Thank you for the awesome video! I’m strongly considering a concentration business analytics or marketing analytics. In a nutshell, how would you differentiate / distinguish between a role in each one? Thanks in advance!
@@motunrayobabatunde1963 - Biggest difference is that business analytics can sit in various places across the firm. However, more commonly working more closely with Product Owners, Management team, and CXO's. Tasks wise this can be very specific analysis of a certain function in that business, it can be anything related to one product, it can be supply chain and so forth. (Broad strokes) Whilst Marketing Analysts and Marketing Analytics tends to swirling around Web Analytics, Performance Marketing (Paid Advertisement) Analytics, and more traditional market research such as brand voice, customer research and so forth. (Also broad strokes) However, due to share number of data you work with as Market Analysts, there is certainly potential to make a switch to Business Analyst role at some point, as I have a lot of ex-colleagues that took that switch. However, both roles is working very closely with the core goals of the business, which is finding ways to get higher profits/lower cost.
Hlo mam Role of technical analyst . Customers should be able to navigate the information they are looking for easily,this is question Tell me what should technical analyst do for online shopping store
I'm going for a master's in marketing, but unsure whether to choose a concentration of digital marketing or marketing analytics... do you have any insights on which is a better field to go into?
Thanks a million for sharing all your savvy masterpieces of advice. In your opinion, do you think is worth it to take a master's program focused on Digital Marketing and Data Analytics or just with a 6-month course is enough? If so, is any program or college you see convenient? Thanks again.
I am currently working full time in event marketing and considering a career shift into marketing analytics. in your opinion, if I want to specialize in marketing analytics, is it necessary to learn SQL, Python, SAS, Tableau etc? what are some courses that you recommend for marketing analytics? than kyou!
Hi Leslie, Not needed, but is beneficial. The faster you can learn how to pull data, clean the data, and present it. The better your chances for landing a Marketing Analytics job. However, you can go far with pulling data, cleaning data, and drawing actionable items out of the said data. This is the core skill. Visualization is the added bonus that increase your wage and adds weight.
Hi Jen, can you please tell me is it a good idea to do Masters in Engineering Management with specialization in Data Analytics or Masters in Information System to land a Data Analyst job? I mean which Masters degree will help me acquire skills and knowledge required for Data Analyst. I have admit from Stevens for Engineering Management, but if Masters in Information System will help me most to become Data Analsyt I will request university to change my branch.
Hi Pratik - Engineering Management would typically be more for someone who wants to work in engineering. MIS is a better degree for a data analyst, but make sure it also has the focus on the hands-on analytics, not just the system level. Different programs prioritize differently. If you have the option, consider a degree that's more focused on analytics/data science.
@@TheCareerForce Thank you Jen. This are core courses at Stevens for MIS what are your thoughts regarding them whether they are more hands-on analytical oriented or system oriented. Business Core: 1. Project Management 2. Financial Decision Making IS Core: 3. Data Management 4. Applied Analytics 5. Digital Innovation 6. Process Innovation and Management 7. Integrating Information System Technology 8. Information Technology Strategy. 4 Electives as Follow: 9. Designing the Knowledge Organization 10. Data Warehousing and Business Intelligence 11. Data Analytics and Machine Learning 12. Marketing Analytics
Digital marketing encompass anything related to the digital business of a company. That can be advertising, website, branding, seo, social media, youtube, newspapers, blogs, and so forth. Digital Marketing Analyst digs in the data to find insight on what is working/not working. Typically, you follow the business KPI's such as revenue (or profit increase), and cost control. As analyst, you work on finding ways to manipulate those levers that helps the business KPIs. In startups, boutique agencies, to medium sized business, digital marketing analysts tends to be across the whole specter in Digital Marketing. However, at large/enterprises - Digital Marketing Analyst might be in charge of one channel instead and report to VP/Head of Marketing/Data.
@@endrew.h.5998 Thank you for this response. I currently have a digital marketing degree and about to start a digital marketing analyst certification program.
Are you considering a career as a digital marketing analyst?
yes!! working in Digital marketing right now, looking to pivot a career to digital marketing analytical job. Thank you for the video
Would love to!!!!!!
I am also working as a digital marketer how to update for digital marketing analyst
I’m looking to go into this career. Recent MBA graduate with 3+ years Marketing experience.
You’re awesome 👏🏻 Jen! I tend to watch your videos all the time. Keep up the good work.
Hello! Would a masters in business analytics with a focus in marketing analytics be a good option to break into a digital marketing analytics career?
