's the one wine you enjoy for it's ability to make great conversation between meals.
Really enjoyed the video.
I really hoped you would have done a "blind" test. Psychology is crazy man.
Yeah a lot of good information in the first half of the video about reading labels, but if you're not going to do the taste test blind, don't even bother doing it.
@@sacamato Exactly. A *bunch* of studies/tests out there where "wine experts" do blind taste tests, and their findings are all over the place. The lesson I finally came to when I watched that - find wines you like, and drink those.
Well there's a limit to how blind they could have made it because some of those wines had a quite distinctive color. Though I agree that would have been interesting to see!
@@justin.booth. I'm sure they could have come up with something. Either by actually blindfolding him or by putting the wine in opaque glasses
In one of my many courses, we did a Chardonnay blind tasting, and the two highest rated wines we picked were the most expensive - a White Burgundy that was sublime, and a $5 bottle of mass produced Californian stuff. It's the kind of thing you learn as you learn about wine that makes you laugh.
As a retailer though - you can see the value in both. We'd label the cheap one as a "porch pounder". It's the kind of wine you'd likely see at a wedding where they're serving free booze, and when selling it, it's pretty much exactly how we'd market it too.
The White Burgundy however, would live in the French/Whites section in a place of semi reverence, waiting for someone with a fairly open budget and a nice event of some kind that it would shine at to arrive and claim it's deliciousness.
Annnnnnnnnnnnnnnnd now I want some wine.
When I went to France, a French friend told me as long as the label says "mise en bouteille" and "appellation d'origine contrôlée" I would get a decent wine.
"Mis en bouteille" just means bottling. What you're looking for is 'mis en bouteille au château' or 'mis en bouteille à la propriété' (i.e. bottled on site) rather than 'mis en bouteille dans la région de production', which means it was transported to a warehouse,.
I got so much out of this but the importer information was fascinating and really will add that to my check list when I a looking for wines. Thank you
In METRO, which is a supermarket chain in Europe, they have an expert in their wine section. They have always helped me greatly, more stores should do that.
YES, we want more sommelier videos! So informative and this guy is super funny!!
Love the video! Fascinating and he’s very talented and talking to the camera. For the camera however, i would recommend a tripod... the frame is moving a lot.
We need more of these videos, great content!
Great stuff André. I reviewed that Syrocco a while back. Loved it.
I am here for the play on words that is Syrah + Morocco = Syrocco.
Ha!! I didn't notice that until now. Very cool
You're not wrong but perhaps missing the point.
It is a play of the two words, but as a tribute to the Scirocco wind. 😉
Cheers!
@@UncorkedVintageAcademia Ah! I love that there's another layer of it. I wasn't familiar with the Scirocco wind, so thanks for the info!
@@carolynerex Fun thing about the Scirocco wind is that it is hot, heavy and gives you a headache. Much like a good Syrah ^^
This guy is literally the only reason I'm subscribed to this channel anymore