Thank you for the awesome video! I’m strongly considering a concentration business analytics or marketing analytics. In a nutshell, how would you differentiate / distinguish between a role in each one? Thanks in advance!
Thank you for asking this! I also have this question
@@motunrayobabatunde1963 - Biggest difference is that business analytics can sit in various places across the firm. However, more commonly working more closely with Product Owners, Management team, and CXO's. Tasks wise this can be very specific analysis of a certain function in that business, it can be anything related to one product, it can be supply chain and so forth. (Broad strokes)
Whilst Marketing Analysts and Marketing Analytics tends to swirling around Web Analytics, Performance Marketing (Paid Advertisement) Analytics, and more traditional market research such as brand voice, customer research and so forth. (Also broad strokes)
However, due to share number of data you work with as Market Analysts, there is certainly potential to make a switch to Business Analyst role at some point, as I have a lot of ex-colleagues that took that switch. However, both roles is working very closely with the core goals of the business, which is finding ways to get higher profits/lower cost.
I love your pronounce and sound
I just recently developed a passion for marketing and thinking this might be a great field for me...
When did you decide this was for you?
I want to learn more !!!!!!
Hlo mam
Role of technical analyst .
Customers should be able to navigate the information they are looking for easily,this is question
Tell me what should technical analyst do for online shopping store
EdX offers a MicroMasters program in Marketing Analytics. Do you think the course is worth it ?
Go to a real school
I'm going for a master's in marketing, but unsure whether to choose a concentration of digital marketing or marketing analytics... do you have any insights on which is a better field to go into?
did u find ur answer?
@@jose2jz741 i chose marketing analytics!
Very useful video..thanks
Thanks a million for sharing all your savvy masterpieces of advice. In your opinion, do you think is worth it to take a master's program focused on Digital Marketing and Data Analytics or just with a 6-month course is enough? If so, is any program or college you see convenient? Thanks again.
I am currently working full time in event marketing and considering a career shift into marketing analytics.
in your opinion, if I want to specialize in marketing analytics, is it necessary to learn SQL, Python, SAS, Tableau etc?
what are some courses that you recommend for marketing analytics? than kyou!
It will be good assets , also if you add to it Google analytics
Hi Leslie,
Not needed, but is beneficial. The faster you can learn how to pull data, clean the data, and present it. The better your chances for landing a Marketing Analytics job. However, you can go far with pulling data, cleaning data, and drawing actionable items out of the said data. This is the core skill. Visualization is the added bonus that increase your wage and adds weight.
Not mandatory but if you learn then it will be useful for your growth as Data analyst or Business analyst positions
Hi Jen, can you please tell me is it a good idea to do Masters in Engineering Management with specialization in Data Analytics or Masters in Information System to land a Data Analyst job?
I mean which Masters degree will help me acquire skills and knowledge required for Data Analyst.
I have admit from Stevens for Engineering Management, but if Masters in Information System will help me most to become Data Analsyt I will request university to change my branch.
Hi Pratik - Engineering Management would typically be more for someone who wants to work in engineering. MIS is a better degree for a data analyst, but make sure it also has the focus on the hands-on analytics, not just the system level. Different programs prioritize differently. If you have the option, consider a degree that's more focused on analytics/data science.
@@TheCareerForce Thank you Jen. This are core courses at Stevens for MIS what are your thoughts regarding them whether they are more hands-on analytical oriented or system oriented.
Business Core:
1. Project Management
2. Financial Decision Making
IS Core:
3. Data Management
4. Applied Analytics
5. Digital Innovation
6. Process Innovation and Management
7. Integrating Information System Technology
8. Information Technology Strategy.
4 Electives as Follow:
9. Designing the Knowledge Organization
10. Data Warehousing and Business Intelligence
11. Data Analytics and Machine Learning
12. Marketing Analytics
Awesome thank you
Very well explained!
thanks, great video :)
What is difference between digital marketing and digital marketing analyst
Digital marketing encompass anything related to the digital business of a company. That can be advertising, website, branding, seo, social media, youtube, newspapers, blogs, and so forth.
Digital Marketing Analyst digs in the data to find insight on what is working/not working. Typically, you follow the business KPI's such as revenue (or profit increase), and cost control. As analyst, you work on finding ways to manipulate those levers that helps the business KPIs.
In startups, boutique agencies, to medium sized business, digital marketing analysts tends to be across the whole specter in Digital Marketing. However, at large/enterprises - Digital Marketing Analyst might be in charge of one channel instead and report to VP/Head of Marketing/Data.
@@endrew.h.5998 Thank you for this response. I currently have a digital marketing degree and about to start a digital marketing analyst certification program.